11 Scripts for Real Estate Internet Leads

Scripts for real estate internet leads are pre-written phone conversations designed to collect information from leads generated through online channels. Effective scripts ask questions about demographics, property interests/features, financing, and information not gathered on lead capture forms. These internet scripts are best for new real estate agents who get rattled on the phone.

11 Scripts for Real Estate Internet Leads

1. Buyer Advertising Lead Script

Hi, my name is [insert your name]. I am connecting with you from [insert your real estate agency name] to discuss your response to our ad on [insert ad source, like Facebook or Google] regarding [address of property].

I just have a few questions I’d like to ask to make sure I understand your needs. Is this a good time to talk? If not, can we schedule a better time?

• How long have you been looking to buy a house?
• What made you click on the [Facebook/Google] ad for more information?
• What is your time frame to buy a home?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender lined up?
• Can I email you some additional properties that match your criteria?
• Is [insert email] still a good way to reach you?

Good. I will be sure to send over these properties by [date]. Can we schedule a time to talk in a few days to discuss the properties I send over? Let me know what day/time would be good.

I appreciate your time. My contact details will be in the email and I look forward to speaking with you on [insert time/day of next appointment] about your ideal home.

2. Landing Page Lead Script

Hi, my name is [insert your name].

I am with [insert your real estate agency name] and I wanted to make sure that you received the information from our website. I just have a couple of follow-up questions about your buying needs. Do you have a few moments to talk?

• Have you had an opportunity to read [insert property report name]?
• Are you seeking a property to buy in the next six months?
• Where are you moving from?
• Is this home for you and your family?
• How many people are in your family?
• What is the description of your ideal property? Bedrooms, baths, ranch/split level/condo?
• What is your budget?
• Do you already have an agent?
• Do you have a lender ready?
• Can I email you some additional properties that match your criteria?
• Is [insert email] still a good way to reach you?

Thanks so much for your time. I’ll be sending that property information to you by [insert date]. Can we schedule a follow-up call to review them? When is good for you?

[Date/time] works for me. Thank you! I look forward to talking with you soon.

3. Voicemail Lead Script

Hi, my name is [insert your name]. I am with [insert your real estate agent agency name] and I wanted to touch base with you about [insert reason for your call]. I have some properties that match your criteria that you might be interested in seeing. Can I schedule some showings for you?

Please give me a call back at [insert phone number] to chat about your real estate needs or schedule an appointment when we can go over listings that meet your needs. I look forward to hearing back from you!

4. FSBO Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name].

I received your information from [insert source] and I believe I can find a buyer for your property. You’ve probably worked with agents before, but I have some marketing ideas that I think would work well for your property.

Would you have a few minutes to talk about your [FSBO or expired listing]?

• Are you open to relisting your property with an agent?
• Do you currently have an agent in our area?
• Has an agent tried to sell your property in the past?
• What is your asking price?
• What is the lowest price you would accept for your home?
• Have you made any recent improvements to the home that should be noted?
• How long was your home on the market?

Thank you so much for that information. It’s very helpful. Based on what you’ve offered, I think I can suggest an effective marketing plan.

Can we schedule a time to meet to discuss what I can do to find a buyer for your home? What time works for you?

[Date/time] would be great. Thank you again ― I look forward to talking soon.

5. High-Sales Area Lead Script

Hello, my name is [insert your name] with [insert your real estate agent agency name].

Houses in your area are extremely marketable right now. In fact, I just sold the property at [insert address here] for [insert amount] ― [insert amount] above the asking price!

I think your home can probably make even more money. Would you be interested in chatting for a few minutes about the possibility of selling?

• Have you thought of putting your house on the market lately?
• Does your property have any standout features that your neighbors do not?
• Are you happy with your home?
• What price would you be willing to sell your house for?
• Have you thought about making improvements to any areas of your home?

Would you be open to receiving a free competitive market analysis to show you how home sales are doing in your area and how your home might be a great catch?

Great. Is your email address [insert email]? Wonderful. I’ll send over that analysis in a few days, then follow up to be sure you don’t have any questions. I’m looking forward to speaking again!

6. Follow-Up Lead Script

Hi, this is [insert your name] with [insert your real estate agent agency name]. I have a few questions I’d like to ask you ― just to clarify some things we chatted about on [insert date of last communication].

Last time we spoke, you said that [insert details of previous conversation; be specific]. Is that still correct? I just have a couple more questions for you.

• What did you think of the new list of properties I sent over?
• Would you like to set up a showing?
• Do you need any help getting the right mortgage or loan information?
• What information do you still need to help you pick your ideal property?

I’d love to schedule a time to talk further about the properties I sent over, and perhaps even talk about financing. When would work for you? Great. [Date/time] works for me, too.

I appreciate your time. My contact details will be in the email and I look forward to speaking with you on [insert time/day of next appointment].

7. Listing View Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name].

I saw that you looked at one of the properties on our/my websites and was wondering if you have a few minutes to chat about it and your general home-buying needs.

• What did you think of the property?
• What features were the most compelling?
• Are you looking at homes in a certain price range?
• What are your nonnegotiable features in a home?
• What kind of financing are you considering for a home purchase?
• Do you have any current doubts or concerns about the home buying process?

Thank you for that information! I’d like to send over some additional properties that might meet your needs. Can I send them to [insert email]? Wonderful. I’ll be sure to do that in the next couple of days. Also, I’ll follow up by phone in case you have any questions.

If you’d rather meet in person, please let me know ― I’d be happy to take you out for coffee to go over this together.

Thanks again for chatting ― I look forward to hearing more about what you’re looking for and if my listings fit the bill.

8. Referral Buyer Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name]. Do you have a few minutes to talk?

[Insert name of referring agent] asked me to connect with you about your real estate needs. He/she mentioned that you are looking for [insert details provider by referring individual]. Do you mind if I ask just a few questions about your property interests?

