In the dynamic real estate industry, online visibility is crucial for success, and search engine optimization (SEO) is key to achieving it. As real estate professionals strive to connect with clients in a competitive market, partnering with a top-notch SEO company becomes paramount. From tailored keyword strategies to localized optimization, the best SEO companies for real estate stand out by aligning with industry-specific needs. My team and I researched the six best SEO companies for real estate, highlighting their key features and user feedback.
- Best for custom SEO solutions: HigherVisibility
- Best for social media marketing and management: LYFE Marketing
- Best for transparent and collaborative business style: Straight North
- Best for data-driven campaigns: ChatterBuzz Media
- Best for tracking advertising results and optimizing marketing budget: Blue Corona
- Best for outstanding customer support: Thrive Internet Marketing Agency
Best SEO Companies for Real Estate at a Glance
Client Portal Accessibility
Account Manager Accessibility
$600 per month
$1,500 per month
$850 per location, per month
$2,500 per month
$2,500 per month
HigherVisibility: Best for Custom SEO Solutions
Our Expert Opinion on HigherVisibility
HigherVisibility is a leading full-service digital marketing agency that provides real estate SEO services for improving online visibility and attracting more sales. My team’s research identified this real estate SEO company as the best overall because it develops custom SEO solutions rather than a one-size-fits-all approach. It dedicates proficient account managers and offers tailored packages to suit your needs. This also allows them to work with companies of various sizes. One area where it could improve is making the client portal more easily accessible.
- On-page SEO: Supplies extensive real estate keyword research, content optimization, internal linking improvements, and local schema markup.
- Off-page SEO: Enhances your domain’s authority and delivers local listing management, hyper-local link building, and competitor profile targeting.
- Reporting and analytics: Provides 24/7 in-site reporting access, customer review monitoring, Google Analytics Setup and Goal Verification, Google Search Console Setup, and Bing Webmaster Tools Setup.
- Pay-per-click (PPC) management: Generates immediate sales and targeted leads through custom PPC campaigns. A team of Certified Google Ads specialists works to get the most return on investment (ROI) from your ad spend.
HigherVisibility received a customer rating of 4.5 out of 5. As one of the best SEO companies for real estate, it was commended for its notable customer service that demonstrated timeliness, professionalism, and accessibility. The SEO, PPC, and high link-building features were highlighted as instrumental in significantly boosting site traffic and customer conversions. Clients also appreciated the readiness of the account managers, who aided in report interpretation and addressed general queries promptly.
While HigherVisibility excels in SEO impact, some clients expressed a desire for more attention to business differentiation. They suggested aligning SEO strategies with the unique selling points of individual businesses. Additionally, concerns were raised about the fixed expenses during the slow season for seasonal businesses. They indicated a need for more flexible packages to alleviate costs during periods of reduced activity. For more flexible pricing, consider Submit Core, as this real estate SEO company provides monthly options.
LYFE Marketing: Best for Social Media Marketing & Management
Our Expert Opinion on LYFE Marketing
LYFE Marketing is an award-winning agency specializing in various services, including social media, advertising, and email marketing. This makes it the best SEO company for real estate agents seeking to grow their social media presence through effective marketing and management. LYFE can develop top-performing social media campaigns for your real estate business on various networks like Facebook or Instagram. For a better user experience, my colleagues and I suggest increasing the hours and ways of communicating with customer support.
- Email marketing services: Carefully curated content and captivating email designs that drive engagement, website traffic, and revenue growth.
- Short video marketing services: A team with knowledge of the latest trends helps your business leverage short videos on social media platforms, such as TikTok, Instagram Reels, and Facebook Reels.
- Short video advertising services: Creates targeted short-form video ads lasting five to 16 seconds and keeps them posted for an ongoing period of time within the allocated budget.
With an overall rating of 4.7 out of 5 from almost 100 customers, LYFE Marketing received glowing reviews as clients, including an accounting firm with a five-year partnership. The reviews expressed satisfaction with increased website traffic, leads, and conversions. The team’s understanding of client needs was highlighted, with positive feedback on the impact of the content produced. Recommendations emphasized the experience and time-saving benefits of collaborating with LYFE Marketing, citing notable growth in the number of followers and engagement.
However, some clients expressed disappointment in the creative output and likened it to novice-level work. Issues with landing page development and editing further contributed to a less-than-satisfactory experience for some clients. Complaints also involved delays in delivering promised content, unfulfilled results, and unprofessional responses from account managers. For a better experience with a real estate SEO company with professional account managers, consider HigherVisibility.
Straight North: Best for Transparent & Collaborative Business Style
Our Expert Opinion on Straight North
As a prominent digital marketing agency, Straight North supplies real estate SEO and other creative services catered to your business needs and goals. For me, it stands out among other real estate SEO companies for its transparent and collaborative business style, guaranteeing open communication and consistent information sharing with clients. The company leverages reliable account management and a full-time team of highly skilled professionals who provide exceptional customer service. It could do better by providing more affordable pricing options.
