Mobile commerce, also known as mcommerce, is simply anything involved in the buying and selling of goods using a mobile device—whether it’s paying your electric bill on an iPad or buying concert tickets on your smartphone. You can achieve this with a phone app or using a mobile-friendly website and a payment processor suited for…
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What Is DaaS & How It Benefits Small Business
Device as a service (DaaS) is a subscription-based device management model that allows businesses to outsource the process of buying, deploying, and managing computing devices. These devices include business phones, smartphones, personal computers, laptops, and tablets. The information technology (IT) support providers offer services such as onboarding team members, monitoring registered devices, and ensuring the…
Can Your Customers ‘Click to Cancel?’ The FTC May Require It
The US Federal Trade Commission (FTC) recently proposed an update to the Negative Option Rule, mandating businesses to offer a straightforward cancellation process, potentially featuring a “Click to Cancel” button for customers with recurring billing or subscriptions. Upon implementation, businesses providing recurring products or services could incur penalties for non-compliance with the rule. The “Click…
Understanding Business Bank Account Fees
Banks charge business banking fees for business accounts as a source of revenue and payment for their costs of operation. Some fees are paid monthly, while others are paid on a one-time basis. If you are a small business owner seeking to trim down your expenses, learning about the different types of business bank account…
What Is the Opening Balance Equity Account in QuickBooks?
Opening Balance Equity is an account created by QuickBooks to offset any beginning balances entered in the chart of accounts. You can avoid an Open Balance Equity account by ensuring the equality of debits and credits of your beginning balances. If not, then QuickBooks will plug the difference to Opening Balance Equity. We’ll discuss how…
Why Independent Contractors Need Liability Insurance
It may seem like you don’t need liability insurance as an independent contractor, or a 1099 worker—especially if you do regular work for other companies. However, the truth is, you still risk financial exposure from claims or accidents. Having liability insurance is an inexpensive way to protect yourself and your business from high out-of-pocket expenses…
What Brand Color Psychology Is (+ 4 Examples)
One of the most important—but least understood—aspects of branding is the role color plays in a customer’s impression of your brand. In marketing, we call this brand color psychology. While this may sound like buzzy marketing speak, it’s actually rooted in science. The nature of color isn’t limited to just logos and a color palette…
What Is Cost Per Hire? Formula, How to Calculate & Importance
Cost per hire (CPH) is the total expense an organization incurs to recruit and onboard a new employee. This calculation includes internal and external expenses, like job ads, onboarding, compliance, hiring manager salary, and more. Knowing your cost per hire gives you the power to make informed decisions, optimize your hiring strategies, and ultimately, control…