Often outsourced, web design can be completed easily by businesses using free or affordable tools, as this reduces design costs drastically. To create a website, get hosting and a domain name, then install a site builder such as WordPress and select a theme or template. Customize your theme, add plugins, build pages, and launch your…
All Marketing Articles - Page 10
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6 Best WordPress FAQ Plugins 2020
WordPress FAQ plugins enable users to add a frequently asked questions section to a WordPress site without code easily. We reviewed dozens of the top FAQ plugins and chose the top six, including the best overall based on price―with a preference for those with free versions―ease of use, features, customization capabilities, reviews, and customer service….
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Squarespace vs WordPress: Price, Features & What’s Best in 2019
Squarespace and WordPress are popular platforms for building websites, with a major difference in how users create sites. Squarespace is an all-in-one site builder with a drag-and-drop editor best for building a site easily. WordPress is an open-source CMS that requires web hosting. It’s best for those with technical aptitude building a fully customizable site….
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What Are Meta Tags? Ultimate Guide
Meta tags are snippets of text added to your website’s code to help search engines more easily identify the types and purpose of your site content; this improves your ability to rank. The meta tags all small businesses should use include meta descriptions, title tags, content type tags, and viewport tags. Identifying the best meta…
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How to Do Market Research for Your Small Business [+ Tips]
Market research is the process by which businesses gather information about the needs and preferences of their current and target customers so they can improve their offerings for increased sales. It is best for both new businesses trying to learn what their market wants and existing businesses that want to update their products/services. If you…
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Best States to Survive a Recession in 2020
It was only a decade ago that the 2008 recession wrecked businesses, turned the housing market upside-down, and destroyed personal assets. Unemployment hovered near 10% while entire industries quaked. Fed Chair Ben Bernanke called it the worst financial crisis in our history. Despite the economic growth the U.S. experienced in recent years, there’s concern about…
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Social Media Lead Generation: 6 Ways to Engage New Prospects
Social media lead generation helps businesses attract customers from Facebook, Twitter, LinkedIn, and Instagram. A social media strategy generates leads by building brand recognition, fostering trust, and creating social proof with each “like” or “follow” button earned. With so many people engaging with businesses on social media, it’s a tactic you can’t afford to avoid….
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Shopify vs Squarespace: Price, Features & What’s Best in 2019
Shopify and Squarespace both offer businesses an easy way of building and managing an online store. Shopify is an ecommerce-only solution that’s best for businesses in need of advanced ecommerce features such as multi-channel selling. Squarespace is a general-purpose site builder with ecommerce capabilities, making it best for small businesses with a limited product inventory….
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What Is Responsive Web Design? [+ Examples]
Responsive web design enables websites to automatically adjust to any screen size and device-type, ensuring the best user experience. They are built using code, plugins, or drag-and-drop site builders. As web browsing from mobile devices accounts for half of all website visits worldwide, it’s critical that small businesses create responsive websites that keep users engaged….
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6 Best Facebook Advertising Agencies for Small Businesses 2019
The best Facebook advertising agency provides a full suite of advertising services specific to Facebook, including creative development and ad campaign management. We reviewed dozens of small business advertising agencies based on affordability, campaign setup, campaign management, and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall….
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Drip Marketing: Ultimate Guide 2019
Drip marketing involves a series of emails or texts sent to subscribers at set intervals that market a business and its products/services. Given the flexibility of drip marketing, all businesses should use it to increase sales. To set up a campaign, define your goals, then use software to design, schedule, and automatically send it. Writing…
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Content Management System: Definition, Cost & Providers 2019
A content management system (CMS) offers tools to design, publish, and manage website content without coding skills. Most include drag-and-drop site builders so designers must only click and drag elements like images to build a webpage. The best systems offer companies an easy, do-it-yourself way to create and update a website without paying developers. What…
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