In the fast-paced world of business, a company’s success is intertwined with its unique culture. Company culture is one of the key factors to a company’s success and longevity, impacting operations, strategic planning, and, ultimately, overall business performance. Let’s learn more about company culture, take a look at the elements that shape it, and explore…
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What Is Performance Management? Process, Tips, & Tools
Employee performance management describes how you manage your employees’ work performance, with the process and tools you use to do this making up your performance management system. The goal of an effective performance management process is to engage employees and enable them to thrive and produce high-quality work. There are ways to best achieve this…
What Is Chargeback Protection for Small Business?
Chargeback protection is a service that shields merchants from excessive, unauthorized, and fraudulent customer chargeback claims. While credit card chargeback policies are put in place to protect customers, certain programs and technologies identify, manage, and ensure merchant rights against fraudulent transactions. Chargeback Protection: How It Works & Various Types Businesses that have a merchant account…
What Is a Certified Public Accountant (CPA)?
A certified public accountant (CPA) is a professional designation granted to individuals who have met certain education, examination, and experience requirements in the field of accounting. They are highly qualified individuals in the field of accounting and finance and play crucial roles in various areas, such as public accounting, private industry, government, and nonprofit organizations….
What Is Data-driven Marketing? (+ Examples & Why They Work)
Over the years, I’ve consulted with well-recognized global brands and mom-and-pop startups. One of the questions I always ask is, “Who is your core customer?” Every time, the business has an answer. Almost every time, that answer is wrong. How do we discover this? I compile vast amounts of information and examine it to identify…
Commercial Umbrella Insurance: Cost & Coverage
Commercial umbrella insurance is a special policy a small business owner can purchase that adds additional protection to existing commercial insurance. Similar to commercial general liability and commercial auto liability insurance, it covers legal costs, medical bills, damages to other property, judgment-issued payments, and settlements. Commercial umbrella policies can run anywhere from $300 to $1,500…
Trademark Costs: DIY Registration vs Hiring a Lawyer
Registering a US federal trademark yourself will likely cost between $250 and $2,000. You can choose to file the trademark application yourself (costing $250 per class of products or services) or hire a trademark attorney to guide you through the process (costing up to $2,000). If you are domiciled within the US or its territories,…
What Is Payroll Software? Everything Small Businesses Need to Know
Payroll software is an application used to manage, automate, and streamline an organization’s payroll tasks. It’s a tool that frees businesses from the shackles of manual calculation, paperwork, and regulatory complexity. With payroll systems, tasks like calculating wages, withholding taxes, and ensuring benefits and allowances are accurately distributed become automated. As a small business owner…