6 Best Digital Marketing Agencies for Small Businesses in 2022
Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.
The best digital marketing agencies for small businesses generate leads and sales for clients through affordably priced, effective online marketing services. We reviewed agencies offering solutions from web design to search engine optimization (SEO), social media, email marketing, and digital advertising. Then we narrowed our list to the best small business marketing agencies based on cost, specialties, quality of service, and customer reviews.
After comparing dozens of agencies, here are our top picks for the best digital marketing agencies for small businesses:
- WebFX: Best digital marketing agency for small businesses overall
- Ignite Visibility: Best online marketing services for multilocation businesses
- Lyfe Marketing: Top choice for small businesses looking to grow through social media marketing
- Hibu: Great choice for companies needing local search engine optimization (SEO) and reputation management
- Thrive: Best digital marketing agency for ecommerce businesses
- Fiverr Pro: Most affordable project-based services for small businesses on a budget
Top Digital Marketing Agencies for Small Businesses at a Glance
Best Digital Marketing Agencies | Services Starting From* | Minimum Contract Length | Digital Marketing Services |
|---|---|---|---|
 | Custom, from $300/month | N/A |
|
| Custom | 1 month |
|
 | Custom, from $500/month | 3 months* |
|
 | Custom, from $300/month | 6 months |
|
 | Custom | 1 month |
|
 | From $100 | Custom |
|
*Some services also require a setup fee or initial investment
WebFX: Best Digital Marketing Agency for Small Businesses Overall
WebFX
What We Like
- Transparent pricing for services on the website
- Relatively affordable plans for a small business
- Dedicated account manager and in-depth monthly reports
- Complete set of digital services, including content creation
- Offers location-based SEO
- Dashboard shows how much you’ve earned compared to every $1 spent with WebFX
What's Missing
- Depending on services needed, may not be the cheapest option
- No per-project pricing unlike Fiverr Pro, or per-month contracts, unlike Ignite Visibility
- Pricier than Lyfe Marketing for social media services
Key Digital Services
- Website design
- Search engine optimization (SEO)
- Off-page marketing
- Email marketing
- Digital advertising (PPC and more)
- Analytics
WebFX offers the most comprehensive set of digital services, making it our top pick for the best digital marketing agency for small businesses overall. In addition, it has an ROI (return on investment) Dashboard that shows the revenue you’ve earned for every $1 you invest in WebFX.
WebFX is best for small businesses as this dashboard ensures every dollar counts. Businesses that need frequent ROI reporting, like accounting firms, grocery stores, or manufacturers, also benefit from WebFX.
WebFX Features
WebFX offers an endless array of digital marketing services for small businesses. These include user experience (UX)-focused website design, redesign, and everything needed to maintain a site, like content marketing, technical search engine optimization (SEO), and copywriting.
For wider online visibility, they also offer ecommerce SEO and local SEO. In addition, you’ll find services for social media management, online advertising, search engine marketing (SEM), geofencing advertising, and business listing management.
Aside from its extensive services, what sets WebFX apart from its competitors is how it’s geared toward small and medium-sized businesses. Though you’ll need to reach out to them directly for the exact prices, they have estimated prices on their website, so you can get a ballpark figure of the costs of the services you need. Their prices are also relatively affordable, with plans for small businesses that start in the hundreds (instead of thousands).
Open the drop-down items below for a complete picture of WebFX’s top features for small business digital marketing, which include:
Website Design
WebFX offers both full site design and website redesign services if it’s time for a brand refresh or your website simply isn’t performing well. Each site includes options like SEO, responsive web design, database integration, an ecommerce platform, page design, and various styles to match your brand needs. After the design, they do all the copywriting for your site to make sure it’s search-friendly.
A WebFX-designed website (Source: Southern VAC)
Search Engine Optimization
WebFX offers custom keyword research, optimization, and content strategy and creation to meet your business’ SEO goals. They also offer link building, an in-depth SEO audit based on your industry, and competitor analysis.
Furthermore, you’ll also receive a technical SEO audit—identifying performance issues such as slow site speeds, site map errors, mobile friendliness, and link profile errors. The SEO plans offer different numbers of key phrases for optimization, ranging from 100 to 200.
WebFX also offers off-page SEO strategies like Google Business Profile optimization and local search optimization across business listing sites. They provide SEO strategies by U.S. location or international region.
Finally, they offer SEO for ecommerce and for Amazon stores. This includes keyword research for up to 300 optimized key phrases, product listing, product description copywriting, and category and subcategory optimization.
