iNCOM Review: Is It Right for Your Real Estate Business?
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Jealie is a staff writer at Fit Small Business, specializing in real estate education.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
iNCOM is one of our top real estate lead generation websites earning a 4.56 out of 5 rating. Our evaluation was based on 25 criteria like general features, marketing and advertising features, customer support, expert score, and ease of use. Through our analysis and iNCOM reviews, we recommend iNCOM for its affordability and extensive search engine optimization (SEO) tools to increase visibility through custom real estate websites and landing pages.
Overall Score:
4.56 / 5
What We Like
- No long-term contract is required (although it takes time to get the system set up to produce leads)
- Online training videos available for guidance
- Premade website content available
- Free lifetime product upgrades
- White-labeled listing features sheet
What's Missing
- Online marketing is priced separately and not included in plans
- Semi-custom websites cost extra
- Depending on your state, iNCOM may not currently work with your real estate board
- No live chat support via website
- TV display feature only available with office and brokerage plan
Recommended For
- A growing real estate office seeking features that can assist with recruiting efforts and managing multiple team members
- Agents and teams with limited marketing staff
- Agents who want to drive real estate leads from social media
Not Recommended For
- Agents looking for extensive customer support
- Real estate professionals wanting a solution to manage office deals for financial reporting and projections
- Agents looking for robust CRM reporting features
- Agent Plan: $49.95 per user, per month plus $249.95 setup fee
- Office & Brokerage Plan: $68.95 per user, per month plus $350.00 setup fee
iNCOM Reviews: What Users Think of iNCOM
iNCOM real estate reviews show that clients appreciate the quality of customer service received from iNCOM when asking for assistance. One user said the platform has a great marketing and client management system and that its lead generation system is very effective, resulting in a huge return on investment. Aside from these, another user praised how iNCOM has helped him make the fine adjustments to get the website to look exactly how he wants it and that it’s easy to update the site.
- Google Reviews: 4.8 out of 5 based on 178 iNCOM real estate reviews
- G2: 5 out of 5 based on three iNCOM website reviews
In less favorable iNCOM reviews, one client had difficulty with the monthly automatic renewals and required notification before the payment was processed. If monthly cost is an issue, HubSpot is the most affordable platform providing a free plan, and paid plans start at $50 per month for two users, which include online landing pages and lead generation web forms. While it isn’t a real estate-specific CRM, you can use it to gain insights about online real estate marketing through its free educational resources available in the HubSpot Academy.
Would Our Expert Use iNCOM?
Based on our iNCOM real estate review, we recommend it as a website design and online marketing solution for its standout features, including a custom website and real estate landing pages to help you to capture and nurture leads. Additionally, the platform gives you access to analytics—helping you better understand website visitors’ behavior. It also provides training and support to make sure you make the most of the platform’s features and be more successful in real estate.
However, while iNCOM provides website analytics, the CRM may need more in-depth reporting features to understand sales pipelines and performance. For more data-driven reporting, check out the customizable visual reporting features in Pipedrive. Pipedrive also features an artificial intelligence (AI)-powered sales assistant and extensive third-party software integrations to assist agents in lead generation. Alternatively, if you’re looking for a free solution, check out our list of the best free CRMs for real estate.
iNCOM Alternatives
Software |  |  |  |  |
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Best For | Real estate professionals needing a branded website without using code | Agents or brokers looking for an affordable CRM alternative | Personalized mobile app for access to IDX listings | Agents or teams of varying sizes who require extensive reporting |
Key Features |
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Pricing | $79 per month | Free; paid plans start at $50 per month for two users | $299 per month | $399 per month |
Learn More |
iNCOM Plans & Pricing
iNCOM real estate pricing is broken into two plan categories. iNCOM’s Agent Plan is geared toward individual agents and small partnerships with limited back-office features, whereas the Office and Brokerage Plan supports a larger team with tools to streamline internal communication. All packages include the CRM, a website with access to design themes and customization, tools for generating real estate leads, and search engine optimization (SEO) tools to help drive traffic to your website.
Each plan also includes lifetime support from the iNCOM team. It provides monthly training seminars, on-demand training videos, news alerts, and phone and email support.
Plans | Agent Plan | Office & Brokerage Plan |
|---|---|---|
Who Plan Is Best For | Individual or small teams needing marketing support | Large teams needing internal agent communication tools |
Setup Fee | $249.95 | $350 |
Monthly Pricing ($/User/Month) | $49.95 | $68.95 |
Team Pages | ✓ | ✓ |
Content Manager | ✓ | ✓ |
Website Designs | ✓ | ✓ |
Widget Application | ✓ | ✓ |
Events Calendar | ✓ | ✓ |
Mobile-friendly Website | ✓ | ✓ |
Social Media Integrations | ✓ | ✓ |
Website Language Translation | ✓ | ✓ |
QR Code Generation | ✓ | ✓ |
Website Themes & Designs | ✓ | ✓ |
Virtual Tours | ✓ | ✓ |
TV Display & Website Back-end Office | ✕ | ✓ |
Agent Material Subscription | ✕ | ✓ |
Agent Plan
iNCOM’s Agent Plan has the necessary tools to differentiate your website from your competitors. It includes customizations, themes, testimonial pages, widgets, and mortgage calculators. Lead generation and lead capture tools drive website conversions by ensuring visitors provide their contact information through custom forms, lead management tools, visitor registration, and landing pages.
