Choosing the right Facebook advertising agency for your business can be a challenge. Facebook ads are an entire ecosystem and often require a specific skill set to get right. You also have to consider your budget, priorities, any specific services you need, and the nature and industry of your business. To help you find the right one, I’ve rounded up the eight top Facebook ad agencies for small businesses below, along with their costs and services.
- LYFE Marketing: Overall best Facebook advertising agency
- Straight North: Best for full Facebook ad campaign management
- WebFX: Best for generating leads from Facebook ads
- Fiverr Pro: Best for individual Facebook ad services
- BrandLume: Best for small Facebook ad budgets
- Smartsites: Best for precise audience targeting
- Open Moves: Best for working with Facebook experts
- ROI Minds: Best for ecommerce businesses
Best Facebook Advertising Agencies at a Glance
Starting Management Cost | Minimum Ad Spend | Free Consultation or Audit | Our Score out of 5 | |
|---|---|---|---|---|
 | $650/month | $500 | ✓ | 4.76 |
 | $1,000/month | None | ✓ | 4.69 |
 | 15% of your ad budget | None | ✓ | 4.55 |
 | Depends on freelancer; from about $100 per project | None | Depends on freelancer | 4.29 |
 | $480 | $200 | ✓ | 4.10 |
 | Custom, about less than $10,000 | None | ✓ | 3.77 |
 | Custom, from about $10,000 | None | ✓ | 3.50 |
 | Custom, about less than $10,000 | None | ✓ | 3.38 |
LYFE Marketing: Overall Best Small Business Facebook Advertising Agency
Pros
- LYFE Marketing offers clear Facebook Ads plans, including everything from strategy to analysis and retargeting.
- Plans also include Instagram Ads at no extra cost, and you can add X (Twitter) or LinkedIn for an additional $100 per month.
- It’s one of the few agencies promising Monday to Friday monitoring for your ad campaigns, with regular meetings to keep you in the loop.
Cons
- LYFE Marketing has a minimum required ad spend of $500 for Facebook ads.
- Video ads are only available on the higher plans.
- Your Facebook ad campaigns won’t be tailored to your needs until you choose the custom plan, so there’s a risk that your campaign might be generic.
- Custom graphics and images
- Advanced ad targeting (and retargeting)
- Bid management and optimization
- Results analysis, reporting
- Social media retargeting
- Landing pages
- Dedicated account representative
LYFE Marketing provides custom pricing for each business. However, its management services start at $650 a month for a minimum ad budget of $500 and go up to $2,500 a month for higher ad budgets. There’s also a one-time setup fee of $300 a month, although you can waive this by giving them a call.
LYFE Marketing has long been one of our most recommended agencies for all things social media marketing, thanks to its comprehensive portfolio of social media services, including Facebook advertising. The team can create your ad and its copy, target (or retarget) it to the right audience, monitor and optimize it once it’s live, and then report on your campaign results. It can even create landing pages if you need them.
Moreover, I also like that LYFE Marketing lets you include X, LinkedIn, or TikTok ads as add-ons, making it a good option if you want a comprehensive multichannel social media ads strategy. And if you want organic social media on top of that, LYFE Marketing can do that too.
However, it’s worth noting that while LYFE Marketing covers both image and video ads (and even carousels), it’s not clear whether it can do Facebook Collection ads, which are especially helpful for generating conversions if you have an ecommerce business. Also, while the team provides regular consultations, it doesn’t have an account dashboard that lets you monitor your campaigns’ progress in real time.
Another considerable drawback with LYFE Marketing is it won’t give you a tailored strategy to your needs until you choose the Custom plan, which means there’s a risk that your ad campaigns might come off as “cookie cutter” if you choose any of its first three plans. If you want a 100% custom Facebook ad strategy, Straight North is the better option. However, LYFE Marketing has plenty of social media experience, so you won’t find its quality lacking.
LYFE Marketing has extensive experience with social media marketing for small businesses, including Facebook ads.
