iNCOM is one of our top real estate lead generation websites and has earned a 4.45 out of 5 rating. Our evaluation was based on criteria like general features, marketing and advertising features, customer support, expert score, and ease of use. Through our analysis and iNCOM real estate reviews, I recommend iNCOM for its affordability and extensive search engine optimization (SEO) tools to increase visibility through custom real estate websites and landing pages.
Pros
- No long-term contract is required, and offers a 30-day money-back guarantee
- Prewritten web content available
- Unlimited custom web pages
- Free lifetime product upgrades
- Fully customizable designs
Cons
- iNCOM web services may not be available in your area
- No live chat options
- Product offerings are priced separately and may need more than one service for the program to reach the desired outcome
Recommended For
- Growing real estate brokerages and teams
- Brokerages looking to recruit or manage multiple team members
- Agents and teams with limited marketing resources
- Agents who are looking to generate leads from social media
Not Recommended For
- Agents looking for extensive customer support
- Agents looking for robust client relationship manager (CRM) reporting features
- Financial reporting or projection solutions
- Agent Plan: $49.95 per month plus $250 setup fee
- Office & Brokerage Plan: $68.95 per month plus $350 setup fee
- Annual and monthly payment options available
The iNCOM real estate reviews show that customers are pleased with the website creation based on personalized services and commitment to customer satisfaction. The lead generation system is very effective, resulting in a huge return on investment. One user said the websites are beautiful and functional, the marketing department is knowledgeable, and someone is always available to answer any questions. Another iNCOM real estate review praised iNCOM for its unique product offerings, which allowed single agents to afford high-quality marketing tools.
- Google Reviews: 4.8 out of 5 based on 195 reviews
- G2 Reviews: 3.6 out of 5 based on 4 reviews
Less favorable reviews stated that some customers were disappointed with additional fees, such as those for RETS feeds (which pull data from the MLS onto your website), that were not disclosed to them upfront. Others stated they experienced longer than anticipated setup times and deactivation. Users are cautioned to review the renewal clause, which states that it requires a 30-day notice to cancel and not be charged.
My team and I have conducted extensive research on iNCOM real estate to provide you with an unbiased opinion of its services. By highlighting the pros and cons, I want you to be empowered to make a decision that best supports your business needs.
My iNCOM real estate review recommends it as a top choice for website design and online marketing solutions. Standout features include a custom website and real estate landing pages to help you capture and nurture leads. Additionally, the platform gives you access to analytics, allowing you to gain better insights into website visitors’ behavior. It also provides training and support to ensure you make the most of the platform’s features and be more successful in real estate.
However, while iNCOM provides website analytics, the customer relationship manager (CRM) may need more in-depth reporting features to understand sales pipelines and performance. For more data-driven reporting, check out the customizable visual reporting features in Pipedrive. Pipedrive also features an artificial intelligence (AI)-powered sales assistant and extensive third-party software integrations to assist agents in lead generation.
iNCOM Alternatives
Are you unsure if iNCOM is the right solution for your business? Check out a few of my favorites.
Software |  |  |  |  |
|---|---|---|---|---|
Best For | Real estate professionals needing a branded website without using code | Agents or brokers looking for an affordable CRM alternative | Personalized mobile app for access to IDX listings | Larger teams and organizations interested in sales automation |
Key Features |
|
|
|
|
Pricing | $119 per month | Free; paid plans start at $15 per user, per month | $299 per month plus one-time setup fee | Free trial; Essential plan starts at $24 per user, per month |
Learn More |
iNCOM real estate pricing is scored lower because its product offerings are priced individually instead of as an all-in-one solution. The pricing is broken into two plan categories. iNCOM’s Agent Plan, starting at $49.95 per month, is geared toward individual agents and small teams with limited back-office features. The Office and Brokerage Plan, starting at $68.95 per month, supports a larger team with tools to streamline internal communication.
All packages include the CRM, a website with access to design themes and customization, tools for generating real estate leads, and search engine optimization (SEO) tools to help drive traffic to your website. Each plan also includes lifetime support from the iNCOM team. It provides monthly training seminars, on-demand training videos, news alerts, and phone and email support.
