Bitrix24 Review: Is It Right for Your Business?
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
Jill is a writer at Fit Small Business specializing on Customer Relationship Management (CRM) software.
This article is part of a larger series on CRM.
Who Bitrix24 Is Best For
- Teams running an ecommerce business: Bitrix24 offers extensive ecommerce management tools, including product management, order and payment processing, and inventory tracking. Users with paid subscriptions can manage unlimited orders and products directly from the customer relationship manager (CRM). Hence, it is one of our picks for the best ecommerce CRM software.
- Small businesses with workers in multiple locations: Bitrix24 has a reliable built-in phone for inbound or outbound calls. Small business owners can access local numbers in over 50 countries and make video calls to get in touch with remote employees and clients from anywhere in the world. Therefore, it is one of our top choices in the best CRM providers for small businesses list.
- Accountants and bookkeepers: Bitrix24 is ideal for accountants, bookkeepers, and CPA professionals who need a platform to manage invoices, quotes, and time tracking. It also allows users to sync financial data automatically with their existing accounting software, like Xero or QuickBooks. As a result, it is among our top picks for the best CRM systems for accountants and bookkeepers.
- Real estate brokerages that want to track multi-department projects: For larger real estate brokerages with marketing, accounting, management, and other departments that work collaboratively on tasks, Bitrix24 is an excellent option to track projects across the company. In addition, many of these features are free, which is why it is on our list of the best free real estate CRMs.
Who Bitrix24 Is Not a Good Fit For
- Those needing a simple CRM: Bitrix24 requires technical skill to set up, register, and configure in contrast to much simpler CRMs. If you want a solution with a straightforward installation and setup process, you can consider Freshsales or Pipedrive, or read our article about the best simple CRMs for our top choices.
- Teams looking for CRMs with commission tracking: The platform is not the best solution for tracking commissions and managing commission compensation plans. If your team relies on performance-based compensation, refer to our list of the best commission tracking software instead.
- Real estate professionals who need marketing capabilities to enhance their branding: Real estate agents who need to establish their niche by targeting a specific audience need to find a CRM other than Bitrix24 to build their brand. As one of the best real estate CRM options, HubSpot CRM offers a content management system (CMS) for drag-and-drop content as well as search engine optimization (SEO) to build an impactful real estate brand.
Bitrix24 Overview
| PROS | CONS |
|---|---|
| Free plan has an unlimited user allocation | Support is limited to live chat and email |
| Customizable permission settings and automatic lead assignment | Does not offer in-person training or live online training for staff |
| Robust project management tools | Complex navigation and interface |
| Lets users create invoices and quotes | Can be difficult to deploy and set up for non-technical users |
| Extensive ecommerce functionalities | |
Bitrix24 Pricing
Bitrix24 offers a free plan with unlimited user allocation. It has three paid plans that start at $39 per month when billed annually or $49 per month when billed monthly. Its paid plans include essential CRM features, such as deal and opportunity management, multiple sales pipelines, workflow automation, and reporting and analytics.
Plans | Free | Basic | Standard | Professional |
|---|---|---|---|---|
Best For | Solo entrepreneurs that need reliable lead and deal management tools | Small teams that need robust CRM with customer segmentation tools | Medium-sized teams that need excellent ecommerce management tools | Enterprise businesses that need full customizations on their sales workflows |
Monthly Pricing ($/Month) | Free | $49 | $99 | $199 |
Annual Pricing ($/Month) | Free | $39 | $79 | $159 |
Users | Unlimited | 5 | 50 | Unlimited |
Pipelines | 1 | 5 | 10 | Unlimited |
Lead & Deal Management | ✔ | ✔ | ✔ | ✔ |
Online Store Management | ✔ | ✔ | ✔ | ✔ |
Online Store Orders | 100 | Unlimited | Unlimited | Unlimited |
In-app Phone | ✕ | ✔ | ✔ | ✔ |
Customer Segmentation | ✕ | ✔ | ✔ | ✔ |
Convert Lead to Contact | ✕ | ✕ | ✔ | ✔ |
Full Customization of Workflows | ✕ | ✕ | ✕ | ✔ |
For more information on Bitrix24’s subscription options, select a plan from the drop-down menu below:
Free
Bitrix24’s free plan has an unlimited user allocation. Its features include lead and deal management, unlimited contacts, a single sales pipeline, and task management for up to 1,000 tasks. Its social media management feature enables users to connect their social and messenger accounts, such as Facebook and Instagram, and record deals and conversation history from customer interactions. It provides users with 5GB online storage.
Basic
Bitrix24’s Basic plan is its lowest-priced plan that has an allocation for up to five users. It offers everything under the free plan, plus more advanced features, such as five sales pipelines, recurring deals, sales analytics, marketing automation, deal triggers, and call statistics. Bitrix24’s basic plan also provides users with 24GB online storage. Its ecommerce management feature lets users manage up to 3,000 products and process unlimited orders.