LYFE Marketing Reviews & Case Studies
LYFE Marketing scores 4.4 out of 5 based on user reviews. The company’s case studies also highlight the following results:
- VegaX Holdings: Generated 136 new website leads
- Fun Park Go: Generated 1,586 new landing page views
Our Expert Opinion
While there’s the risk that your Facebook ads campaign won’t be fully tailored to your needs on its first three plans, we’re still confident LYFE Marketing can bring the campaign results you need and grow your brand presence on Facebook (or your leads and sales). Because of its extensive social media experience, it’s also our top small business Facebook advertising agency overall. The ability to include organic social as an add-on is the cherry on top.
Straight North: Best for Full Facebook Ad Campaign Management
Pros
- Straight North offers top-to-bottom Facebook ads management tailored to your business’ needs.
- It has extensive experience working with startups and small businesses, and many case studies to back it up.
- The team will also continually optimize your ad campaign after it’s live to maximize its ROI Return on investment .
- There’s a free audit and consultation to get started forming your strategy.
Cons
- Unfortunately, Straight North doesn’t offer options to combine Facebook ads with organic social or other ad platforms like LYFE Marketing.
- There’s also no way to request additional ads in the middle of a campaign—you’re bound to what you agree on in the contract.
- You’ll have limited control over your campaigns, as they’ll be handled entirely by Straight North’s team.
- Straight North also doesn’t provide an ad campaign dashboard, so you won’t be able to monitor campaigns.
- Campaign strategy
- Ad setup and management
- Audience targeting
- Ad optimization
- Campaign tracking and reporting
- Dedicated account representatives
Straight North’s services cost $1,000 a month or 15% of your monthly advertising budget, whichever is higher.
A good Facebook ads campaign starts with a good strategy. And if you don’t have a Facebook ads strategy yet (for example, if you’re starting from scratch), the best Facebook advertising agency I recommend is Straight North.
Straight North has long been one of our top marketing agencies, as it’s repeatedly proven its expertise in digital marketing—but the main reason we recommend it is its extensive experience with small businesses. That also includes the realm of Facebook advertising.
For your Facebook ad campaigns, the Straight North team can handle every aspect of your ad campaign, from planning your strategy to setting up your ad account to monitoring it once it’s live, which is why I recommend it most if you’re starting from scratch and want your campaign fully handled by experts in the field. The team handling your account will even continually make adjustments to your campaign to maximize its ROI.
The primary drawback with Straight North is that everything will be handled by Straight North, so you have very limited control over your ad campaigns. You’ll only be able to check their performance during your calls with the Straight North team, as they don’t provide an account dashboard, unlike WebFX or Open Moves. Similarly, you can’t request additional ads in the middle of a campaign—the team can only do what you agree on in the contract.
However, Straight North has extensive experience doing digital marketing for small businesses, and it’s one of the most trusted digital marketing agencies around. Just be sure to communicate your needs and goals clearly to the team to set up the best strategy for your campaigns.
Straight North Reviews & Case Studies
Straight North scores an average of 4.7 out of 5 from previous clients. The company’s case studies highlight the following results:
- Grove Dental: 294% increase in leads from paid ads
- Go Ship: 70% increase in return on ad spend (ROAS) quarter-over-quarter
Our Expert Opinion
While dozens of digital marketing agencies offer top-to-bottom Facebook ads services, not many can compare with Straight North when it comes to guarantee and small business experience. Straight North has a lengthy roster of case studies, both for Facebook ads and other digital marketing strategies, so if you’re looking for a team that knows the ins and outs of digital ads and can handle everything for you, Straight North is a reliable one.
WebFX: Best for Generating Leads From Facebook Ads
Pros
- WebFX has its own platform (MarketingCloudFX) that lets you track leads from your ad campaigns in real time.
- All plans automatically combine two other social media platforms (choose from Instagram, LinkedIn, and X) with your Facebook ad campaigns.
- WebFX has advanced audience targeting, including third-party targeting and lookalike audiences.
- Retargeting campaigns are also available.
Cons
- While WebFX offers full-scale campaign services, it doesn’t craft custom solutions for your business.
- There’s also a minimum ad spend of $1,000 per campaign.
- Managing Facebook ad comments also requires an extra cost.
- Facebook campaign audit
- Data-driven campaign strategy
- Audience targeting by interest, demographic, and lookalike audiences
- Ad design and copywriting
- Campaign setup, management, and optimization
- Leads and ROI tracking via the MarketingCloudFX platform
- Landing pages
WebFX charges custom management fees for each business, starting at 15% of your monthly ad budget. However, according to reviews, most clients spend above $10,000 per project.