Plans | Agent Plan | Office & Brokerage Plan |
|---|---|---|
Who the Plan Is Best For | Individual or small teams needing marketing support | Large teams needing internal agent communication tools |
Annual Price Range ($/User/Month) | $49.95 | $68.95 |
Setup Fee | $250 | $350 |
Team Pages | ✓ | ✓ |
Content Manager | ✓ | ✓ |
Website Designs | ✓ | ✓ |
Widget Application | ✓ | ✓ |
Events Calendar | ✓ | ✓ |
Mobile-friendly Website | ✓ | ✓ |
Website Language Translation | ✓ | ✓ |
QR Code Generation | ✓ | ✓ |
Website Themes & Designs | ✓ | ✓ |
Virtual Tours | ✓ | ✓ |
TV Display & Website Back-end Office | ✕ | ✓ |
Agent Material Subscription | ✕ | ✓ |
iNCOM Add-ons
In addition to the two iNCOM plans listed above, real estate professionals can also purchase add-ons to enhance their marketing and communication efforts:
- ReCall Marketing: ReCall Marketing retargets website visitors with display ads to drive traffic back to your website. Pricing starts at $45 per month for 10,000 impressions per month.
- Custom Landing Page: A branded or unbranded real estate landing page to market your business with lead integration directly into the CRM. For hosting, select a landing page for $299 plus $29.99 per month. Add pay-per-click marketing and remarketing to the landing page starting at $125 for campaign setup plus a $100 monthly management fee.
- Google AdWords: A marketing team assists with determining the best keywords to boost your website traffic through Google Ads. The monthly management fee starts at $125 plus a predetermined Google Ads budget. There is also a $150 setup fee.
- Facebook Ads: For $125 a month plus your monthly ad spend, iNCOM’s marketing team will design, create, and manage Facebook ads to target buyers and sellers. There is a one-time setup fee of $150.
- SEO marketing: Search engine optimization (SEO) allows your website to appear higher on the front page of search engine results, increasing its probability of attracting a visitor. Agents may receive an SEO package quote depending on the selected real estate keywords and their location. The pricing package includes a setup and monthly fee and requires a one-year commitment.
The features available through iNCOM limit your need for multiple vendor platforms to perform similar functions. For example, you won’t need a website hosting platform and designer, a separate CRM, or a listing syndication platform, as iNCOM provides them under one umbrella. Here are some of the features included in both packages:
- Website customization
- Lead generation
- Premade web content
- Social media integrations
- Landing pages
iNCOM real estate design gallery – Elegant theme (Source: iNCOM)
Having a website that includes back-office functions enables agents to grow their teams. Available integrations drive website traffic and increase leads with domain syndication, social media, paid marketing, and listing syndication.
Some of the features that make iNCOM an effective real estate marketing and lead generation platform include the following:
- Contact management
- Lead tracking
- Pipeline management
- Task and activity management
- Workflow automation
iNCOM offers a CRM built right into the website. Once logged in, users have the ability to import, export, and store contacts individually or in bulk. Visitor registration and leads captured are automatically saved to the CRM database. The iNCOM CRM makes sending email campaigns, newsletters, and postcards to selected contacts easy. Google Analytics offers insights into who opens your emails or clicks advertised links to further enhance your marketing strategies.
iNCOM CRM dashboard (Source: iNCOM)
- Advanced listings management
- IDX and DDF listing integration
- VOW integration
- Printable features sheet
- Google property mapping
iNCOM provides IDX listing syndication to advertise your listings on iNCOM’s real estate websites and increase visitor traffic to your website and landing pages. The IDX portal gives clients access to thousands of properties from the Multiple Listing Service (MLS) directly on your website. In addition, listings are automatically uploaded and updated, so once your web pages are set up, there is little manual labor involved.
