Scripts for real estate internet leads are designed to collect information from online leads and build connections. Effective real estate internet lead scripts establish rapport and stay customer-focused, convincing the lead you’re the best person to help them with their real estate needs. We’ve created several scripts for real estate internet leads, like real estate lead follow-up scripts and real estate seller lead scripts, which new and experienced agents can download and use to prevent miscommunication and help stay focused during phone conversations.
1. Buyer Advertising Lead Script
This script for real estate internet leads speaks directly to homebuyers who have already taken action online to contact you, making them more likely to respond positively to your call. Show them you care about helping them by asking specific questions like “What are the must-haves in your future property?” and “Any favorite neighborhoods?” and listening to their needs. Ultimately, give them a clear next step to continue working with you and make yourself accessible for further communication.
Watch Chastin J. Miles, an entrepreneur, author, and real estate agent, and his team perform a live role-play on how to use the buyer advertising lead script. Chastin also offers advice on getting more appointments with buyers and sellers, including conveying urgency and ensuring you deliver value to potential clients, such as a comparative market analysis (CMA), during the call.
To learn more about how real estate advertising can make your business stand out from the competition, capture leads, and convert clients, check out our 35 Examples of Effective & Creative Real Estate Ads article.
2. Landing Page Lead Script
Because real estate landing pages are frequently tailored to particular clients, using them is one of the most efficient ways to produce quality leads. Additionally, you can customize it to record valuable data about your real estate leads. To increase the conversion rate of your landing page, speak to visitors’ specific pain points, arouse their emotions, and establish trust. In addition, a landing page’s design, messaging, mobile optimization, and compelling calls to action (CTAs) are crucial to being successful in real estate and generating leads.
If you’re struggling to create your real estate landing page, Placester can help you design your website for optimal traffic and conversion. It is a real estate-specific website creation system with integrated real estate lead generation tools, including advanced internet data exchange (IDX) listing integration tools, a simple client relationship manager (CRM), unlimited pages, custom real estate landing pages, and online customer support.
Read our 15 Real Estate Landing Page Examples & How They Convert Leads article to find out how to create effective landing pages that capture visitor information and generate leads for your real estate business.
3. Buyer Voicemail Lead Script
Leaving a voicemail gives you less time to build a lead’s knowledge, preferences, and trust factor. When using this real estate lead conversion script, you must communicate with enthusiasm, expertise, and an honest desire to help the buyer find the right home. Stay on topic and specify how it would benefit the buyer to contact you, like this line: “I looked over your information, and I found some properties for sale right now that I think you might like!”
Zillow Premier Agent’s advertising featureTo drive a more proactive real estate lead generation strategy, sign up for Zillow advertising as part of their Zillow Premier Agent (ZPA) service. Your listings will appear on non-ZPA listings in your real estate farm area, giving you exclusive exposure as the sole agent on them. Aside from these, you could set homebuyers up on your ZPA account and send them listings on a platform they use.
4. FSBO Lead Script
For sale by owner (FSBO) sellers are typically motivated by higher profits but may realize over time that using a real estate agent is more effective. To successfully prospect an FSBO lead and convert them into clients, they need to believe that you genuinely have their best interests in mind. Utilize this real estate internet lead script for FSBO below, tweak it a little to make it your own, and get out there and convert FSBOs into genuine listings.
REDX is a reliable source of fresh FSBO leads. REDX delivers your leads through Vortex, allowing you to organize, track, and tag leads. In addition, REDX provides live training, free role-playing and FSBO script practice, and a podcast to improve your skills and help you convert FSBO leads successfully.
5. High-sales Area Lead Script
This real estate script can be used in the homeseller’s market and focuses on connecting with the homeowner by referencing their neighborhood and noting which houses you’ve sold. These leads may not have considered selling their home yet, so you’re presenting them with an opportunity they might otherwise not know they have. Sending a CMA is a great way to stay on top of their mind, build your authority, and give them time to consider this opportunity.
6. Follow-up Lead Script
No matter what type of lead you’re following up with, this is when you’ll get the most conversions. Following up on leads promptly shows your potential clients that you are trustworthy and genuinely want to help them. Ensure you’re not letting any leads fall through the cracks by tracking your lead communications with a real estate customer relationship manager (CRM).
During the follow-up call, continue to build a natural rapport, and conversions will happen more naturally. As an example, watch how Ricky Carruth, a real estate agent, speaker, author, and real estate coach, converts a lead on a live follow-up call. He categorizes and schedules a conversation with his leads and avoids filler words or phrases like “um,” “well,” and “you know.”