- Ecommerce SEO services: Improves credibility, grows website traffic, boosts search rankings and brand visibility, and implements an effectively planned ecommerce SEO campaign aimed at increasing revenue.
- Paid advertising services: PPC experts will drive ecommerce revenue and generate real estate leads through industry vertical knowledge, artificial intelligence (AI)-driven bidding and budgeting tools, and conversion-driven strategies.
- Web design and development: Through a collaborative process and working closely with you, an in-house team of professionals will build a visually pleasing website that effectively presents your brand to your target audience.
Straight North has an overall rating of 3.9 out of 5 from more than 10 customer reviews. Clients praised its commitment to communication, transparency, and quality work. They appreciated the team’s extensive knowledge, accessibility, and prompt results, which have helped their businesses grow. Straight North’s seamless collaboration with clients enabled them to expand their capabilities, align their digital strategies, and achieve rapid results. Users also liked the user-friendly platform, simplifying web maintenance without requiring a web design degree.
However, some clients were dissatisfied with the initial campaign setup due to issues with broad match keywords, resulting in unproductive traffic and wasted resources. It is advised that small businesses with constrained marketing budgets exercise caution before engaging with Straight North. There is a belief that this company may focus more on its larger clients, potentially leading to less attention and care for smaller businesses with limited resources. For small businesses looking for SEO real estate solutions, we recommend Thrive Internet Marketing Agency.
ChatterBuzz Media: Best for Data-driven Campaigns
Our Expert Opinion on ChatterBuzz Media
ChatterBuzz is a digital marketing agency that uses data to inform marketing campaigns that drive business growth. Thus, we find it the best SEO for real estate professionals seeking data-driven campaigns. Its team spends lots of time and effort on link building, writing high-ranking content, building SEO websites for your business, and investing in SEO and artificial intelligence (AI) tools that aid in data-driven decision-making. However, ChatterBuzz could improve as a real estate SEO agency by making the client portal more easily accessible.
- General SEO consulting: The company’s developers will write a comprehensive and well-researched content article that gives value to your audience and captures leads.
- A la carte options: If you don’t require a fully managed SEO, you can also choose which aspect of SEO campaigns you want to work with.
- Link building: Develop your website’s copy to be search engine-optimized and able to convert visitors to clients.
- Web development and hosting: Offers express websites for small businesses and startups, customizable web designs, website maintenance, and website cloud hosting.
ChatterBuzz received minimal third-party reviews. However, the positive feedback we found shows customers saying that their overall experience with it was pleasant. Clients expressed trust in the team, acknowledging their unparalleled ability to architect, deploy, and optimize websites and marketing campaigns. The agency’s transparency and honesty were repeatedly praised. Moreover, clients not only commended ChatterBuzz for delivering phenomenal work, but also highlighted the agency’s remarkably fast responses.
While we did not gather many negative reviews on ChatterBuzz, the team and I identified that the company lacks performance-based pricing. Additionally, its available pricing options are on the more expensive side, with the initial SEO audit priced at $850 and social media management priced at $5,000. We recommend HigherVisibility for customized SEO solutions that are still affordable.
Blue Corona: Best for Tracking Advertising Results & Optimizing Marketing Budget
Our Expert Opinion on Blue Corona
Blue Corona is a digital marketing company that handles daily SEO monitoring and enhances SEO campaigns to increase website visibility and differentiate your brand across the web. My team and I consider this one of the best SEO companies for real estate due to its accurate tracking of advertising results. Blue Corona identifies and eliminates ineffective marketing efforts, allowing you to optimize your marketing budget by focusing on effective strategies. However, the agency could improve by extending its services to include social media management.
- Digital competitive analysis: Lets you see how you look against your top three competitors in the search results using proprietary data tracking software and create actionable goals and SEO plans.
- Website code and structure: Allows faster, more secure, and mobile-friendly website navigation. This also enables conversion rate optimization on all website elements to ensure an optimal user experience.
- Analytics, tracking, and reporting: Install phone call tracking software and advanced Google Analytics to track the source of website visitors and new customer leads. This lets you tweak your SEO campaigns for better performance.
- Dedicated team: Consists of dedicated account managers, SEO analysts, copywriters, digital designers, and webmasters who will help you address your specific business goals, increase your website’s conversion rates, and turn visitors into leads.
Blue Corona has received an overall rating of 4.8 out of 5 from approximately 130 reviews. Clients appreciate the valuable information in the agency’s blogs and praise its performance, especially the knowledge and professionalism of their account representatives. The outstanding work and customer service, marked by prompt and considerate responses from the account manager, set Blue Corona apart in a landscape where personal attention is often overlooked.
However, a client reported a lack of communication and abrupt changes in Blue Corona’s business model, particularly noting the introduction of a $2,500 monthly plan with a six-month commitment. The client felt neglected, expressing disappointment in the reduced level of service. The abrupt transition and perceived favoritism toward higher-paying clients contributed to dissatisfaction with the agency’s handling of the situation. For a greater commitment to transparency and open communication with clients, we recommend Straight North.
