Customer relationship management (CRM) and marketing automation software are tools that handle different aspects of the marketing and sales process. Both software often include features of the other, though CRMs are used by salespeople and are focused on lead, customer, and deal management, while marketing automation is designed to help marketers generate and nurture leads….
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Automatic Call Distribution: Definition, Costs, Benefits & Providers
An automatic call distribution (ACD) system is software that can answer your incoming calls and route them to a menu, a call group, or a single extension. It can also route calls based on the caller’s time, language, and other factors, making it especially helpful for call centers and other environments with high call volumes….
What is HD Voice Calling? Definition, Features & Providers
High definition voice (HD voice) is a technology found in modern telephones that provides clearer, more natural sounding audio when compared to traditional phone systems. This benefits virtually any user that wants to better understand their phone conversations and the feature is found in most modern voice-over-internet-protocol (VoIP) systems for no additional cost. What Is…
Certificate of Liability Insurance: How to Request + Sample
A certificate of insurance (COI), sometimes called a certificate of liability insurance, is a one-page document that summarizes your coverage and can be used as proof of insurance. The form includes policy details such as coverage limits and effective dates, so business owners can find and share them easily without revealing other, more private information….
Angel Investors: What They Are & Who They’re Right For
Angel investors are wealthy individuals who fund early stage startups with their own capital. They do so for convertible debt or equity ownership. They also mentor, advise, and make introductions that benefit the business. Angel investment is best for early stage startups with traction after raising funding from friends and family. What Is an Angel…
Personal Loans for Business: Definition, Cost & Providers
A personal loan for business allows you to borrow funds based on your personal financial condition and creditworthiness, making them a good fit for startup businesses. Personal business loans can include unsecured loans, home equity loans, and credit cards. Interest rates and repayment terms for personal loans vary based on loan type. can help you…
Certified Payroll: What It Is & How It Works
Certified payroll is a weekly payroll report that must be submitted by employers who work on federally funded projects. It’s federal Form WH-347 and should be provided to the agency overseeing your contract to prevent losing funds. It lists details about every worker, like wages, benefits, and hours worked. It also includes a compliance statement….
What Is a CRM Dashboard? Definition, Cost, Features & Providers
A CRM dashboard is a feature of most customer relationship management software that provides at-a-glance reporting on important sales activities and performance metrics. It helps sales professionals by providing a quick look at the health of their sales pipeline and an overview of the tasks and activities they need to focus on next. is a…
California Labor Laws: What Small Businesses Need to Know
California labor laws build off the foundation of federal laws that impact your business. What’s important when looking at labor laws in California is to be aware of local statutes that affect your workforce as well. These are often more favorable to the employee than federal or state laws. We’ll explain what you need to…
Sales Automation: Definition, Cost, Features & Providers
Sales automation is a series of actions that eliminate the manual process of moving deals through a sales pipeline. It’s used by salespeople to save time and focus efforts on activities that drive relationships like conversations and appointments. Sales automation software ranges from full-featured CRMs with email campaigns, to workflow tools that connect different software….
CRM vs CMS: Definitions, Comparisons & Which is Best 2019
Customer relationship management (CRM) tools and content management systems (CMS) are two types of software used for sales and marketing. CRMs help manage contacts and sales opportunities while CMS software is used to create and publish content on a website. Businesses use each for different aspects of marketing their business and selling products and services….
How to Calculate & Increase Your Customer Retention Rate
Customer retention is the ability of a business to keep its current customers. Customer retention rates are measured by looking at how many customers are lost over a specific period of time. Customer retention is important because higher retention rates are an indicator of customer satisfaction, which typically leads to better sales. Having the right…