6 Best Call Tracking Software

Call tracking software allows you to identify where your inbound phone leads are coming from, whether it’s a print ad, online ads, or link from another website. We looked at a variety of call tracking software and compared them by price, features, and ease of use to determine the top six, including a best overall.

Top 6 Best Call Tracking Software for 2019

How We Evaluated Call Tracking Service

The best call tracking software offers detailed analytics on calls, such as keywords, call source based on marketing campaigns, and call duration as a supplement to any information collected by a business phone system. They should be easy to use and include a bucket of minutes as well as low per-minute rates. Call tracking software should also feature call management tools like voicemail call routing and be backed by reliable customer support.

Therefore, we evaluated call tracking software based on:

• Price: The price of each provider’s service plans, additional phone number fees, and extra calling minute charges were compared
• Ease of use: We evaluated how easy each call tracking system is to set up and use
• Phone numbers & calling minutes: We looked at how many phone numbers and calling minutes were included with each service plan
• Reporting: Each solution’s reporting tools and features were noted and compared
• Business app integration: We considered the number of business app integrations are available, including Google Ads, Salesforce, and Microsoft Advertising
• Call management tools: The variety of call management tools like call forwarding, call recording, and automated interactive menus were compared
• Additional features: We looked at how well the call tracking software integrated with existing voice-over-internet-protocol (VoIP) business phone features like voicemail
• Customer support: We reviewed each service’s customer support tools and contact channels as well as hours of availability

We recommend CallRail as the best call tracking software because it’s the easiest to set up, competitively priced, and it gives you highly detailed call tracking data, including at the website and keyword level. It also features form tracking, call recording, and the ability to create custom call flows. CallRail offers a 14-day trial of its software for customers who want to give it a try. Visit CallRail for details.

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Best Overall Call Tracking Software for Small Businesses: CallRail

CallRail is call tracking software that identifies where your callers come from accurately, such as whether they found you on a billboard, another website, or Google ad. With plans from $30 per month, features include call recording, playback, and form tracking. CallRail is right for businesses wanting an affordable call tracker with the best combination of features.

CallRail Pricing

CallRail offers two competitively priced service plans for small businesses. The Lite tier is $30 per month and includes five local numbers and 500 local minutes. The Essentials level costs $45 per month and includes ten local numbers and 500 local minutes. Additional local minutes for both plans five cents per minute.

CallRail Tiered Features

Lite

CallRail’s Lite plan includes five local numbers, 500 local minutes, and a local per-minute rate of 5 cents. This tier also features online and offline call tracking, call recording, missed call reports, and calls by day and time reports. The Lite plan is best for small teams that need five numbers or less and basic reporting features.

This plan doesn’t feature custom call flows or keyword-level attribution like the next tier. It’s also doesn’t include international call tracking like CrazyCall. The $30 per month Lite service plan’s cost is on par with Phonewagon’s prices. However, Phonewagon doesn’t offer form and text tracking.

Essentials

CallRail’s Essentials plan includes up to 10 local numbers and adds custom call flows, keyword-level attribution, and integration With Google Ads, Microsoft Advertising, and Facebook, and form and text tracking. It also includes advanced reporting for data on calls by campaign, keyword, or landing page. For $40 per month, the Essentials tier is great for teams that want deeper insight into call tracking data for strategic decision making.

This plan doesn’t include phone support, a feature that’s available with CallRail’s enterprise-level plan for $120 per month. CallRail’s Essentials is priced the same as CrazyCall’s top tier. However, CrazyCall only offers one phone number with its service plans, making CallRail a better value for companies needing multiple phone lines.

What CallRail Is Missing

If there’s any downside to CallRail, it’s that it is missing some features that can be helpful to larger teams. For example, unlike CallRail, CrazyCall offers call monitoring tools so managers can listen in on live calls for training and quality assurance purposes.

What Users Think About CallRail

We use CallRail at Fit Small Business and are very satisfied with their easy setup and detailed call reports. Online reviews of CallRail are also positive overall. Customers say the tracker is easy to use and its features are intuitive. Users also like that the tracker can manage multiple campaigns at the same time. However, some customers say the software would benefit from an automatic call transcription feature.

