Aged FSBO listings offer potential leads to real estate agents, given homeowners’ readiness to acknowledge they need assistance after previous unsuccessful sales efforts. As a real estate agent with experience working FSBO leads, I’ve seen firsthand how these situations can turn into strong opportunities when approached the right way.
While leads can be gathered organically, purchasing leads from FSBO lead sources is beneficial for real estate professionals who want to begin or continue growing in this niche market. My evaluation of numerous FSBO lead prospecting tools, factoring in pricing, features, customer support, and reviews, led us to identify the top five choices.
| Providers | Best for |
|---|---|
| REDX | Affordable, reliable FSBO leads & conversion training |
| Landvoice | Long-term access to aging FSBO leads |
| Vulcan7 | All-in-one seller prospecting & marketing features |
| Mojo Sells | Affordable for sale by owner leads with a triple-line dialer |
| My +Plus Leads | Data covering a large geographic area |
How I Evaluated the Best FSBO Lead Sources
The best FSBO lead sources provide accurate and up-to-date data and tools to organize it. How each real estate agent or broker contacts FSBOs can vary, so I selected platforms that offered a variety of communication methods in addition to tools for prospecting.
Based on the needs of real estate agents, brokers, and teams, the criteria I used to evaluate the best real estate lead generation companies for prospecting for sale-by-owner leads include:
- Pricing
- Accurate data
- Lead management tool
- Marketing tools
- Geographical limitations
- Customer support
Following an assessment of over 10 FSBO lead options, my conclusion points to REDX as the standout choice. Renowned for its cost-effectiveness, precise data, comprehensive lead management, and robust guidance, REDX is a top-tier lead source. Its user-friendly platform boasts an intuitive interface, enabling direct phone number dialing for agents and enhancing usability. REDX ensures optimal lead success through its training and support resources, making it a highly regarded and efficient solution for FSBO leads.
Why you can trust Fit Small Business
- FSBO Lead Sources at a Glance
- Which best FSBO lead source is right for you?
- Best for Affordable, Reliable FSBO Leads & Conversion Training
- RedX
- Best for Long-term Access to Aging FSBO Leads
- LandVoice
- Best for All-in-One Seller Prospecting & Marketing Features
- Vulcan7
- Best for Affordable For Sale by Owner Leads With a Triple-line Dialer
- Mojo Sells
- Best for Data Covering a Large Geographic Area
- My +Plus Leads
- How We Evaluated the Best FSBO Lead Sources
- Bottom Line
FSBO Lead Sources at a Glance
| REDX | Starting price $49.99 |
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|---|---|---|---|
| Landvoice | Starting price $87 |
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| Vulcan7 | Contact for pricing |
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| Mojo Sells | Starting price $25 per month, per county |
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| My +Plus Leads | Starting price $49 per month |
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Which best FSBO lead source is right for you?
Best for Affordable, Reliable FSBO Leads & Conversion Training
Our Expert Opinion on REDX
REDX is one of the oldest and most popular real estate lead generation services, known as a reliable source for real estate FSBO leads. REDX delivers leads through an online lead management platform and provides live training, script practice, a power dialer, and a podcast to improve your skills. These features make REDX the best source for FSBO lead and conversion training for agents who want an affordable way to access accurate data and learn how to find FSBO leads successfully. An area where REDX could improve is by increasing search data beyond 30 days.
- REDX Brand Builder: A social media content creation platform where you record the content and REDX design experts transform it into social posts
- Lead data: The platform searches hundreds of sources and verifies contact details
- Vortex platform: Client management system that allows users to organize, track, and tag leads
- FSBO resources: Free role-playing and FSBO script practice
REDX garnered a high rating of 4.1 out of 5. Customers commended REDX customer support for the excellent service it provides and for being very responsive to inquiries and issues. They said that REDX leads are what they wanted, and the quality and the information available through the Plus upgrade helped them sort their lists into the target markets they wanted to concentrate on.
According to online customer comments, REDX could improve by updating and ensuring every property in the expired lead list has correct owner information and enabling the platform to monitor overall lead activity. If you’re looking for a more robust platform with lead oversight, Landvoice is a better fit.
