The best artificial intelligence (AI) content generation tools are affordable, versatile, and create quality output you can confidently use for your content. With thousands of AI tools (and more popping up almost daily), knowing which are best for your small business can be challenging. To help you get the cream of the crop, we rounded up the best AI content generation tools for different needs based on ease of use, cost, and performance.
- Best AI Website Builder & Web Content Generator: Wix
- Best Overall Content Writing Assistant: Writesonic
- Best AI Tools for Content SEO: Semrush
- Best AI Email Content Writer: Flowrite
- Best AI Tools for Ad Creatives: AdCreative.ai
- Best AI Content Brainstorming & Outline Generator: ChatGPT
- Best Tools for AI-generated Images: Canva
AI Content Generation Tools at a Glance
Providers | Pricing | Features | Learn more |
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Free plan; paid from $16/month |
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Free plan; paid from $12.67/month |
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Free plan; paid from $108.33/month |
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From $4.40/month |
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From $21/month |
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Free for GPT-3; $20/month for GPT-4 |
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Free plan; paid from $12.99/month |
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Wix: Best for Website & Web Content Generation
Wix continues to set the standard among website builders with rich features, creative freedom, and powerful AI tools that make website building a breeze. So much so that it’s one of our top picks for the absolute best AI website builders on the market today.
Wix launched its Artificial Design Intelligence (ADI) in 2016, and has continuously worked to enrich the features. The AI copywriter was added last year, and Wix now offers a rich experience for freelancers and agencies with the introduction of the AI-powered Wix Studio. AI copywriting, text-to-website creation, image generation and editing, ecommerce features, and layout design tools are just a few of what Wix offers.
Without question, it’s an exciting time to explore Wix’s artificial intelligence tools. Simply type in a prompt, and Wix will generate a unique site design along with website content and images through AI. In addition, see what you can do with Wix’s auto-generated video trailers, AI-assisted image enhancements, and even an AI domain name generator that makes small business website success more achievable than ever.
Wix is our top choice for best website builders in 2023. You can learn more in our guide and compare it to top alternatives, or take a deeper dive into Wix’s features in our comprehensive Wix review.
How to Use Wix’s AI Content Generation Tools
Most of the AI tools on Wix can be accessed directly on the site editor. For example, you can auto-layout your content by clicking on the layout icon on the right of the design. You can explore each of these tools by hovering over the icons and see what each is for and how to use them. Below are steps for using the tools for generating a site, written content, and images.
How to Use Wix ADI to Build Your Site
- Create an account and click on “Create new site.”
- Answer prompts about your business and go to the dashboard.
- Click on “Design your site.”
- Choose “Let Wix create a site for you” and follow prompts to select basic design preferences and the pages you want automatically added to your template.
- Edit the site created for your small business.
How to Use Wix AI Text Generator
- In the website design editor, click the “Add Element” icon on the left side menu.
- Choose a text style and add to the design.
- Click the “Create text with AI” option.
- Fill out the prompts and press the “Generate Text” button.
- Copy the text or add directly to the site.
How to Use Wix AI Image Generator
- In the website design editor, click the “Media” icon on the left side menu.
- Scroll down to the Photo Studio and click.
- Select the “Create with AI” option.
- Fill out the prompt by describing the image you want.
- Click “Create Images.”
Wix has all the AI tools you need to build online brand presence, from a site generator to tools for creating copy and images. It is seamlessly integrated into the award-winning no-code site builder, making it the best AI content generation tool for websites. See how easy it is to use in our article (with video tutorial) on how to build a Wix website.
Writesonic: Best Copywriting Tool for Multiple Types of Content
Topping our list of best AI content writers, Writesonic is an AI tool powerhouse for copywriting. It has over 80 AI content generation tools and 100-plus templates to create both image and text for countless marketing copy needs, including but not limited to blog posts, website copy, social media captions, product descriptions, ad copy, emails, and even press releases.
Writesonic comes with a number of specialized AI tools such as Botsonic (custom no-code chatbots), Chatsonic (chat-based AI similar to ChatGPT), and Photosonic (text-to-image generator). It also generates decent ad and web copies that rival AI content tools specially designed for those.
How to Use Writesonic
Once you sign up for Writesonic, you can access its modern and organized interface. All of the tools are arranged by category, and you have the option to type what you’re looking for in the search bar. All of these tools have guided prompts or labels for the input fields that you need to fill up to generate content.
