Clickbait is a type of digital content, such as social media posts or news articles, that uses attention-grabbing headlines to drive clicks and traffic. It gets a bad reputation for misleading readers using bait-and-switch headlines. However, quality clickbait captures readers’ attention with headlines while delivering relevant content. When used correctly, clickbait can increase brand visibility….
What Is CRO? The Ultimate Guide to Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the number of users that take a specific action on a webpage, such as making a purchase. CRO improves page performance, making sites more effective at generating on-page conversions. Businesses looking to make their website a more efficient lead generation and sales tool should use CRO….
How to Build Your Own Website: Ultimate Guide 2020 [+ Checklist]
Often outsourced, web design can be completed easily by businesses using free or affordable tools, as this reduces design costs drastically. To create a website, get hosting and a domain name, then install a site builder such as WordPress and select a theme or template. Customize your theme, add plugins, build pages, and launch your…
6 Best WordPress FAQ Plugins 2020
WordPress FAQ plugins enable users to add a frequently asked questions section to a WordPress site without code easily. We reviewed dozens of the top FAQ plugins and chose the top six, including the best overall based on price―with a preference for those with free versions―ease of use, features, customization capabilities, reviews, and customer service….
How to Do Market Research for Your Small Business [+ Tips]
Market research is the process by which businesses gather information about the needs and preferences of their current and target customers so they can improve their offerings for increased sales. It is best for both new businesses trying to learn what their market wants and existing businesses that want to update their products/services. If you…
Best States to Survive a Recession in 2020
It was only a decade ago that the 2008 recession wrecked businesses, turned the housing market upside-down, and destroyed personal assets. Unemployment hovered near 10% while entire industries quaked. Fed Chair Ben Bernanke called it the worst financial crisis in our history. Despite the economic growth the U.S. experienced in recent years, there’s concern about…
The No-Code Beginner’s Guide to Responsive Web Design
Responsive web design enables websites to automatically adjust to any screen size and device-type, ensuring the best user experience. They are built using code, but you can also get a responsive web design without any code by using a plugin, or a drag-and-drop site builder. As web browsing from mobile devices accounts for half of…
Drip Marketing: Ultimate Guide
Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…
Content Management System: Definition, Cost & Providers
A content management system (CMS) offers tools to design, publish, and manage website content without coding skills. Most include drag-and-drop site builders so designers must only click and drag elements like images to build a webpage. The best systems offer companies an easy, do-it-yourself way to create and update a website without paying developers. What…
35 Actionable Affiliate Marketing Tips & Strategies
Affiliate marketing is an income strategy that involves promoting a product or company in exchange for a commission on each sale. With an estimated 35% of affiliate marketers earning more than $20,000 annually, it’s a potentially lucrative business. Industries like fashion and blogging are highly profitable when applied with the right affiliate marketing strategies. Here…
20 Top Examples of Parallax Scrolling Websites
Parallax scrolling is a visual effect used in web design—typically built into templates—where backgrounds scroll at a different rate than overlaid content, creating a 3D-type effect. Businesses can use parallax scrolling websites in many ways, but ultimately parallax makes sites appear dynamic; to illustrate the possible applications, we included 20 parallax site examples below. Building…
Best Cities for Journalists 2019: Newspaper, TV & Radio
Recently, the United States Bureau of Labor Statistics predicted a 9% decline in journalism jobs between 2016 to 2026. At the same time, interest in journalism as a major is booming. Universities across the country are reporting a 10% to 25% increase in applicants. With this discrepancy, we wanted to uncover where journalism majors would…