Standard
Bitrix24’s Standard plan covers everything under its Basic plan. Additional features include recurring tasks and templates, subtasks, unlimited leads, unlimited quotes, up to 10 sales pipelines, and the ability to make Zoom video calls directly from the app. It also allows users to generate leads by using “lookalike audiences” on Instagram and Facebook—a feature that identifies users with similar behavior to their usual leads.
Professional
Bitrix24’s Professional plan is its most extensive plan. It includes advanced features, such as task automation, workflow integrations, system access permissions and controls, and unlimited tasks. Its ecommerce features let users manage unlimited products and orders. It is the only plan that offers workflow and business process automation that lets users manage employee leave, approve expenses, and automate tasks and projects.
Bitrix24 Features
Bitrix24 is designed to enable organizations to streamline their communications, tasks and projects, sales reports, and marketing campaigns in one convenient platform. Below are some general and standout features we like best about Bitrix24.
General Features
Bitrix24’s dashboard provides users with a quick view of the overall health of their sales activities.
(Source: Bitrix24)
- Lead management
- Contact management
- Opportunity management
- Sales pipelines
- Workflow automation
- In-app phone
- Ecommerce store management
- Invoices and quotes
- Campaign management
- Reporting and analytics
Below is a breakdown of some of the other features that Bitrix24 offers:
Lead Generation & Management
Bitrix24’s lead generation and management features help users increase their chances of capturing leads through demand generation tools, such as website forms and a live chat widget. It helps them identify leads with the highest potential of converting through its lead scoring feature. Bitrix24 is also able to identify where most of the new leads come from and what percentage of the new leads become paying customers.
Bitrix24 shows a detailed breakdown of the lead funnel and its sources.
(Source: Bitrix24)
Sales Data Analytics
Bitrix24’s CRM analytics tool lets users visualize sales trends, accurately forecast sales, and measure the contribution of sales managers. Its reports show users their top clients, provide time period comparisons, and calculate advertising return on investment (ROI).
Bitrix24 shows users their sales trends in a particular period of time.
(Source: Bitrix24)
Project & Task Management
Bitrix24’s task management features let managers assign and delegate tasks to their team members, which they can track using Gantt charts or Kanban boards. Its project management feature allows users to create a dedicated virtual space for each project where all of the files, discussions, and tasks related to that project are stored and accessed by project participants.
Bitrix24’s task management can be shown in a Gantt chart for easier progress tracking.
(Source: Bitrix24)
Ecommerce Store Management
One of Bitrix24’s key features is that it offers ecommerce tools that let online store owners manage their business directly from the software. It lets them design their store through its website building tool, upload products, process an unlimited number of orders for its paid plans, do inventory management, and calculate shipping.
Bitrix24 lets users upload products and manage the inventory of their online store straight from within the system.
(Source: Bitrix24)
Third-party Integrations
Bitrix24 has integration capabilities with many third-party applications, giving users the ability to synchronize all their customer data into the platform, manage social media accounts and projects, track insight trends, and enhance their team’s overall productivity levels.
Some of Bitrix24’s most popular integrations include:
Customer Service
Bitrix24’s customer support team is available at 8:00 a.m. to 5:30 p.m. Coordinated Universal Time, while their tech support is available from 8:30 a.m. to 5:00 p.m. Coordinated Universal Time + 3. Customers may reach out to Bitrix24 via live chat or email. Users also have access to online training tools, including FAQs, tutorial videos, and webinars.
Ease of Use
Due to the feature-rich nature of Bitrix24, navigating its dashboard could be daunting for new users. Some customer reviews say that the way its features and functionalities are laid out can be improved for easier system navigation.
Bitrix24 Alternatives
If Bitrix24 doesn’t meet your business needs, below are some alternatives you can consider:
 |  |  | |
|---|---|---|---|
Best For | Users who need a free CRM with excellent email marketing automation tools | Companies that need visual representations of their sales pipelines | Businesses that want an affordable CRM with excellent analytics tools |
Starting Price | Offers a free plan, while paid plans start at $45 per month for a minimum of two users | Starts at $14.90 per user, per month | Offers a free plan, while paid plans start at $14 per user, per month |
Reviews |
You can also check out our article on the best CRM for small businesses for more options.
What Users Think of Bitrix24
Overall, Bitrix24 has positive reviews. Users like the extensiveness of features included in its free plan. They like its social media integration and lead generation capabilities, as well as its online store website builder feature. Areas it needs to improve on include the usability of its mobile app and the organization of features in the system.
At the time of this publication, Bitrix24 had the following review scores from popular user review sites:
- G2: 4.1 out of 5 based on 403 reviews
- Capterra: 4 out of 5 based on 483 reviews
- GetApp: 4 out of 5 based on 483 reviews
Bottom Line
Bitrix24 is a feature-rich system that offers fundamental CRM features as well as specialized functionalities that are helpful for businesses that run ecommerce stores. For solo entrepreneurs who need reliable lead and deal management tools, its free version is suitable. However, if your business needs advanced CRM tools, such as customer segmentation and advanced analytics, we recommend subscribing to Bitrix24’s paid versions.