Email Marketing
In plans as low as $300 per month, WebFX will help you create an email campaign, targeting strategy, and A/B testing to use email marketing for lead generation. The service includes content creation and personalization to ensure high-performing emails. You can even elect to have a landing page created to improve conversions from email marketing as an add-on.
Off-page Marketing
WebFX offers review management services, email marketing, and social media as part of its off-page marketing services. Social media services include profile setup and optimization as well as post and content creation. Email marketing services include content creation and personalization, A/B testing, campaign design and coding, email distribution, landing page development and publishing, and targeted list building.
In terms of local SEO, WebFX’s review management services and software include an initial brand reputation analysis. Following that, the team will set up, claim, and optimize review listings across sites like Google Business Profile, Apple Maps, and Facebook.
WebFX also offers daily software monitoring of review sites like Google, Facebook, and Yelp. You can monitor your positive and negative reviews via separate dashboard streams and then respond to each type accordingly.
Advertising
WebFX uniquely offers geofencing ads starting at $550 per month. These are pay-per-click mobile ads sent to apps and mobile pages people view after entering a defined area, like near a competitor’s business.
They also provide advertising services for Google Ads Network, Bing, and social media across YouTube, LinkedIn, Instagram, Twitter, and Facebook. Lastly, with programmatic ads, WebFX leverages artificial intelligence to place online ads when and where target audiences will likely see them.
Analytics Reporting
WebFX’s reporting stands out in the offering of a proprietary ROI Dashboard, which measures the return for every $1 you invest in your marketing plan with WebFX. Metrics represented in this dashboard include the revenue you receive based on the number of leads you earn, the cost-per-click for all leads, and the number of lead-generating calls to your business. You can also filter your results by a start and end date.
WebFX Pricing
WebFX services vary based on the services you choose. Ecommerce SEO starts at $2,500 per month with a $7,750 initial two-month investment, going up to $8,000 per month. Pay-per-click (PPC) management starts at $600 per month with an initial investment of $1,200. They also offer content marketing starting at $300 per page for SEO website copywriting and email marketing starting at $300 per month.
WebFX Customer Support
All WebFX clients have a dedicated account manager who serves as the primary point of contact, manages the marketing services, and brings in other team members as needed. Account managers send regular emails to update their clients on their progress. Clients can both call and email with questions or concerns, and users say they complete a monthly call with their account manager.
What Users Say in WebFX Reviews
WebFX has earned a 4.9 overall star rating on Clutch. WebFX reviews posted there say they love how thoroughly WebFX researched their business and audiences before putting together a custom marketing plan. Clients say that WebFX offers excellent customer service and helps them grow their businesses significantly. Though negative WebFX reviews are rare, one user wanted a more focused strategy instead of frequent tweaks.
Ignite Visibility: Best for Businesses With Multiple Stores
Ignite Visibility
What We Like
- No minimum contract length
- Dedicated account manager, in-depth monthly reports, and weekly summaries
- Tailor-made digital services for building a small business’ online presence
- Location-based SEO
- Franchise marketing to build an online brand presence across multiple locations
What's Missing
- Not upfront about pricing—pricing is custom quoted per business
- No per-project pricing, unlike Fiverr Pro
- No business listing scans, unlike Hibu
Key Digital Services
- Website design
- SEO
- Content marketing
- Email marketing
- Off-page marketing
- Franchise marketing
- Advertising
Ignite Visibility is an award-winning digital marketing agency for small businesses, with comprehensive solutions to build a positive online brand presence from the ground up. Key among these are website design, SEO, brand reputation and social media management, link building, and online advertising for single or multiple-store brands. As such, they are best for small businesses with storefronts or franchises in multiple locations.
Ignite Visibility Features
Ignite Visibility offers a wide range of digital marketing services in quotes that are custom-built for your business. The services and strategies proposed will be based on factors such as your industry, business model, target consumer, and business goals.
A few of the most important features of Ignite Visibility include:
Website Design
Ignite Visibility can build you a website from the ground up, help you transfer or redesign your website for rebranding, or simply drive more traffic to your current site via optimization. They code each site from scratch, being careful to create a custom site that aligns with your business model, industry, target consumer, and goals.
One huge plus is that Ignite Visibility also specializes in multiregional websites. As a result, your content comes across well no matter where your customer is located, which is ideal for regional franchises.
A client of Ignite Visibility (Source: Eos Fitness)
Search Engine Optimization
Ignite Visibility’s SEO process begins with keyword analysis based on your business and industry, and optimization of your website (including code optimization). They then incorporate the ranking keywords throughout your site to increase its visibility on search results.
