A capital lease is a type of equipment lease that resembles ownership, allowing business owners to preserve cash and take advantage of depreciation on the equipment. The interest paid on a capital lease may also be written off as an interest expense. To be considered a capital lease the lease must meet specific criteria. If…
All What is Articles - Page 24
What Is Cross Merchandising?
Cross merchandising, also known as secondary product placement, is the practice of displaying items from different product categories together. Cross merchandising provides value to customers by reminding them that they need the second item, or by saving them time from having to search the rest of the store. Effective cross merchandising results in increased sales….
What Is a Quitclaim Deed?
A quitclaim deed is a document that transfers ownership of real property from one person to another. They are useful in situations where you want to transfer ownership without money changing hands. Because a quitclaim does not guarantee a clear and marketable title, it’s best to only use quitclaims with people you know and trust….
California Vacation Law: How PTO Works in the Golden State
California vacation laws don’t require employers to provide paid vacation time; no U.S. state does. However, sick leave, as paid time off (PTO), is required per California PTO laws. If you choose to offer paid vacations, you must document and communicate your policy, track time earned and taken, and pay unused benefits upon termination. Outsourcing…
B2B Sales: The Ultimate Guide to Business-to-Business Selling
Business-to-business (B2B) sales is the process of selling to another business instead of to consumers. In general, it includes a more involved relational and consultative sales process, along with a longer sales cycle, as opposed to the transactional sales process that is more common with business-to-consumer (B2C) sales. How Business-to-Business Sales Works B2B sales works…
What Is Domain Flipping: Definition, Cost & Providers
Domain flipping is the process of purchasing and selling domain names to make a profit. The goal of domain flipping is to buy domains at a low price and then sell them for a significantly higher price. Domain flippers can earn hundreds or thousands for in-demand domain names. Though rare, some domains sell for millions….
Basic Landlord Responsibilities & Duties: The Ultimate Guide
Landlords have many responsibilities, including duties to their tenants, the properties they own, the neighborhoods and communities where their properties are located, and to themselves. Most of these landlord duties fall within three main categories: fair housing laws and tenant-related matters, building and safety codes, and numerous financial obligations. To help landlord’s juggle their responsibilities,…
What is Equity Financing and How Does It Work?
Equity financing is a form of business funding provided by investors. Small businesses in high-growth markets that have the potential to scale quickly can receive equity financing to help them achieve this growth. In exchange for funding, investors receive an ownership stake in your business and benefit from future business earnings. What is Equity Financing?…
Radio Advertising Costs & How to Negotiate Lower Rates 2019
Radio advertising costs range from $200 to $5,000 per week depending on location and the size of the listening audience. The cost of producing the commercial is $1,000 to $2,500 depending on what is included like music, voice actors, and editing. Some stations have their own advertising production teams to save costs. How Much Does…
Newspaper Ad Costs, Benefits & How To Create One 2019
Newspaper advertising is best for businesses that want to reach customers aged 35-45 on a local, regional, or national scale. The average newspaper ad cost depends on the circulation of the paper, the size, day, and ink. A full-page ad can start at $2,700 and increase to $163,000 depending on these factors. Print Newspaper Ad…
Earnings Withholding Orders for Employers
An earnings withholding order is a court-issued document requiring employers to withhold and remit money from an employee’s paycheck to pay a creditor for an unpaid debt. Some examples of this debt are past due student loans and delinquent tax bills. To avoid liability, employers should immediately and only withhold what’s required in the order….
What Is Recruitment Management: Definition, Process & Costs
Recruitment management is the process of recruiting and selecting employees. It includes activities like placing job ads to find people, reviewing application forms, and scheduling interviews. A recruitment management system often adds automation―standardizing, simplifying, and speeding up the recruitment and selection process. Fortunately, some recruitment management software tools have free plans for small businesses. provides…