Adding descriptive real estate words to your listings can help them stand out and generate more inquiries, leads, and make the sale faster. Use these words in both the interior and exterior listing description. To engage potential buyers with well-written listings, try using some of the best descriptive real estate words suggested below.
Here are the top 115 real estate words by category to use in your property listings’ marketing plan:
16 General Real Estate Words
General descriptive words should be used sparingly because they often appear as fillers. Use them as needed, but only to describe a specific home or property feature and not as part of general statements about a listing. For example, extolling the “breathtaking fireplace” is preferable to promoting the “breathtaking house,” as there are too many features in a house to make a blanket statement about it being “breathtaking.”
Here are 16 general real estate words for any property feature:
15 Kitchen Real Estate Words
Describing a kitchen in real estate listings is all about highlighting standout features that showcase function, space, high-quality design, and upscale amenities. You can also use terminology like “custom cabinets” and “marble islands” to express both space and quality of design. Be sure to use combinations of the words below to reflect these elements and entice buyers who love to cook.
These are the 15 most impactful kitchen real estate descriptive words for your listing:
12 Bathroom Real Estate Words
The bathroom is a sanctuary for most homebuyers. They desire a space where they can have privacy and self-care. To capture this effectively, use words that signify luxury, personal space, and cleanliness. For example, you can mention a “copper-gilded double vanity” or a “spa-like bath.”
These are the 12 best bathroom real estate words to use in property listings:
10 Living Room Real Estate Words
The living room is the focal point of the home. It’s the place where most people spend time with family and friends, relaxing and entertaining guests. To make this space attractive to potential homebuyers, consider using words like “family space” and “well-lit.” Also, using phrases like “designed for entertaining” can capture homebuyers’ imagination and picture themselves in the home.
Here are 10 real estate words to amp up interest in your living room:
beamed wood ceilings
designed for entertaining
12 Bedroom Real Estate Words
Each bedroom is the private space of the person who occupies it—a room that should reflect peace and relaxation. For example, descriptive real estate words for the guest room might include “cozy” to show comfort, while the master bedroom might be portrayed as a “retreat” to convey both luxury and a sense of privacy.
Use these 12 real estate words to spice up your bedroom description:
9 Interior Design Real Estate Words
Interior design makes people feel welcome and at home. While not all interior design elements are worthy of highlighting in your listing, it is worth mentioning particularly unique, attractive, or desirable aspects of the home. Any areas that have been “remodeled” are especially attractive to potential buyers.
Try these nine interior design real estate words to describe the features of the house:
16 Landscape & Exterior Real Estate Words
Landscape and exterior real estate words describe the immediate surroundings of the home and yard. If the property has an updated exterior, a great view, or special yard feature, then mentioning the “beachfront” or “skyline view” will add to the appeal.
Here are 16 ways to describe the landscape and exterior of a property:
15 Neighborhood & Location Real Estate Words
It is often said that “location, location, location” makes all the difference for homebuyers. The neighborhood is one aspect of the home that can’t be changed, so use location-focused real estate words to give the buyer a feel for the area around the property. Use words like “safe” and “picturesque” to give prospective homebuyers a positive sense of the community.
Use these 15 real estate descriptive location-specific words to attract buyers to your property:
close to town
close to public transport
10 Real Estate Words Related to Price
Price can be one of the hardest things to mention in a property listing without sounding cheap or expensive. However, it is possible to make the price a positive. Use terms like “long-term investment” and “valuable” to encourage a positive perspective around the homebuying decision.
These are 10 words positively imply the price or value of a property:
priced to sell
priced under value
Examples of Property Listings Using Descriptive Words
Crafting an effective listing is about more than simply picking the right words. An agent must tell the story of property, giving it personality and character. To help you craft your own effective listings, we’ve selected five alluring property descriptions that effectively attract potential buyers.
Here are five examples of how to use real estate words to propel sales and boost leads:
- 1. Use Real Estate Words With Surprise Features: India Zeldes of New Era Group
From the outside, this property appears to be small and confined; however, India Zeldes does a great job of using descriptive words like “stainless steel,” “hardwood floors,” “Jacuzzi bathtub,” and “double-French doors” to describe the surprising number of high-end features to the reader. The addition of “What I love about this home” in the description adds her personality to the feel of the house to create a winning property listing.
- 2. Describe Both Historic & Modern Features: Karon Reese of Reese & Company Real Estate
Since the Thomas Sully mansion offers luxury living with historical character, Karon Reese of Reese & Company Real Estate does a great job of meshing traditional and new features in her property description. While talking about “gas lanterns” and “original inlaid flooring,” she also highlights the “gourmet kitchen with marble” alongside modern features. In addition, she gives buyers a specific example of how they can use the increased space of the balconies—by watching Mardi Gras festivities.
- 3. Align Lifestyle With Listing Features: Jenny Rosas of Realty Austin
This property description by Jenny Rosas of Realty Austin shows how to use real estate words to showcase the lifestyle of the person who owns this home. Using descriptors like “experience” and “enjoy” along with “surround sound” and “master suite,” she paints the picture of a luxury lifestyle. To accompany the enticing photos, she writes about the unobstructed views of Lake Austin and the infinity pool transitioning into a natural landscape.
- 4. Highlight a Home’s Community: Michael Vederosa of Latter & Blum Realtors
This property listing by Michael Vederosa of Latter & Blum Realtors does two things right. First, Vederosa highlights the main features of the home by capitalizing them in the description. Then, he captures a sense of the community with phrases like “steps from the Mississippi River” and “shops, restaurants, and nightlife.” The open house notice at the end is a perfect supplement to the description, making it easy for interested buyers to experience the listing firsthand.