Ignite Visibility’s consultants create a linking strategy for your business, including internal and external backlinks, depending on the most appropriate strategy for your site. Not only do they optimize your site’s internal links, but they also reach out to other websites to earn authoritative backlinks to your site to build its authority and engage influencers to create more brand awareness and website traffic.
Ignite Visibility targets your audience by location locally or internationally using a location-based keyword strategy on your website. They create a location-specific brand reputation across business listing sites and social media by claiming or building your business pages, incorporating your contact information, and building positive reviews. Amazon and ecommerce SEO is also offered for stores.
Content Marketing
As part of its SEO services, Ignite Visibility creates a plan to optimize the on-page content of your website utilizing ranking keywords from the keyword analysis. A team of expert writers and editors will incorporate the keywords in appropriate pages on your website, all while optimizing existing web pages. They can also craft new content to include topics that are being searched for by your intended market.
Email Marketing
Ignite Visibility offers email marketing as well as SMS text messaging and push notifications. This makes it a great option for restaurants and retailers looking to drive website and in-person traffic through strategic email marketing campaigns.
Email marketing services include strategy development, triggered and data-driven messaging, contact list growth, and advanced analytics and optimization. They will also integrate email marketing services alongside your customer relationship management (CRM) as well, making it a great option for sales-oriented businesses looking to nurture leads and grow sales through email marketing.
Off-page Marketing
Ignite Visibility offers a long list of off-page marketing strategies, including social media, email, Amazon marketing, and public relations. After on-site optimization is complete, they create and employ marketing strategies for other channels. For example, they create a social media strategy that heavily integrates with your website’s content strategy with the goal of earning more links and brand awareness.
Ignite Visibility’s email growth strategy services follow the same pattern. First, they help you build an email marketing list. Then, they employ a custom email marketing plan based on competitor research, target consumer insights, your business size, and your goals.
Franchise Marketing
What sets Ignite Visibility apart from the other digital marketing agencies on this list is their services for franchises. First, they start with optimizing your website for your audiences, no matter where they are located. Then they implement a multiregional SEO and paid search strategy for foreign language queries. They also work on your social media profiles through organic and paid social strategies to attract customers to your brick-and-mortar stores.
Advertising
Ignite Visibility offers paid search management and Google Display, Facebook, Amazon, and Bing advertising. They pair you with an online advertising expert who consults with you on how to increase revenue and leads while cutting costs via targeted strategies and a pay-per-click audit. They offer targeted and retargeted ads for U.S. consumers, and can also create international pay-per-click (PPC) campaigns. Finally, they build landing pages to capture leads.
Ignite Visibility Pricing
To personalize your marketing journey, Ignite Visibility provides custom quotes based on your budget requirements, business size, and needs. Services will also be tailor-made to fit the unique needs of your business. All quotes are employed on a month-to-month basis with no contract. Though
Ignite Visibility Customer Support
An expert team is assigned to your business. They will create a plan based on industry research and your business goals, deploy strategies, and provide monthly progress reports. Clients say that their dedicated project manager also brings other team members to consult (like content strategists and social media experts) as needed. Check-ins are available weekly, as well as in-depth monthly and quarterly reports, and daily communication via Basecamp.
What Users Say in Ignite Visibility Reviews
Ignite Visibility reviews on Clutch.co gave the small business digital marketing agency a 4.9 star (out of 5) rating. Users love that the company works closely with clients to reach business goals and accommodate schedules and budgets. Reviews also show that clients love that their services are fully customized based on their needs, goals, and industry, though some clients say they wish there was more transparency in their creation process.
Lyfe Marketing: Best for Multichannel Social Media Marketing
Lyfe Marketing
What We Like
- Dedicated account manager with weekly, biweekly, or monthly reporting sessions
- Upfront about pricing with three-tiered plans per service
- Affordable social media marketing services starting at $650 per month—great for small businesses
- All services include location-based targeting
- Offers video creation and management to target younger generations (through Instagram and TikTok)
What's Missing
- Basic social media marketing services are only for Facebook and Instagram (other platforms have added fees)
- No Amazon SEO or Amazon PPC management, unlike Ignite Visibility and WebFX
Key Digital Services
- Social media management
- Advertising
- PPC
- SEO
- Content marketing
- Email marketing
Lyfe Marketing is a top digital marketing agency for small businesses, especially for its social media management services. Unlike Ignite, WebFX, and Hibu, Lyfe doesn’t offer quite as many digital marketing services. However, this won’t present a problem if your digital marketing needs fit within their areas of expertise.
