Michael DeVault

Business-to-business (B2B) email marketing is a powerful way to connect with decision-makers who drive purchasing for their companies. In fact, it is one of the most effective means of reaching those buyers. However, building successful campaigns starts with choosing the right B2B email marketing software for your business goals. : Best Overall B2B Email Marketing…

Setting up a Bing Places for Business listing gives your brand more visibility in online searches on Microsoft’s search engine: Bing. Similar to Google (i.e., Google Business pages), it allows you to manage your online listings as well as generate and manage customer reviews and comments. To use Bing Places to promote your business, ensure…

DreamHost provides web hosting packages that include domain registration, SSL certificates, and business email. Fees start at $2.59 per month.

Weebly is well-known as an incredibly affordable ecommerce website builder, but it doesn’t offer much for custom site design or tools beyond ecommerce. Plus, its search engine optimization (SEO) is very basic. Top Weebly competitors fill the gaps with better design tools, more features, cheaper plans, and vastly improved SEO. We ranked the best Weebly…

Your website is the hub of your restaurant’s online presence, so it needs to be search engine-friendly and offer a good experience on any type of device. The best restaurant website builders provide easy, intuitive tools for menu building, online ordering, reservations, and marketing to generate sales and customer loyalty. We ranked the eight best…

Martech, short for “marketing technology,” includes any type of software or tool used for business promotional purposes. As such, martech represents a wide range of tech-based tools, from email marketing platforms and website hosts to customer relationship management (CRM) software for lead generation and nurturing. After sifting through more than 40 martech providers, here are…

When I first started working with WordPress, it was complicated and code-heavy. Even the best themes required custom CSS programming and learning DIV tagging. Today, the WordPress landscape has changed. It’s much easier now to build a WordPress website than ever before. That’s thanks to WordPress page builders. Whether it’s building a site using BoldGrid’s…

When you buy a franchise, you’re buying a proven business model with the tools and resources you need to succeed. But a franchise location is still a small business, and your small business needs marketing. Franchise marketing agencies understand the unique challenges of helping franchise owners grow their small business. Here is a list of…

Building a local online marketing strategy for your small business isn’t guesswork. Mounting an effective campaign takes time, planning, and resources. From making your website shoot to the top of Google search results to just getting people talking about your business, here are more than a dozen local online marketing tips to help you gain…

Learning how to write a brand positioning statement isn’t hard, but it will take some time on your part. First, research examples and competitor positioning. Next, identify your core customer, create an overarching goal, figure out what sets your brand apart, and list the pain points your brand solves. Finally, write your statement. To make…

Ranking higher on Google encompasses a variety of on- and off-page search engine optimization (SEO) tactics. This includes everything from keyword and competitor research to publishing high-quality content, getting backlinks, building listings, and optimizing the content itself on each page of your website. Helping small businesses learn how to rank higher on Google is one…

Permission-based email marketing, otherwise known as opt-in email marketing, is one of the most effective ways to nurture leads and stay connected with your customers. Setting your own permission-based email marketing involves five steps—choosing a platform, importing your contacts, creating and launching the campaign, and then tracking results to gain insights for improving future campaigns….