Bitrix24 Review: Is It Right for Your Business?
Jess served on the founding team of a successful B2B startup and has used a wide range of sales and marketing tools over the course of her 15-year career. She uses her industry knowledge to deliver the best answers to your questions about sales tools and sales management.
Bianca is a staff writer at Fit Small Business who specializes in Customer Relationship Management (CRM) software.
This article is part of a larger series on CRM.
Bitrix24 is one of our highly recommended customer relationship management (CRM) systems for small businesses, ecommerce, accounting, and real estate. We evaluated Bitrix24 and found it scored high in pricing, general features, specialized features, and expert scores. It got a lower score in customer service because it only offers live chat and email support. Its score in ease of use was lower because of its somewhat complicated interface and setup.
Overall Score:
3.20 / 5
What We Like
- Free plan has an unlimited user allocation
- Customizable permission settings and automatic lead assignment
- Robust project management tools
- Lets users create invoices and quotes
- Extensive ecommerce functionalities
What's Missing
- Support is limited to live chat and email
- Does not offer in-person or live online training for staff
- Complex navigation and interface
- Can be difficult to deploy and set up for non-technical users
When to Use Bitrix24
- Ecommerce: Bitrix24 ranked #2 in our guide to the best ecommerce software, next to Agile CRM.
- Accounting & finance: This platform is one of our top recommended CRMs for accountants and bookkeepers.
- Real estate: Bitrix24 is a great CRM option for real estate brokerages with multidepartment projects.
- Small business CRM: This provider is included in our list of the best CRMs for small businesses because of its reliable built-in phone.
When to Use an Alternative
- Simple CRM: Read this guide to find a CRM system with a straightforward installation and setup process.
- Commission tracking: Head to this article to look for the best CRM options for managing commission compensation plans.
- Real estate marketing: Check out this guide if you are a real estate agent looking for a CRM with marketing tools.
Bitrix24 is a fully featured CRM system that streamlines businesses’ sales, marketing, and customer service activities. It offers essential features, enabling users to manage leads and pipelines, segment customers, and run their ecommerce business. It is best for teams that need robust CRM software for monitoring customer interactions, tracking opportunities, and managing online stores.
Bitrix24 Deciding Factors
Supported Business Types | Solo entrepreneurs, as well as small teams to enterprise-level companies, depending on the plan chosen |
Standout Features |
|
Pricing Plans |
|
Contract Duration | Monthly, quarterly, and annual plans are available |
Key Integrations | |
Customer Support |
|
Looking for something else? There are other CRM platforms that offer free plans with higher user limits and low-cost system customization. If you think your business could benefit from these attributes, check out our guide to the best Bitrix24 alternatives.
This provider earned a score of 3.25 out of 5 in our evaluation. It offers a free plan that supports an unlimited number of users and has limited features. Bitrix24 pricing also includes four paid plans that start at $49 per month when billed annually, with varying user allocations. These paid packages include essential CRM features such as deal and opportunity management, multiple sales pipelines, workflow automation, and reporting and analytics.
Plans | Free | Basic | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
Best For | Solo entrepreneurs who need reliable lead and deal management tools | Small teams that need robust CRM with customer segmentation and collaboration tools | Medium-sized teams and companies that need excellent ecommerce management and advanced collaboration tools | Large businesses and enterprises needing full customizations and automations for sales workflows and business processes | Large businesses and enterprises requiring a high-performance CRM system for large data volume and numerous users |
Monthly & Quarterly Pricing ($/Month) | $0 | $61 | $124 | $249 | Starts at $499 |
Annual Pricing ($/Month) | $0 | $49 | $99 | $199 | Starts at $399 |
Users | Unlimited | 5 | 50 | Unlimited | Starts at 250 |
Pipelines | 1 | 5 | 10 | 20 | Unlimited |
Lead & Deal Management | ✓ | ✓ | ✓ | ✓ | ✓ |
Online Store Management | ✓ 100 orders | ✓ Unlimited orders | ✓ Unlimited orders | ✓ Unlimited orders | ✓ Unlimited orders |
In-app Phone | ✕ | ✓ | ✓ | ✓ | ✓ |
Customer Segmentation | ✕ | ✓ | ✓ | ✓ | ✓ |
Convert Lead to Contact | ✕ | ✕ | ✓ | ✓ | ✓ |
Full Customization of Workflows | ✕ | ✕ | ✕ | ✓ | ✓ |
High Performance Cluster & Data Encryption | ✕ | ✕ | ✕ | ✕ | ✓ |
Bitrix24 pricing add-ons:
- Landline calling: Starts at $0.005 per minute (Check all rates here)
- Rent local number: $4.00 to $11.00 per month
- Rent toll-free number (U.S. and U.K.): $6.00 per month
- Rent SIP (Session Initiation Protocol) connector: $49.00 per month
- Call transcription: 5 cents per minute
For more information on Bitrix24’s subscription options, select a plan from the drop-down menu below:
Bitrix24’s free plan has an unlimited user allocation. Its features include lead and deal management, unlimited contacts, a single sales pipeline, and task management for up to 1,000 tasks. Its social media management feature enables users to connect their social and messenger accounts, such as Facebook and Instagram. It can also record deals and conversation history from customer interactions. It provides users with 5GB of online storage.
