Marketing is never a one-and-done journey. On the contrary, marketing is most effective when it keeps customers coming back for more. Sometimes that return happens organically, but other times customers just need a little extra push. The term for that encouragement is remarketing, and it’s one of the most powerful strategies in your marketing toolbox….
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Call Logging: Definition, Benefits to Small Businesses & Free Templates
Call logging is the practice of recording incoming and outgoing call history notes and call details, such as the call’s origin, date, time, duration, and discussion summary. While it is possible to create call logs manually, many voice-over-internet-protocol (VoIP) business phone systems perform call logging automatically. This allows you to maximize efficiency, monitor call center…
What Is Call Blasting? A Small Business Guide
Call blasting, also called phone blasting or voice broadcasting, is a quick, easy, and affordable way to instantly contact hundreds or thousands of people to notify them or, in limited cases, promote your business. It offers several benefits for small businesses, including increased productivity, personalized service, and efficiency. Find out how it works, its benefits,…
What Is an E-check & How Does It Work?
An e-check, or electronic check, is a digital alternative to paper checks. E-checks go through the same authentication process as paper checks but are faster and generally more secure because the payment moves electronically. Local businesses where credit cards are not a popular payment method may find e-checks more convenient. Unlike credit card transactions, e-check…
What Is Call Flow? Meaning, Process & Benefits for Small Businesses
A call flow is a roadmap that guides call center agents through a successful conversation between a caller and a company’s customer service representative. It outlines the structured path for different types of interactions. A well-designed calling flow enables agents to ask the right questions and respond appropriately to offer the best solutions. Call flows…
Outbound Dialers: Types, Uses & Benefits
An outbound dialer is a call center feature that automates outgoing calls for customer outreach campaigns. It improves agent efficiency, removing the need to dial phone numbers manually and minimizing idle time. Outbound dialer software has four types: predictive, power, preview, and progressive. Understanding how each one works and their ideal use case can help…
Unified Communications & Collaboration: Key Features & Tips for Success
Unified communications and collaboration (UC&C) integrates tools that enable teams to work together within a single cloud platform. It combines real-time and asynchronous capabilities, such as video conferencing, team messaging, digital whiteboard, and calendar sharing. When implemented effectively, UC&C can increase connectivity, access data on demand, streamline workflows, and give teams more flexibility to work…
What Is a Tagline & How to Write One (+ Examples)
When you think of the phrase, “Just do it,” the Nike brand immediately comes to mind—no explanations needed. That’s an example of a successful tagline. When anyone asks what a tagline is in marketing, it’s the example I point them to. At its best, a tagline can be synonymous with your brand, even without mentioning…