How to Use AI Blog Writer
- Fill out the topic field with what your article is about.
- With the AI Blog Writer 5.0 version, you can add links of reference articles based on search results or existing content you have. Previous versions (4.0 and below) skip this step.
- Enter the keywords you want to include in your article (optional but highly recommended).
- Input the other necessary information:
- For AI Blog Writer 5.0 version: Set up a brand tone and voice that you can use for any future content.
- For AI Blog Writer 4.0 version: Establish a tone of voice, point of view, and call to action.
- Input additional information, language, and quality type of the content.
- Choose the number of variations you want to choose from.
- Click on the “Generate” button.
- Tweak content as needed.
How to Use Chatsonic
- Choose the personality of your AI at the top of the type bar.
- Toggle the “Include latest Google Data” directly on top of it if unnecessary, since this will cost more word credits.
- Type in a prompt or click on the microphone icon to give voice commands. Common prompts are:
- Asking complex questions
- Requesting digital artwork
- Generating any sort of content
- Enter your prompt.
- To edit or modify the generated content, simply type in another prompt with the instructions.
Writesonic is our number one AI content writer for a reason. It has some of the most comprehensive AI offerings, including access to GPT-4 (currently the most powerful AI model by OpenAI). This gives users the ability to create intelligent and up-to-date content, all while utilizing their dozens of tools for easy content generation.
Semrush: Best AI Tools for Content SEO
Semrush is the leading all-in-one search engine optimization (SEO) tool for content marketing, keyword and competitor research, pay-er-click (PPC) ad research, SEO site audits, and more. Aside from its massive database and page crawler, the platform is highly successful due to its AI framework.
Semrush uses data and machine learning to create custom reports, insights, and SEO content marketing plans in a matter of minutes. Additionally, the new Semrush Writing Assistant integration uses AI to brainstorm, develop outlines, showcase the intros and inclusions of top-ranking SERPs, and generate search-friendly optimized content.
Semrush Writing Assistant users have the option to rephrase, summarize, expand, and simplify existing content, create new optimized content or outlines entirely, and ask the AI specific questions to help brainstorm new ideas. For the rephrase tool, the AI produces three variations to choose from.
How to Use Semrush AI Writing Assistant
There are two ways to use Semrush to generate content: on the Semrush interface or as an add-on in a different platform. You can add Semrush Writing Assistant to Google Docs, MS Word, and WordPress to optimize and generate content directly from there. Once you download it as an add-on, just sign in to your account and you can follow the same instructions for the Semrush interface:
- Navigate to open the Semrush Writing Assistant.
- Input the keywords you want to rank for then click the analyze button.
- Under Smart Writer, choose from one of the AI tools:
- Rephraser: Rephrase, simplify, expand, or summarize
- Compose: Auto-generate content from your heading
- Ask AI: Receive answers written into your article
- Fill in the content or prompt for your tool.
- Press the next button to move forward.
Semrush’s Smart writing features only solidify its place as one of the most valuable SEO tools in the industry. Machine learning paved the way for instant keyword insights and brand management directives. Combined with SEO-oriented writing tools, it is easily our top pick for AI-driven SEO.
Flowrite: Best for AI-generated Email Content
Flowrite is marketed as an AI productivity writing tool that supercharges business communication. This includes responses and messages for email, social media, and other forms of messaging. What caught our eye is the unlimited AI templates that allow people to craft and respond to emails at an extraordinary rate—while still keeping it personalized and substantial.
Flowrite creates personalized messages by using initial info on your role and company. Then, you can set up email templates from their library. Flowrite is accessible directly from your inbox, which can help create emails in a single click, without having to create a new prompt for each one (unlike most AI content generators). Since the tool has access to your inbox, just select the template (and sometimes add additional information) and instantly create a message.
How to Use Flowrite
Flowrite is intuitive and highly beginner-friendly. Simply sign up to one of the plans (or the free trial) and you will be guided by the prompts to onboard your account. Here are general instructions to keep in mind to use Flowrite for AI content generation:
- Go to the Flowrite website and select a plan.
- Register an email address.
- Set up your role and company in the onboarding process to allow personalization.
- Select which accounts to connect.
- Create responses straight from the platform you connected by choosing a template and adding context.
- Craft messages from the Flowrite website by choosing a template and adding information.
- Generate messages.
- Send directly or copy the variation you prefer.
