A store window display is the scene you create in your exterior facing windows and one of the most powerful elements in your merchandising arsenal. Your window displays are an instrument for bringing in new and existing customers, displaying new products, highlighting promotions, and enhancing your brand image. Ultimately, an effective store window display drives…
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How to Select and Design Retail Lighting in 5 Steps
Retail lighting includes all light sources you use to make your space visible and highlight products or areas of your store. You can create a retail lighting plan by layering four different lighting types, incorporating several different fixtures, and choosing light bulbs with brightness and tone in mind. In this article, we will look at…
What Is Cross Merchandising? Definition and Strategies
Cross merchandising is the practice of displaying items from different product categories together to incentivize customers to make multiple item purchases. Cross merchandising provides value to customers by reminding them of a need, sparking an idea, or saving them time from having to search the rest of the store. Cross merchandising adds value to you,…
What Is Merchandising? Definition & Strategies
Merchandising is the process of presenting and promoting retail goods for sale and involves all of the non-verbal tactics retailers employ in-store to promote product sales. Retailers merchandise their stores to increase sales by creating an effective store layout, choosing the best products to sell, arranging those products attractively, and pricing them competitively. Why Is…
14 Visual Merchandising Techniques
Visual merchandising is the practice of displaying your product and organizing your store to drive sales and provide a stimulating and enjoyable shopping experience. It’s a crucial aspect of shaping customer experience, driving sales, and defining your brand. In this article, we will outline the 14 most important visual merchandising techniques and how implementing them…