You can, for example, use Pipedrive’s low-cost CRM and essential real estate agent tools, such as document management tools and email marketing functionality. It also includes a sales pipeline that you can drag and drop to track the progress of your leads and focus on those most likely to convert. You can also set reminders and tasks to help you organize your communication and interactions with current and past clients, so you can prioritize and nurture everyone in your pipeline.
7. Listing View Lead Script
If website visitors don’t take action while they’re on your website, they likely won’t remember or return on their own. That’s why personally calling a lead after they’ve viewed one of your properties is a great way to stand out. Your goal is not to sign them as one of your clients immediately but to allow them to trust you and feel heard.
8. Referral Buyer Lead Script
According to the National Association of Realtors (NAR), the typical realtor earned 27% of their business from repeat clients and customers and 24% through referrals from past clients and customers. The more you can grow your referral network, the more you’ll be able to boost your income. Start your call off on the right foot by using the provided real estate scripts for buyers below, establishing your connection with this lead, and asking questions about the friend who recommended you.
9. Referral Seller Lead Script
This real estate lead script will help you build rapport, establish your standard connection with the lead, and immediately make them feel valued. After you hear their perspective and thoughts about selling their home, give them a clear next step. This could be a meeting, a house tour, or a CMA, but make it clear, easy, and appealing.
Explore our Real Estate Referral Lead Generation Ideas article to discover how to expand your referral network and what are the most impactful ways to grow your business with these tips.
10. Expired Listings Lead Script
Approaching owners of expired listings is a little different than other types of cold calls because there are more emotions involved and more competition. Remember that these owners are probably frustrated with their previous real estate agent and worried about their future. You might not be the only real estate agent or broker calling them. Stand out by listening to them and giving them an expired listing letter and proof that you know how to sell expired or hard-to-sell listings.
For more real estate agent script ideas, use our Top 5 Expired Listing Scripts that will aid you in converting leads to active listings and sales.
11. Probate Referral Lead Script
When you call a probate listing lead, there’s a good chance they are in the middle of grief and feeling overwhelmed by selling a family home. It’s even more important to be sensitive to how they feel about the situation and make them feel heard. If they don’t already have a real estate agent, they might be thankful to hear from someone who understands them and knows how to help them.
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Tips for Collecting Internet Real Estate Leads
Even the best scripts for real estate internet leads and buyer scripts for real estate will go to waste if you don’t have high-quality leads. That means you must utilize multiple real estate lead generation strategies to find accurate contact information for people actively looking for real estate help, like hosting an open house tour and building your sphere of influence.
A few of the top ways to generate internet real estate leads include:
- Advertising and marketing: Using Facebook or Google Ads, you can get your name in front of specific audiences, allowing leads to request information from you. They’ll wait for your call instead of being surprised to hear from you.
- Networking: Some of your most reliable connections and leads will come from networking. Attend in-person or online events like open houses, National Association of Realtors (NAR) meetings, or Chamber of Commerce groups to build your network, grow your sphere of influence, and generate leads without upfront costs.
- Real estate agent referrals: Real estate agents often refer leads to other agents if those leads are outside their farm area or niche. To get the most real estate agent referrals, ensure you have a robust professional network and gain the trust of other credible agents.
- Friends and family referrals: Many real estate agents build their business on personal referrals since clients often find it easier to trust referred agents. Keep referral leads coming to your pipeline by consistently checking in with previous clients.
- Partnerships: Partnerships are similar to referral leads, but they come from other local businesses like mortgage brokers, lawyers, contractors, and plumbers. Look for companies that serve people with the exact needs as your audience to get the most benefit from partnership leads.
- FSBO and expired listings: FSBO and expired listing leads are unique because they actively try to sell their home. With the right strategy and a lead generation tool, this can become a profitable niche for any agent.
Frequently Asked Questions (FAQs)
A real estate cold calling script is a prewritten dialogue for speaking with potential clients over the phone. It assists real estate agents in generating fresh leads, establishing relationships with prospects, and encouraging prospective clients to use your services.
Yes. According to a Sales Insights Lab survey, 41.2% of the respondents claimed that their phone is the most employed and effective sales tool. Although it can be difficult and time-consuming, it can also help you meet potential clients who might not have heard about you and your services.
Here are some excellent practices to boost your conversion rate:
- Decide on the goal of your cold call.
- For any cold sales pitch, you must practice and improve your skills.
- Spend some time researching the prospect and their background.
- Highlight the benefits you can provide to a prospective client.
Using scripts for real estate internet leads enables you to build a connection while staying on topic. You can gather valuable information about the needs of your leads and build their trust. Keep your real estate internet lead scripts polite and respectful, and stay focused on how you can solve your potential client’s problems.