Best Call Tracking Service for Call Centers: CallTrackingMetrics

CallTrackingMetrics is a call tracking solution with built-in call center tools like a call router and integrated softphone for making and receiving calls with a computer or mobile app. It also features voicemail, call recording, and call forwarding for $19 per month, making CallTrackingMetrics the best choice for sales and support teams in call centers.

CallTrackingMetrics Pricing

CallTrackingMetrics is affordably priced at $19 per month for unlimited users. Local phone numbers are $2.50 per month, and local calling rates start at 3.8 cents per minute. Toll-free numbers are also available for $3.50 per month with toll-free calling rates from 5.8 cents per minute.

CallTrackingMetrics Features

All CallTrackingMetrics Business plan features mobile apps for iPhone and Android that enables agents to make and receive calls on their smartphone. An integrated softphone allows managers to route inbound and outbound calls to computers. This plan also features voicemail, text messaging, and integration with Google Ads, Microsoft Advertising, and WordPress.

Phone Numbers

Unlike CrazyCall and CallRail, CallTrackingMetrics doesn’t include free phone numbers. However, local numbers are available for $2.50 per month, and toll-free numbers can be purchased for $3.50 per month. These prices are similar to Ringba’s free plan that also doesn’t include free phone numbers and also offers fewer features.

Calling Minutes

With CallTrackingMetrics’ Business plan, local inbound calling minutes start at 0.038 of a cent per minute and toll-free minutes ring in at 5.8 cents per minute. Outbound calls are billed at 5 cents per minute. CallTrackingMetrics’s outbound call prices are significantly less expensive than Ringba’s inbound call tracking solution, whose pricing starts at 6.5 cents per minute.

Call Reporting

Call reports are an important part of a call center’s overall business strategy because they provide critical insight into agent and call center performance. For instance, they help companies identify busy and slow call times so managers can make better-informed staffing decisions.

CallTrackingMetrics’ Business plan includes a variety of reports, including:

• View advertising source for calls: Users can view data captured from ad click-throughs and webpages
• View website visitor data for calls: This report includes website visitor analytics and keyword call tracking
• Activity reports: Managers can use this report to see an overview of calls over a select time period
• Return on investment (ROI) reports: This report analyzes how much return on investment each advertising channel is getting so managers can optimize spend
• Call reporting notifications: CallTrackingMetrics provides customizable alerts and call notifications which can be sent to call center managers after every call or as a periodic digest based on missed calls, call volume reports, agent reports, and more
• Tracking source accuracy reports: These provide a likelihood score that advises managers how confident the system is that a given website visitor made a specific phone call
• Usage reports: This shows a cost breakdown by tracking number

Call Management

CallTrackingMetrics’ Business plan features call forwarding, call transfer, call recording, and smart routing that directs calls to agents based on the callers on the caller’s online activity, demographic information, and history of calls to the company. Like CrazyCall, it also includes call recording for quality assurance and training purposes.

Additional Features

Customers can get lower rates on calling minutes and phone numbers as well as access to additional features like advanced call center tools and reporting by upgrading to one of CallTrackingMetrics’ enterprise-level plans. However, prices range from $99 to $299 per month, which is more money than small businesses, call centers, and sales teams may be willing to spend.

What CallTrackingMetrics Is Missing

CallTrackingMetrics lacks free phone numbers included as part of the monthly service plan cost. Although the cost of the phone numbers per month is low, businesses that don’t want to pay extra for them should consider Convirza or CallRail.

What Users Think About CallTrackingMetrics

Online reviews of CallTrackingMetrics are generally favorable. Customers say the call tracking service’s reports are valuable and the customer support team is responsive. The system also receives praise for being easy to set up and use. However, some customers complain of poor call quality and dropped calls, something to consider when making a final purchasing decision.

