With the current job market remaining incredibly competitive, companies are constantly seeking creative ways to attract and recruit top talent. In doing so, they can make their open roles more eye-catching and even more targeted, as it can help showcase the in-house culture that many job-seekers count as a non-negotiable when applying nowadays.
Instead of simply posting a job ad, consider unique recruiting ideas, such as hosting an open house, using a recruiting chatbot, implementing virtual reality, holding a competition, or advertising on alternative multimedia platforms.
Read below to learn 11 creative recruiting ideas you can use to find your next top talent:
1. Host Unique Recruitment Events
By hosting unique recruitment events at your office, you provide a relaxed environment for people to mingle and learn more about your company’s culture and values. This can be a fun and engaging way to interact with potential candidates. Consider hosting an open house or happy hour.
Offering an open house provides a platform to allow a direct look into your company and allows you to connect with potential candidates on a more personal level. By opening your doors and inviting individuals who may not have considered joining your company otherwise, you are widening your talent pool and increasing the chances of finding the perfect fit.
One key advantage of hosting an open house is that it gives candidates the opportunity to see your workplace in action. This immersive experience allows them to assess if they would thrive in your environment and if they align with your values. Moreover, it enables you as an employer to gauge a candidate’s potential compatibility with existing employees and whether or not they possess the skills necessary for success within your specific industry.
Mercy Health-Saint Rita’s held an open house at their medical center. (Source: Hometown Stations News)
While traditional recruitment methods focus on formal interviews, happy hours offer a more relaxed atmosphere where both employers and candidates can let their guard down and develop genuine connections. Keep it casual by offering drinks and snacks and a laid-back tone.
When designing your happy hour, consider incorporating informative presentations or panel discussions that cover topics like career development, industry trends, or company values. Additionally, offer interactive elements that allow attendees to engage with each other, such as networking stations, where guests can play icebreaker games or participate in team-building exercises.
CoStar Group provided snacks for happy hour attendees and information videos to showcase their business. (Source: CoStar Group)
2. Utilize the Power of Alternative Social Media
Alternative social media platforms attract users with specific interests, allowing you to connect directly with potential candidates who possess the skills and passion that align with your company’s needs. By engaging with these communities and showcasing your company’s values and culture, you can create an authentic connection that attracts truly interested candidates.
Companies traditionally advertise their open job positions on social media channels like LinkedIn and Facebook. However, you can get creative on alternative social media channels like TikTok. When creating your posts for TikTok, consider:
- Posting a day-in-the-life video that showcases your company culture.
- Creating engaging and shareable content that resonates with users and aligns with your industry.
- Highlighting team-building activities.
- Leveraging influencers in your industry to attract top talent.
- Using TikTok’s duet feature to collaborate with employees and influencers in your industry.
- Promoting your open positions and providing an avenue for candidates to apply.
1824! company utilized TikTok to announce it was hiring for a social media rep. (Source: TikTok)
3. Apply Gamification Processes
Gamification, the use of game design elements in non-game contexts like hiring, can make the application process more engaging for candidates while also allowing companies to gain valuable insights about candidate skills and abilities. By incorporating creative recruitment ideas, like challenges, into games or simulated scenarios, you can assess a candidate’s problem-solving abilities and teamwork skills. For example, creating a virtual escape room scenario that requires potential candidates to solve problems under pressure could show you their ability to think strategically.
Another way to apply gamification in hiring is through skills-based assessments and challenges. Instead of traditional resumes and interviews, you can create interactive games or simulations that test candidates’ abilities directly. This approach allows you to evaluate applicants based on their actual performance rather than just what they claim on their resumes.
Siemens created Plantville, an interactive game that allows users and potential employees to experience life working in a plant. (Source: Siemens)
4. Create a Speed Interviewing Event
Instead of traditional interviews, consider hosting a speed interviewing event where candidates have short, focused interviews with multiple members of the hiring team. This format saves time and allows for quick assessment of communication skills and adaptability. It’s a great way to get a feel for how candidates handle pressure and think on their feet.
You can host speed interviewing events for both internal and external recruitment purposes. For new candidates, this allows you to learn about their skills and knowledge. For internal candidates (those already employed by you), you can use speed interviewing to find out where they see opportunities for growth and career advancement.
Students at Rend Lake College in Illinois worked through mock speed interview sessions with faculty. (Source: rlc.edu)
5. Use a Recruiting Chatbot
A chatbot is an AI-powered virtual assistant, usually available 24/7, that can handle multiple conversations simultaneously. Using a chatbot in your hiring process can help make the recruiting process faster and more efficient. They engage with candidates in a personalized manager, asking relevant questions about their skills and experience to assess their suitability for the role.