- Expired leads: $69.99 (Expired PLUS $129.98)
- GeoLeads: $69.99 (GeoLeads PLUS $129.98)
- FSBO leads: $49.99 (FSBO PLUS 69.98)
- FRBO leads: $59.99 (FRBO PLUS $79.98)
- Preforeclosure leads: $49.99 (Preforeclosure PLUS $89.98)
All pricing is on a per-month basis
Best for Long-term Access to Aging FSBO Leads
Our Expert Opinion on Landvoice
Landvoice is the best source for long-term access to aging FSBO leads, uncovering listings nearing expiration through six months of data. It’s also favored for niche markets like expired listings and preforeclosures. You can tailor lead data in package options, making it suitable for niche-focused real estate professionals. Extensive lead access and built-in lead management tools set it apart, with room for enhancement in providing comprehensive training.
- Daily lead delivery: Delivers new leads daily via email, and status updates on older leads are sent to continue follow-up
- Neighborhood search: Makes it easy to create targeted lists of your ideal prospect leads and develop connections and trust
- Lead management platform: Allows you to organize, tag, sort, and add notes to each contact
- Offers multiple packages: Includes expired leads, FRBOs, and preforeclosure homes
Landvoice has limited reviews. The few we found were mostly positive, scoring 4 out of 5. Agents reported that Landvoice meets their requirements and they are content with its features. One customer said its flexibility allows her to use it according to her preferences.
Another customer stated that while it is a great system, they wished it offered more data about properties facing defaults. Landvoice only offers getting-started training videos for beginners, and it doesn’t provide FRBO (for rent by owner) leads or budget-friendly plans. If you’re targeting FRBO leads, REDX is your best option since it offers various lead types, including FRBO and FSBO leads, and provides extensive training and affordable lead costs
- Starter plan: $87
- Essential plan: $127
- Pro plan: $177
- Elite plan: $227
All pricing is on a per-month basis
Best for All-in-One Seller Prospecting & Marketing Features
Our Expert Opinion on Vulcan7
Vulcan7 is the best lead source that helps agents prospect FSBO seller leads with unique all-in-one prospecting and marketing features and a complete lead management system. Its CRM, marketing integrations, and video messaging cater to experienced agents seeking impactful all-in-one solutions to attract and convert leads. Vulcan7 suits agents fully dedicated to FSBOs, expired listings, and circle prospecting. An a la carte option for its features would be a good enhancement for agents.
- Dialer: Includes an auto-dialer to expedite communications with leads
- Training and resources: Weekly live training calls as well as scripts and objections to learn best phone call practices
- CRM: Includes email marketing functionality to stay in touch with leads and clients consistently
- Video messaging: The only FSBO lead provider that includes video messaging tool
Vulcan7 received 4.7 out of 5 stars from 80-plus customers. Many users claimed Vulcan7 is essential for agents looking for quality information on expired, canceled, and FSBO listings. Based on one user, the system is simple to use, the dialer will prompt you to make calls daily, and the lead information is more accurate than the competition.
However, many users are disappointed with the company’s customer service, declaring that the technician keeps them waiting and usually does not answer the phone. Aside from these, Vulcan7 does not offer a multi-line dialer, so if you require excellent customer service with a multi-line dialer, consider Mojo Sells.
- Contact Vulcan7 for the latest pricing
Best for Affordable For Sale by Owner Leads With a Triple-line Dialer
Our Expert Opinion on Mojo Sells
Mojo Sells is the best FSBO lead provider for its affordability and triple-line dialer. It locates verified real estate leads for agents and teams and makes calls from a single- or triple-line auto-dialer. Packages are customizable, so you can choose which data and marketing tools you will use. In addition, the triple-line auto-dialer makes Mojo Sells the best option for agents and teams focusing on cold calling to find seller leads and those looking for leads at the lowest cost. Furthermore, Mojo Sells contains a robust client relationship manager (CRM) to automate follow-ups, set appointments, and create calling lists and custom workflows. It could improve by providing a free trial.
