Michael DeVault

Local advertising is an effective way to boost brand awareness and attract customers in a specific locale. It allows you to target nearby prospects based on the audience of the medium used (e.g., newspapers or radio stations) or to use ad targeting tools to put your advertisements directly in front of your ideal customers. With…

Squarespace is known for sleek templates and a beginner-friendly interface. Its tools are fairly well-rounded, but online ordering, appointment booking, and membership sites cost more, and integrations are limited. The best Squarespace alternatives fill these gaps with cheaper plans, more robust features, and integrations. Click the links below to visit provider sites or keep reading…

Wix is a popular, beginner-friendly website builder. It offers a wide range of built-in and third-party features, including artificial intelligence (AI) tools, and offers the most design customization of any site builder. Intuitive tools, design freedom, and built-in AI sets Wix apart and, as our Wix website builder review establishes, it is the best website…

Squarespace is a popular website builder, but the number of Squarespace extensions on their app marketplace is fairly low. To help you get more from your business website, we rounded up a list of the best Squarespace plugins you can integrate easily to go beyond the site builder’s native features. Read up on the plugins…

A web content management system (CMS) is software used to build and design a website, create and edit pages, organize content, upload media assets, and optimize the site for search. There are dozens of CMS platforms available, from WordPress to Wix. Below, we explain more about the different types of CMS solutions available for building…

Almost a quarter of U.S. internet users participate in online forums, which makes them a great way to build an engaged community—and in turn help grow your business. The first step in learning how to make a forum website is to pick a content management system (CMS) for your site. Then, select a forum plugin….

The best domain names are short, memorable, on-brand, and can even boost your rankings in online search. To choose a domain name, try using your business name first. If that isn’t possible, experiment with alternatives or leverage online tools to find the perfect fit. When you have one in mind, choose the right extension, check…

Wix is extremely popular and its plans are feature-rich. However, depending on the features you need, a Wix competitor might be better or less expensive. Wix plans also don’t include unlimited storage, and the sheer number of design tools and options could frustrate beginners. We ranked the best Wix alternatives below based on the use…

Weebly is an ecommerce website builder owned by payment processor Square. It is a leading website builder thanks to integrated ecommerce and affordable pricing. Customer reviews underscore its ease of use, the value vs pricing (starting from free), and extras, like its robust app marketplace. Weebly is the best website builder for small or startup…

The GoDaddy website builder is an affordable, easy-to-use site builder that can help you get a website up and running quickly. It has a suite of marketing tools, and customer reviews show it to be a great, all-around site builder for beginners. The GoDaddy website builder is a good choice for small businesses on a…

Whoever said, “If you build it, they will come” never tried to build a strong brand presence. Brand presence refers to the footprint of your brand, both online and off, as well as brand awareness with your audience—and growing it can feel overwhelming. Below, we break it down into four main components, each with actionable…

A business domain name is the website name found in your web address or URL (e.g., fitsmallbusiness.com). Similar to how people find a physical business by its street address, think of it as your company’s online business address. Customers can locate your website and identify your brand through its business domain name, and it can…