Point of purchase (POP) refers to any location within a shop or online store where the customer makes a purchasing decision. Point of sale (POS) refers to the location within a store where customers exchange payment for the products they want to buy. The point of sale is usually in the cash wrap area near…
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Work From Home Dress Code: Tips & Benefits (+ Free Template)
A work from home (WFH) dress code policy standardizes the acceptable work attire for remote employees. Although it might seem irrelevant, you don’t want employees in their pajamas all day if they’re doing video calls with clients, prospects, and business leaders. Creating continuity and a level of professionalism keeps your team productive and focused, while…
6 Emotional Selling Techniques to Drive Buying Decisions
Emotional selling is a strategy that leverages customers’ feelings—rather than logic or the features of what’s being sold—to influence a purchasing decision. It’s used both in sales interactions and marketing materials to appeal to prospects and customers. This article explores six key emotions salespeople can trigger to entice customers to buy products and services. We…
Photography Insurance Costs & Coverage, Free Release
Photography insurance coverage is a policy, or combination of policies, that protects your photography or videography business from claims of negligence or damage to your equipment and property. For equipment, inland marine is the most important coverage, and this can cost $200 to $2,500 annually. General liability insurance, the most common insurance policy for a…
What Brand Identity Is & How It Works (+ Examples)
In a nutshell, brand identity defines your brand to the public, and it’s the one thing that makes brands like Starbucks and McDonald’s stand the test of time. Unlike so many others, despite consumer and market changes, Starbucks stands out from other coffee shops that offer the same beverages. Brand identity is what has given…
What Is MLS in Real Estate? How It Works & Benefits
The Multiple Listing Service (MLS) is a database of current and historic real estate listings in local areas. It is a tool real estate professionals use to share information about properties that have sold, are currently for sale, are under contract, or have expired listings. The National Association of Realtors (NAR) or local real estate…
On-Demand Pay: Everything You Should Know
On-demand pay, also known as earned wage access and instant pay, allows employees to access their wages as they earn them, rather than waiting until a regularly scheduled pay date. They can opt for daily pay or accumulate their earnings for a later payout. On-demand pay is not the same as a payroll advance. The…
What Is a Real Estate Landing Page? How They Work for Agents
In addition to a real estate website, agents can boost their lead generation efforts by including a landing page—but what is a real estate landing page? Real estate landing pages generate leads by capturing the contact information of active homebuyers and sellers. These pages offer free content or tools to entice page visitors to share…