Bitrix24’s Basic plan is its lowest-priced plan, with an allocation for up to five users. It offers everything under the free plan, plus advanced features, such as five sales pipelines, recurring deals, sales analytics, marketing automation, deal triggers, and call statistics. Bitrix24’s basic plan also provides users with 24GB of online storage. Its ecommerce management feature lets users manage up to 3,000 products and process unlimited orders.
Bitrix24’s Standard plan covers everything under its Basic plan. Additional features include recurring tasks and templates, subtasks, unlimited leads, and unlimited quotes. It also allows you to create up to 10 sales pipelines and make Zoom video calls directly from the app. Users can generate leads by using “lookalike audiences” on Instagram and Facebook—a feature that identifies users with similar behavior to their usual leads.
Bitrix24’s Professional plan includes advanced features such as task automation, workflow integrations, system access permissions and controls, and unlimited tasks. Its ecommerce features let users manage unlimited products and orders. It offers workflow and business process automation, allowing users to manage employee leave, approve expenses, and automate tasks and projects.
The Enterprise plan offers the highest limits in terms of online storage, catalog items, pipelines, and bulk email. What sets it apart from the rest of the plans is its High Performance Enterprise Cluster, a set of features and capabilities made especially for large companies. This package provides data encryption, a speed that is up to 10 times faster than its regular plans, and a system that can easily handle large data volumes and numerous users.
Bitrix24 Features
In this Bitrix24 review, we gave this provider’s general features a perfect score of 5. It enables organizations to streamline their communications, tasks and projects, sales reports, and marketing campaigns in one convenient platform. This platform also has robust reporting and analytics capabilities, third-party integrations, and pipeline customization options. Aside from that, it has mobile apps for both Android and iOS devices.
Check out Bitrix24’s general features below:
- Lead management
- Contact management
- Opportunity management
- Sales pipelines
- Workflow automation
- In-app phone
- Ecommerce store management
- Invoices and quotes
- Campaign management
- Reporting and analytics
Bitrix24 CRM also got a perfect score in specialized features because of its extensive tools for lead scoring, marketing, and workflow automation. Its other standout features include lead generation and management, sales data analytics, project and task management, and ecommerce store management.
Bitrix24’s lead generation and management features help users increase their chances of capturing leads through demand generation tools, such as website forms and a live chat widget. It helps them identify leads with the highest potential of converting through its lead scoring feature. Bitrix24 can also determine where most new leads come from and what percentage of the new leads become paying customers.
Bitrix24’s CRM analytics tool lets users visualize sales trends, accurately forecast sales, and measure the contribution of sales managers. Its reports show users their top clients, provide time period comparisons, and calculate advertising return on investment (ROI).
Bitrix24’s task management features let managers assign and delegate tasks to their team members, which they can track using Gantt charts or Kanban boards. Its project management feature allows users to create a dedicated virtual space for each project where all the files, discussions, and tasks related to that project are stored and accessed by project participants.
One of Bitrix24’s key features is that it offers ecommerce tools that let online store owners manage their business directly from the software. It allows them to design their store through its website building tool, upload products, process an unlimited number of orders for its paid plans, conduct inventory management, and calculate shipping.
Bitrix24 has integration capabilities with many third-party applications, allowing users to synchronize all their customer data into the platform, manage social media accounts and projects, track insight trends, and enhance their team’s overall productivity levels.