- Auto-dialer: Leaves prerecorded voicemail messages
- Lead contact lists: Organizes and sorts contacts into lists and groups
- Third-party integrations: Integrates with services like BoomTown, Wise Agent, Follow Up Boss, Top Producer, and Zapier
- Mobile app: Auto-dialer can be used from any mobile device
Mojo Sells online reviews show that users enjoy the platform’s ease of use in mobile and desktop applications, particularly when setting up their accounts and creating their lead listings. They also appreciate the program providing accurate info and speed dialing, helping them convert leads into clients. With this, Mojo Sells received 4 out of 5 stars from its customers.
Yet, several users were frustrated with the leads they received, complaining about their low contact rate and the glitchy system when they tried to record messages. Other customers hoped for discounts and more accurate lead information. If you’re looking for FSBO software that offers discounts, a robust CRM, and accurate lead data, try Vulcan7.
- FRBO leads*: $25 per county
- FSBO leads*: $25 per county
- Preforeclosure leads*: $49 per county
- Skip tracer*: $49
- Neighborhood search*: $49
- Expired data*: $50 per area
Pricing structure for single users:
- Single-line dialer: $99 per license
- Triple-line dialer: $149 per license
Pricing structure for team users:
- Lead manager: $10 per user
- Single-line dialer: $89 per license
- Triple-line dialer: $139 per license
*Pricing is on a per-month basis
Best for Data Covering a Large Geographic Area
Our Expert Opinion on My +Plus Leads
My +Plus Leads is the best FSBO lead source for covering a large geographic territory. It is a data aggregator that offers verified FSBO leads as soon as they are published. This lead generation website gathers property and online data, so you have multiple ways of contacting each lead. My +Plus Leads is the only lead source providing data for one ZIP code within a 50-mile radius, so it’s an ideal choice for agents or brokers who want leads in a sizable location. Adding an auto-dialer would be a good improvement.
- Lead data source: My +Plus Leads searches data across thousands of sources daily and delivers new leads the day they’re published
- Lead data: Receive information about each property, contact information, and social media profiles
- Neighborhood search tool: Allows you to search through extensive data in specific areas
- Customer support: Help center and +Plus Leads forum for questions
My +Plus Leads has no third-party online customer reviews as of this writing. However, based on the platform’s website reviews, Michael Underwood of Rave Real Estate stated that the platform is unique and provides detailed lead information. Another reviewer said it is critical in helping build real estate relationships.
My +Plus Leads, on the other hand, lacks marketing tools, a CRM, and an auto-dialer, which provides greater efficiency and helps generate and manage leads. Consider Mojo Sells if you want those features for your FSBO resource provider.
- Expired leads: $49
- FSBO and Expired leads: $70
- FSBO, Expired leads, and Premium neighborhood: $156
Pricing structure for bundled packages:
- Getting started: $70
- Pro leads bundle: $156
- Ultimate prospector: $199
All pricing is on a per-month basis
How We Evaluated the Best FSBO Lead Sources
The best FSBO lead sources provide accurate and up-to-date data and tools to organize it. How each real estate agent or broker contacts FSBOs can vary, so we selected platforms that offered a variety of communication methods in addition to tools for prospecting.
Based on the needs of real estate agents, brokers, and teams, the criteria we used to evaluate the best real estate lead generation companies for prospecting for sale by owner leads include:
- Pricing
- Accurate data
- Lead management tool
- Marketing tools
- Geographical limitations
- Customer support
Following an assessment of over 10 FSBO lead options, our conclusion points to REDX as the standout choice. Renowned for its cost-effectiveness, precise data, comprehensive lead management, and robust guidance, REDX is a top-tier lead source. Its user-friendly platform boasts an intuitive interface, enabling direct phone number dialing for agents and enhancing usability. REDX ensures optimal lead success through its training and support resources, making it a highly regarded and efficient solution for FSBO leads.
Bottom Line
FSBO leads are highly promising, but you must nurture them well with current info and a solid marketing plan. Consider using REDX to kick-start your real estate lead search. This widely used platform actively searches local sites, ads, and signs for FSBO listings, then sends seller leads directly to your email.