For Google Chrome users who regularly communicate with people through email or messaging, Flowrite is an exceptional AI content generation tool that will help reduce the time spent on crafting messages every day. Whether it be prospecting, lead nurturing, or even customer support, Flowrite can ensure quick and personalized responses specific to your brand.
AdCreative.ai: Best for Ad & Social Creatives
AdCreative.ai is an AI social media post generator and advertising tool. Simply upload your brand logo, colors, and description as well as connect your ad accounts and get tailored creative designs. These use stock photography or images that you own. Additionally, you can instantly get ad text and social post captions with the AI text generator feature.
The appeal of AdCreative.ai is that the AI will do most of the work for you. By connecting your ad account and brand profiles, artificial intelligence will then come up with ideas for your ads and execute them using your existing media or stock photography. Afterward, you only need to use your monthly credits for the designs you want to download. Otherwise, the generation process is unlimited.
How to Use AdCreative.ai
AdCreative.ai has a clean and modern interface that is easy to navigate. Ads can be created in under a minute with a basic setup. For more advanced insights and settings, users have the option to connect their ad accounts into the platform. Here’s how to use AdCreative.ai:
Create a Brand
- Navigate to the “Brand” tab.
- Add the brand name, logo, and colors.
- Type in a description of your brand.
- Choose a brand type.
- Optional: Click the “Advanced Setup” at the bottom to connect your ad accounts, brand font, and alternative logo.
- Create the brand.
Create Ads
- Create a new project.
- Follow the prompts to select the format and size.
- Optional: Add a project description and target audience for a more tailored result.
- Input the text for the ad headline and text or click the “Text AI” to generate the caption.
- Adjust the text if necessary.
- Click the “Save and Continue” button.
- Upload an image, select from your library, or choose from the unlimited stock photo library.
- Click the “Create a Post” button.
- Name your project and then save.
- Choose your ad based on the conversion score (the AI prediction of how well the creative will perform).
AdCreative.ai is an all-in-one artificial intelligence ad creation platform with an ad generator, performance prediction, text generator, and even brand-specific insights to help marketers create top-performing ads. It can also be used as an AI social media post generator. However, it does not offer a free plan and the pricing goes up exponentially based on the number of ads you want to create per month.
ChatGPT: Best for Brainstorming & Outlining Content Drafts
ChatGPT took the world by storm when it was released in 2022, and has “launched a thousand ships,” spawning dozens if not hundreds of new AI tools for marketing, sales, and more. It was the first of its kind—an advanced AI that can understand and respond in natural language, made accessible to anyone at no cost. ChatGPT is versatile and the official AI content generator for GPT-3.5 and GPT-4.0.
There is almost no limit to the text content you can create with ChatGPT. It can be used to answer questions, write copy or outlines, brainstorm ideas, create recipes, develop plans, and much more. For this guide, we found that ChatGPT is the best AI content generation tool for brainstorming content. You can explore different prompts, endlessly tweak the results until you get the perfect answer, and even use it to roleplay with someone who will help you think of an idea.
How to Use ChatGPT
ChatGPT is the best free AI content generator for beginners since users just have to type in prompts continuously. The interface is straightforward and doesn’t require previous knowledge. Nevertheless, it can be difficult to get the content you want if you don’t refine the output by actively tweaking the prompts. Here’s how to use ChatGPT:
- Go to the ChatGPT website.
- Sign up or log in to your account.
- Start a new chat or open an existing conversation you had.
- Type in your prompts and click the send icon.
- Repeat until desired results.
- Copy the final content by clicking the clipboard icon on the response.
Want to create unique and next-level content with ChatGPT? We cover this and more in our piece on AI in Content Marketing. Check out the ChatGPT prompt template to create great content.
ChatGPT is highly versatile and customizable, and one of its biggest selling points is an unlimited free-forever plan. This allows users to write and adjust their content without constraint, allowing them to come up with ideas and content that would be difficult to achieve in other AI tools. The downside is that as a free platform, ChatGPT can only accommodate a specific number of people, and data is limited to 2021 and before.
Canva: Best Free AI Image Generator
Canva is an online graphic design platform that’s free to use and is jam-packed with stylish templates. On top of that, it released a range of AI design tools that help make the design process easier for creating professional-level results.
The text to image generator, Magic Edit, Magic Design, Magic Write, and AI text translation are all free to use. Magic Edit uses generative AI to add or modify elements on a photo, while the Magic Design creates custom templates from media.
