Small business owners want to work with general liability insurance companies that are reliable and can offer quality coverage at an affordable rate. We compared more than 20 carriers on criteria such as costs, policy options, and online availability to come up with the nine best general liability insurance companies.
Top General Liability Insurance Companies 2020
Professionals who want to work with the best overall general liability insurance company
Microbusinesses that also have business equipment
Manufacturers who want to buy customized general liability insurance online
Growing businesses that need general liability for multiple locations or contract requirements
Businesses with an international presence and have unique general liability needs
Technology businesses that want to add liability endorsements to strong core coverage
Retail businesses that want quick, instant coverage online
Agribusinesses that want top-rated customer service from a local agent
Wholesalers who need general liability included in a comprehensive package
The Hartford: Best Overall General Liability Insurance Company
The Hartford is the best overall general liability company for small businesses offering professional services because it offers a basic policy with generous limits, more endorsement options than most other carriers, including one that bundles industry-specific coverages in an affordable package, and top-notch customer service. This plus its solid finances make it ideal for most business owners.
The Hartford Costs
General liability insurance costs from The Hartford include:
- Minimum annual premium of $250
- Paid-in-full discount of 10%
- Additional discounts available for bundling
The Hartford also adds value for small business owners by partnering with other companies. Policyholders can access their partnership network for discounts on office supplies and equipment, business loans, and marketing services.
The Hartford Policy Options & Endorsements
General liability insurance policy options from The Hartford include:
- Limits of up to $2 million per occurrence and $4 million aggregate
- Coverage of up to $1 million for damage to rented premises
- Coverage of up to $10,000 per person for medical expenses
- Endorsements for internet-related advertising injury, data breaches, professional liability, and drones
The Hartford has a great basic general liability policy for small businesses in low-risk industries and can offer coverage to new business owners. However, it also has specialty general liability insurance designed for high-risk businesses like manufacturers, wholesalers, and distributors.
The Hartford Online Features
The Hartford is one of the few major carriers that offer an online application and quote platform. Business owners can still work directly with an agent if they prefer, but online quoting typically simplifies the process and saves business owners a lot of time.
Other online options from The Hartford include:
- Automatic payments
- Claim filing
- Paperless communications
- Certificates of insurance requests
- The Hartford Financial Stability
The Hartford Financial Stability
NA = Not available
The Hartford earns high rankings from all of the top credit rating agencies, indicating a low risk of defaulting on their ongoing policy and contract obligations. Small business owners who take out a policy with The Hartford can trust that covered claims will be paid.
What The Hartford Is Missing
The Hartford is known for providing quality general liability insurance for small business owners, and policyholders remark on its excellent customer service. However, it can be challenging to find details on available discounts or payment options.
The Hartford Customer Reviews
Customers tend to hold The Hartford in high regard. Online reviews for The Hartford focused on the company rather than individual agents are overwhelmingly positive, and many describe the claim experience as easy and fair. This may be partly due to The Hartford’s use of claims professionals who specialize in a line of business.
Hiscox: Best General Liability Insurance Company for Microbusinesses
Hiscox has been in business for more than 100 years and, during that time, it’s developed into a strong insurance provider for microbusinesses and solopreneurs. Its general liability insurance offers high limits and optional business equipment coverage even when it isn’t bundled with commercial property, making it ideal for risk-prone industries like janitorial and landscaping.
Hiscox sets a minimum annual premium of $350, or about $30 a month, on its general liability insurance for small businesses. Bundle your policy with commercial property insurance, and the average premium is only $42 per month.
Other general liability insurance cost features from Hiscox include:
- Monthly payment plans for no extra charge
- A 14-day money-back guarantee
- Multiple policy discount of 5%
- Up to a 5% discount for home-based businesses
Hiscox’s site also mentions reduced rates for proactive risk management, such as installing security systems or fire alarms.
Hiscox Policy Options & Endorsements
Hiscox offers general liability limits of up to $2 million in aggregate. That’s the top when business owners quote online, but it can be bumped up to $5 million upon review.