- 5. Use Subject & Objective Details: Val Hansen, RE/MAX PROPERTIES
Val Hansen, RE/MAX PROPERTIES, the seller agent for this property, breaks his description into two sections. One section provides an objective list of property features, and another section offers his subjective opinion about the property. This way, he can mention standout features like “hardwood floors” and the “gas fireplace” while also offering more subjective—but enticing—descriptions with phrases like “fabulous balconies,” quiet cul-de-sac,” and “incredible kitchen.”
Tips for Creating Compelling Listings With Real Estate Words
Using descriptive words for your real estate listing can help attract buyers to your property. However, you won’t make an impact by stuffing descriptive words without strategically considering the best way to write each properly. To help you write the most compelling listings, I’ve compiled the most important tips for writing effective listings from my extensive experience as a conversion copywriter.
These are the top tips for crafting lead-generating listing descriptions:
Write Specifically to a Target Audience
You won’t be able to pinpoint the exact demographics of your buyer for each property, but you can consider the location and layout to narrow down the best person for this home. It’s unlikely a family of six will be looking for a studio apartment, or that a single professional will buy a four-bedroom home with a playground.
Identifying a target audience will help you write words and examples that resonate with the right people.
Use Clear & Simple Language
In sales, clarity is always more effective than cleverness. Buyers are typically reading your listing description quickly and looking for standout features, which is why you should have descriptive words on hand. If they have to reread a sentence or stop to think about what a word means, it will make the description feel less impactful.
Read Your Listing Aloud
An easy way to make sure your listing is clear is to read it aloud. This will help you spot any areas that are too complex or feel unnatural. It is very likely that potential buyers will be reading your description aloud to friends and family, so it’s important to make sure it is clear and compelling.
Determine All the Positive Features
Every property has potential. Before writing out your description, make sure you have a list of all the positives in the property. Consider the location, the distance to shopping centers, the school district, the appliances, the style, amenities, and anything else.
Maintain Accuracy & Avoid Exaggerations
Although you should always include descriptive words, make sure you select them strategically. Your listing should give an accurate portrayal of the positives of the property without exaggerating. Consider your first impressions of the home during your first visit. If the living room has a low ceiling, do not describe it as “large” or “spacious.” Overexaggerating a property is the quickest way to lose trust and waste you and your clients’ precious time.
Use Examples That Resonate
Consumers want features, but they buy benefits. Instead of stating that a home has a 500-square-foot kitchen, you could say “the spacious kitchen has plenty of room to cook with friends and family.” Make it easy for people to picture themselves living in the home by using specific lifestyle examples.
Strategically Select Your Descriptive Words
Not all descriptive words are effective. Some words may sound impactful, but they actually communicate something negative to readers. For example, “cozy” or “adorable” can be appealing to some buyers, but it can also have a negative connotation that can read as small or cramped. Consider the positive and negative connotations of each word, as well as your target audience, to create the most appealing list description.
Utilize White Space
Readers get easily overwhelmed by large blocks of text. Instead, consider using bullet points and spacing between paragraphs to make the listing easy to read. This will help make each feature stand out and prevent confusion for buyers.
Depending on where you are posting your listing, the number of bedrooms, square footage, and year built will probably already be in the description. Use your listing description to give more details, like homeowner association (HOA) fees, amenities, storage space, and the inclusion of a basement or garage. The easier you make it for buyers to find important information, the more likely they will take action and schedule a viewing.
Don’t overuse exclamation points or capital letters. People tend to skip over sentences written in capital letters, and excessive punctuation often feels unprofessional. Instead, strategically use the format of your listing as well as descriptive words to communicate enthusiasm about the property.
Get Ideas From Similar Listings
When you aren’t sure what to write, get ideas from other listings. Look up similar listings or more expensive listings and write down a few words and phrases that you feel are impactful. While your listing description should always be original, sometimes the best inspiration comes from right around the block.
Writing an effective listing is only one small part of the sales process. Once you have a compelling listing, you also need to secure leads with advertising, manage contacts, and create ongoing marketing campaigns. Fortunately, Real Geeks can do all of that, freeing up time for you to spend on showing homes and meeting with clients. Learn more about how you can use Real Geek’s real estate lead generation and marketing features today.
Frequently Asked Questions (FAQs)
Are there legal issues to consider when writing a property listing?
While you want to write an appealing property description, it is a mistake—and against the law—to mislead buyers with half-truths. You can use descriptive words to make your listing interesting, but you should always take a second look to make sure that you are being truthful.
Should the headline use descriptive keywords?
Yes. The headline is the first thing that potential buyers will read about the property. Make sure that the headline contains words that represent the best features of the property and invites the buyer to read more.
What is the most common mistake agents make when writing a listing?
Many real estate agents overuse empty adjectives in their property listings. While the potential buyer wants to know the details of the property, general words like “cozy” and “quaint” do not equal anything concrete in their mind. Instead, remember to use words that mean something specific to the reader or that connect to specific features.
The 115 specific real estate descriptive words above can help bring your listing to life and draw attention to your properties. Be sure you use the most accurate and powerful words to describe a property’s kitchen, bathrooms, bedrooms, yard, and location to help you land a sale—and avoid general filler words that don’t communicate anything.
Once your listings are live, however, you will need a tool to help you manage them. Consider an all-in-one customer relationship management (CRM) tool, real estate lead generation, and an IDX website-building platform like Real Geeks. This turnkey solution allows agents to outsource ad management, track leads through the sales process, and automate email marketing campaigns. Find out more about Real Geeks and get started for only $249 per month for two users.