Lyfe Marketing’s services are relatively affordable for what they offer compared to their competitors, starting at $650 per month for social media advertising. Combined with their prowess in social media marketing, they’re one of the best marketing companies for small businesses looking to grow their social media presence.
Lyfe Marketing Features
Lyfe Marketing’s small business marketing agency services center around social media, although they do have PPC, SEO, email and content marketing, and web design services as well. However, they’re most well-known as a full-service social media management agency, and non-social media marketing services aren’t featured as prominently as their main offerings.
Here are a few of Lyfe Marketing’s digital marketing offerings ideal for growing a small business:
Social Media Management
Social Media Advertising
PPC Management
Lyfe Marketing’s pay-per-click (PPC) services include pay-per-click advertising on Google, with added fees for advertising on Bing. They don’t provide PPC management for other search engines like Amazon (although social media PPC is included in their advertising service). The ads they create are all fully optimized for the platforms on which they’ll be placed, including highly targeted visuals, videos, and copy.
Like with the agency’s social media services, a dedicated advertising account manager is assigned to oversee your account. This manager will develop a PPC strategy, identify your business’ keyword opportunities, and perform competitor analysis. From research, a team of experts will design and create ads and perform A/B testing to further optimize your campaign. Daily monitoring and campaign tweaking will also be done on your behalf.
Search Engine Optimization
Lyfe Marketing’s SEO services start with a site audit and include keyword research, optimization, and content strategy to drive traffic to your website from prominent search engines, excluding Amazon. Like WebFX’s SEO services, they include Google Business Profile setup and optimization.
Aside from on-page optimization, Lyfe Marketing also performs off-page tactics like link building. However, they seem to lack internal link building and optimization, unlike Ignite Visibility. They also include location-based and ecommerce SEO to help you target niche audiences.
Content Marketing
Although not clearly stated on their website, content marketing is part of the digital marketing agency’s services. They create unique and high-quality blogs, viral videos, and infographics designed to drive traffic to your website by inserting relevant keywords. Lyfe Marketing includes automatic distribution of the content on social media platforms in this service.
Email Marketing
A la carte email marketing services with Lyfe start at $500 per month. Although this is more expensive than with WebFX, it includes two emails per month whereas the WebFX base tier includes just one. Email marketing comes with email design and copy creation, list maintenance, and monthly reporting. There’s also an option to add on a four-email drip campaign series for $500.
There’s a $300 setup fee for this service, but as with other Lyfe Marketing services, they are likely to waive the fee if you ask.
Lyfe Marketing Pricing
Lyfe Marketing is very transparent as to pricing. Each service has three different plans to choose from and an initial three-month contract that converts to month-to-month after the first three months. The services are relatively affordable for small businesses. For example, pricing for social media marketing ranges from $750 to $1,150 per month. To get more information, you can call them and request a free quote.
Lyfe Marketing Customer Support
Lyfe Marketing’s clients report that they work with a dedicated account manager reachable daily via email. Account managers set up weekly, biweekly, or monthly reporting sessions with clients and produce monthly reports detailing the state of campaigns. Depending on the services purchased, clients also have 24/7 access to a dashboard to monitor progress in real time.
What Users Say in Lyfe Marketing Reviews
Lyfe Marketing reviews have earned the digital marketing agency a 4.4 average review on Clutch. Clients love that the agency keeps an open communication line and is transparent about the campaign progress. Reviews also say that Lyfe Marketing is very accommodating when it comes to client consultations. The few negative reviews stemmed from the quality of their work and missed deliverables.
Hibu: Best for a Complete Custom Online Marketing Solution
Hibu
What We Like
- Dedicated account manager and in-depth weekly or monthly reports
- Complete digital marketing solution offered in custom plans
- Relatively affordable digital marketing agency for small businesses, bundled packages start around $1,000 per month or a la carte as low as $300
What's Missing
- Pricing isn’t published—all plans are tailored to your business
- No monthly contracts—Hibu’s contracts range from 6 to 12 months (try Ignite Visibility for monthly terms)
- No email marketing services; instead, try WebFX
- Lacks organic social media strategies, unlike Lyfe Marketing
Key Digital Services
- Website design
- SEO
- Off-page marketing
- Advertising
- Social media marketing
With a la carte services from $300 and bundled plans starting at around $1,000 per month, Hibu is one of the most affordable small business marketing agencies. It takes a holistic approach to creating a positive online brand identity and presence for its clients.