Like most general liability policies for small business owners, Hiscox’s policy includes coverage for the actions of employees automatically. However, Hiscox goes a step further by extending coverage to temporary staff, and it offers a business equipment endorsement with coverage up to $25,000.
This last feature is a good option for owners who have some property exposures but not enough for a business owner’s policy (BOP) or a standalone commercial property policy, such as small landscapers and janitors.
Hiscox Online Features
Hiscox is another major carrier with online quoting and policy management capabilities. These are rare for insurers, and Hiscox’s features are exceptional. In addition to offering fast quotes online, the company’s customer portal lets policyholders request loss runs and policy documents, update business information, get certificates, and file claims. Few carriers offer so many options.
Hiscox Financial Stability
Hiscox received ratings of strong to excellent from three of the credit rating agencies we checked. Unfortunately, we could not find a rating from Moody’s. However, the other three rankings indicate Hiscox is capable of paying covered claims meeting other obligations.
What Hiscox Is Missing
Hiscox is one of the few commercial general liability insurance companies for small business that offers some cost data on its customer-facing site. That’s a big plus for business owners who are trying to decide if they should apply. However, coverage details can be hard to come to find.
Hiscox Customer Reviews
Online customer reviews are abundant for Hiscox small business insurance, and the vast majority of them are positive. Policyholders make particular mention of the company’s quick and professional customer service.
Allstate: Best General Liability Insurance Company for Customization
Thanks to its television commercials, corporate sponsorship, and personal lines products, Allstate is probably better known for insuring homes and personal autos. However, the carrier also insures businesses of all sizes. For manufacturers, as well as other types of small businesses, it offers general liability insurance in a BOP it can customize with industry-specific add-ons.
Allstate does not publish premium information about its general liability insurance. Its site makes no mention of discounts, either. However, many outside sources say the company is a preferred provider for multiple regional and state trade associations, and these partnerships most likely include discounts for members.
Allstate: Policy Options & Endorsements
Allstate offers general liability insurance for small business owners in a bundled package called a BOP. The general liability portion has limits of up to $2 million per occurrence and $4 million aggregate, which is plenty for most small businesses.
Endorsement options from Allstate are based on industry and include coverage for:
- Data breaches
- Employment practices liability
- Professional liability
The commercial property portion of Allstate’s BOP also has industry-specific endorsement options, including coverage for damage to valuable papers and theft of money or securities.
Allstate Online Features
Allstate’s online customer portal is pretty impressive when you compare it to other national carriers. Perhaps the best feature is its online application, which avoids most of the insurance jargon that makes applying for coverage so tedious.
Additional online features from Allstate include:
- Policy management
- Claims filing and management
- Artificial intelligence chatbot for customer service assistance
Allstate Financial Stability
Allstate’s rankings are all very high, particularly the rank of Aa3 from Moody’s and AA- from Standard & Poor’s. These ratings indicate the company is exceptionally secure and a very low credit risk. Business owners can have peace of mind knowing their Allstate policies are covered in the event of a catastrophe.
What Allstate Is Missing
Allstate offers solid general liability insurance for small business owners either online or through a local agent, and owners can use the company’s online resources to learn more about insurance. However, Allstate’s site lacks coverage details, and owners will likely end up talking to an agent to get their questions answered.
Allstate Customer Reviews
Allstate consistently earns high marks from policyholders and ranked eighth in customer satisfaction in J.D. Power’s 2019 United States Small Commercial Insurance Study. Many online reviewers also commented on the company’s streamlined digital experience, saying Allstate makes everything from quoting to claim filing easy.
CNA: Best General Liability Insurance Company for Multiple Locations
CNA is one of the largest property and casualty insurance carriers in the nation. Its main product for small business is CNA Connect, which combines general liability and property in what’s usually called a BOP. In addition to offering higher-than-normal aggregate limits, CNA’s general liability includes limits for each business location automatically—a great feature for expanding companies.
Like most insurance carriers, CNA keeps its cost information close to the chest. Unfortunately, it doesn’t share details about potential discounts, either. What they do say is that business owners can exclude unnecessary coverage from CNA Connect, allowing them to keep costs down.