Canva’s Magic Write generates excellent text copy, establishing it as one of our top AI content writers in terms of quality. For paid plans, users can enjoy the Magic Eraser, which removes selected elements from an image using AI, and Beat Sync, which automatically syncs video footage to a set soundtrack.
How to Use Canva AI
Canva’s free AI content generation tools are sprinkled throughout the platform. Magic Design can be accessed from the homepage. All the rest can be accessed on the Editor or Canva Docs. Here’s how to find and use these tools:
How to Use Magic Design
- On Canva’s home page, click on the search bar.
- Select “Start from Media.”
- Upload your photo or video.
- Select “Add to Template.”
- Preview the eight AI-generated templates.
- Select the template you like the best.
How to Use Canva AI Design Tools
- Open the Canva Editor by starting a new project or customizing a template.
- Find the AI tool you want to use:
- Magic Edit: To add, replace, and modify photos, select the photo then choose “Edit Photo” on the toolbar and select “Magic Edit.”
- Text to Image Generator: To generate an AI image, go to “Apps” and select the Text to Image Generator option.
- Magic Eraser: To remove unwanted objects or people from a photo, select the photo then choose “Edit Photo” on the toolbar and click “Magic Eraser.”
- Beat Sync: To sync your video to an audio, click Beat Sync under “music waveform” when editing a video.
- Magic Write: To generate text, click the Canva Assistant on the bottom right of the editor or press the “+” icon on Canva Docs.
- Give instructions either by brushing over the photo or describing what you want to generate.
- Wait for the AI to process your request.
- Click Done.
Canva offers a solid range of AI design tools like a free AI image generator and AI copywriter. What makes it even more impressive is that you can access most of these tools on the editor for a seamless design process, without having to switch between apps. For businesses that only need these features occasionally, the free plan provides enough free credits. Otherwise, users should upgrade to the paid version to increase plan allowances.
Testing & Evaluation Criteria
We surveyed and tested dozens of AI content generation apps to come up with our list. We ensured that our top picks are accessible to small businesses, can be used with little to no background on AI, and produces content that passes industry standards. Here are the top five criterion for the best AI content generator:
- Pricing: The AI tools that made it to our list offer free-forever plans or have affordable pricing tiers.
- Ease of use: The best AI content generators should boost productivity, not hinder it. We only selected providers that are easy to use and integrate into the content marketing process.
- Quality of content: All providers on this list use at least GPT-3.5 or higher. Most of these AI tools also use an in-house model and database for higher-quality content.
- Versatility: The selected platforms have multiple AI features that allow users to create different forms of content.
- Unique features: The providers on this list are handpicked to cover each tool’s best use case, supported by their strongest features.
Frequently Asked Questions (FAQs)
Is there a free AI content generator?
Yes, there are free AI content generators available, such as ChatGPT, Writesonic, and Wix. These offer basic features for generating articles, blog posts, and social media captions at no cost. Though these free versions have limitations in usage, they can be useful for creating simple content.
Which is the best AI content generator?
The best AI content generator depends on your business needs, such as content type, budget, and expertise. For web copy, we recommend Wix. For content writing, Writesonic is our top pick. For simply generating content for the sake of brainstorming, you can get what you need from ChatGPT. Users should try different platforms and assess them based on individual needs to find the most suitable one.
How can I create content with AI?
The first step to creating content with AI is to choose an AI tool. Instructions may vary depending on the platform. Essentially, though, you need to be able to express the context and your expected output so that the AI can generate the content for you effectively. Wrap it up by proofreading and editing your AI-generated content. Make sure to check for plagiarism, grammatical errors, and more.
What is the best free AI post generator?
ChatGPT is the best free AI post generator for text since you can get unlimited revisions and customize it to your liking. For creatives, Canva is the best option since the platform has a built-in image generator that you can use along with thousands of social media post templates.
Bottom Line
The best tools for AI content generation help small business marketers create quality AI-generated content in a short amount of time. The providers on this list are accessible and relatively easy to learn, which will ultimately lead to shorter content production times and a streamlined process. These AI content generators cover different forms of content that businesses may need for a successful marketing campaign.
Wix is a frontrunner for AI use in website builders. It includes powerful AI features for text and design content that you can use on any of their tiers, including the free plan. The interface is intuitive, making it one of the best starting points for businesses wanting to explore AI use.