Best Call Tracking Software for Custom Phone Numbers: Convirza

Convirza is a call tracking service that offers vanity phone numbers like 1-800-FLOWERS and custom numbers with the user’s choice of numerals. The service plan also includes 10 phone lines and 600 calling minutes for $29 per month. Convirza is a good match for small businesses wanting a memorable phone number with their call tracker.

Convirza Pricing

Convirza’s Starter plan is $29 per month, which is on par with similar call tracker services. It supports unlimited users and includes 10 toll-free beginning with 888, 877, or 866 or 10 local phone numbers, and 600 calling minutes. Vanity numbers start at $19.99 per month and 800 numbers from $25 per month.

Convirza Features

Convirza’s Starter plan includes, real-time reporting, call logs, call routing, and call recording. It also features call forwarding, keyword-level tracking, and integrations with Google Analytics and Google Data Studios.

Phone Numbers

Like CallRail’s premium plan, ten phone numbers are included in Convirza’s Starter plan. Customers can choose local numbers or toll-free numbers beginning with 888, 877, or 866. Vanity numbers like 1-800-FLOWERS are available as toll-free numbers, local numbers, or custom numbers that don’t necessarily spell a word but are in a preferred numerical sequence. Vanity number pricing starts at $19.99 per month and 800 numbers from $25.

Calling Minutes

Convirza’s Starter plan includes a bucket of 600 minutes, which is more than most call tracker service plans on our list. However, unlike other providers, customers can’t buy additional minutes if they run out before the billing cycle ends.

Call Reporting

Convirza’s dashboard displays a variety of data related to campaigns, marketing data, and call marketing performance. It includes information on current campaigns, call analysis and analytics, a blocked call log, call back reports, and more.

The Starter plan also offers a robust set of real-time reporting tools that include:

• Call trends: This report aggregates phone call data by day and date to determine peak calling times
• Call reports by type: Managers can gather call data based on keyword, ad group, campaign, and ad source
• ZIP code heat map: This report displays on a map where callers are located
• User logs: A report on all call activity by users systemwide

Call Management

Convirza’s Starter plan features call recording, call forwarding, and a custom call flow builder. It also includes call routing that directs calls based on the time of day, location of the caller, and through interactive voice response (IVR) menus. CallTrackingMetrics also features an IVR. However, it doesn’t include geo routing.

Additional Features

Convirza offers two additional enterprise-level plans that offer more phone lines, extra calling minutes, and features like caller privacy for Health Insurance Portability and Accountability Act (HIPAA) compliance and customer relationship management (CRM) integration. However, those plans start at $199 per month, placing them out of reach for many small businesses.

What Convirza Is Missing

Convirza’s biggest drawback is the inability to buy additional minutes if you run out. The 600 minutes per month may be enough for solo entrepreneurs and very small teams but leave larger businesses in the lurch. Companies that don’t want to risk running out of minutes should consider CrazyCall’s top-tier plan with 1,250 minutes or one of its lower plans with additional minutes available for from 1 cent per minute.

What Users Think About Convirza

Convirza customers report satisfaction with the company’s call tracking software, saying the features work as advertised. Users also give high marks to the knowledgeable customer support team. However, some customers say the system can be hard to set up.

Best Call Tracking Software for International Calls: CrazyCall

CrazyCall is a call tracker service with plans from $11 per user per month that include 200 to 1,250 minutes for calling to more than 120 countries worldwide. It also features a free phone number, data storage, and call routing. CrazyCall is good for companies with global contacts that make a lot of international calls.

CrazyCall Pricing

CrazyCall offers three well-priced plans. The Starter package is $11 per user, per month for 200 calling minutes, the Team plan is $22 per user, per month with 500 minutes, and the Professional tier is $45 per user, per month for 1,250 minutes. Additional minute pricing starts at 1 cent per minute.

CrazyCall Tiered Features

Starter

CrazyCall’s Starter plan includes a phone number and 200 calling minutes that can be used to call more than 120 countries. It supports three active projects, call routing, 45-day data storage, and an auto dialer that automates dialing long lists of phone numbers. The Starter tier is right for solopreneurs and consultants that don’t make a lot of calls.