• Are you thinking about buying a home in our area?
• What type of property are you interested in purchasing?
• Do you need lots of room or a smaller property that’s easy to maintain?
• Can you describe your perfect property for me?
• Do you have a budget in mind?
• Do you need to sell a home before you move here?

Fantastic ― thank you. I have a few listings in mind that might be perfect for you. Can I email you a few links for you to look at? Great. I’ll send those to [insert email].

I’ll be sure to follow up by phone in a few days to see what you think of the listings I send over. If you need anything in the meantime, please don’t hesitate to call me at [insert your phone number] or email me at [insert email address].

Wonderful! I look forward to chatting again soon.

9. Referral Seller Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name]. [Insert name of referring agent] suggested that you might be interested in selling your property. I think I can help. Do you have a few minutes to chat about what you’re looking for?

• Do you have an agent to handle the sale?
• How many beds/baths does the house have?
• What is the square footage?
• How old is the house?
• What neighborhood do you live in?
• What is your ideal sales price?
• Are you moving to another area?
• Have you tried selling your house in the past?
• If so, what complications did you encounter?

I’d love to come by, tour the property, and talk about a marketing strategy unique to your property. When would be a good time to meet? Great, [date/time] works for me, too. Can you please confirm the address?

Perfect. I look forward to seeing you ― and your home ― at [time/date].

10. Expired Listings Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name].

I know your property went off the market on/in [insert date] but I wanted to let you know I think it can still sell it. I’m sure you’ve worked with agents before, and with no luck selling your home, you are right to be cautious about working with one again. But the truth is, I have [insert years] experience helping people find their ideal home with [insert amount] in closed deals in the last few years alone. [$X] of that was from expired listings.

I don’t want to take up too much of your time, but I would like to send you some information about what I’ve done and how I think I can help you. Would you be open to me sending some information about myself and my marketing strategies via email? Great. Can you confirm your email for me?

Thank you. I’ll send over a link with real customer testimonials and some thoughts on marketing strategies for your home. You live in a unique area and there are lots of people interested in a property in your neighborhood ― we just have to target them. I’ll follow up by phone to get your thoughts and see if we can plan next steps.

I appreciate your time. Don’t hesitate to reach out by phone at [insert your phone number] or email at [insert your email address] if you have any questions in the meantime.

11. Probate Referral Lead Script

Hi, my name is [insert your name] with [insert your real estate agent agency name].

[Insert partner name, and professional title if useful] suggested that I connect with you about selling a home. I understand this can be a very difficult time to think about personal property, but selling can also be burdensome. I’d love to help alleviate some of the anxiety of selling a home; can I ask a few questions to make sure your property is being taken care of?

• Do you already have an agent?
• How quickly are you looking to sell the property?
• How much did you want to sell the property for?
• How many beds/baths does the property have?
• What is the square footage?
• Are there any outstanding features like a pool or large lot size?

Thank you ― I really appreciate you taking a few minutes to talk in this difficult time. I’ll begin mapping out a strategy that will work to sell your home, but please don’t hesitate to reach out by phone at [insert your phone number] or email at [insert your email address] if you have any questions.

I’ll follow up in a few days to let you know what strategies I think will work for a quick and easy sale. Thank you again.

How to Collect Internet Leads for Nurturing

Before you can start using phone scripts, you need to collect high-quality leads. Use several different lead strategies to collect them ― leveraging online advertising, referrals, partnerships, and FSBO/expired listing leads. Once collected, input these leads into a CRM for easy tracking, then draft or source calling scripts and make phone calls to collect valuable sales information from each lead.

Before you can begin using phone scripts, collect leads using the following sources:

• Advertising: Advertising leads are potential buyers or sellers that click on Facebook ads or Google advertising for more information about listings or agents. You can set these ads up using a lead generation tool like Real Geeks.
• Networking: Networking leads are generated from attending events like open houses, NAR meetings, or Chamber of Commerce groups.
• Real estate agent referrals: Real estate agents often refer leads to other agents if those leads are outside their farm area. To get the most real estate agent referrals, make sure you have a strong professional network.
• Friends/family referrals: Agents welcome leads from friends and family members. Your mother might refer someone to you from her Bridge club, for example, or the daughter of your friend might need help finding her first house.
• Partnerships: Some leads can be secured from partnerships with area businesses, such as lawyers or plumbers. To ensure you’re getting partnership leads, build relationships with businesses in your farm area and offer them incentives for sending leads to you.
• FSBO/expired listings: For sale by owner (FSBO) and expired leads are best sourced from a lead generation tool like REDX; this is far less time-consuming than scouring public records to find the leads yourself.

Once you have collected your leads and added their information into a customer relationship management (CRM) for easy tracking, reach out to each lead by phone to gather valuable marketing and lead-nurturing information. These calls usually confirm the buyer/seller does not have an agent already and solicits details about what the buyer/seller is looking for. Agents should also use this opportunity to schedule a follow-up call to move a lead closer to a sale.

4 Pro Tips for Using Real Estate Internet Lead Scripts

Phone scripts for real estate internet leads can be very effective at gathering the information agents need to move leads closer to a sale. To ensure they’re as effective as possible, we collected the top tips from agents on how to craft and use lead-nurturing sales scripts.

Here are the top four tips for using phone scripts for Internet leads:

Bottom Line – Scripts for Real Estate Internet Leads

Using real estate internet lead scripts helps real estate agents gather valuable marketing information while establishing trust with a potential buyer or seller. Effective scripts include a personal greeting, an introduction of the agent and his/her agency, and a clear reason for calling. Subsequent questions should be short, to-the-point, and friendly ― wrapping up with an offer to follow up by phone or email.