Agatha Aviso

The ecommerce return rate measures the frequency of an online store’s returns. It is gauged as a percentage of the total number of sales returned within a certain timeframe. These rates greatly vary between industries but generally depend on product categories (clothing is the most returned category) and the online store’s return policy. In 2022,…

Shopify and WooCommerce are both popular ecommerce platforms for small businesses. We compared the two by testing them ourselves and building demo stores. We also evaluated their pricing plans, site builder, sales and product features, marketing tools, and ease of use. Based on our WooCommerce vs Shopify evaluation, we recommend: : Best for businesses that…

BigCommerce has a robust set of advanced selling features and management tools, and all of that power is surprisingly simple to harness. You can easily learn how to set up a BigCommerce store by following our 10-step guide. BigCommerce offers a 15-day free trial with no credit card required. You can use it to follow…

Ecwid is an ecommerce builder that lets you sell online and in person through its hosted storefront, mobile app, your existing website, social channels, and marketplaces. Many merchants use Ecwid to add shopping cart and checkout tools to a site they already have, since it integrates directly with Wix, Weebly (now part of Square), and…

Line sheets are industry-standard product sales tools retailers, manufacturers, and wholesalers use to display complete product information to potential buyers and retail partners. Unlike product catalogs and lookbooks, line sheets are simple visual documents often used in business-to-business (B2B) transactions that give potential buyers all the information they need to place their orders. They are…

A 3PL (or a third-party logistics provider) is an outsourced partner that handles logistics processes for other businesses. 3PLs are commonly used by ecommerce companies that still manage product- and order-related tasks but want to delegate inventory management, warehousing, and fulfillment (including shipping, distribution, returns, and exchanges). Partnering with a 3PL company allows merchants to…

Selling on WordPress starts with setting up a domain, choosing a web host, installing a shopping cart plugin, listing products to sell, and managing orders and shipments. Then, grow your WordPress ecommerce business with plugins and marketing tools. This guide shows you how to set up WooCommerce since it is the best and most popular…

Learning how to get a freight quote involves shopping around and deciding among different provider options, giving them accurate shipment details, and finally booking your shipment. There are multiple options for comparing carriers to find the best rate—and an accurate quote depends on many variables. One of the best ways to get a freight quote…

Some businesses operate exclusively as wholesalers. In other wholesaling models, existing retailers expand by selling their goods wholesale to other retailers. Wholesale selling provides higher revenue from fewer transactions, lower overheads, lucrative partnerships with retailers, and a considerable source of repeat revenue. This guide walks you through how to sell wholesale online to retailers to…

Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…

Private-label products are goods made by a third-party manufacturer and sold under a retailer’s brand name. Private labeling is a common practice by retailers, allowing them to create brands by outsourcing product sourcing and manufacturing. Also called “white-label brands,” private labels are applied to the packaging only when it is time to sell the product….

If you use Shopify as your ecommerce platform, consider setting up a Shopify Facebook store so your customers can buy your products without ever leaving the Facebook platform. They can also share your products with their friends and followers with just the click of a button. If you haven’t set up your Shopify site yet,…