Facebook advertising can work for many strategies, one of which is for lead generation, aka getting customers to follow your call to action, like signing up for your newsletter or event. And if you’re looking for the best Facebook advertising agency to generate leads, WebFX is the best candidate.
WebFX has long been one of the most reliable digital marketing agencies for small businesses, but it particularly stands out for its in-house customer relationship management (CRM) platform, MarketingCloudFX, which lets you easily track and manage all the leads you get from your ad campaign. It’s one of the most unique features WebFX has over other agencies—it also gives you a real-time view of your campaign’s progress.
However, the primary drawback with WebFX is that while its pricing is custom, its services are still the ones listed in its plans, which may not all be relevant to your specific needs. It’s also considerably less beginner-friendly than agencies like Straight North or LYFE Marketing.
WebFX has always been a little more advanced, so I recommend it best for people who already have some experience with Facebook ads, for example, if you already have a marketing team and just want to supplement it with WebFX’s expertise.
WebFX Reviews & Case Studies
WebFX holds a 4.9 out of 5-star rating from clients. The company highlights the following results:
- Merrimack Valley Psychological Associates: Doubled revenue in six months
- Net Friends: Increased web traffic by 100% and leads by 2x
Our Expert Opinion
WebFX is one of the most experienced digital marketing agencies around, with over two decades of experience, and it has services for virtually every digital marketing strategy, including Facebook ads. But its biggest selling point is its laser focus on generating leads from your campaign through precise targeting. If your specific campaign objective is to gain new leads, WebFX can help you get there.
Fiverr Pro: Best for Individual Facebook Ad Services
Pros
- Fiverr Pro works on a per-project basis, so you’re not locked into long-term contracts.
- It has some of the best digital advertising freelancers in the world, and many are experienced with Facebook ads.
- Pricing and services are 100% transparent, and because it’s not an agency, it’s often less costly.
Cons
- You’ll have to manage everything by yourself, so it’s not the easiest if you’re a beginner; you won’t have an account manager.
- There are hundreds of freelancers available, so you’ll need to take time to find the best ones for your specific needs.
- Not everyone on Fiverr Pro is a Certified Meta Partner A Certified Meta Partner is a certification from Meta, Facebook's parent company, recognizing its Facebook marketing expertise. .
- Campaign setup
- Ad management and optimization
- Target audience research
- Ads analytical report
Pricing on Fiverr Pro varies for each freelancer. However, because pricing is per project, they’re all generally inexpensive—you can expect to pay less than $500 per project. Here are some sample prices from Fiverr Pro freelancers:
Fiverr Pro isn’t an ad agency per se but a marketplace of vetted freelancers for various professional needs, including Facebook advertising. It’s also why it’s often more affordable than a full-service agency. Often, for less than $500, you can hire an experienced freelancer to set up, manage, and optimize your ad campaign.
It’s also the best option if you only need a specific service, like someone to set up conversion tracking on your campaign, and therefore, you don’t need a full-scale agency. The biggest advantage of Fiverr Pro is all its services are on an individual per-project basis, so you won’t need to worry about long-term contracts. Also, because Fiverr Pro only includes freelancers with a 4.7 or higher rating, you can be assured about the quality of the work you receive.
But there’s also a challenge to Fiverr Pro. As it’s not a full-service agency, you’ll need to manage everything by yourself, from finding the right freelancers to requesting updates on your campaign—which is why I don’t recommend it if you’re new to Facebook ads and don’t know where to start.
With Fiverr Pro, you’ll need to know exactly what service you need from each freelancer to communicate them clearly. On the flip side, this gives you more control over your campaigns instead of entirely handing them off.
Fiverr Pro has dozens of Facebook ad freelancers available for hire for individual projects.
Fiverr Pro Reviews & Case Studies
Fiverr Pro holds a rating of 4.4 out of 5 stars on Capterra. Case studies differ with each freelancer, but below are some examples:
Our Expert Opinion
If you’re looking for Facebook advertising services that won’t break the bank, you won’t find a more affordable option than Fiverr Pro. Plus, unlike with a full-scale agency, you have more freedom to choose the exact services you need within your price range. If you don’t mind the extra effort of finding the right freelancer, Fiverr Pro is your best bet for affordable expert Facebook ad services.