Thrive Internet Marketing Agency: Best for Outstanding Customer Support
Our Expert Opinion on Thrive Internet Marketing Agency
As a digital marketing agency, Thrive equips real estate professionals with SEO, PPC, social media, and web design services to enhance their online presence. My peers and I identified Thrive as the best real estate SEO company that delivers outstanding customer support with its collaborative and responsive team of experts. They conduct frequent follow-ups to evaluate campaign effectiveness and adapt strategies accordingly. Nevertheless, Thrive could be more user-friendly by offering account manager access to its users.
- PPC marketing: Run a paid ads campaign that targets specific groups of people at the right time and platform.
- Online reputation management: Establish and cultivate a brand image that aligns with your goals to attract suitable clients.
- Social media marketing: Get your brand to connect better with your desired audience and improve customer engagement to boost your online visibility.
- Web design and development: Enhance the accessibility of your website and make it visually appealing to draw in long-term customers and grow your business.
Thrive boasts an impressive 4.9 out of 5 rating from over 50 reviews, with clients highlighting its personalized approach that emphasizes the Thrive team’s availability and responsiveness. Customers praise the company for its great communication, quick issue resolution, and performance that exceeds expectations. The team’s collaboration, friendliness, and dedication to understanding unique business needs stand out. Many appreciate the frequent follow-ups to assess campaign effectiveness and adapt strategies accordingly.
While negative feedback is sparse, some concerns are raised about Thrive’s ability to maintain individualized attention as it takes on more clients. This challenge is recognized as a result of their success, but it can still impact the quality of individualized service. Some experienced geographical limitations with in-person meetings. Additionally, a few clients initially perceived the investment cost as higher than expected. For a more low-cost SEO investment that still commits to personalized service, consider HigherVisibility.
How We Evaluated the Top SEO Companies for Real Estate
SEO is key to any real estate business wanting to grow its online presence and attract more leads. Thus, the best real estate SEO companies must offer a wide range of features that contribute to an effective SEO strategy, like on-page and off-page optimization, local SEO services, and keyword research and strategy. We also rated the companies based on their pricing, ease of use, help and support, customer rating, and expert score. All these support your efforts as a real estate professional to establish your brand and increase visibility.
After examining multiple SEO companies, we determined HigherVisibility to be the best overall SEO company for real estate. It grants customizable SEO solutions for real estate professionals and an account manager to improve the user experience. Moreover, the service provides diverse features, including on-page and off-page optimization, SEO analytics, and competitor analysis, making it stand out from its competitors. Its initial SEO audit price and social media management start at $500, making it the most affordable SEO service on the list.
Other criteria used to evaluate the best SEO companies for real estate included:
40% of Overall Score
The best real estate SEO companies provide valuable features to support SEO marketing strategies, including on-page and off-page optimization, local SEO services, technical SEO audit, keyword research and strategy, competitor analysis, SEO analytics and reporting, and paid media management.
25% of Overall Score
Pricing is determined by the availability of free consultation, costs of initial SEO audit pricing and social media management, and the presence of custom project pricing and performance-based pricing.
10% of Overall Score
Users should easily access client portals and comprehensive reporting tools. Account managers can tailor their SEO strategies to meet specific business needs and goals.
10% of Overall Score
Based on customer feedback for each company, with particular attention given to actual user reviews of the service and the popularity of each real estate SEO company.
10% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to gauge the standout features, value for the money, and ease of use for each provider.
5% of Overall Score
We wanted to ensure that real estate professionals could obtain the help and support needed to execute their SEO strategies successfully. We rated the companies based on whether you could reach out to support outside business hours and phone, email, and live chat accessibility.
Frequently Asked Questions (FAQs)
Yes, SEO can be incredibly effective for real estate businesses. By optimizing your website and content for search engines, you can boost your visibility in search results and attract more targeted traffic to your site. This can lead to more leads, conversions, and sales for your business.
Whether or not it’s worth paying an SEO company depends on your specific business needs and goals. If you have the time, resources, and expertise to handle SEO in-house, then you may not need to invest in an external SEO company. However, if you want to increase your search engine rankings, attract more traffic, and generate more leads, then working with an experienced SEO company can be a smart investment. They can develop a customized SEO strategy tailored to your business and provide support to help you achieve your goals.
The most important thing in SEO is creating high-quality content relevant to your target audience and optimized for search engines. This includes using targeted keywords, creating engaging and valuable content, and ensuring your website is technically optimized for search engine crawlers. Additionally, building high-quality backlinks to your website from other reputable sites can also significantly improve your SEO rankings and position you as a credible source of information.
Partnering with the best SEO company can be a game-changer for real estate professionals looking to boost their online visibility and make their brand stand out. Choose the service that best aligns with your goals, including its ability to provide on-page optimization, link building, and keyword research and strategy. Then take into account its accessibility, customizability, and customer support. With these tools, you can unlock the full potential of online platforms, attract more traffic, establish authority, and thrive in the competitive real estate industry.