7 Best Places to Buy Real Estate Leads in 2024

Market Leader CRM, website, and marketing automation (Source: Market Leader)

• Market Leader Professional: Includes a fully integrated lead capture website, CRM, and marketing center to engage and manage leads seamlessly.
• Listing marketing automation: Each new listing automatically receives a customizable marketing package to promote it, including a targeted email, Facebook and LinkedIn posts, and ready-to-print flyers and postcards.
• Network boost: $150/mo for every 10 leads you receive. Working in tandem with Market Leader’s newly optimized lead engagement platform ($189/mo) and other real estate lead products ($35–50/lead), Network Boost can make business growth consistent, quick, and affordable.
• Content library: Gives access to customizable marketing materials like postcards, greeting cards, flyers, business cards, guides, and mobile-responsive emails, all branded with your logo to help you stand out.

Market Leader received a 3.3 out of 5 rating from about 200 reviewers. Many customers claim it is one of the best lead generation platforms, offering a systematic method of capturing real estate leads. Users appreciate the ease of setting up an account on Market Leader, and many have noted promptly receiving leads after activation. While lead quality varies, there is an overall positive sentiment regarding the platform’s efficiency in providing real estate leads for new agents.

However, users have encountered difficulties stopping automated emails post-engagement, which, they said, may confuse their leads. Reports on customer service issues have also surfaced, including unresponsive account managers and complications with account cancellations. Another concern involves the accuracy of lead contact information, suggesting a need for enhanced verification measures to ensure data accuracy in the CRM. For reliable and vetted leads, zBuyer conducts a thorough vetting process before delivering leads.

Zillow Premier Agent Mobile App (Source: Zillow Premier Agent)

• Mobile-friendly: The mobile app lets you respond to inquiries, assign tasks, and receive notifications instantly, even when you are out in the field. This minimizes the risk of losing potential leads to someone else.
• My Agent program: ZPA allows you to be an exclusive agent across the networks for 30 days when buyers view any listings, increasing the odds that they’ll reach out to you.
• CRM: Captures and tracks incoming leads and records their data and site activity. This provides you with insights into what they are looking for.
• Communication tools: Your inbox is integrated with the platform. Leads are filtered and categorized, so you’ll receive notifications when prospects want to schedule a tour or show interest in a property.

Zillow Premier Agent garnered approximately 4.7 out of 5 based on about 3,000 reviews. ZPA has received praise for its mobile app notifications informing users about new leads. Users appreciate the ability to access a buyer’s search information when they receive a lead, which helps them better understand their leads’ needs. Furthermore, while the platform may require a significant investment, many reviews suggest investing more money into the platform’s services can result in increased leads and closed deals.

Negative reviews have highlighted issues with the quality of leads and low conversion rates. As with any high-volume lead generation site, some clients are only window shopping, so agents must consistently nurture these leads. One user wished for more app features and the ability to qualify calls before speaking with an agent. As an alternative, REDX provides a power dialer that streamlines call processing for agents who enjoy receiving calls but prefer to focus on them at specific times.

REDX prospecting platform (Source: REDX)

• REDX Brand Builder: Social media content creation program where REDX’s top designers convert your content into social posts that grow your online presence.
• Vortex platform: The client management system enables you to effectively manage your clients by organizing, tracking, and prioritizing hot leads. Its clean interface allows you to visualize new lead inventory easily. Additionally, you can set reminders and take notes to keep track of important information and stay on top of your leads.
• Live training: Receive live prospecting training and phone scripts to prepare you for calling FSBOs, expired listings, and homeowners.
• Lead data: The platform searches hundreds of sources and verifies their contact details before feeding them into the application.

With a limited number of third-party reviews for REDX, they are still rated incredibly high at 4.1 out of 5. Customers have found it easy to get leads in specific neighborhoods. Some also appreciate the regular updates done to the expired leads list.

However, some users have suggested that including all features in the subscription plan would be better than paying extra for certain functions. Another reviewer has mentioned that the data provided by the company has a slow turnaround time, and the platform could improve by enabling overall lead activity monitoring. If you require a more robust platform with lead oversight, you may want to consider Real Geeks.