Tools to increase your online presence are available through social media integrations, built-in SEO tools, blogs, and listing syndication. As visitors explore your website, features, such as property detail pages, Internet Data Exchange (IDX) and virtual office website (VOW) integrations, sold listing data, and Google property mapping tools, ensure your website is a one-stop shop for potential clients.
Office & Brokerage Plan
iNCOM’s Office & Brokerage Plan includes everything in the Agent Plan but has tools to develop and manage a larger team of agents. For example, it provides a dedicated section of your website focused on recruiting new agents. The plan also allows for individual agent pages with their contact information and available listings specific to that agent.
The plan includes document management for housing training and onboarding materials in an agent intranet accessible by your team. Agents can subscribe to specific document categories within the intranet to receive notifications when documents and materials are uploaded or updated. These materials can include updated sales documents, training materials, and office policy changes.
iNCOM Add-ons
In addition to the two iNCOM plans listed above, real estate professionals can also purchase add-ons to enhance their marketing and communication efforts:
- ReCall Marketing: ReCall Marketing retargets website visitors with display ads to drive traffic back to your website. Pricing starts at $45 per month for 10,000 impressions per month.
- Custom real estate landing page: A branded or unbranded real estate landing page to market your business with lead integration directly into the CRM. For hosting, select a landing page for $299 plus $29.99 per month. Add pay-per-click marketing and remarketing to the landing page starting at $125 for campaign setup plus a $100 per month management fee.
- Google AdWords: A marketing team assists with determining the best keywords to boost your website traffic through Google Ads. The monthly management fee starts at $100 per month plus a predetermined Google Ads budget.
- Facebook Ads: For $100 a month plus your monthly ad spend, iNCOM’s marketing team will design, create, and manage Facebook ads to target buyers and sellers.
- SEO marketing: Search engine optimization (SEO) allows your website to appear higher on the front page of search engine results for a greater probability of attracting a website visitor. Agents may receive an SEO package quote depending on the selected real estate keywords and your location. The pricing package will include a setup and monthly fee and requires a one-year commitment.
General & Advanced iNCOM Features
- Platform customization
- Lead generation
- Website creation
- Social media integrations
- Landing pages
The features available through iNCOM limit your need for multiple vendor platforms to perform similar functions. For example, you won’t need a website hosting platform and designer, a separate CRM, or a listing syndication platform, as iNCOM provides them under one umbrella.
iNCOM platform interfaces and capabilities
Having a website front-end and back-end to handle back-office functions enables agents to grow their teams. Available integrations drive website visitors and increase leads with domain syndication, social media, paid marketing, and listing syndication.
Some of the features that make iNCOM an effective real estate marketing and lead generation platform include the following:
- Collect contact information
- Syncs with CRM
- Reach niche clientele
- Lead insights
The iNCOM visitor registration form prompts website visitors to input their contact information to view listings on your website or landing page. Once information is collected, the data is automatically accessible from your CRM.
iNCOM’s visitor registration form to view listings
With registration comes insights into visitor behavior. You’ll see which listings they’ve viewed, providing insights about their search, such as which area, price point, and type of homes they’re looking to buy. If you specialize in a real estate niche to grow your business, the registration information can help you prospect for leads within your niche parameters.
- Unlimited web pages
- Landing pages
- Lead capture forms
- Real estate branding
iNCOM customization allows your website and content to be aligned with your real estate branding strategy and differentiate yourself from competitors. You can make quick changes yourself through the easy-to-use editing interface without waiting on outside vendors to assist. This can be especially useful and cost-efficient for an individual agent or small team. You can change theme colors, menu lists, and other features to increase the visual appearance of your website.
Premade, customizable website design and layout options from iNCOM
Customize website content with an unlimited number of web pages. This is helpful as the more web pages with original content on your site, the better your search engine optimization will be. Lead capture forms are also fully customizable to include any specific information from your website visitors that you’d like to capture. For example, collecting move-in dates or home preferences in the lead forms will give insight into your client’s search and feed directly into the CRM.
- Search listings
- Similar to the desktop version
- Contact information displayed
- Easily accessible
Example of an iNCOM website viewed on mobile devices
With 83.32% of the world’s population owning a smartphone, mobile accessibility is necessary for any real estate website. The iNCOM mobile website works on iPhones, Blackberry, Android phones, and tablets. The local listings feature specific to the mobile website allows clients to search available homes within their criteria using the phone’s current location. The contact page will enable clients to reach you directly on your mobile phone with a click of a button, so no opportunity is missed.