CNA Policy Options & Endorsements
CNA offers an aggregate limit of up to $4 million on the general liability insurance in its BOP. That’s more than what’s standard and may be attractive to businesses on the larger side of small.
CNA Connect also makes its premises liability aggregate limits applicable at each location. Most insurers only offer this through an endorsement with an additional charge, but CNA includes it automatically, making it the ideal choice for a business with multiple locations.
CNA Online Features
The CNA website recently added a Get a Quote button, making it one of the few national carriers that let business owners get premium estimates online. The application is short and returns quotes quickly when they are available. Otherwise, consumers are directed to call.
Other online features offered by CNA include:
- Premium payments
- Claims filing
- Agent locator
CNA Financial Stability
CNA’s ratings from all four of the top credit agencies are strong. This means the company has solid financial backing and presents a low credit risk. Business owners can expect their covered claims with CNA to be paid.
What CNA Is Missing
CNA focuses solely on commercial insurance, which means it usually has broader general liability coverage than other insurers. It also prides itself on helping businesses of all sizes reduce risk. Its online features and premium information is limited when compared to others on our list.
CNA Customer Reviews
Online reviews for CNA are up and down. Positive reviews tend to focus on well-handled claims, while negative reviews often mention rate increases and poor communication. Customer service issues are mostly handled through the independent agent who sells the policy so that policyholders should compare agencies before choosing one with which to work.
Chubb: Best General Liability Insurance Company for International Businesses
Chubb is a major player in commercial insurance that can write policies for any-sized business, but it’s known for treating every account the same when it comes to customer service and claims. Small business owners can expect to see a response to a claim within 24 hours of filing. Chubb is a great choice for small businesses with an international presence because of its comprehensive foreign product package.
Chubb does not publish information about general liability premiums or discounts, which is common for major insurers that offer business policies. This is partly due to Chubb’s emphasis on designing industry-specific coverage. That said, Chubb’s main small business product is a BOP that covers property and liability exposures at a discounted rate.
Business owners should also note that online reviews often mention that Chubb offers broad coverage, but it doesn’t come cheap.
Chubb Policy Options & Endorsements
Like many of the insurance companies on this list, Chubb sells general liability for small business owners in a BOP. It’s available to businesses with up to $30 million in revenue, which means it probably fits a growing business too.
Chubb’s endorsements for general liability insurance for small business owners include:
- Data breaches
- Professional liability
- Employment practices liability
- Foreign liability
Chubb also offers policy enhancements like broad named insured and blanket additional insured that can help business owners extend coverage for other entities when necessary.
Chubb Online Features
Chubb does not offer online quotes for small businesses of any kind. The only way to get general liability insurance quotes from Chubb is by working with one of its agents, and you can search its directory for one near you.
Chubb Financial Stability
Chubb has some of the highest credit ratings of all the carriers on our list, indicating the company has exceptionally strong finances that can help clients weather adverse business conditions. Business owners can rest assured that Chubb will meet policy obligations and pay covered claims.
What Chubb Is Missing
Chubb’s general liability starts with broad coverage and then adds the endorsements business owners need to tailor the policy to their exposures. However, it would be nice to know more about the policy terms, specifically coverage limits and sublimits.
Chubb Customer Reviews
Most available reviews online for Chubb trend positive, particularly for its speedy claims service. Chubb typically gets claims payments to clients within 48 hours of settlement. The carrier is also ranked third in overall customer satisfaction among small business insurance providers, according to the J.D. Power 2019 US Small Commercial Insurance Study.
Travelers: Best General Liability Insurance Company for Technology Businesses
Travelers may be best known for its personal lines, but the company has a robust selection of commercial products too. Small business owners in 16 distinct industries can get general liability insurance by working with an independent agent. The company is particularly strong for technology businesses and offers coverage in a BOP.
Travelers is another major carrier that does not share information on how much general liability for small businesses costs or whether it offers any discounts. However, its main product for small business owners is its BOP, which is typically a discounted bundle of general liability and property coverage.
Travelers Policy Options & Endorsements
For small business owners, Travelers bundles its general liability with property insurance to form a BOP it’s branded Master Pac. Each Master Pac is industry-specific and can be tailored through a long list of endorsement options.