One of the key advantages of using a recruiting chatbot is its ability to reduce bias in hiring decisions. Chatbots evaluate candidates based on their responses to standardized questions, eliminating any unconscious biases that human recruiters may have. This ensures fairer and more objective evaluations, leading to a diverse and inclusive workforce.
Using a chatbot, like Paradox, can help you schedule interviews. (Source: Paradox)
6. Implement Virtual Reality
By incorporating virtual reality (VR) into your recruitment events, you can attract tech-savvy candidates who are looking for forward-thinking employers. An excellent place to use VR in your innovative recruitment efforts is at a job fair. At your booth, allow potential candidates to put on a VR headset where they can do one of two things:
- Interact with your business. Candidates can do a virtual walk-through of your business where they can see what it would be like to work at your company and see some of the faces behind the business.
- Showcase their skills. Let the candidate perform a skilled task. For example, if you are hiring a web designer, you can create a virtual website and have the potential candidate work through the setup of the site inside the virtual reality world.
Virtual reality can highlight your company culture or show you a candidate’s skills in a certain area of expertise. (Source: Hirepro)
7. Hold a Competition
By turning the traditional hiring process into a competition, you create a sense of excitement and urgency that can motivate candidates to deliver their best work. Not only does this approach allow candidates to showcase their skills and abilities dynamically, but it also allows employers to observe how well the candidate will perform in their job role.
By holding a hiring competition you can see beyond just resumes and cover letters. Instead, you witness firsthand how candidates handle real-life scenarios and challenges they may encounter on the job. This provides valuable insight into candidates’ problem-solving skills, creativity, teamwork skills, and overall fit within the company culture. Additionally, consider involving current employees as judges or participants, allowing you to gauge potential chemistry between candidates and existing employees.
Some competition ideas include:
- Design a website or graphic
- Submit a completed writing sample
- Bake-off
- Hackathon
- Photograph entry
Holding a bake-off competition can help you find your next top chef. (Source: The Team Building Company)
8. Insert Hiring Flyers in Product Deliveries
Inserting flyers in product deliveries is a method that allows you to tap into a rich talent pool that you might otherwise miss out on. By targeting your own customer base, you can attract individuals who are already familiar with and loyal to your brand. These potential candidates have demonstrated an interest in your products or services and are more likely to possess the desired skills and values.
This act sends a powerful message to both customers and employees that the company is thriving, looking for new talent, and eager to provide ongoing opportunities for advancement. In a competitive job market where top talent is constantly sought after, this approach helps you stand out from the crowd by presenting yourself as forward-thinking and progressive.
Use your brand and deliveries to announce you are hiring. (Source: AdobeStockPhoto)
9. Include a Careers Page Link in Your Email Signature
This might seem like a small way to recruit, however, think about the number of emails you send out in a single day. If you put a link to your careers page and a note that you are hiring in your email signature, it could reach a large number of people. While those people may not be looking for a job, they may know someone who is and send them your way.
It may look something like this:
This signature line shows the name, job title, place of work, email address, and a career page link.
10. Advertise on Multimedia Platforms
When it comes to advertising job openings, multimedia platforms offer an exciting and dynamic way to captivate potential candidates. Click through the tabs below to learn the benefits of advertising through television, radio, and even a movie theater screen.
Advertising on TV allows you to reach a wide audience instantly with visually appealing ads that showcase your company’s aesthetics. By creating captivating videos that highlight the perks of working at your company, you can generate interest and attract top talent who may have otherwise overlooked traditional job boards or online listings.
Another powerful platform for recruiting new talent is radio. With its ability to connect with people on an emotional level through storytelling, radio ads can effectively convey your company’s mission. This medium also allows you to target specific audiences by choosing appropriate radio stations or programs that align with your industry and help you embrace diversity and inclusion initiatives.
Movie theater screens provide a unique opportunity to grab the attention of a captive audience before they enjoy their favorite film. By displaying well-crafted recruitment ads before showings, you can engage potential applicants creatively and unexpectedly. The large screen offers room for eye-catching visuals and compelling messages that will leave a lasting impression on viewers’ minds.
Example of what your ad might look like on a movie theater screen. While this ad announces enrollment in a preschool, you could easily announce you are hiring. (Source: Blue Line Media)
11. Guest Host on a Podcast
A podcast is generally an informal conversation between two or more people that covers an array of topics. You might join as a guest host on a podcast about the industry your business is in. This will allow you to talk about your company and the services or products you offer. If you are hiring, you can insert that information into the conversation anytime during the show. Podcasts are usually uploaded to YouTube where a link to your careers page can be added.
During a podcast, you can easily mention your company is hiring. (Source: LinkedIn)
Bottom Line
Finding creative ways to recruit employees can be a game-changer for businesses looking to attract top talent. By thinking outside the box and exploring unique strategies, you can differentiate yourself from competitors and capture the attention of potential candidates. Start implementing these creative recruiting ideas today and watch your talent pool expand.
