Reputation management software gives businesses an overview of how their businesses are represented online and how to improve these perceptions. Improved reputations help businesses convert target consumers. We reviewed over 25 popular reputation management software to find the best six—including the best overall—based on their functionality, ease of use, customer support, and reviews. Top 6…
All Marketing Articles - Page 9
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How to Rebrand Your Business in 5 Steps
Rebranding involves changing visual and text-based elements, such as your logo and tagline, that represent your brand to the public. If you institute a new mission or need to change public perception of your company, consider rebranding. To do so, examine how successful competitors are branded, then use this to inform your new brand identity….
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Why Email Segmentation Matters & How to Do It in 5 Steps
Email segmentation is a strategy in email marketing where contact lists are broken out into smaller groups of people with shared attributes such as interests, location, or buying behavior. It drastically improves open rates and conversion rates, so businesses using email marketing should use segmentation to create better campaigns that effectively reach marketing objectives. How…
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How to Create a Facebook Content Strategy in 6 Steps
Creating a Facebook content strategy is an important part of any company’s marketing plan. With an estimated 2.4 billion active users monthly, it’s not hard to see why businesses consider Facebook essential for finding new customers. This step-by-step guide will help you create content that drives engagement, fills out a content calendar, captures leads, and…
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The Ultimate Guide to Facebook Groups for Business 2020
Facebook groups are online communities that give Facebook users a platform to connect over a shared interest. Businesses can use groups to generate awareness, stay top-of-mind, and increase brand loyalty by building a community of engaged users. Facebook groups are best for businesses whose target audience centers around a certain interest, topic, or cause. Groups…
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Facebook for Business: Ultimate Guide 2020
Facebook, the leading social networking platform, is also a powerful marketing tool for businesses of all sizes. It offers a number of different ways to market from Facebook business pages and groups to Facebook ads, giving businesses an effective and affordable way of building awareness among a target audience, connecting with customers, and driving sales….
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Microsoft Advertising: Ultimate Guide 2020
Bing is a search engine people use to find content around topics, companies, or products that interest them. Microsoft Advertising is a platform that businesses can use to advertise online through Bing, Yahoo, and AOL, all owned and operated and partner sites. Any company can create and launch an ad with Microsoft Advertising; the average…
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How to Write a Marketing Plan in 7 Steps [+ Template]
Marketing plans include strategies for promoting and advertising a business as well as details on how to implement those strategies. This ensures a business reaches sales and growth goals. To create your own marketing plan, write out an executive summary, conduct market research, determine the right strategies, and create a plan for executing those strategies….
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What is Social Media Marketing? Ultimate Guide 2020
Social media marketing (SMM) is a subset of digital marketing that utilizes social platforms like Facebook, Instagram, and YouTube to market brands and businesses. SMM can help businesses reach, grow, and connect with their audience as well as reinforce their brands. It’s best for any business whose target audience spends significant time on social networks….
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What Is Clickbait? The Ultimate Guide 2020
Clickbait is a type of digital content, such as social media posts or news articles, that uses attention-grabbing headlines to drive clicks and traffic. It gets a bad reputation for misleading readers using bait-and-switch headlines. However, quality clickbait captures readers’ attention with headlines while delivering relevant content. When used correctly, clickbait can increase brand visibility….
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What Is CRO? The Ultimate Guide to Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the number of users that take a specific action on a webpage, such as making a purchase. CRO improves page performance, making sites more effective at generating on-page conversions. Businesses looking to make their website a more efficient lead generation and sales tool should use CRO….
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How to Build Your Own Website: Ultimate Guide 2020 [+ Checklist]
Often outsourced, web design can be completed easily by businesses using free or affordable tools, as this reduces design costs drastically. To create a website, get hosting and a domain name, then install a site builder such as WordPress and select a theme or template. Customize your theme, add plugins, build pages, and launch your…
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