Depending on your industry, these endorsements may include coverage for:
- Data breaches
- Discrimination lawsuits
- Liquor liability
- Global exposures
Travelers’ general liability options for technology are especially strong. Its product has a generous aggregate limit of up to $4 million and $300,000 for damages to rented premises. However, technology business owners can also add liability endorsements for broad named insured, blanket additional insureds, and blanket waiver of subrogation.
Travelers Online Features
Travelers offers all policyholders access to their policies through the MyTravelers for Business customer portal. For small business owners, this is a convenient way to manage their policies all in one location.
Options on the MyTravelers for Business portal include:
- Bill payment, including automatic payment registration
- Claim reporting and management
- Certificate of insurance requests
- Risk management resources
Travelers Financial Stability
Travelers also has very high ratings from all four of the top credit agencies, indicating the company is financially stable and has a low credit risk. It also means Travelers has the resources to pay covered claims, which should give business owners peace of mind when they purchase insurance.
What Travelers Is Missing
Travelers is a popular choice for business owners because of their broad general liability insurance and endorsement options. While the MyTravelers portal is an exceptional example of online policy management, offering quotes online would make buying insurance easier for busy small business owners.
Travelers Customer Reviews
Online reviews for Travelers business insurance run the gamut, but there is one solid indication that policyholders like the products and services they get, and that’s the company’s retention rate. According to its most recent annual report, Travelers achieved the highest renewal rate in three years.
biBERK: Best General Liability Insurance for Retail Businesses
biBERK, backed by juggernaut Berkshire Hathaway, offers all lines of business—varying from state to state. biBERK strives to make buying general liability insurance simple for business owners with a straightforward online process. Business owners who need instant coverage should consider biBERK for general liability, including retailers that deal with high foot traffic.
biBERK’s coverage may cost more than other insurers, but it comes with the backing of a strong carrier that can handle claims with ease. General liability premiums with biBERK start at $275, with most of their customers paying less than $1,000. There are no hidden fees or broker markups because you’re working directly with the carrier, which can save you up to 20%.
biBERK Policy Options & Endorsements
General liability insurance policy options from biBERK include:
- Aggregate limits starting at $300,000 and of up to $2 million
- Damage to rented premises limit of up to $50,000
- Per occurrence limits of up to $1 million, but $5,000 per person, for medical expenses
- Products-completed operations limits of up to $2 million for products and completed operations
- Coverage for certified acts of terrorism for as little as 1% to 3% of your premium
- Endorsements for cyber liability and umbrella to increase your liability limits
biBERK also allows you to enter the information of an additional insured during the application process, such as a landlord who may wish to be listed on your policy. The carrier also offers great options for workers’ compensation, commercial property, and commercial auto.
biBERK Online Features
biBERK has one of the easiest, no-fuss online applications to complete, requiring simple details about your business. It’s one of the few carriers that can bind a policy instantly online. Business owners can still work directly with an agent if they prefer, but online quoting simplifies the process and saves time.
Other online options from biBERK include:
- Automatic payments
- Claim filing
- Paperless communications
- Certificates of insurance requests
biBERK Financial Stability
biBERK maintains superior financial ratings from A.M. Best, the main insurance credit rating firm. The company’s A+ rating gives small business owners confidence that biBERK has the resources to deal with any size claim, even in catastrophic circumstances.
What biBERK Is Missing
biBERK makes getting small business insurance simple, with instant quotes and readily available coverage for many industries. Because of its streamlined approach, biBERK is currently unable to handle writing every type of small business insurance. For example, it outsources commercial auto insurance policies to GEICO, which means you won’t be able to manage all of your policies in one place. However, biBERK is upfront and clear about its partnerships.
biBERK Customer Reviews
biBERK has mixed reviews online, although it does lean more to the favorable reviews than negative ones. On the positive side, biBERK gets kudos for great service and the simplicity of purchasing insurance. biBERK also has an ‘A+’ rating from the Better Business Bureau (BBB).