IDX synchronization for your iNCOM website or landing page (Source: iNCOM)
- Google analytics
- Detailed traffic reporting
- Visitor registration
- Lead management and follow-up reminder system
Reporting and analytics are important for real estate sales as they offer insights into website performance, buyer behavior, and marketing effectiveness. By evaluating metrics like web traffic, user engagement, and lead conversion rates, agents can gauge the effectiveness of their marketing strategies and make changes accordingly.
iNCOM data analytics visitor tracking configuration (Source: iNCOM)
- Auto-generated
- Enhance listings
- Shareable videos
On iNCOM, an auto-generated virtual tour enhances all your exclusive listings. Virtual tours promote engagement with your website by sharing virtual tour links, as clients may want to send them to family and friends. Visitors can see the homes from a different perspective than typical 2D photographs through virtual tours. This feature is available on both the Agent and Office subscription plans. Additionally, you can share these virtual tours on your other marketing channels, such as social media sites like Instagram, Facebook, and LinkedIn.
An example of virtual tour capabilities (Source: iNCOM)
- Landing pages
- Lead capture forms
- Real estate branding
- Unlimited web pages
Customize website content with an unlimited number of web pages. This is helpful as the more web pages with original content on your site, the better your search engine optimization will be. Lead capture forms are also fully customizable to include any specific information that you’d like to capture from your website visitors. For example, collecting move-in dates or home preferences in the lead forms will give insight into your client’s search and feed directly into the customer relationship manager (CRM).
Premade, customizable website design and layout options (Source: iNCOM)
- Property maps
- Mobile website
- Built-in SEO tools
- Search engine submission
- YouTube video creator
- Full social media integration
- QR code generator
Integrated customizations for real estate professionals enhance their marketing and reach a larger audience. Mobile sites enable agents to cater to users on smartphones or tablets by ensuring that each user has the same experience and ease of use as if they were on a desktop. Potential clients can also access their sites anywhere, not just at home or the office. By integrating these tools into your business, you can connect with more prospects on various platforms, which leads to more sales.
Example of iNCOM on a mobile, desktop, and tablet (Source: iNCOM)
With the support provided by the iNCOM team, it’s easy to launch your website and start using your CRM to generate and manage leads. You can customize your website yourself, and you can change website themes with a single click. The CRM allows you to import contacts in bulk or manually, whichever you prefer.
IDX integration ensures your website visitors can search multiple properties without you having to manually add them. If you have exclusive listings uploaded into the system, the distribution tools syndicate them to maximize exposure under one platform.
Support examples (Source: iNCOM)
All iNCOM real estate plans include dedicated training and support resources to quickly familiarize users with the platform’s functions and features. Customer support is available via email or phone to assist with any issues that may arise. Its team of knowledgeable support staff will provide guidance and troubleshooting every step of the way.
How We Evaluated iNCOM
The best real estate lead generation websites provide real estate professionals with tools that assist in generating leads and converting them into clients. I researched lead gen websites based on the following criteria:
35% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with CRM integration, pipeline management, IDX websites, automated reporting and analytics, and lead sorting.
20% of Overall Score
We searched for websites that include a variety of marketing and advertising features such as email and social media management. We also looked for those with advanced features like branded advertising and automations for text and email.
10% of Overall Score
Pricing is based on the cost provided on iNCOM’s website. Prices are starting prices and are not inclusive of any options available to add on to any package.
10% of Overall Score
Many lead generation websites can be complicated to use and need technical assistance to set up. We sought out platforms that were easy to operate as well as had a mobile app for on-the-go agents.
10% of Overall Score
Based on customer feedback for the website, with particular attention given to reviews of the product and customer satisfaction, to certify the website meets user satisfaction.
10% of Overall Score
We specifically evaluated each platform’s unique or standout features, as well as ease of use and the overall value for the cost.
5% of Overall Score
It’s important that website users have access to customer support. We favored software providers known for stellar customer service on one or more channels.
Bottom Line
The iNCOM real estate review highlighted the platform’s features and easy-to-use applications, making it an all-in-one solution for launching a website and generating leads. You can scale your website according to your business needs, whether you’re an individual agent or part of a large team. The easy-to-launch platform attracts prospective clients with social media tools and customizable content. The mobile-friendly design allows users to look at content or search for listings on the go, making this provider a top choice from our experts.
