Customer relationship management (CRM) pricing models—or how an organization’s cost of using a CRM is structured—can be complex. However, the most common pricing factors include the number of users, set of features, billing frequency, and optional add-ons. The average pricing of CRM systems ranges from $12 to $300 per user, per month, depending on the…
Print and digital brochures are affordable marketing materials that are easy to design yourself and tell a story about your business and its offerings. To create a business brochure that stands out, consider it from multiple angles. It should represent your brand well, align with the other small business marketing materials you’re using, and attract…
Conducting a reference check is a vital part of your hiring process as it helps verify information a candidate has given you and provides additional details about the candidate’s work performance and abilities. You’ll generally want to speak to professional references, but on occasion you might speak with a personal reference. Either way, you will…
Brochures are one of the most affordable marketing tools at your disposal. We rounded up 20 of the best brochure examples to show how you can express your business’ brand and creativity, all while informing your customers about key information. Get creative design brochure ideas from these examples, learn why they work, and find out…
By definition, publicity stunts are designed to capture public awareness, generate viral sharing, and earn media coverage. While these events can be notoriously high risk, the potential payoff in the form of massive amounts of press makes the gamble worth it. To get ideas for a public relations (PR) stunt to increase positive brand awareness…
Getting quality talent in place is an excellent start, and utilizing ongoing sales training strategies gives your team the tools and resources to build a successful sales operation and helps ensure they fully understand their responsibilities. We identified the nine best practices for sales team training to help you foster a more collaborative environment, drive…
Retail mobile marketing is when retailers use marketing campaigns such as text messaging and push notifications to target consumers on mobile devices. The idea behind this marketing tactic is that you should meet consumers where they already are—on their phones—and get products in front of them, incentivize them to buy, and even drive them into…
Customer relationship management (CRM) software reports take sales activity data stored in the system and condenses it into visual, actionable information. CRM reports help businesses evaluate their operation and gain insights, such as progress toward sales goals, bottlenecks in the sales process, and how well an individual or team of reps performs. In this article,…
