This article is part of a larger series on Facebook.
A Facebook business page is a free way for businesses to increase brand awareness, generate leads, and even drive sales from among the social network’s more than 2.7 billion users. While it’s incredibly easy to create a basic business page by clicking a button and entering your information where prompted, we’ll dive into the steps on how to create a Facebook business page to make it an even more effective marketing tool.
1. Log In to Facebook & Click Create a New Page
Shortcut: Log in to Facebook > Create > Page
Facebook business pages are created using your personal Facebook account, so you’ll need to first log in to your Facebook account (or create one if you don’t already have one). Next, find and click the “Create” button on the right-hand side of the blue toolbar and a drop-down list will appear. Select the first option, “Page,” to create your Facebook business page.
2. Enter Your Business Information
Shortcut: Input Page Name > Category > Description > Click “Create Page”
On the following screen input your basic business information, including your page name (usually your business name), category, and a brief description of your business. When done, click the “Create Page” button at the bottom of the screen.
3. Upload Your Profile Picture & Cover Photo
Shortcut: Upload Profile Picture > Upload Cover Photo
Next, upload a profile picture and a cover photo. Businesses commonly use their logo as a profile picture, but you may use any photo that represents your business and branding. For instance, a real estate agent will often use their professional headshot as their profile cover, rather than the logo of their brokerage. When done, click the “Save” button at the bottom.
Make sure your cover photo is visually appealing and representative of your business. To avoid sizing issues, use Canva to create your cover photo. It’s free to use and has dozens of predesigned templates you can use to easily make your cover photo. For Facebook business page design ideas and inspiration, check out our list of Facebook page templates.
4. Add Relevant Information & Customize Your Business Page
Shortcut: Go to “Add More Information” > click the “Get Started” button
Next, build out your Facebook business page’s content with more details about your company, its operations, and what it offers. To start, scroll down and find the section labeled “Add More Information” and click the corresponding “Get Started” button.
This is where you add information that tells readers more about your business, from ways to contact you to your products, services, or menu. Be sure to complete all sections, as it may be a potential customer’s first point of reference for your business.
Enter all relevant information, including your business’ website address, hours of operation, address and directions (if your company has a physical store, office, or location), and main contact information. Finally, make sure you give page visitors a way to engage with your business using relevant call-to-action (CTA) buttons and integrations, which can be anything from your customer relationship management system, such as Zoho, to email marketing, such as Mailchimp, or your online store if you’re using Shopify.
The more information you add to these elements of your page, the more searchable content your Facebook business page has. In turn, this makes it more likely that your page will be found when someone searches for related content, such as services, products, or businesses like yours on Facebook.
Learn more about each of the ways in which you can customize your Facebook Business Page:
Shortcut: Click the “+ Add a Button” > Select an action from the list
Add a Button
Be sure to add one or more call-to-action (CTA) buttons when creating a Facebook business page. These are displayed to page visitors in the top right-hand of your page below your cover photo, similar to a navigation menu. They give visitors a way to easily take a specific action, such as follow, place an order, shop now, book now, call now, learn more, apply, sign up, or send email.
To add a button, click the blue “+ Add a Button” option on the left-hand side of your page below your cover image. Then, select which action you want your visitors to take, and follow the prompts to complete the setup. Here are the types of CTA buttons you can add to your Facebook business page:
- Apply Now
- Book Now
- Buy Tickets
- Call Now
- Contact Us
- Donate Now
- Get Directions
- Get Offer
- Get Quote
- Get Showtimes
- Install Now
- Learn More
- Like Page
- Listen Now
- Open Link
- Order Now
- Play Game
- Request Time
- See Menu
- Send Message
- Send WhatsApp Message
- Shop Now
- Sign Up
- Use App
- View Event
- Watch More
Including relevant CTA buttons can help you generate more leads, and consequently, increase sales. For detailed instructions, refer to Facebook’s call-to-action instructions for the latest guidance on how to add a button to your Facebook business page.
Shortcut: Click “More” > “Edit Tabs” > Toggle tabs on/off
Facebook business pages can be customized to include different tabs, or menu options, from the left-hand side of the page. You can configure which tabs are displayed by changing your business page’s template or editing tabs individually.
To do this, click on the “More” button from your business page, and then select “Edit Tabs” from the options. On the following screen, you can change your template and choose which tabs you want to display on your page using the on/off toggle for each tab. You can also reorder tabs by dragging and dropping them.
Here are the types of tabs you can add to your Facebook business page:
Tabs give you the ability to organize and share photos, videos, announcements, and other engaging content about your business. They also give page visitors more ways to engage with your business, such as leaving a rave review or joining a group. For more detailed information and the latest templates and tabs, refer to Facebook’s instructions for managing tabs.
Configure Advanced Settings
On the left-hand side of the screen are many options for further customizing your Facebook business page. For example, multiple people may need access to your page, such as a social media coordinator responsible for publishing posts and a community manager who moderates your Facebook group. You can give other Facebook users access with different role permissions under “Page Roles.”
You can also do other things like configure messaging settings, connect WhatsApp, or even sell event tickets. While not all options will be relevant to every business (and their goal of using Facebook), it’s worth familiarizing yourself with the available options to find those which suit your business, your goals, and your audience.
5. Promote Your Business Page
Now that you’ve created your new Facebook business page, it’s time to put it to work. To do this, you’ll need to promote it. There are a number of ways to get your business page out there and visible online. To start, invite the people in your personal Facebook friend list to “Like” your new business page. This will help you immediately acquire an audience.
