Meaghan Brophy

Credit card readers for Android process payments using a smartphone or tablet, allowing business owners to make sales anywhere. You can track inventory and sales, and some providers charge only transaction fees. Simple credit card readers for Android (swipe only) are typically free while readers that accept all cards can cost about $29 to $60….

Cloud point-of-sale (POS) systems allow small businesses to accept in-person payments. Transactions happen in person while the payment processing happens in the cloud. The best cloud-based POS systems will also manage other business operations like inventory management, customer loyalty programs, and employee scheduling. Prices range from $0 upfront to a few hundred dollars per month….

Square credit card processing offers an affordable, easy, and immediate way of accepting card payments. Square comes with a suite of free business management tools like customer directories, an online store, inventory tracking, and customer feedback collection. Learning how to use Square means you can get the most out of Square’s free tools. Square’s credit…

As a retailer, you have many different types of shoppers walking into your store (or browsing your online store). Shopper profiles identify different buying behaviors and what ultimately drives a customer’s decision to purchase. Understanding these types of shoppers will help you increase sales in your retail store. Retailers can cater to every kind of…

Food trucks need a POS that can take food orders, ring up customers, and take payments on the go. The best food truck POS software is affordable, accepts payments offline, and is easy to use. Our list includes POS systems with starting prices ranging from $0 to $99 per month, with most starting under $70….

Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales. An effective retail store design also makes the space organized and easy to navigate, which is important for providing a good customer experience. Safety is another…

Cross merchandising, also known as secondary product placement, is the practice of displaying items from different product categories together. Cross merchandising provides value to customers by reminding them that they need the second item, or by saving them time from having to search the rest of the store. Effective cross merchandising results in increased sales….

A retail marketing strategy is an actionable plan to develop and promote products in order to increase revenue. Retail marketing strategies can encompass the entire process of retailing from initial product ideation all the way through a completed sale. The best retail strategies prioritize customer needs and preferences while also driving sales. Marketing your retail…