Agatha Aviso

Agatha Aviso

Retail Software Expert at Fit Small Business
Square vs Squarespace logo.
Square vs Squarespace: Ecommerce Comparison

When comparing Square vs Squarespace, Square has a forever-free plan that gives you all the tools you need to start selling right away. Squarespace, meanwhile, has an intuitive website builder and strong SEO tools to help market and sell your products online. Based on our evaluation and demo store testing, we recommend: Square: Storefronts wanting…

Aug 2, 2023
Big Cartel vs Shopify logo.
Big Cartel vs Shopify: Price, Features & What’s Best

Between Big Cartel vs Shopify, Shopify is a better choice for an ecommerce platform for serious online sellers. Shopify won in every evaluation criteria I have set—pricing and payments, site builder and maintenance features, product and sales tools, and ease of use. Shopify is the best ecommerce platform for small businesses. Big Cartel is better…

Aug 1, 2023
How to Set Up a Shop on Squarespace in 6 Easy Steps
How to Set Up a Shop on Squarespace in 6 Easy Steps

Squarespace is one of our leading ecommerce platforms and best website builders for small businesses. One of the reasons it is so popular is its array of advanced yet beginner-friendly features, including ecommerce. Learning how to set up a shop on Squarespace is easy: create an account, add products, set up payment and fulfillment options,…

Jul 31, 2023
Showing a refund key.
Ecommerce Return Rates: Expert Guide for Small Businesses

The ecommerce return rate measures the frequency of an online store’s returns. It is gauged as a percentage of the total number of sales returned within a certain timeframe. These rates greatly vary between industries but generally depend on product categories (clothing is the most returned category) and the online store’s return policy. In 2022,…

Jul 26, 2023
WooCommerce vs Shopify: Price, Features & What’s Best
WooCommerce vs Shopify: Price, Features & What’s Best

Shopify and WooCommerce are both popular ecommerce platforms for small businesses. We compared the two by testing them ourselves and building demo stores. We also evaluated their pricing plans, site builder, sales and product features, marketing tools, and ease of use. Based on our WooCommerce vs Shopify evaluation, we recommend: : Best for businesses that…

Jun 15, 2023
Woman Holding A Card while Looking at the Laptop Screen
How to Set Up a BigCommerce Store in 10 Simple Steps

BigCommerce has a robust set of advanced selling features and management tools, and all of that power is surprisingly simple to harness. You can easily learn how to set up a BigCommerce store by following our 10-step guide. BigCommerce offers a 15-day free trial with no credit card required. You can use it to follow…

Jun 7, 2023
A woman setting up an online store.
How to Set Up an Ecwid Store in 7 Easy Steps

Ecwid is an ecommerce builder that lets you sell online and in person through its hosted storefront, mobile app, your existing website, social channels, and marketplaces. Many merchants use Ecwid to add shopping cart and checkout tools to a site they already have, since it integrates directly with Wix, Weebly (now part of Square), and…

Jun 5, 2023
Stacked catalogs with one left open.
What Is a Line Sheet: Small Business Guide (+ Free Template)

Line sheets are industry-standard product sales tools retailers, manufacturers, and wholesalers use to display complete product information to potential buyers and retail partners. Unlike product catalogs and lookbooks, line sheets are simple visual documents often used in business-to-business (B2B) transactions that give potential buyers all the information they need to place their orders. They are…

May 25, 2023
3PL definition and how third-party logistics companies work.
What Is 3PL? A Guide to Third-party Logistics Services

A 3PL (or a third-party logistics provider) is an outsourced partner that handles logistics processes for other businesses. 3PLs are commonly used by ecommerce companies that still manage product- and order-related tasks but want to delegate inventory management, warehousing, and fulfillment (including shipping, distribution, returns, and exchanges). Partnering with a 3PL company allows merchants to…

May 19, 2023
Wordpress logo on laptop screen.
How to Set Up WooCommerce & Sell on WordPress in 8 Steps

Selling on WordPress starts with setting up a domain, choosing a web host, installing a shopping cart plugin, listing products to sell, and managing orders and shipments. Then, grow your WordPress ecommerce business with plugins and marketing tools. This guide shows you how to set up WooCommerce since it is the best and most popular…

Apr 26, 2023
Mini Crates Shipping Truck and Airplane
How to Get a Freight Quote: The Ultimate Guide

Learning how to get a freight quote involves shopping around and deciding among different provider options, giving them accurate shipment details, and finally booking your shipment. There are multiple options for comparing carriers to find the best rate—and an accurate quote depends on many variables. One of the best ways to get a freight quote…

Apr 5, 2023
Two men working in a warehouse
How to Sell Wholesale to Retailers Online in 7 Steps

Some businesses operate exclusively as wholesalers. In other wholesaling models, existing retailers expand by selling their goods wholesale to other retailers. Wholesale selling provides higher revenue from fewer transactions, lower overheads, lucrative partnerships with retailers, and a considerable source of repeat revenue. This guide walks you through how to sell wholesale online to retailers to…

Mar 17, 2023
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