Nationwide: Best General Liability Insurance for Agribusinesses
Nationwide, a property and casualty insurance carrier, boasts a wide range of products for businesses of all sizes. The carrier prides itself on customized offerings for agribusinesses, including commercial agribusinesses and full farm protection. Businesses in this niche also enjoy select risk management services for no additional cost.
Nationwide doesn’t provide cost information for general liability insurance on its website. However, it does claim to have flexible payment options. The carrier does feature a coverage advisor tool. Enter your business basics and instantly view your coverage options and see what businesses similar to yours buy and for how much.
Nationwide Policy Options & Endorsements
General liability insurance policy options from Nationwide include:
- Coverage of up to $1 million for liability and medical expense per occurrence
- General aggregate limit of up to $2 million
- Products and completed operations aggregate limit of up to $2 million
- Personal and advertising injury limit of up to $1 million
- Coverage of up to $100,000 for damages to premises rented to you
During the application process, Nationwide won’t allow you to select your preferred limits. However, you can speak with an agent to customize your general liability quote further. Another insurer may also underwrite your policy that partners with Nationwide to offer wider coverage like Hiscox or Markel.
Nationwide Online Features
Nationwide offers a simple online application and quote platform. However, once you obtain your quote, you need to speak with one of its local agents to bind the policy.
Other online options from Nationwide include:
- Generating loss reports
- Paying bills
- Reviewing your coverages and endorsement activity for the past two years
- Printing temporary auto ID cards
- Reporting stock online
- Filing or checking on a claim
Nationwide Financial Stability
Nationwide earns high rankings from all of the top credit rating agencies, indicating a low risk of defaulting on their ongoing policy and contract obligations. Small business owners who take out a policy with Nationwide can trust that covered claims will be paid.
What Nationwide Is Missing
Nationwide offers quality coverage, highly ranked customer service and numerous educational resources. However, it doesn’t openly list policy prices, and its list of industries is narrow. To get a customized quote, you’ll need to submit some basic information about your business or work directly with an agent to obtain additional insight.
Nationwide Customer Reviews
Nationwide is ranked first in overall customer satisfaction among small business insurance providers, according to the J.D. Power 2019 US Small Commercial Insurance Study. The carrier is also a mutual company, which means it is owned by its policyholders and not investors. Nationwide reviews display high customer satisfaction ratings because it is always customer-centric in its approach to service and claims.
Liberty Mutual: Best General Liability Insurance for Wholesalers
Liberty Mutual is a household name for personal insurance needs, but it’s also a top 10 provider of business insurance. Wholesalers can obtain the general liability coverage they need for the numerous third parties interacting with their company. This carrier focuses on a positive customer experience, making everything from getting quotes to filing claims as straightforward as possible.
Liberty Mutual Costs
The cost of general liability coverage with Liberty Mutual varies depending on several factors, and the company does not provide cost information on its site. Combining multiple coverage types in a BOP reduces costs compared to buying separate policies. Additionally, Liberty Mutual partners with more than 14,000 organizations, so there’s a chance you may qualify for an affinity discount—for example, through an alumni association.
Liberty Mutual Policy Options & Endorsements
General liability insurance policy options from Liberty Mutual include data theft and cyber coverage endorsements to help your business recover if systems and/or customer information are exposed.
Wholesalers may also benefit from tailored coverage offered by Liberty Mutual, including:
- Crime coverage
- Motor carrier coverage
- Nontrucking liability
Liberty Mutual Online Features
Currently, you aren’t able to obtain a small business insurance quote online from Liberty Mutual. You need to speak with an agent to obtain coverage appropriate for your business. However, the company does have an easy-to-use online portal for policy management.
Other online options from Liberty Mutual include:
- Automatic payments
- Claim filing and/or tracking
- Paperless communications
Liberty Mutual Financial Stability
Liberty Mutual maintains excellent credit ratings from the four insurance credit reporting agencies. This means that the company maintains a high degree of solvency and also pays claims quickly—even during catastrophes.
