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What Are WordPress Widgets: The Beginner’s Guide

By Kelly Main on September 1, 2020 | Business Website, Marketing, What is

WordPress widgets are blocks of content you can use to add extra features to areas of your site such as the sidebar, header, and footer. While they may sound technical to web design beginners, widgets make it very easy to customize a site’s design without any coding skills. To find your widgets, go to “Appearance”…

Facebook Ads Cost by Industry

By Kelly Main on September 1, 2020 | How To, Marketing, Social Media Marketing

Facebook Ads continues to grow as a popular digital advertising platform, and now has around 7 million advertisers worldwide. With a low average cost-per-click (CPC) of $1.86 and an average cost-per-thousand-views (CPM) of $11.19, it’s easy to see why businesses are looking to Facebook Ads. It not only offers sophisticated audience targeting options, but it…

How to Create & Distribute a Video Press Release

By Alana Rudder on September 1, 2020 | How To, Marketing

A video press release is a company announcement presented to the press (via a news wire, digital targeting, or email) in a video format rather than a traditional written format. These videos can then stand alone as the entire press release or can be included in a traditional written press release as a multimedia component….

What Are Press Release Analytics?

By Alana Rudder on September 1, 2020 | Marketing, Public Relations, What is

Press release analytics tell you how your press release performed in terms of the metrics you track. Example press release metrics include reads, inbound traffic, conversions, backlinks earned, placements, and social media mentions. Press release analytics can help you justify your investment, understand how to further nurture sales, and inform how you to successfully craft…

The Beginner’s Guide to WordPress Plugins: Everything You Need to Know

By Kelly Main on August 28, 2020 | Business Website, How To, Marketing

WordPress plugins are pieces of software that can be added to your site for extra functionality, and one of the main reasons WordPress is a highly versatile content management system (CMS). From SEO plugins that help your site rank in Google to page builder plugins that transform your page editor into a drag-and-drop interface, no…

Demystifying the Press Release Format + Free, Easy-to-Use Template

By Alana Rudder on August 24, 2020 | How To, Marketing, Public Relations

Press release format & instructions

When writing a press release, it is important to follow the accepted press release structure and format, which includes a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. If you don’t use this journalist-expected format, you’re less likely to get media coverage. For best results, also include additional resources,…

How to Build a Small Business Website With Weebly in 7 Simple Steps

By Kelly Main on August 24, 2020 | Business Website, How To, Marketing

Weebly is a simple, drag-and-drop website builder designed to make it easy for small businesses to build a website without any previous web design experience. What sets it apart from other all-in-one site builders is that it’s geared toward building and launching an online store easily at an affordable price. With Weebly, you get everything…

How to Create an XML Sitemap to Boost SEO

By Kelly Main on August 24, 2020 | Business Website, How To, Marketing

An XML (extensible markup language) sitemap will help boost SEO and help your site get found in search, but if you’re like most, you may be wondering how to create one. As technical as it sounds, the good news is that it’s surprisingly easy to create and submit an XML sitemap. While site builders, such…

8 Ways to Ensure Your Local Press Release Gains Media Coverage

By Alana Rudder on August 21, 2020 | How To, Marketing

Writing a local press release is the first step businesses should take when attempting to share their news with the audiences most likely to be impacted. However, there is no guarantee that newspapers, TV, or radio outlets will air it. That said, there are a number of things businesses can do when writing their press…

What Is a Press Release?

By Alana Rudder on August 20, 2020 | Marketing, Public Relations, What is

A press release is an approximately 500-word, fact-based written description of a company’s newsworthy announcement. It is issued to earn media interest in publishing the story before targeted audiences. It should offer an angle that’s of interest to target audiences, resources for journalists to tell a complete story, and a call to action to help…

Ways to Get the Best Business Logo Design (+ 21 Inspiring Examples)

By Kelly Main on August 19, 2020 | Marketing, Tip List, Traditional Marketing

Man watching a screen with yellow background

There’s a lot riding on your business logo design. From making a good first impression to being strewn across all of your marketing materials and branding, having a good logo is crucial. A well-designed business logo will be simple, easily identifiable, and will effectively represent your business. But if you’ve ever attempted to make a…

20 Surprisingly Useful Website Statistics Every Business Should Know

By Kelly Main on August 18, 2020 | Business Website, Marketing, Statistics

Laptop displaying a website with business website statistics

If you’re a business of any size, it’s a given that you need a website. However, just having a business website isn’t enough―you need one that performs. We’ve compiled these business website statistics to help you understand how your site should look and what kind of functionality it should have. 1. Only 50% of small…

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