An ecommerce platform is a software solution that allows businesses to sell and consumers to securely buy products online. But it is also more than that—an ecommerce platform lets merchants manage and operate their businesses online, including organizing, marketing, selling, and shipping products. It also enables customers to find products, shop, pay, and manage their…
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What Is Commercial Banking?
Commercial banking refers to the products and services designed to meet the financial needs of corporations, medium and large businesses, and government clients. Examples of commercial banking products include deposit accounts, commercial lending offerings, merchant services, and investment products. This contrasts with retail banking, which offers similar financial services to individual clients and the general…
What Is Employee Management + Tools & Tips
Employee management is a broad term that encompasses every aspect of managing, developing, and interacting with your employees. The aim is to give your team members every tool and advantage necessary to help them achieve their personal goals so that your company reaches its corporate objectives. When you understand how to manage employees in a…
What’s the Difference Between POP vs POS?
Point of purchase (POP) refers to any location within a shop or online store where the customer makes a purchasing decision. Point of sale (POS) refers to the location within a store where customers exchange payment for the products they want to buy. The point of sale is usually in the cash wrap area near…
Work From Home Dress Code: Tips & Benefits (+ Free Template)
A work from home (WFH) dress code policy standardizes the acceptable work attire for remote employees. Although it might seem irrelevant, you don’t want employees in their pajamas all day if they’re doing video calls with clients, prospects, and business leaders. Creating continuity and a level of professionalism keeps your team productive and focused, while…
6 Emotional Selling Techniques to Drive Buying Decisions
Emotional selling is a strategy that leverages customers’ feelings—rather than logic or the features of what’s being sold—to influence a purchasing decision. It’s used both in sales interactions and marketing materials to appeal to prospects and customers. This article explores six key emotions salespeople can trigger to entice customers to buy products and services. We…
Photography Insurance Costs & Coverage, Free Release
Photography insurance coverage is a policy, or combination of policies, that protects your photography or videography business from claims of negligence or damage to your equipment and property. For equipment, inland marine is the most important coverage, and this can cost $200 to $2,500 annually. General liability insurance, the most common insurance policy for a…
What Brand Identity Is & How It Works (+ Examples)
In a nutshell, brand identity defines your brand to the public, and it’s the one thing that makes brands like Starbucks and McDonald’s stand the test of time. Unlike so many others, despite consumer and market changes, Starbucks stands out from other coffee shops that offer the same beverages. Brand identity is what has given…