What Liberty Mutual Is Missing
You can’t go wrong with a strong, financially stable carrier like Liberty Mutual. While the company is an experienced business insurer, it does not offer direct-to-customer sales. Like other major carriers that specialize in personal lines, business owners are forced to work with an independent agent or broker. A local agent comes with perks, but it can take longer to obtain information and an accurate quote for coverage.
Liberty Mutual Customer Reviews
Liberty Mutual is a consumer-friendly insurance carrier and does well with small businesses. Many Liberty Mutual reviews mention how easy the company makes it to manage claims. The lack of an online quote platform means it takes longer to obtain coverage and impedes a small business owner’s ability to conduct quick research on coverage options.
How We Evaluated Commercial General Liability Insurance Companies
We evaluated the best general liability insurance companies by looking at the financial stability of carriers as well as the features of their general liability coverage, including limits, endorsement options, costs, and additional features. We also reviewed customer feedback to determine which general liability insurance companies generated positive comments from their policyholders.
Based on these concerns, we used the following criteria to evaluate general liability carriers:
- Costs: We compared quotes for a variety of industries while also looking for possible discounts and affordable payment plans and keeping in mind that the cheapest general liability insurance is not necessarily the best
- Policy options: Insurers’ underwriting rules can impact policy terms, including coverage limits and deductibles when applicable; some small business insurance companies may also offer bundled coverage or endorsements business owners can select to tailor their coverage further
- Online features: Insurance providers seldom offer online quotes or policy management; however, many business owners like these options so we factor them into our assessment
- Claims process: Some carriers make filing claims easier by developing specialized claims teams or offering 24/7 or online claims assistance
- Additional services: One way insurers set themselves apart is by offering additional services like risk evaluation and management resources
- Customer reviews: We considered customer feedback from several sources, including the BBB and Feefo
- Financial stability: Financial stability is a crucial consideration when evaluating general liability insurers because it shows they can pay claims when the time comes, so we reviewed ratings from agencies like A.M. Best, Standard & Poor’s, and Moody’s
Just because business owners need general liability insurance doesn’t mean they have to accept whatever policy their local agents offer. General liability policies should match a business owner’s specific risks without destroying their budget. However, to get the most value out of their dollars, business owners also want to consider policy terms, online availability, and additional services.
What General Liability Insurance Is
General liability insurance covers third-party lawsuits over property damage, bodily injury, and defamation claims. Third parties include anyone who comes into contact with your business but doesn’t work for you, including customers, delivery people, and competitors. These are the people you interact with the most, and general liability covers your interactions with them.
Some examples of claims general liability covers include:
- Property damage: If you accidentally drop your client’s laptop, general liability insurance typically covers the cost of repairing or replacing it
- Bodily injury: If a delivery person slips on your wet floor, general liability pays their medical bills or your legal fees if they sue
- Advertising injuries: If a competitor claims you defamed them on social media, general liability covers your legal defense
Who Needs General Liability Insurance
General liability insurance is a fundamental commercial policy and is often combined with commercial property insurance in what is known as a BOP. Most business owners need some degree of general liability because it covers the most common lawsuits they face. These lawsuits can be costly and take up time owners could spend on building their businesses.
This coverage may be particularly important for owners who haven’t set up a legal business entity. Unincorporated businesses are sole proprietorships by default status, and that’s the simplest form businesses can take. However, sole proprietors are personally responsible for their businesses’ debts, and judgments against the businesses can impact owners’ personal finances.
General Liability Insurance Costs for Small Businesses
Insurers look at many factors to determine a business’s general liability premiums. These include characteristics like the business’s industry, operations, and claims history, which are assigned a different weight by each insurer. As a result, general liability insurance costs vary from business to business and from insurer to insurer, but most businesses can expect to pay between $400 and $1,300 annually.
Premium is just one factor to consider when it comes to general liability insurance. Small business owners also need to look at policy terms, endorsement options, and other features to make sure they’re getting coverage that suits their needs to get the best value for their money. If that seems like a to decipher on your own, commercial insurance brokers can navigate these concerns and help you find an ideal policy for your small business.
Value is one reason so many small business owners get their general liability insurance from The Hartford. It offers a broad general liability policy with a low minimum premium. Plus, it makes getting quotes easy with its online platform.