Example CINC AI conversation (Source: CINC)

• Mobile app: Receive new lead notifications, respond faster, connect buyers, and capture open house leads so you’re always ready to nurture and close while on the go.
• CINC AI: An automated tool to instantly respond to leads on your behalf using conversational-style artificial intelligence (AI). Plus, its intelligent workflows can know when to pass leads to you.
• Communication tools: CINC automatically connects lead data across channels for a unified picture of performance. It offers features such as video messaging, SMS texting, and email to support lead nurturing. AutoTracks templates deliver intelligent and high-performing messages based on lead activity.

Based on user feedback, CINC is a reliable platform with a rating of 4.11 out of 5 from an estimate of 600 reviews. The text feature has proven helpful in increasing many customers’ conversion rates. Additionally, users have praised the platform’s ability to convert leads into buyers and sellers effectively. CINC’s advertising, website creation, and marketing campaign management features have received positive feedback. On top of that, customers noted that the program works seamlessly across desktop and mobile devices.

However, some clients have expressed dissatisfaction with the quality of leads received from CINC, which has affected their return on investment (ROI). There have also been reports of functionality issues and difficulties in reaching the support team for assistance. Finally, if your brokerage operations require lead automation, CINC may need improvement in this area. Market Leader could be a viable alternative for those needing a platform with automation capabilities.

zBuyer seller script examples (Source: The Close)

• Lead replacement policy: Replace already listed properties and fake or faulty leads from your database.
• zBuyer Mastermind Group: Connect with industry experts and experienced high producers who consistently convert leads to closings to learn and share best practices.
• Prospect list: Gain immediate access to local prospecting data to find your next potential client.

zBuyer has a rating of 3.5 out of 5 based on around 30 customer reviews. zBuyer’s ability to generate numerous prospect leads has impressed many users. Customers have reported that zBuyer offers excellent customer service and provides a pleasant user experience. The user-friendly system of zBuyer has also garnered praise from several reviewers. Additionally, users appreciate the option to replace leads that do not meet their requirements.

Still, there have been complaints that certain leads received from zBuyer claim they never filled out an online form, which they feel is misleading. Furthermore, some customers have expressed disappointment with how leads are distributed through the system and believe that zBuyer is an expensive option. For those seeking a more cost-effective real estate lead generation platform, REDX is worth considering.

Mobile app with real-time listing updates (Source: Real Geeks)

• CRM: Monitors lead activity in real time to know when they interact with the website and sends notifications to follow up.
• Automated marketing campaigns: Lets you create and schedule drip campaigns by lead type through your CRM.
• Customizable landing pages: Automatically captures lead information into your CRM, identifies which landing page they clicked on, and funnels them into their stage in the buying or selling process.
• Mobile app: Provides a fully branded, easy-to-use mobile app so your lead can effortlessly search listings and receive real-time updates through push notifications.

Real Geeks boasts a rating of 4.5 out of 5 based on feedback from about 100 customers. Positive reviews highlight the coaching support and prompt lead engagement that users appreciate. One reviewer reported closing two deals within two months using Real Geeks’ lead generating service, underscoring its effectiveness. Plus, the website and CRM were praised for their appealing features and the critical role they play in follow-up for lead management.

On the flip side, some critical reviewers expressed concerns about the perceived high cost and lead losses through pay-per-click marketing. One reviewer noted that the software is not user-friendly and requires navigating multiple pages to view different leads. Another user said that customization options are limited. If you want a more comprehensive platform yet still an affordable option to buy real estate leads for new agents, we recommend Market Leader.

Track lead details, activities, and behavior with Zurple (Source: Zurple)

• Lead behavior analytics: Uses multiple behavioral analytics to prioritize leads based on buying or selling readiness, saved properties, luxury buyers or sellers, and frequent site visitors. The lead capture platform presents data via graphs, charts, and statistics.
• Zurple notifications: Notifies busy or on-the-go agents about leads’ behavior and automatically sends alerts to email and phone.
• Real estate platform integration: Integrates with Zillow, Realtor.com, and Trulia and updates MLS listings.

Zurple has received an overall rating of 3.8 out of 5 based on nearly 60 customer reviews. Many users have expressed satisfaction with both the quantity and quality of leads they acquire through the platform. Some find value in Zurple’s notification feature, which facilitates timely contact with prospects. Additionally, customers leverage its lead insights and email campaigns to engage leads and encourage responses effectively.

However, Zurple’s website presents limited customization options and task management tools. The platform can also become quite expensive, according to some customers. Moreover, unresponsive customer service has been a major concern for many customers. If you prioritize good customer assistance, especially when investing a significant amount of money in leads, we suggest considering zBuyer.