6 Best Real Estate Video Marketing Software for Agents 2023
This article is part of a larger series on Real Estate Lead Generation and Marketing.
To successfully leverage video in marketing to grow your real estate business, you need the right real estate video marketing service. It should provide preset video templates, an easy-to-use interface, and support and training. To help you determine which platform is best for your needs, we evaluated a dozen different products and arrived at the six best real estate video marketing software.
Quickly review our picks for video marketing software in the table below and then continue further for specific details about each provider and how we evaluated each service.
Best Real Estate Video Marketing Software at a Glance
Vimeo: Best for engaging video creation and editing | |||
Overall Score 4.95 | Starting price $12 per seat, monthly |
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WeVideo: Best for interactive and educational video creation | |||
Overall Score 4.57 | Starting price $4.99 per month |
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Animoto: Best for user-friendly video editing | |||
Overall Score 4.28 | Starting price $0 |
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FlexClip: Best for the largest variety of video templates | |||
Overall Score 4.12 | Starting price $0 |
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Wondershare Filmora: Best for advanced video editing with AI tools | |||
Overall Score 3.78 | Starting price $51.99 per year |
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Motionbox: Best for social media video marketing | |||
Overall Score 3.69 | Starting price $0 |
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Best for Engaging & Interactive Video Creation & Editing
Vimeo owns Magisto, another highly-rated video editing platform. Vimeo users get all the user-friendly features that were previously included with Magisto.
Best for Interactive & Educational Video Creation
Best for User-friendly Video Editing
Animoto is a fantastic option for marketing an open house. Read our other tips for open houses in the article Free Open House Checklist & Guide on Hosting Open Houses.
Best for the Largest Variety of Video Templates
For some ideas and examples of effective marketing videos, read 11 Real Estate Video Marketing Ideas for Agents (+ Examples).
Best for Advanced Video Editing & AI Tools
Best Social Media Video Marketing Tools
How We Evaluated the Best Real Estate Video Marketing Software
To determine the best real estate video marketing software, each program had to provide features most relevant for real estate professionals. These included premade video templates, a media library, branding capabilities, tutorials, team collaboration resources, and an easy-to-use interface. We also considered the pricing structure and user experiences with each platform, giving preference to those with a free trial and strong customer reviews.
After researching a dozen options, Vimeo emerged as the top real estate video marketing platform. Its affordable package options, intuitive editing interface, and premade real estate video templates make it an ideal choice for real estate professionals of all levels. It also uniquely offers the ability to hire professional video editors and producers.
The other criteria we used to evaluate the top real estate video marketing services include:
40% of Overall Score
We considered platforms that include premade templates, stock photos, videos, and music, text variety, video resizing options, branding options, social media integrations, effects, real estate-specific content, and in-platform editing
25% of Overall Score
We evaluated plans with a free plan, free trial, monthly billing options, and affordable pricing options
10% of Overall Score
We rated the technical skill required to set up each video software, which programs include a mobile app and platforms with a drag-and-drop functionality
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each video marketing software.
10% of Overall Score
We evaluated each platform’s unique or stand-out features, as well as the ease of use and the overall value of the cost.
5% of Overall Score
We looked into the convenience and attainability of customer service for technical support and assistance.
Bottom Line
When looking for the best real estate video marketing software, consider your specific needs and goals. We evaluated a range of real estate video marketing services that help agents create video content for listings, marketing, social marketing, and education. Make sure to thoroughly evaluate each option to choose the best platform for your real estate business.