You need to be consistently active on Facebook in order to effectively promote your page, grow an audience, and market your business. Not only do you want to be consistent in posting on your page, but you should also be actively participating in groups where members of your target audience are likely spending their time.
If you don’t have the time (or if you’re like some, the interest) to manage your business page yourself, consider leaving it to the experts. You may be surprised to learn that you can hire a pro to manage social media on your behalf on Fiverr for as little as $5.
You can promote your page in a number of different ways, and for maximum benefit, you’ll want to use them in combination. Here are several ways to promote a Facebook business page:
- Share it on your other social accounts (e.g., Twitter, Instagram, Pinterest, and so on)
- Link to it on your business website
- Add it as a social link in your professional email signature
- Connect your business’ Instagram account (or create one and link them)
- Link your Facebook business page to your Google My Business Page
- Add a link to your Facebook business page on all of your online business directory profiles (e.g., Yelp, Angi, industry directories, trade show listings, and more)
- Join and engage with relevant groups and individuals on Facebook
- Post share-worthy content so page followers engage with and share your posts
While it’s easy to create a Facebook business page, it can be a challenge for small businesses to use it effectively as a marketing tool. Creating a Facebook business page is only the first step to using Facebook marketing for your business. Businesses that use Facebook well invest time and effort into using it strategically.
Next Steps: How to Use Facebook for Business
To get the most out of your Facebook business page, people need to know about it. If you are managing your Facebook marketing yourself, you can extend your page and post reach by using targeted Facebook Ads and joining relevant Facebook groups. You should also create an optimization strategy to ensure you’re constantly working to further improve your page and better reach your target audience.
Here are several ways your business should use Facebook for brand building, lead generation, and sales:
- Link your Facebook business page to your website: Be sure your Facebook business page links to your website. Most commonly, businesses include a link to their Facebook business page in the footer or header, making the link accessible from any web page. Some also embed Facebook widgets displaying the number of page followers and a button to “Like” the business’ Facebook page into the website footer or blog sidebar.
- Advertise on Facebook: Facebook advertising is an affordable advertising tool where you only pay for the clicks your ad receives. It is also unique because you can target extremely specific audiences through sophisticated ad targeting. Your ads are shown to precisely the people you need to reach, giving you exposure to the right people. As another paid advertising option, consider Facebook sponsored posts.
- Get listed in Google’s organic results: Ranking on the first page of Google search results can be difficult for small businesses, but creating a page for your business on Facebook (and other online directories like Yelp and Google My Business) increases the chance of your business ranking higher in search results. Learn more about how to rank on Google.
- Market your business online for free: If done right, you can also see results from marketing your Facebook page without having to pay a dime. You can do this by sharing content like videos, blog posts, and images that garner your audience’s attention and get likes, comments, and shares (which extend your page’s reach).
- Connect with your customers: Use posts to tell page followers what’s new with your business, share interesting articles you think they would enjoy, and provide helpful tips and advice. Remember also to regularly respond to comments left on your posts and questions from your followers in order to build relationships.
- Build awareness through Facebook groups: Facebook groups can be a great opportunity for businesses to increase their exposure and build brand awareness. Find relevant Facebook groups and actively participate in them.
- Enlist your team: You and your team can increase your page’s reach organically by interacting with posts shared, including liking, commenting, and resharing posts. Pages with higher engagement get more reach on Facebook.
Finally, plan to continuously optimize your Facebook business page. Optimization involves changing one element at a time to test any change in performance. For example, try periodically changing elements of your page, like your profile picture, cover photo, or your main call-to-action button. Optimization leads to higher engagement, more followers, and ultimately, more sales. Learn more about how to use Facebook for business.
Frequently Asked Questions (FAQs)
How do I get my Facebook business page verified?
Getting a Facebook business page verified is simple. Go to “Settings” and click “General.” Select “Page Visibility” and then click “Edit.” Next, choose the option to “Verify This Page.”
Enter a publicly listed phone number for your business as well as your country and language. Choose “Call Me Now” and Facebook will call your business’ public number with a verification code. Enter that code into the screen and click “Continue” to complete the verification process.
How do I engage my Facebook followers?
Make sure you are consistently posting good content that is interesting, timely, and relevant to your audience, and reply to comments, questions, and messages quickly. From there, hone in on the best times to post by looking at engagement levels by days and times in your page’s Insights.
Generate page activity. Encourage followers to leave comments by asking questions in your posts or posting surveys and polls. Incentivize page likes and post shares with contests or special offers. Check out more tips about how to engage followers and get more Facebook likes.
How much does Facebook advertising cost?
Advertising costs vary because Facebook is an ad “auction” where ad display essentially goes to the highest bidder. The more competition for a particular audience, the more it will cost per click or reach. In general, costs-per-click (CPCs) range from under $1 to as much as $10 or higher; however, the average CPC is just $1.86.
Facebook is typically regarded as an affordable digital advertising platform that can fit nearly any business’ budget. Get more details on how much Facebook advertising costs.
Facebook business pages can be a great way for your business to build its professional presence online, enabling you to connect with customers on a more personal level and to reach new ones. It is free to create and very easy to set up, however, if you find that your business page isn’t looking or functioning quite how you’d like, consider leaving it to the pros. You can find a freelance Facebook marketing or graphic design expert for as little as $5 on Fiverr.