BrandLume: Best for Small Facebook Ad Budgets
Pros
- BrandLume’s services automatically include both Facebook and Instagram ads in one plan.
- Prices are also fully transparent, so you know exactly what you’re getting.
- The minimum ad spend is $200—lower than most others.
Cons
- While its plans and prices are transparent, it’s not necessarily the most affordable.
- BrandLume’s services may not be tailored to your business' specific needs.
- It also doesn’t offer ad retargeting services.
- Dedicated campaign manager
- Ad content creation and setup
- Geographic and demographic targeting
- Conversion campaigns
Monthly Ad Budget | $200-$2,000 | $2,001-$4,000 | $4,001-$6,000 | $6,001-$8,000 | $8,001-$11,000 | $11,001-$15,000 |
|---|---|---|---|---|---|---|
Management Cost Per Month | $480 | $680 | $880 | $1,180 | $1,480 | $1,780 |
Full-service Ad Creation and Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Dedicated Account Manager | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
BrandLume also offers services for ad budgets exceeding $15,000 with a management cost of 12% of your ad budget.
If your Facebook ad budget is low and you’re looking for the best Facebook ads agency to maximize it, BrandLume is your best bet. It offers full-service digital ad services, including ad creation, setup, and targeting for conversion campaigns for both Facebook and Instagram, even with an ad budget of $200 monthly. Even if your ad budget goes up to $2,000 per month, you’ll still only pay the same $480 management fee.
BrandLume also has tiered plans for higher ad campaign brackets, so you’ll know exactly what you’re getting. That’s its biggest advantage over other agencies—it has a transparent pricing structure with no hidden fees. Aside from Facebook and Instagram, BrandLume offers social media advertising for X, Instagram, and LinkedIn, plus PPC management for Google and Bing.
However, the risk with BrandLume is that the services you get won’t be as custom-made for your business as with a full-service agency like Straight North. Also, while its costs are transparent, that doesn’t necessarily mean they’re lower than other advertising agencies or that all its services will be relevant to your business. But if you want to start small with your ad budget and then gradually scale up over time, BrandLume can help.
BrandLume Reviews & Case Studies
BrandLume holds an average rating of 5 out of 5. The company highlights the following PPC successes:
Our Expert Opinion
Overall, BrandLume is the best Facebook advertising agency for businesses with small monthly ad budgets that still need all-around services. Starting at less than $700 per month in total ($480 management fee plus $200 minimum ad spend), you can have full-scale, highly targeted Facebook advertising services. If budget is your main concern but you want a full-scale Facebook ads service, BrandLume is a good option.
Smartsites: Best for Precise Audience Targeting
Pros
- Smartsites prides itself on using multiple data points to target audiences as precisely as possible.
- Because of its data precision, it’s also a reliable choice for ad retargeting.
- It is one of the few agencies that also offers Carousel Ads and Facebook Pixel tracking for ultraprecise analytics.
Cons
- Unfortunately, Smartsites has no clear pricing (and former clients say its costs start at around $10,000).
- It’s also unclear about the services it offers each business—you’ll need to contact the team for a consultation to find out its services and prices.
- Advanced audience targeting (including pixel, behavior, and interest targeting)
- Campaign copywriting and ad creatives
- Campaign setup and management
- A/B testing
- Ad and website conversion optimization
- Ad retargeting
- Landing pages
SmartSites offers custom pricing, so contact the team for a quote. According to former clients, most projects cost less than $10,000.
SmartSites boasts a breadth of expertise and credentials, and it stands out for using over a billion data points in its audience targeting to help your ads make more impact. This makes it the best agency for identifying, developing, and targeting a specific audience set with your ads.
Beyond Facebook, SmartSites offers organic social media management, SEO to rank higher on Google, conversion rate optimization, and even a free PPC audit upon consultation. It’s also one of the most acclaimed Facebook marketing companies, with awards from Inc. 5000 and the Better Business Bureau.
