6 Best Real Estate Video Marketing Software for Agents

Real estate listing video template (Source: Vimeo)

• Online video editor: Platform works on MacOS, iOS, and Android, and integrates with Shopify and Zoom.
• Marketing tools: Video meme maker, auto-captioning, webinar and live stream software, and social media templates.
• Collaboration tools: Make comments directly on a video, projects with varying permission levels, and use screen recording to communicate effectively.
• Video analytics: Gain insight into each video’s performance on multiple platforms with detailed analytics and reporting.

Vimeo has a great customer review rating of 4.6 out of 5. The majority of users provided positive feedback, noting a variety of specific features they love. For example, many users say they love that Vimeo hosts all of their videos and that the interface is professional and intuitive.

On the other hand, some users noted that Vimeo isn’t particularly well-known among their audience and clients, which can cause challenges with marketing. A small number of users noted that the upper-level plans can be expensive, although the included features are extensive. If you’d rather start with more affordable software, consider Animoto or Motionbox.

• 7-day free trial
• Starter: $12 per seat, per month (billed annually)
• Standard: $20 per seat, per month (billed annually)
• Advanced: $65 per seat, per month (billed annually)
• Enterprise: Call for custom pricing

WeVideo real estate video templates (Source: WeVideo)

• Brand kit: Easily add your logo and brand colors to any video and create branded video templates.
• Video editor: Free screen recorder, GIF creator, podcast maker, and video memes.
• Real estate video templates: 14 real estate-specific templates for listing videos, first-time buyers, agent profiles, and testimonials.
• Mobile apps: The platform works on iOS, Android, Chromebook, and Windows.

WeVideo reviewers gave the platform an excellent rating of 4.7 out of 5. The majority of users enthusiastically report how well the platform’s interactive features work, also noting that the user interface and collaboration tools make video creation and editing stress-free.

Although most WeVideo reviews are positive, they also had some notes for improving the platform. For example, multiple users shared that the platform’s efficiency depends on the individual’s internet connection, which can cause problems during live or time-sensitive webinars or classes. In addition, a few users noted that the pricing structure isn’t clear enough. For a video editor with a simple and affordable pricing plan, consider FlexClip.

• Power: $4.99 per month, billed annually
• Unlimited: $7.99 per month, billed annually
• Professional: $19.99 per month, billed annually
• Business: $36.99 per month, billed annually
• Enterprise: Custom pricing

Real estate explainer video template (Source: Animoto)

• Stock videos and music: Access thousands of free stock photos, videos, and music to enhance your real estate video content.
• Real estate video templates: Preset video templates for video ads, how-to videos, agent testimonials, and listing videos.
• Education and support: Large library of searchable how-to videos and articles in the help center, and a social video marketing Facebook community.
• Email marketing integration: Animoto is designed to easily share your videos on email marketing platforms, making it especially easy to promote your listings and open houses.

Animoto has a customer rating of 4.3 out of 5, with most reviewers speaking positively about the platform’s easy-to-use video editor. Other users note that it’s ideal for creating branded short-form videos for social media, especially since it’s easy to adjust the aspect ratio of videos.

On the other hand, a few unhappy reviewers reported unpleasant experiences with customer support. Other users also noted that the templates aren’t customizable and the video editing tools are basic, so they use alternative platforms for longer videos with more advanced editing needs. If you want a more customizable video editor that’s ideal for social media marketing, Motionbox may be a better choice.

• Free: $0 per month
• Basic: $8 per month, billed annually
• Professional: $15 per month, billed annually
• Professional Plus: $39 per month, billed annually

Flexclip video editor interface (Source: FlexClip)

• Video editing tools: Includes capability to add voiceovers, branding, animated text, change video speeds, and picture-in-picture.
• AI editing tools: Includes AI video script generator, text-to-speech, background remover, and image generator powered by ChatGPT.
• Marketing tools: Slideshow maker, meme generator, GIF maker, and video compressor.
• FlexClip Learning Center: Large library of educational articles and videos on video creation, editing, and social marketing.

With over 1,900 reviews, FlexClip has a customer rating of 4.5 out of 5. Users almost unanimously reported that the editor interface was easy to understand and use and that the variety of template options made it easy to create professional videos. Reviewers also love that many templates and editing tools are free to use even without an account.

Some of FlexClip’s unsatisfied reviewers state they experienced too many technical glitches with the platform to use it consistently. Other users stated FlexClip didn’t offer some necessary tools, like publishing directly to social media. If you don’t want to risk technical glitches, Vimeo’s paid plans offer many of the same functionality.

• Free forever plan
• Plus: $9.99 per month, billed annually
• Business: $19.99 per month, billed annually

Sample video effects (Source: Filmora)

• Unique video effects: Large library of unique video effects to make videos stand out and maximize engagement.
• Audio editing tools: Includes AI audio stretch and denoise, plus additional features like speech-to-text, text-to-speech, audio synchronization, and audio visualizer.
• Software suite for video and photo editing: The Creative Center is a combination of video and photo editing software programs.
• Advanced tutorials: Resource Center includes detailed tutorials and constant updates on video editing, AI developments, audio editing, and video marketing.

With a customer rating of 4.5 out of 5, Wondershare Filmora users say that the software is robust but only requires a small learning curve. Many users say they love the motion graphics, 3D animation capabilities, and wide range of unique video effects. One commercial realtor even noted that they successfully used it to create promotional videos and virtual tours.

However, every advanced software has pros and cons, and users have a variety of notes for improvement. Some users noted specific instances when they had technical challenges, which was frustrating when you’re paying a high price for the best real estate video marketing software. Although you can’t avoid technical difficulties altogether, consider trying Vimeo or Animoto, which are easy to use and rarely have technical glitches.

• 7-day free trial
• Annual plan (for MacOS): $51.99 per year
• Perpetual (for MacOS): $79.99 one-time fee
• Annual bundle plan (for MacOS): $111.99 per year
• Annual plan (for Windows): $67.97 per year
• Perpetual plan (for Windows): $97.97 one-time fee
• Bundle subscription (for Windows): $109.99 per year

Motionbox GIF editor (Source: Motionbox)

• Brand kit: Customize your brand colors, fonts, and logo to easily add branding to every video.
• Unique social marketing features: Includes slideshow maker, GIF editing tools, trailer maker, and tools for specific platforms like TikTok videos and Instagram stories.
• Real estate social media video templates: Includes real estate-specific templates for a variety of social media uses, like YouTube intros, outros, or video ads.
• Tutorials and support: Includes a Slack channel for questions and community, a full Youtube channel with tips and tutorials, and a blog with tutorials and industry updates.

Motionbox has a good rating of 4 out of 5. Its users love the wide variety of premade video templates which make it easy to create custom content for any social media platform. Many reviewers were pleased with Motionbox’s podcast-to-video feature and stated that it was extremely easy to export content and publish it to individual social platforms.

However, the number of online reviews for Motionbox is limited compared to other real estate video marketing services. Although most reviews are positive, the software is relatively new, so it is difficult to find reliable reports on its pros and cons. For a similar platform with thousands of reviews, consider using Animoto.

• Free: $0
• Basic: $20 per month, billed annually
• Premium: $30 per month, billed annually
• Enterprise: Custom pricing