Color is one of the most powerful tools in design. In fact, using color effectively can positively influence how site visitors perceive your brand and even increase conversions on your website. Choosing the right website colors requires thoughtful consideration and strategy, so to help, we rounded up dozens of examples of the best color palettes for websites to inspire your design.
A number of web design stats showcase that the colors and visuals on your site directly reflect your brand. Get expert and affordable help coming up with a winning website color palette by turning to a web design expert on Fiverr.
1. Soft Jewel Tones
Sweet Dreams website and color palette
This soft and charming website by Sweet Dreams uses muted jewel tones of purple and earthy green to create a sense of dreaminess. Not only does it perfectly match their brand message, but this color palette also invites viewers to relax and explore the website further.
To use any of these website color palette examples, input the hex code (short for hexadecimal color, e.g., “#BG80B5,” in the far left image color column above) to add the color to your color picker tool. This can also work for palette generators or when creating a custom website color palette on platforms like Canva.
2. Elegant & Lively
Bluboho website and color palette
This reserved yet bright neutral palette is a unique take on elegance. The dominant color is a strong brown, supported by a continuous range of neutral colors. The result is a sophisticated website design that is pleasing to the eye and not too overwhelming while still making a brand statement.
3. Vibrant & Complementary
Bennett Tea website and color palette
This eye-catching color palette by Bennett Tea uses a popular complementary color scheme of red and green, accented with a light red hue, which creates a sense of vibrancy. When considering high-contrast color palettes for websites, try to find a balance of contrast between colors that’s not too jarring to the eye or overwhelming.
4. Sweet & Minimalist
The Castor and Pollux Agency website and color palette
A trend in color palettes for websites that has become more popular over the years is the use of minimalist colors and those that are fairly close on the color wheel vs vibrant opposites. This sweet take on the minimalist color trends keeps the design clean and simple while still conveying the charming nature of the business through soft pale pinks.
5. Youthful & Unique
Wildwood Bakery website and color palette
The Wildwood Bakery website is inspired by the wonders of the woods. It’s no surprise that their color palette focuses on greens to represent the lush and fantastical energy of the forest. The bright orange accents give the design a fun and youthful feel to it.
6. Rich & Accented
Traackr website and color palette
This purple-dominant palette by Traackr evokes a sense of sophistication by balancing the contrast between two main eye-catching hues. The specific accent of these colors allows the website design to appear professional and fun at the same time.
If you have a color palette in mind for your website, you’ll be able to design it with ease using Wix. As our top-rated website builder for small businesses, Wix offers a comprehensive library of premade website templates and design tools for people who want to create their own website from scratch, including a custom website color scheme. Try it for free today.
7. Modern & Warm
Blue Agave website and color palette
The Blue Agave’s website design is nothing short of warm and inviting. Its color palette focuses on warm colors paired with a soft neutral gray. The gray gives it a modern vibe that is balanced by the warmth of the other hues on the palette.
8. Clean & Charming
Felting Wool website and color palette
Felting Wool’s brand identity focuses on the cute and dainty. This is portrayed in their website color palette using light, delicate colors accented by bright hues. The website colors wrap up quite nicely with the logo and product examples—a good practice to consider when designing and building a small business website.
9. Soft Tropical
Lalaland website and color palette
Not only does this website’s color palette work well to build brand presence through design, but the colors can draw people’s attention because of how they complement each other. Using color theory to pick a website color scheme is an excellent way to determine the best color palettes for websites.
10. Calm & Modern
Press website and color palette
This website color palette by Press London uses several neutral colors to build a modern web design. However, they make their palette uniquely theirs by using a light orange as the dominant color for the website. All the neutral colors, both secondary and accent hues, tie in nicely with the soft orange.
11. Natural & Professional
Popchart website and color palette
Popchart’s website color palette draws inspiration from colors we find in nature. This common color design technique guarantees beautiful color palettes for websites since these colors already do wonders on the outside. The big, bold letters and black font color elevates this design to a professional level.
To get a custom color palette for your website, try 99designs. With a 100% money-back guarantee, you can run a contest soliciting multiple color palette ideas for your site, and you’ll only pay for the one you love and that best suits your brand. Hire a color expert for your website today.
12. Sleek & Impactful
Supremo UK website and color palette
This modern color palette is sure to stop people in their tracks. A striking mix of black and red creates this rich, sleek, and modern approach to web design. Not only does the red make this particular color palette memorable, but it also gives off a strong sense of strength in brand marketing.
13. Warm & Cheerful
Cafe Frida website and color palette
Cafe Frida’s website color palette brings in a warm energy with its cheerful yellows and comforting greens. This color palette is best for brands hoping to convey the same energy to their customers. The colors work well together despite not having many elements on screen because of its use of analogous colors—one of the core topics under color theory.
14. Fun & Colorful
Fieldwork website and color palette
Mixing pinks and blues for a color palette can depict a fun and youthful energy. This website by Fieldwork uses darker shades of these colors to keep the colors vivid but not too overwhelming at the same time. Adding yellow as an accent color adds to the colorful ambiance of the website.
15. Simple Yet Striking
Velasca website and color palette
Velasca does an exceptional job of using color to emphasize a specific element on its website. As an outdoor clothing brand, they used a bright orange to make their product stand out by being surrounded by a sea of neutral colors. This is an effective website color palette idea for brands that want to highlight a specific element on their website.