Some of Bitrix24’s most popular integrations include:
Bitrix24’s support options are limited to live chat and email. Its free plan offers access to self-help materials like online training, video tutorials, and webinars. Paid plan users can contact the customer support team from 8:00 a.m. to 5:30 p.m. Coordinated Universal Time, while their tech support is available from 8:30 a.m. to 5:00 p.m. Coordinated Universal Time + 3. Enterprise users can enjoy priority support, which includes prompt troubleshooting by Bitrix24’s engineers.
Due to the feature-rich nature of Bitrix24 CRM, navigating its dashboard could be daunting for new users. There are features—like campaigns, invoicing, and quotes— that are hard to find. Some customer reviews say that the way its features and functionalities are laid out can be improved for easier system navigation and to make it easier on the eyes.
This Bitrix24 review resulted in a score of 3.63 out of 5 for expert scores because most of its up-to-date customer ratings are positive. Despite its sharp learning curve and overwhelming interface, most of them recommend this platform for its sales funnel automation, project management, and collaboration features. They also like its robust reporting and analytics capabilities, online store website builder, and built-in phone.
Most of the negative Bitrix24 reviews online mentioned areas for improvement, which include the usability of its mobile app and the organization of features in the system. Some users wished for more support channel options and a shorter turnaround time for customer queries.
At the time of this publication, we noted the following scores from Bitrix24 reviews posted on popular user review sites:
- G2: 4.1 out of 5 based on 475 reviews
- Capterra: 4.1 out of 5 based on 537 reviews
- Featured Customers: 4.8 out of 5 based on 998 reviews
- Google Play: 4.0 out of 5 based on 44,709 reviews
- App Store: 4.0 out of 5 based on 467 reviews
Methodology: How We Evaluated Bitrix24
To evaluate Bitrix24 against other CRM platforms, we tested each system ourselves. We examined different and crucial areas, such as pricing, core CRM features, quality of customer support, and ease of use. We also looked at recent CRM ratings about Bitrix24 from credible review sites.
Click through the tabs below for our Bitrix24 review evaluation criteria:
10%
Pricing
10%
General Features
30%
Niche Features
20%
Ease of Use
20%
Support
10%
Expert Score
10% of Overall Score
Cost is typically an important criterion for any business, so it was one of our considerations when evaluating the cost-effectiveness of Bitrix24. We usually give a high score to providers that offer a starter plan that costs $30 or less. We also check the availability of a free plan, scalable pricing options, and options to pay monthly or annually.
10% of Overall Score
We looked at overall features we feel are necessary for any CRM system, such as integration options, reporting, and analytics tools. We also considered the availability of a mobile app—which is important for sales reps who are always on the go.
30% of Overall Score
We also looked at the niche and targeted features of the software to see the value a user can get by subscribing. For Bitrix24, we checked if they offer specialized features such as lead generation and management, sales data analytics, project and task management, and ecommerce store management.
20% of Overall Score
We evaluated Bitrix24’s platform usability and the level of technical experience needed to use the system. This was analyzed in terms of the expertise needed to set up an account, the learning curve for learning to use its features, and the ease of integrating with other third-party applications.
20% of Overall Score
Support is a critical part of running any CRM tool, especially for small businesses that don’t have in-house technical support. We analyzed the types and availability of support offered by these providers through live chat, email, and phone.
10% of Overall Score
We looked through existing and best CRM reviews on credible sites to measure the level of satisfaction current users have and any problems they typically encounter. We also added our thoughts and expert opinion on key features, value for money, and popularity.
*Percentages of overall score
Bottom Line
Bitrix24 is a feature-rich system that offers fundamental CRM features as well as specialized functionalities that are helpful for businesses that run ecommerce stores. For solo entrepreneurs who need reliable lead and deal management tools, its free version is suitable. However, if your business needs advanced CRM tools, such as customer segmentation and advanced analytics, we recommend subscribing to Bitrix24’s paid versions.
Subscribe to Bitrix24’s Free plan to experience how this platform’s capabilities can help you grow your business.
You Might Also Like…
- Check out our list of the top CRM solutions for startups.
- Are you ready to create your own CRM strategy? Read our guide on how to formulate one and download our free CRM strategy worksheet.
- Do you want to save time in creating sales projections? Download our free sales forecast templates for small businesses.
