For some, the most difficult part of building a website is choosing which platform to use. To help narrow it down, we’ve reviewed dozens of the top website builders and found out which are actually the best options in 2020 for small businesses based on ease of use, features and capabilities, affordability, and flexibility. In…
All Marketing Articles - Page 9
Press Release Best Practices: 8 Press Release Tips for 2020
When writing a press release, you should try to think like a journalist and make their jobs easier. Some ways to pique a journalist’s interest include keeping your release brief and scannable, optimizing it for search engines, highlighting a newsworthy angle, and incorporating quotes, statistics, and multimedia. Doing so increases your chances that journalists will…
Ways to Get a Free Business Email Address
Having a business email address that uses your own domain (e.g., john@jmsconsulting.com) can help you appear more professional and make it easier for customers to remember how to contact your business. While there are no truly free ways to get a business email address, there’s a good chance you’re already paying for a service—like web…
How to Build a Wix Website in 5 Steps
Wix is an easy-to-use website builder that enables anyone to build a professional website with no technical experience in just an hour or two (depending on complexity). It’s best known for its vast customization capabilities for a zero-code site builder. Plans include everything you need to build a site, including a domain name, web hosting,…
The Complete Guide to Business Email
Business email is essential for businesses. Having an email address that uses your own domain name (e.g. name@yoursite.com) makes your business appear credible and legitimate. The good news is that it’s both easy and affordable to get business email addresses. We’ll tell you everything you need to know about business email, including how to set…
Zoho Email: Reviews, Pricing & How to Set Up Free Business Email
Zoho Email offers secure, ad-free business email hosting that uses your own domain name (e.g., name@yourbusiness.com). You can get up to five free business email accounts with 5GB per user and a 25MB attachment limit with its free forever plan, and you can purchase additional email accounts for as little as $1 per user, per…
How to Send a Press Release in 7 Steps (+ Distribution Tips)
To send a press release and secure coverage in relevant media, start by researching the primary outlets that serve your industry. Create your release, then submit it to each outlet manually. You can also distribute your release to a wider audience with a distribution service. Finally, nurture all placements via social media. Here is how…
5 Best Ways to Create a Free Website (+ Step-by-Step Instructions)
In 2020, it’s easier than ever to create a free website. There are dozens of powerful online tools that let you build a free website quickly, easily, and without knowing any code at all. If you already have a great idea for your site, you can be up and running in an afternoon. However, these…
GoDaddy Ecommerce: Everything You Need to Know + How to Build Your Online Store
GoDaddy is one of the web’s most recognizable brands, and for good reason. They’re a leader in domain sales, website development, and provide a flexible platform to sell products and services for businesses of any shape or size. In this guide, we’ll walk through everything you need to know about starting an online store with…
How to Set Up & Use Gmail for Business in 5 Easy Steps
Gmail for business is Google’s professional email hosting service. With Gmail business email through Google Workspace (formerly G Suite), businesses can create email addresses that use the business’ domain name and access its multitude of business tools for $6 per user, per month. The hosting service is best for businesses that want an all-in-one professional…
How to Get a Story on the Local News (Newspapers, TV & Radio) 2020
Local press coverage gives businesses exposure through newspapers, radio, or TV channels that have audiences generally limited to a specific metropolitan area. You can get local press coverage for your business by finding the right media outlets, pitching an attention-grabbing story, and following up with journalists. This helps build your brand and attract new customers….
Squarespace Ecommerce: Everything You Need to Know + How to Launch Your Online Store
Squarespace is a popular website platform that enables businesses of all shapes and sizes to create a compelling ecommerce experience for their customers, both new and returning, for as little as $18 per month. It makes building an ecommerce site easy with its award-winning online store themes and user-friendly site editor, along with its ability…