This level is missing tailored reporting that’s offered in the upper-level plan. It also doesn’t include as many phone numbers as other call tracking software on the market. However, at $11 this is the least expensive paid service plan on our list.

Team

CrazyCall’s Team level increases the number of calling minutes to 500 and supports unlimited projects. It also adds 365 days of data storage. This is a great plan for small companies and teams that have a large volume of projects happening simultaneously.

This tier lacks unlimited domestic calling, as featured in the next level. It’s also missing the robust reporting tools CallTrackingMetrics offers. However, unlike CallTrackingMetrics, companies can purchase additional minutes for 1 cent per minute if they run out before the billing cycle ends. At $22 per user, per month, the Team level costs less than Convirza and Phonewagon’s service plans.

Professional

CrazyCall’s Professional tier includes 1,250 calling minutes and unlimited domestic calling. It also features tailored reports that capture call data on caller activity in a given data range, a day-by-day history of contacts, contact result reports, and more. The Professional level is best for larger teams that make a lot of calls and want tools to help them dig into the metrics of those calls.

At $45, this tier isn’t as feature-packed as CallRail’s similarly-priced premium tier. However, CallRail’s bucket of minutes can’t be used to make calls to more than120 countries and, as a result, customers must buy international calling minutes as an add-on to CallRail’s service plans.

What CrazyCall Is Missing

Customizable vanity and toll-free phone numbers aren’t available with any of CrazyCall’s price plans. Organizations that want a personalized phone number should look to Convirza, which offers the widest range of phone number options, including custom, toll-free, and vanity numbers.

What Users Think About CrazyCall

CrazyCall customers are almost universally positive about this call tracker service. They particularly appreciate the call recording feature for documenting important phone calls and the clean dashboard layout. However, some users say the system lags from time to time.

Best Free Call Tracking Software: Ringba

Ringba is a no-frills free inbound call tracking service that offers local and toll-free phone numbers and call recording with free and pay-as-you-go pricing. It features automated routing, campaign tracking, and reporting tools. Ringba is best for companies on a budget that need free call tracking software.

Ringba Pricing

Ringba’s is the only free call tracking service on our list and features pay-as-you-go pricing. The Basic plan features local phone numbers for $3 per month with local inbound tracking for 6.5 cents per minute. Toll-free phone numbers are $4 per month, and toll-free inbound traffic costs 7.5 cents per minute.

Ringba Features

Ringba isn’t as fully featured as other call tracking software on our list and doesn’t include options like auto dialers or form tracking. However, its free plan allows companies to budget their call tracking expenses carefully without paying for extra features they don’t need.

Phone Numbers

Ringba charges $3 for local phone numbers and $4 for toll-free numbers. Unlike Convirza, Ringba doesn’t include an option to buy vanity or custom phone numbers. The company’s phone number pricing is aligned with other call tracker services on our list, including CallTrackingMetrics and CallRail.

Calling Minutes

Ringba’s free Basic plan offers local tracking for 6.5 cents per minute and tool-free tracking for 7.5 cents per minute. The rates are comparatively high in relation to other call tracking software on our list. However, Ringba’s pay-as-you-go pricing structure allows companies to pay only for the tracking they need without incurring ongoing monthly charges.

Call Reporting

Ringba’s call reports aren’t as thorough as CallTrackingMetrics but still give a high-level overview of call data. Ringba’s real-time reports and call logs allow companies to see what’s working and make immediate changes when necessary. Ringba reports include data on average call length, total call length, number of completed calls, total calls successfully connected, and the number of calls blocked by rules or for spam.

Call Management

Ringba features call recording for 1 cent per minute. Customers can also create “number pools” and assign a unique number to every user for a specific period of time to collect detailed information about callers. Ringba doesn’t offer much in the way of other call management tools like call forwarding or call transfer. However, not every company needs those features, so the company’s free plan helps them avoid paying for things they don’t need.

Additional Features

Ringba offers two enterprise-level plans with lower per-minute tracking rates and monthly phone number charges. However, their pricing starts at $99 per month, which is not a bargain when compared to options like CallRail and Phonewagon that offer more features for less money.

