Google Workspace Review: Pricing & Features | Fit Small Business

Google Workspace Review: Pricing & Features

Google Workspace is a cloud productivity suite for office applications, including Gmail, Calendar, Drive, Docs, Slides, and Meet. While Google offers these apps for free through a personal account, Google Workspace offers additional business tools like custom company email, larger cloud storage, and admin controls. The Business Starter monthly plan, which is ideal for solopreneurs,…

Written By
Marianne Sison
Marianne Sison
Aug 10, 2023
9 minute read

Google Workspace is a cloud productivity suite for office applications, including Gmail, Calendar, Drive, Docs, Slides, and Meet. While Google offers these apps for free through a personal account, Google Workspace offers additional business tools like custom company email, larger cloud storage, and admin controls. The Business Starter monthly plan, which is ideal for solopreneurs, costs $6 monthly, while teams can sign up for more robust plans like the Business Standard plan starting at $12 per user monthly.

Google Workspace Review: At a Glance

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Google Workspace Deciding Factors

Google Workspace provides all the familiar productivity apps from Google in one affordable package. With a custom business email, teams can use shared calendars, schedule meetings, and invite other members to edit files. It creates an integrated experience across all its productivity tools, allowing multiple users to work together in real time on Documents, Slides, and Sheets across devices.

Best ForAny size business looking for an easy-to-use office productivity suite
Standout Features
  • Video conferencing
  • Custom business email
  • Shared calendars
Pricing Plans
  • Business Starter:
    • $6 per user monthly when billed annually
    • $7.20 per user monthly when billed monthly
  • Business Standard:
    • $12 per user monthly when billed annually
    • $14.40 per user monthly when billed monthly
  • Business Plus:
    • $18 per user monthly when billed annually
    • $21.60 per user monthly when billed monthly
  • Enterprise:
    • Contact sales for pricing
  • 14-day free trial
Annual or Volume Discounts AvailableAnnual discount is available
Security Features
  • Two-step verification
  • Advanced Protection Program
  • Group-based policy controls
Customer Service
  • Standard: Receive response from submitted support cases within four hours
  • Enhanced: Receive response from submitted support cases within one hour
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Google Workspace Alternatives

While Google Workspace is one of the most widely used productivity tools, it doesn’t pack as many features in its platform. Compared to other solutions, Google Workspace has a few missing features, like sophisticated team messaging and project management. If you’re looking for other options, here are the top recommended Google Workspace alternatives:


Microsoft 365 logoZoho Workplace logoBitrix24 logo
Best ForComplex collaboration requirementsComplete office suite that tightly integrates with Zoho CRMAll-in-one business management software
Monthly Starting Price (per User)$6$4$61A free version is available
Learn MoreVisit Microsoft 365Visit Zoho WorkplaceVisit Bitrix24Read our Review

Google Workspace Pricing

4.00 / 5

Google Workspace pricing nearly got a perfect score due to its flexible pricing options. Anyone with a personal Gmail account has free access to all Google-based services like Meet, Drive, and Docs. Upgrading to one of its Business edition plans includes more advanced capabilities. All plans have a 14-day free trial and annual billing discounts. While pricing starts at $6 per user per month, the cost doesn’t increase that much as you scale.

Google Workspace PlansBusiness StarterBusiness StandardBusiness PlusEnterprise
Best ForProfessional office suite with verified business domainEnhanced meeting features and extra storageArchiving capabilities and advanced admin controlsAdvanced security management
Monthly Pricing ($/User/Month)$7.20$14.40$21.60Contact sales
Annual Pricing ($/User/Month)$6.00$12$18Contact sales
Custom Business Email (Gmail)
Video Meeting Capacity (Google Meet)100 attendees150 attendees500 attendees1,000 attendees
Cloud Storage (Google Drive)30GB5B5TB5TBAdditional storage upon request
Advanced Chat Rooms
Shared Calendars
Appointment Booking Pages (Calendar)
Security Management Controls
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Google Workspace General Features

5.00 / 5

We gave Google Workspace a perfect score for this category because it comes with complete in-demand productivity tools, such as custom email, video meetings, file storage, group chat, and content management apps. These tools are integrated within the platform, allowing you to juggle multiple tasks within the same browser. For example, you can schedule meetings, start a group chat, and access Drive files right within your Gmail account.

A screenshot of how to collaborate on a Google Doc file within Google Chat.

Share Google files, such as Docs, Sheets, and Slides, with chat room members in real time. (Source: Google Workspace)

Here are other features to look forward to with a Google Workspace subscription:

  • Digital whiteboard
  • Meeting recording
  • Forms survey builder
  • Writing assistance
  • Shared cloud storage
  • Advanced chat rooms
  • One-to-one external chat
  • Appointment booking pages

Niche Features

3.13 / 5

When comparing Google Workspace with other leading workspace solutions, this provider got a fairly low score. Missing features include desktop app versions, built-in task management, and flexible document formatting options. It earned extra points due to real-time document collaboration, allowing several users to work on the same file simultaneously and see every change saved automatically.

Click on each feature below for other advanced Google Workspace capabilities:

When working with Docs, Sheets, and Slides, anyone with edit access can view the changes that have been made to a document. Revision history lets you track content modifications and revert them to a specific version. You can also see the timestamp when the change was made, highlighted in a specific color based on each collaborator, making it easy to tell what has been added or omitted.

A screenshot of a Google Doc version history.

