6 Social Media Management Companies for Small Businesses: My Top Picks

Pricing:

• Organic social media: From $650/month for three posts a week
• Social media advertising: From $750/month for two platforms
• Organic vertical video marketing: From $1,000/month for two posts a week
• Vertical video advertising: From $800/month (plus ad costs)

Key services: Content strategy and creation, social media monitoring
Covered platforms: Facebook, Instagram, X, TikTok, Pinterest, Linkedin

LYFE Marketing’s long been a favorite of mine and is still my best overall social media management company for small businesses. This is primarily because of its extensive experience with small businesses and its dozens of case studies to back it up.

As an agency, LYFE Marketing’s specialty is social media marketing — both organic and paid — and its primary clientele is small businesses. It also offers a tailored approach to every client, meaning you won’t get generic cookie-cutter services.

This is especially important because social media is all about creating your unique brand image and finding your community. The LYFE Marketing team creates a custom strategy specific to your business’s needs and goals and content that caters to your target audience’s interests and preferences.

It’s clear that this is an agency that knows what they’re doing, but I will also remark that its content designs tend to be a little less modern compared to something from $99Social, whose social content always follows new trends and formats.

LYFE Marketing’s content tends to engage an older audience. But with the diversity of brands and industries it’s worked with, from skincare to automotive parts, I don’t see it as being much of a problem.

Pricing: Custom, from $3,000 a month

Key services: Audience research, custom content creation and publishing, competitive analysis, real-time leads and ROI tracking

Covered platforms: Facebook, Instagram, X, Linkedin, TikTok

WebFX has a lot of experience with small businesses, but that’s also its biggest weakness. It has such a big client base that you can’t guarantee getting the team’s undivided attention at all times or the one-on-one expertise you pay for (and it’s not exactly a cheap social media marketing agency).

But its biggest selling point has always been its data-driven approach. Every strategy is guided by meticulous audience and platform research, so it’s a good choice if deep data is what your strategy is lacking.

All of this is good stuff to have in a digital marketing agency, but WebFX is also notoriously opaque about what its services actually include. It lists its services on its website, but they differ for every business. You may not get comments monitoring, for example. This means you’ll need to clearly agree on your strategy and deliverables during your initial setup.

But what WebFX doesn’t skip out on is ensuring that all its strategies bring measurable results — especially leads. And it gives clients a real-time view of all the leads your campaigns are bringing in through its built-in CRM platform, RevenueCloudFX, and it’s one of the most advanced measuring dashboards I’ve seen from a marketing agency.

Combined with its dedication to data, WebFX’s dashboard and results make it the most ideal, by far, for generating leads from social media.

Pricing: Custom, from $1,000, according to Capterra

Key services: Monitoring social media comments, collecting reviews, publishing content, setting up social media ads

Covered platforms: Facebook, Instagram, TikTok, YouTube

The main reason I’m including Thrive on this list is it’s one of the few agencies that understands the importance of building a reputation on social media.

This understanding means they’re monitoring your comments and replying where necessary, addressing concerns, and collecting positive reviews for your social media profiles — the latter of which is especially helpful if you have a local or service-based business.

I also like that you can bundle these services with others, like content creation and boosted posts, so you get a full strategy tailored to your business. What’s also great about Thrive is it creates a long-term strategy for your social media growth — but that also means you may be locked into long-term contracts, and prices are custom to your business’s needs.

Unfortunately, Thrive is super secretive about its prices, and you’ll need to get in contact to get a quote, but previous clients say it starts somewhere above $1,000. In a sense, it’s a good agency to partner with if you don’t have a social media strategy yet and want to leave it to the experts.

Pricing: Custom, from $150 for basic and $300/month for advanced social media services

SEO Discovery offers four basic plans, although pricing will be custom to your business. The social media platforms it covers are Facebook, Instagram, X, and Linkedin.

• Basic plan: 12 posts on one social media platform
• Advanced plan: 16 posts and one video on two social media platforms
• Professional plan: 20 posts and two videos on three social media platforms
• Enterprise plan: 30 posts and three videos on four social media platforms

Key services: Social media profile optimization, audience research, initial content creation, and publishing

Covered platforms: Facebook, Instagram, X, Linkedin

Don’t be fooled by its name: SEO Discovery is also a reputable social media agency for small businesses. It’s different from other agencies in that its marketing services start from scratch: they include optimizing your profile and gaining new followers.

These apply to all its plans; prices only increase for more social platforms. This model makes it the best option for new businesses that want to start building their social presence on the right track. Also included are up to 12 initial posts on your profile.

My only big issue with SEO Discovery is it doesn’t have much experience with social media marketing yet compared to the likes of LYFE Marketing or WebFX. But I am familiar with their SEO services, and if they’re anything to go by, SEO Discovery always delivers on their promises. It also has plenty of experience with small businesses, so the team will be familiar with your needs. It’s also a smaller agency, so you’ll get a more focused, attentive team.

Another reason I chose SEO Discovery as a top social media marketing company is its prompt customer service. Compared to other big-name agencies, being a smaller agency makes SEO Discovery easier to contact, which many of its previous clients also attest to. So, while it has less experience in the social media realm, all its previous work makes me think it’s worth a shot.

Pricing: From $250/project, depending on the freelancer

Key services: Social media account management (one or multiple platforms), content creation and strategy, ad setup

Covered platforms: Facebook, Instagram, TikTok, YouTube, Pinterest (and more, depending on the freelancer)

As you may already know, Fiverr Pro isn’t technically a social media management company for small businesses but a freelancer hiring platform. But it’s still a decent source for getting professional social media services.

And there are a good many on Fiverr Pro (there are 115 for social media marketing alone), and you can search for the specific service you need. For example, if you only need some Facebook Ads set up, then you can find people who specialize in that and only pay for that specific service.

Fiverr Pro also has freelancers with packaged services, which can be like hiring a social media manager to add to your team. They often have lower costs per project than a regular marketing agency, but they also don’t have the same kind of detailed reporting you’ll get from an agency. And you’ll need to communicate with them yourself as you won’t have an account manager.

But if that’s not much of an issue and the work output is your number one priority, Fiverr Pro is a good place to find talented social media freelancers without all the bells and whistles of a full-scale agency.

Fiverr Pro is also reliable for quality, as all its freelancers have a rating of 4.7 and above. My only advice is to take time to find the right freelancer to suit your business needs, as some specialize in certain industries over others or have specific design styles.

Pricing:

• Standard Plan: $99/month for 10 image posts
• Plus Plan: $189/month for 20 image posts
• v $279/month for 30 image posts

Add-ons:

• Short-form videos from $99/month
• Email marketing from $149/month
• Blog posts from $49/month
• Instagram Stories from $49/month
• Instagram carousels from $5/month

Key services: Custom social media content creation and publishing on your profile

Covered platforms: Facebook, Instagram, TikTok, YouTube, Linkedin, Pinterest

$99Social does social content really well: modern, eye-catching, and trendy. But unfortunately, that’s about as far as its services go.

Aside from creating and publishing content, $99Social doesn’t provide any other social media services — not ads, analytics reporting, or comments management. But if you need social media content, especially short-form vertical videos, this is a good agency.

As its name promises, all plans start at $99 for 10 posts a month, although the frustrating thing is you can’t combine different content types like images and video. To combine both, you’ll need two separate plans for a total of 20 posts. The team will also do the scheduling and posting for you.

But what I really like from $99Social is the quality of the content they produce. It’s professional, polished, and the kind of content that catches attention and brings credibility to your brand. In many cases, it’s a convenient alternative to hiring a full-time social media content creator, especially if your primary focus is just organic (non-paid) social content.