However, while Smartsites offers comprehensive Facebook ad services, its biggest drawback, by far, is its lack of transparency. Neither its pricing nor specific Facebook ad services are listed on its website—you’ll need to contact the team for a (free) initial consultation to know its services and prices. On the plus side, you’ll get a custom strategy that targets your business’ specific needs.
Smartsites Reviews & Case Studies
SmartSites scores 4.9 out of 5 stars based on customer reviews. Some of its case study results are:
- Audi New Rochelle: 94% Facebook page growth
- Biotrial: 875% increase in Facebook page reach
Our Expert Opinion
Although SmartSites isn’t fully transparent with pricing, it’s a good bet it can handle your Facebook advertising needs and more—with hundreds of testimonials showing that clients are more than happy with the results. This makes SmartSites a solid choice if you have a specific audience you want to target on Facebook and want an agency that can ensure you reach it.
OpenMoves: Best for Working With Facebook Experts
Pros
- OpenMoves boasts nearly 25 years of experience, and its experts are Facebook ad veterans.
- Like WebFX, it has a real-time reporting dashboard to track campaign results.
- You’ll also get a fully tailored strategy according to your business’ needs.
Cons
- Unfortunately, OpenMoves’ fees aren’t transparent—you’ll have to contact the team for a quote.
- It also doesn’t offer ad retargeting services—only continuous campaign optimization.
- Advanced ad targeting
- Dedicated account rep
- Custom graphics and images
- Bid management and optimization
- Results analysis, reporting
- Social media retargeting
- Landing pages as needed
OpenMoves offers custom pricing for its services. However, according to former clients, most projects cost upwards of $10,000.
Working with an ad agency sometimes means a lot of trial and error before figuring out the best strategy for your business. But if you’d prefer a vetted and experienced small business Facebook advertising agency that’s been in the game longer than most, OpenMoves is your best bet. The agency has over 20 years of experience and a team of experienced professionals.
In addition, OpenMoves has a thorough onboarding process that includes a comprehensive audit, strategy, and goal setting. It also offers a free PPC audit, campaign building (or rebuilding), creative (e.g., copy, video, images, and graphics), and real-time reporting.
But what makes OpenMoves stand out most is its encompassing approach to your social media ads—its experts can help you build a precise and tailored strategy to fulfill your needs. Plus, they’ll monitor your campaign constantly and make adjustments as needed. The only main downside is that ad retargeting isn’t part of its repertoire, and its lengthy authentication process can mean longer timelines for campaigns and projects.
OpenMoves has over 20 years of experience in digital marketing—and a long portfolio to prove it.
OpenMoves Reviews and Case Studies
OpenMoves scores 5 out of 5 stars. The company showcases the following results:
Our Expert Opinion
The OpenMoves team are veterans in Facebook ads, and that shows in its extensive roster of case studies. There’s no doubt they have the skills and experience to set up your Facebook ad campaigns. If your campaign isn’t pressed for time and you want the guarantee of skill and experience, Open Moves is worth reaching out to.
ROI Minds: Best for Ecommerce Businesses
Pros
- ROI Minds provides ecommerce-specific Facebook ad services for driving conversions.
- It also has campaigns to drive app installs, and its campaigns include A/B testing for your ads.
- The ROI Minds team will also design and write your ads for you.
Cons
- There are no clear Facebook ad management fees—you’ll need to contact the team for a quote.
- There are limited slots; ROI Minds only accommodates five new ecommerce clients per month.
- ROI Minds doesn’t have a very extensive portfolio for Facebook ads, especially compared with others on this list.
- Campaign copywriting and ad creatives
- Audience targeting
- Campaign strategy
- Ad setup and management
- Analytics and reporting
- A/B testing
- Ad and website conversion optimization
Like most other agencies, ROI Minds offers custom pricing for each business. However, most former clients report spending under $10,000 for packaged services.
ROI Minds specializes in growing ecommerce and generating ROI for small businesses. Its Facebook campaign strategies cover everything from growing brand awareness to increasing your conversion rates—covering the entire customer journey. Outside of Facebook, ROI Minds manages (and retargets) ads for Google, Snapchat, and TikTok.