Google Workspace shows the version history of your files, including the time stamp and collaborator. (Source: Google Workspace)

Smart Canvas is a set of components that enhances collaboration and productivity by linking items to create seamless workflows across Google Workspace. For example, custom building blocks let you create new workflows within Docs by launching an email draft, meeting notes, project task list, or product roadmap. Another example is smart chips that let you surface previews or interactive information from partner applications.

A screenshot of how smart canvas works within Google Docs.

Start a Google Meet session directly from the file you’re working on and present your content to the team. (Source: Google Workspace)

Google Workspace is a reporting tool that delivers insights on how Google Workspace impacts your company’s team collaboration, work patterns, and product adoption. It surfaces organizational data based on Google product usage and analyzes activity trends around meetings, file sharing, and document co-editing. You can also track the most active users, engagement frequency, and repeated app usage.

A screenshot of Work Insights dashboard showing usage trends of legacy apps.

Work Insights contains reports demonstrating how Google Workspace usage affects your organization. (Source: Google Workspace)

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Customer Service

2.50 / 5

We gave Google Workspace a low score for customer service due to its slow response times and limited support channels. The level of customer support and the speed of response time depends on the chosen subscription plan.

Starter, Standard, and Plus tiers have access to Standard Support. This requires users to submit a support case via Google Cloud Console and has a response service level objective (SLO) of four hours during local business hours. While Enhanced Support offers 24/7 availability, users must wait for a response within one hour. For faster response times, users have to contact the sales team for the cost of Premium support.

Ease of Use

5.00 / 5

Google Workspace earned another 5-star rating, this time for ease of use. Since its platform mainly focuses on key productivity features, many find it less intimidating and more user-friendly. All Google apps maintain a clean and intuitive design that’s easy to get started with among beginner-level users. Collaboration features like Google Meet and Chat are also easy to tap into, allowing users to send messages and start meetings from any Google app.

A screenshot of how to manage chat members in a Google Chat room.

Google Chat lets you easily add chat room members within your organization. (Source: Google Workspace)

Expert Score

4.63 / 5

For our expert review of Google Workspace, we give this provider a rating of 4.63 because we find it incredibly easy to use and doesn’t overwhelm users with too many features. It delivers a huge value in having all the most widely used office productivity tools in one platform, including email, chat, calendar, and documents. However, it lost a few points as most existing users seek additional tools for task management, team chat, and word processing.

Here are the updated ratings earned by Google Workspace on popular review sites:

How We Evaluated Google Workspace

For our expert Google Workspace review, we used product information, expert analysis, and a structured approach to help you decide if it’s the best productivity platform for your business. We explored the entire Google Workspace suite and checked the personal experiences of its users from legitimate review websites. Click on the tabs below to see how we came up with our unbiased ratings:

Methodology weights
Pricing 20%
General Features 25%
Niche Features 20%
Customer Service 10%
Ease of Use 10%
Expert Score 15%

For the Google Workspace pricing, we checked if it has a free version, a lengthy free trial, and discounts for pre-annual billing and volume purchases. We gave extra points if the entry-level plan costs $30 or less and there are more than three pricing options.

We checked the most in-demand features users look for in an office productivity suite, such as video/audio conferencing and custom business email. We also examined the amount of cloud storage offered for each plan tier.

For advanced remote working requirements, we looked for high-level features to see the additional value users get by purchasing any Google Workspace plan. These features include collaborative editing, a desktop app, and task management. We gave extra points for integrations with popular third-party business solutions.

We evaluated the provider’s quality of customer service delivery by checking the hours and days it is available. 24/7 coverage is equivalent to extra points. We checked the availability of support channels, including phone, live chat, email, community forum, and help desk.

We tested all the cloud-based applications under Google Workspace, including Gmail, Docs, Sheets, Slides, Calendar, and Drive. We used our personal experience and customer reviews to determine the system’s quality, effectiveness, and usability.

To arrive at our unbiased scoring, we analyzed how this provider stacks up against leading office productivity platforms. We also examined the most recent Google Workspace reviews to see what customers say about its performance, feature set, and customer service.

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Frequently Asked Questions (FAQs)

Yes. Google Workspace implements various security policies to meet compliance requirements and protect its users against data loss and cyber threats. These include data encryption, two-step verification, single sign-on (SSO), phishing protection, and information rights management. All these measures help Google Workspace respond to different threats across its cloud-based ecosystem.

Yes. Google Workspace allows users to transfer email data using its data migration service. The process involves preparing your source account, picking the start date for migration, and selecting which users to include. Migration speed depends on several factors, such as the number of users to be migrated and file size.

No. A Google Workspace subscription includes full access to a collection of integrated apps, such as Gmail, Drive, Meet, Calendar, Chat, and Docs. All Google apps work together seamlessly to streamline workflow. One example is converting a Calendar event to a Google Meet session. However, you have the option to purchase the entire suite and use only the services you need.

Bottom Line

In our Google Workspace review, we give this provider high ratings for pricing, general features, and ease of use. It’s the best office productivity suite for any size business wanting the right balance between cost, functionality, and usability. Although it is not as comprehensive as other leading unified communications like Microsoft 365, Google Workspace offers a powerful solution for companies prioritizing cloud-based sharing and collaboration.

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Marianne Sison

Marianne is a technology analyst with nearly five years of experience reviewing collaborative work management solutions. She helps businesses identify the right tools and apply best practices to streamline workflows and improve project performance. Her insights on project management and unified communications appear in publications like TechnologyAdvice, TechRepublic, and Fit Small Business.

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