- Increased lead generation
- Add-on cost
- Manage and automate ads
- Marketing team assistant
The iNCOM online marketing add-on for Google and Facebook, as well as the ReCall Marketing features, help real estate agents generate online leads while remaining competitive. Online social media and ad-based marketing drive qualified leads to your website and sync them directly to your CRM for easy follow-up.
iNCOM social media marketing example
The benefit of using iNCOM’s online marketing tools is that campaigns can be fully managed by an experienced team with knowledge of the real estate market and real estate campaigns. It provides ads and search engine optimization (SEO) keywords that will perform best to drive traffic. Although it requires a one-year commitment and additional cost, it may cost less than hiring an outside advertising agency.
For other real estate words that can drive traffic to your website and other online platforms, check out 144 Real Estate Words & Examples to Boost Your Property Listings.
- Thousands of listings
- IDX feed
- YouTube syndication
- Generate leads
iNCOM provides free IDX listing syndication to advertise your listings on iNCOM’s real estate websites and increase visitor traffic to your website and landing pages. The IDX portal gives clients access to thousands of properties from the Multiple Listing Service (MLS) directly on your website. In addition, listings are automatically uploaded and updated, so once your web pages are set up, there is little manual labor involved.
IDX synchronization for your iNCOM website or landing page
A feature typically not available through most lead generation websites is syndicating videos to YouTube through iNCOM’s YouTube Channel feature. This feature highlights your exclusive listings and drives additional traffic, benefiting your website’s SEO.
- Auto-generated
- Enhance listings
- Shareable videos
An example of virtual tour capabilities with iNCOM
On iNCOM, an auto-generated virtual tour enhances all your exclusive listings. Virtual tours promote engagement with your website by sharing virtual tour links, as clients may want to send to family and friends.
Visitors can see the homes from a different perspective than typical 2D photographs through virtual tours. This feature is available on both the Agent and Office subscription plans. Additionally, you can share these virtual tours on your other marketing channels, such as social media sites like Instagram, Facebook, and LinkedIn.
- Engage visitors
- Variety of real estate-related content
- Client resources
If you’re a small team or a new agent, you may lack the capacity or experience to create content to fill a website that will be appealing to prospective clients. iNCOM’s website comes with premade real estate content that can easily help fill your website and make it more robust and valuable to visitors. Features, such as daily real estate news updates on your website, can make your site a listing search and a news resource for clients.
Other premade content includes mortgage calculators to help your clients determine their budget, buyer and seller guides, checklists, tips, and sold data to help clients understand market fluctuations and price comparisons. All the content is intended to keep website visitors engaged and encourage them to return for other resources.
Ease of Use
With the support provided by the iNCOM team, it’s easy to launch your website and start using your CRM to generate and manage leads, although it does take some time. All website customization can be done by yourself and website themes can be changed with a single click. The CRM allows importing contacts in bulk or manually, whichever you prefer.
IDX integration ensures your website visitors can search multiple properties without you having to add them to the website manually. If you have exclusive listings uploaded into the system, the distribution tools syndicate those listings to maximize exposure under one platform umbrella.
Freelancer projects available on Fiverr
Consider outsourcing if you don’t have time to customize the website or landing pages. You can keep your costs low by hiring a freelance website marketing expert from Fiverr to take on aspects of page design or copywriting you don’t want to tackle alone.
How We Evaluated iNCOM
The best real estate lead generation websites provide real estate professionals with tools that assist in generating leads and converting them into clients. We researched lead gen websites based on the following criteria:
30%
General Features
25%
Marketing, Advertising, and Advanced Features
15%
Help & Support
10%
Expert Rating
10%
Customer Reviews
10%
Ease of Use
30% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with CRM integration, pipeline management, IDX websites, automated reporting and analytics, and lead sorting.
25% of Overall Score
We searched for websites that include a variety of marketing and advertising features such as email and social media management. We also looked for those with advanced features like branded advertising and automations for text and email.
15% of Overall Score
It’s important that website users have access to customer support. We favored software providers known for stellar customer service on one or more channels.
10% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as ease of use and the overall value for the cost.
10% of Overall Score
10% of Overall Score
Many lead generation websites can be complicated to use and need technical assistance to set up. We sought out platforms that we’re easy to operate as well as had a mobile app for on-the-go agents.
*Percentages of overall score
Bottom Line
iNCOM’s features and application make it an all-in-one solution for launching a website and generating leads. You can scale your website according to your business needs, whether an individual agent or a large team. The easy-to-launch platform attracts, obtains, and nurtures prospective clients to help increase your deal flow regardless of your level of real estate experience.