If you want to compete with existing brands and their business websites, take the extra step and hire a pro to build your website just the way you want it. Letting a top digital marketing agency like Hibu build your site can save you time and money in the long run by minimizing adjustments or corrections. Reach out for a free, no-risk consultation to see if it’s right for you.
16. Bright & Vivid
I Love Mole store website and color palette
The color palette for website “I Love Mole” focuses on bright and vibrant colors that make the brand seem enticing. I Love Mole uses a high-quality picture of their food as the main focus of their website. If you are interested in using a similar approach for your website, use photos as vibrant as the one above and use these colors to your advantage.
17. Monochromatic Green
Wisr website and color palette
Green is often used to represent money, wealth, growth, and abundance. This financial-focused website by Wisr uses a monochromatic web color palette—meaning they only use a single color with different variations.
This type of color palette is used when the designer wants to double down on the ideas evoked in a single color. Wisr effectively conveys the ideas associated with the color green to promote the effectiveness of their financial services.
18. Lively & Soothing
Acupuncture with Fabi website and color palette
There are different ways to achieve a calm and soothing presence with web design. While calmness and serenity are often associated with the color blue, this website color palette by Acupuncture with Fabi shows a unique take on the wellness industry. Soft shades and tones of pink, green, and yellow evoke a sense of natural peace. At the same time, these unique combinations of hues make the color palette livelier.
19. Pastel & Neutrals
Puffin Packaging website and color palette
Puffin Packaging’s website color palette uses pastel colors with a dominant blue and cream color combination. This gives it a clean and simple feel that aligns with the minimalist trend over the years. Not only that, but the use of these colors also beautifully accents the brand logo, an important consideration in choosing website color palette ideas.
20. Sleek & Colorful
Emotive.io website and color palette
This website color palette by Emotive.io uses different colors in minimal amounts—perfect for a clean and modern design that still has its unique edge. The color choice for this palette evokes a sense of youthful playfulness, which is well-balanced by a rich indigo hue. It is not a loud color palette, but it does have enough variations of colors to keep it interesting.
21. Monochromatic Blue With Pink Accent
Ception.ai website and color palette
The dark blue hues and the nod to a monochromatic color scheme gives Ception.ai’s website an air of seriousness and corporate professionalism. An interesting addition to this website’s color palette is the bright pink accent. It breaks the monotony of blue and allows an element of the design to complement the branding message.
You can get custom color palettes for websites from web design experts on Fiverr for as low as $5. With a marketplace of color and design experts, Fiverr offers high-quality service at competitive prices like no other. So take the responsibility off your shoulders and trust a professional from Fiverr to handle it for you.
22. Sleek & Vibrant
AIG Investment website and color palette
The website colors found on AIG Investment are bright and bold colors. This website color palette takes advantage of a complementary color scheme of red and green as well as orange and purple—color combinations proven to work well together in a design based on color theory. Nevertheless, the design itself is sleek as it uses these colors as accents to neutral hues.
23. Bold Positivity
Motivated Mornings website and color palette
Yellow is the universal color for happiness and positivity—and that is the idea that Motivated Mornings is leaning heavily on in this website color palette. This is an exceptional website color palette example because not only does it evoke the feelings they want their clients to feel, but the chosen colors are also common visual representations of mornings in general—the core of their brand.
24. Balanced Simplicity
Tattly website and color palette
This color palette extracted from the Tattly website uses a balance between neutrals and vibrant colors. The dominant and secondary colors for this palette are minimalist hues, which give it the appearance of a clean and calm design. At the same time, a bright red and a rich blue temper this simplicity by giving small pops of color throughout the design in the form of visual elements.
25. Modern Contrast
Confluera website and color palette
The Confluera website color palette is nothing short of professional. These colors for websites are often traditional and give a sense of authority. However, the use of muted variations of blue and green transforms this color palette into a more modern design.
Frequently Asked Questions
What is a hex color in web design?
Hex colors are codes in hexadecimal values used to specify a color. It is a combination of six letters and numbers, such as #ffffff (white) or #000000 (black). The values indicate the combination of red, green, and blue to represent an exact shade of color.
Where can I find premade color palettes for websites?
Canva has a search-based color palette generator that lets you type in a word, color, or theme and see corresponding color palettes. There are also a different number of color palette generators that can be used to create or browse premade color palettes, such as Coolors.co. Check out our article explaining how to pick website color schemes to find out more.
What is a color picker tool?
A color picker tool is a feature often found in graphic design software that is used to select colors. There are also browser-based color pickers like ColorZilla you can use to grab colors from any web page to see the Hex or RGB (red-green-blue) values so that you can use them in other apps. Most color pickers can input hex codes, adjust the color with sliders or buttons, or get colors from images using an eyedropper tool.
Bottom Line
From these small business websites, we can see that different color palettes can work with businesses as long as they suit the brand. The use of vibrant colors with specific accents is seen in louder businesses, while muted and neutral colors are often found in brands that want to exude elegance and calmness. Monochrome color palettes are also effective and can be used to portray a brand effectively.
Rely on a professional to find the best color palette for your website or create an entire brand identity pack to embody the characteristics of your brand. You can hire an expert designer or start a design competition on 99designs, where you only pay for the palettes and designs you like the most.