What Ringba Is Missing

Ringba is missing several key features found in other call tracking software on our list, like CallTrackingMetrics’ mobile apps or Convirza’s customizable phone numbers. On the other hand, Ringba’s no-frills call tracker may be attractive to companies that want the flexibility to pay only for what they need without committing to additional monthly costs.

What Users Think About Ringba

Online reviews of Ringba show customers consider the service an efficient and streamlined call track that gets the job done without a lot of extraneous feature bloat. Users say the system is reliable and easy to use, but some customers wish for a mobile app to check analytics when they’re out of the office.

Best Call Tracking Software for Marketing Agencies: Phonewagon

Phonewagon is a software tracking service that helps marketing agencies segregate the campaigns of multiple clients and companies. It supports unlimited users features and includes five phone numbers with 500 calling minutes with plans from $30 per month. Phonewagon is a good fit for marketing agencies running multiple discrete campaigns at once.

Phonewagon Pricing

Phonewagon’s affordable Starter plan costs $30 per month for five phone numbers with 500 calling minutes. Additional local and toll-free numbers are $2 per month and additional local minutes are 5 cents per minute. Extra toll-free minutes are available by quote from the customer support and sales teams.

Phonewagon Features

Phonewagon’s Starter tier offers a range of features with its call tracking software, including a dashboard with tools that help marketing agencies manage campaigns for multiple clients simultaneously from a single platform. User permissions allow admins to add view-only accounts, assign company managers, and create user roles. Agencies can keep all clients in a single Phonewagon account and use permissions to ensure clients see only their data.

Phone Numbers

Phonewagon’s Starter level includes five numbers and 500 calling features. Customers can purchase additional local and toll-free numbers for $2 per month each, which is the lowest phone number price on our list. Phonewagon also offers international numbers, but costs vary, so customers need to contact customer support for current pricing.

Calling Minutes

On the Starter plan, additional local minutes are available for 5 cents per minute, which is the same rate at CallRail. Extra toll-free phone numbers are also available when you contact the company for a quote. For comparison, toll-free minutes with other call tracking services range from 5.8 cents to 8 cents per minute.

Call Reporting

Phonewagon’s Starter tier includes a reporting tool with filters that give users a variety of ways to sort phone call data. Customers can run chart and graph reports for individual companies and clients for a given date range, by source, and by call status. Phonewagon’s reports provide a good deal of call information but don’t drill down deeply with ZIP code heat maps like Convirza or ROI reports like CallTrackingMetrics.

Call Management

Phonewagon offers custom call flows and IVRs for improved call management. Using a drag-and-drop builder, customers can create flows in less than a minute for individual clients and companies. Additional call management tools include call forwarding, call scheduling, and sequential calls that directs incoming calls automatically to another number if the first number is unanswered.

Additional Features

Phonewagon offers two enterprise-level plans for $130 and $299 per month that include more phone numbers and calling minutes. However, all service plans include all Phonewagon’s features so that the Starter plan is the best choice of the three for small or boutique marketing agencies needing call tracking software that can manage the campaigns of multiple clients or customers all at once.

What Phonewagon Is Missing

Phonewagon doesn’t offer as many phone numbers with its Starter plan as other call tracking services. For instance, CallRail and Convirza include up to 10 with their service plans. However, Phonewagon only charges $2 for each additional number, which is the least expensive fee of all the solutions on our list.

What Users Think About Phonewagon

Users have very positive things to say about Phonewagon and rate the service a 5 out of 5 stars. Customers say the interface is user-friendly and set up is very easy. They also report the dashboard manages multiple companies very well. The only drawback users have noted is that the IVR greeting sounds a bit robotic.

Bottom Line

Call tracking software is an important component of sales and marketing campaigns. They help optimize marketing spend by providing insight into what’s working and what could be improved. They also provide data that helps businesses target high-quality leads so agents can focus their efforts on the most promising calls.

Companies that want a call tracking service with the best choice of service plans and a great combination of features that are backed by reliable customer support should consider CallRail. The company offers a no-obligation 14-day free trial so visit CallRail’s website today.

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