It’s also an all-around marketing agency with services including social media management, SEO, content writing, and graphic design. ROI Minds is a verified partner for Facebook, Google, and Microsoft (Bing) and has even earned an Inbound Marketing Certification from HubSpot. This is invaluable, as optimizing ads for keywords can also help ensure they’re displayed correctly and ahead of competitors’ ads—ultimately helping drive conversions.
ROI Minds offers a full suite of social media advertising services. However, there aren’t any organic social media strategies, which can be a disadvantage if you need a full-service agency that covers both organic and paid strategies. Another significant drawback is that ROI Minds has a waitlist for clients, which isn’t great if you’re on a tight schedule.
However, it has considerable experience in setting up social media ads that drive conversions, so I find it particularly valuable if you have an upcoming short-term campaign, say a limited-time sale, you want to advertise on Facebook. If your specific objective is to generate ecommerce conversions, it could be worth contacting the team.
ROI Minds Reviews & Case Studies
ROI Minds also has an average customer rating of 4.9 out of 5 and highlights the following achievements:
- A 578% increase in revenue from Facebook ads for a home decor brand
- A 726% revenue increase from Facebook ads for a bedding products provider
Our Expert Opinion
While it’s a considerable drawback that ROI Minds has a waitlist for clients, it’s still one of the best Facebook advertising agencies for its focus on driving sales and conversions. What it lacks in transparency for its pricing it makes up for in its case studies, which it displays on its website. If your specific objective is to generate revenue, say for an upcoming holiday sale, ROI Minds is worth checking out.
How We Evaluated the Best Facebook Ads Agencies
No two Facebook advertising agencies are the same, and the ones above are only a small sampling of the dozens available. But we wanted to focus on the best of the best, specifically for small businesses. To round up the list above, we set evaluation criteria, which include pricing, features, customer support, and our expert score.
25% of Overall Score
Facebook ads are only one corner of digital marketing, so they shouldn’t cost a fortune. While each agency has its own costs, our pricing criteria evaluate whether they have transparent plans, month-to-month contracts, a setup fee, a starting ad budget of less than $500, and whether they offer a free consultation to small businesses.
30% of Overall Score
A good Facebook advertising agency for small businesses should be able to do all the essentials of Facebook advertising, like top-to-bottom ad campaign management, image and video ads, location and demographic targeting, and campaign results reporting.
20% of Overall Score
While any Facebook ad agency can set up a Facebook ad campaign, the best ones go above and beyond to make them effective. So, we give extra credit to agencies that have specific expertise and offer services like ad retargeting, ongoing ad optimization, bid management, and conversion tracking.
15% of Overall Score
Facebook ad campaigns aren’t always easy to navigate, especially if you’re a beginner. Any good agency should be able to guide small business owners through the process and answer questions promptly. Our customer support score takes into account support hours and avenues (live chat or phone support, etc.), and if they provide regular consultations and an account dashboard for clients to monitor campaigns.
10% of Overall Score
Finally, we also looked at each agency firsthand and how they stack up against other agencies we’ve researched and worked with. Our expert score is based on each agency’s services, value for money, review scores from previous clients, and ease of use.
Frequently Asked Questions (FAQs)
Most Facebook advertising agencies cost between $700 and $5,000 for a comprehensive Facebook ad campaign. However, prices vary depending on services and your monthly ad budget.
More affordable alternatives like Fiverr Pro let you hire freelancers for individual Facebook advertising services like ad copywriting or management for less than $500 per project.
Hiring a Facebook ad agency can be worth it if your audience is on Facebook and you want to grow your brand awareness, drive more clicks to your website, or generate more leads or conversions on a campaign, especially within a specific time period. Partnering with an agency gives you expert management to get your campaign on the right track.
Placing ads on Facebook can be worth it if you want to reach a wide audience, which Facebook offers, especially for growing brand awareness. Advertising on Facebook is also helpful if you want to reach people of a specific interest or demographic, for example, people who interact with gaming or beauty content. Facebook ads can also help you retarget customers (i.e., get people who previously interacted with your brand to reengage with it).
Bottom Line
Advertising on Facebook can guarantee exposure and engagement for your business. It can be especially helpful if you have an online store. But it can also be confusing, especially for beginners, which is where a good small business advertising agency can come in handy. The best agency for your business will depend on your priorities, but the ones above have all proven to have the right expertise and experience.
