Agatha Aviso

Product marketing is the process of introducing and selling your goods to customers. Effective product marketing includes determining who your product is right for, finding the right pathways to get it to them, creating an appealing message, and continuing to use insights and smart planning to propel your product forward. In this article, we show…

Private-label products are goods made by a third-party manufacturer and sold under a retailer’s brand name. Private labeling is a common practice by retailers, allowing them to create brands by outsourcing product sourcing and manufacturing. Also called “white-label brands,” private labels are applied to the packaging only when it is time to sell the product….

If you use Shopify as your ecommerce platform, consider setting up a Shopify Facebook store so your customers can buy your products without ever leaving the Facebook platform. They can also share your products with their friends and followers with just the click of a button. If you haven’t set up your Shopify site yet,…

Learning how to start a T-shirt business online starts with choosing a strong niche and creating unique designs that will separate your business from the competition. Once you validate your designs, you’ll need to select a production method and sales platform, determine costs, set pricing, register your business, and build your online store. You’ll then…

Cross-selling is motivating customers to buy additional products related to what they are already buying. The right cross-selling strategy can significantly increase sales and build customer loyalty. When cross-selling, ensure that your offer is relevant and provides more value to the customer. We outline 15 cross-selling tips and techniques in this article for ecommerce shops…