Michael DeVault

Search engine marketing (SEM) involves tactics for increasing website visibility and traffic using paid digital ads and search engine optimization (SEO). Explore our small business search engine marketing guide to learn how it works, what’s involved, and the tactics you need to employ for success, including the best options should you need expert help. Get…

Web hosting is a service that provides server space to make your website available to the internet. Understanding how web hosting works and the different types of plans and providers to choose from can be complicated. To make it easier for you, below we’ve included an overview of how it works and what you need…

To set your site up for success, we put together a checklist of website basics foundational for building an effective website. Download our free website checklist and use it to ensure you have all the essentials covered. In this article, we cover key website basics such as picking the best website platform, key lead generation…

Learning how to set up a WordPress website can be intimidating, especially for beginners, but the process is actually simple. Start by choosing a hosting provider and domain name. Install WordPress, and then choose and install a theme and customize it. Follow the steps below, and your WordPress site can be set up and ready…

Subdomains are internet addresses (aka URLs) that are part of a primary domain but operate as their own, independent URLs. Businesses often use subdomains when they want to separate one online business function from another or differentiate between audiences. Keep reading to find out how they work and the best ways to use them. After…

Increase your brand’s online visibility and drive sales with Google Local Services Ads. To get started, confirm your eligibility, create an account, and set your service area by ZIP code or city. Then select your services and add your hours of operation. Next, preview and submit your listing for review. Once approved, set your budget…