Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, entice recipients to click on…
All Marketing Articles - Page 8
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6 Best Digital Marketing Agencies for Small Businesses
A digital marketing agency offers business services to build a positive online presence, including web design, search engine optimization (SEO), off-page marketing (like email marketing), and digital advertising. We reviewed 40 top digital marketing agencies to land on the best six, including the best overall, based on services, specialties, affordability, customer service, and customer reviews….
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Top 20 Landing Page Examples That Convert in 2020
Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. Businesses interested in using landing pages should focus on well-placed text, clean design, and strong calls-to-action (CTAs) to ensure high conversions. To help, we searched the web for the best landing page examples. Here are the…
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Squarespace vs GoDaddy: Price, Features & What’s Best in 2020
Squarespace and GoDaddy are both top all-in-one website building platforms known for their easy-to-use site editors, professional templates, and affordable pricing. Where they differ is that Squarespace is best for those seeking a highly customizable website, whereas GoDaddy is best for those that need to build a simple website in minutes. Squarespace vs GoDaddy: Compared…
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Email Analytics: The 7 Best Metrics to Track & How to Track Them
Email analytics are a set of metrics that reveal how well email campaigns lead to accomplishing business marketing goals. Useful email metrics include call-to-action (CTA) button click-through rates (CTRs), bounce rates, conversion rates, list-growth rates, return-on-investment (ROI), share rates, and A/B-testing results. Email analytics help businesses understand how campaigns lend to meeting their marketing goals….
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How to Advertise on Google & Boost Your Business in 2020
Google advertising is a cost-effective, pay-per-click advertising platform that helps generate leads and increase sales by enabling businesses to appear alongside top-ranking search results for specific keywords. To advertise on Google, set up a Google Ads Manager account, click “+” to start the new campaign creation process, and follow the prompts to complete all steps….
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11 Social Media Metrics Every Business Should Know & Use
Social media metrics are an important tool to help you analyze your marketing efforts across various social channels. Small businesses can use metrics like their rate of audience growth, or share of voice to evaluate whether their social media strategy is resulting in the right type of engagement, and is helping them meet their marketing…
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Ultimate Guide to Effective Marketing Materials in 2020
Digital marketing may have taken center stage, but businesses that overlook tangible marketing materials and print marketing campaigns may be missing out on a big opportunity to build lasting awareness, leads, and sales. Marketing materials can be used in a number of ways and give businesses the chance to connect more personally with audiences offline….
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Squarespace vs Weebly: Pricing & Features Comparison 2020
Squarespace and Weebly are both leading website builders with very similar drag-and-drop editing interfaces for code-free site-building. While they are both similarly priced and offer similar features, Squarespace is the best option for building and maintaining an online store affordably. In contrast, Weebly is best for building a low-cost website very quickly and easily. When…
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The Complete Guide to Social Media Advertising 2020
Social media advertising, otherwise known as paid social, is a form of advertising over social networks, such as Facebook, Instagram, or YouTube. With 2.65 billion worldwide social media users, paid social gives businesses a cost-effective way to reach their advertising goals by putting their ads in front of users of your choice based primarily on…
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Search Engine Marketing: The Ultimate Guide
Search engine marketing, or SEM, is a strategy for increasing site visibility and traffic using tactics like SEO and paid digital ads. It grows a business by generating brand awareness and driving traffic to a well-designed site, meaning every business looking to leverage its site as a sales tool to grow should consider using SEM….
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Cheap Domain Registration: 6 Best Options 2019
A domain is an address people use to access a website online, such as www.yourbusiness.com. Domain registration can sometimes be expensive. To help find you an inexpensive option, we reviewed 30 top domain registrars to select the top six—including the best overall—based on price, security, add-ons, and more. Top 6 Cheap Domain Registration Providers 2019…
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