Hibu integrates local SEO into the website design and reputation management components of their digital marketing plans. Hibu also offers custom plans that take your business needs into account. As such, Hibu is one of the best online marketing companies for small businesses for custom solutions.
Hibu Features
Hibu offers an integrated suite of digital marketing agency services for small businesses. These include website design and SEO, local search engine optimization, link building, social media marketing, and listings and review management. It also offers online advertising across social media, search engines, and the websites your target audiences most frequent. All these services are offered in custom plans, so you get a targeted solution for your business.
Here are Hibu’s key digital marketing services for small businesses:
Website Design
Hibu’s web design services ensure a branded, smooth site visitor experience. It also ensures that Google can easily assess the site and its content for ranking on search engine results. Websites are custom-built around each client’s goals, industry, and brand. They are then synced with up to 60 off-page listings, including social media and business listing sites, to ensure that information is always up to date and consistent across the brand’s online presence.
Hibu Smart Sites (Source: Hibu)
Search Engine Optimization
Hibu offers many SEO services to improve the visibility of your website’s content among your target audiences. This includes optimizing existing content to be search engine-ready, meta tag identification and additions, duplicate content detection, mobile optimization, link profile building, and a website audit for search bot-unfriendly website architecture.
Hibu’s business listing management includes local SEO. They constantly review and manage your business information (e.g., business name, contact information, hours of operation, and even photos and promotions) across business listing sites like Google Business Profile and Foursquare. Once they confirm your information, it is automatically updated across the web, and then it’s “locked” so that the information can’t be edited without authorization.
Off-page Marketing
Hibu also offers review and reputation management services by giving you a single dashboard to monitor and respond to reviews across all your business listings. You can request feedback from the dashboard via email. When customers respond with their feedback, you can then invite those who responded positively to post a review on one of your business listing sites.
In addition, Hibu offers Listings Management to monitor and manage all of your online business listings, including on voice search platforms like Siri, Alexa, and Google. Give Hibu a call with changes to your online business directory listings and they’ll ensure your listings are updated across the internet.
Advertising
Hibu offers social media, search, and display advertising. Social media ads extend across Facebook and Instagram and appear in your target audience’s news feeds and on Facebook Messenger, Marketplace (Facebook), and Instagram. Hibu carefully targets each ad to appear before potential leads and continues to retarget them to increase brand familiarity and the chance of a conversion.
Next, Hibu’s search (aka pay-per-click) and display marketing advertise your business across the web, where your consumers frequent. For example, search ads target consumers on the most popular search engines, like Google, Yahoo!, and Microsoft Advertising. Display ads target consumers across the websites they most frequent, including blogs, news sites, Gmail, and social media sites (like YouTube).
Social Media Marketing
Hibu Pricing
Hibu’s digital marketing offers custom plans based on a business’ size and needs, with single-service pricing from $300 and bundled plans starting at around $1,000 to $2,000 per month. Keep in mind that your quote may vary depending on the services quoted. The starter plan includes website design, listings and reputation management, and optimization.
To get a custom quote, visit the Hibu homepage, click “Get Started,” and then fill out the form to set up a free consultation.
Hibu Customer Support
Hibu offers flexible client support, and each client is connected with a dedicated account manager. You have the freedom to check in monthly or even weekly. Some clients prefer to communicate via phone, and others, by video conference or email.
Hibu offers a custom schedule for check-ins during business hours from Monday to Friday, 8 a.m. to 8 p.m. Eastern Time, and from 9 a.m. to 2 p.m. on Saturdays. As business doesn’t always happen during office hours, clients can also connect with Hibu’s digital support team 24/7 via email or chat.
What Users Say in Hibu Reviews
Hibu reviews posted on Trustpilot said they liked that the digital marketing agency offers a full-service approach, making sure they are consistently branded across the web. Many said their advertising and website services helped to provide a more steady flow of incoming leads. Some clients, however, expressed frustration with Hibu’s long contracts (at least six months).
Thrive: Best Small Business Marketing Agency for Ecommerce
Thrive
What We Like
- Ecommerce-specific services
- Dedicated point-of-contact, with the ability to communicate directly with the others on the team
- Complete digital marketing solution custom-built for your business
What's Missing
- Pricing isn’t mentioned—all plans are customized to your needs
- Clients report that prices are on the higher side
Key Digital Services
- Website design
- SEO
- Social media management
- Reputation management
Offering a ton of digital marketing services, Thrive is one of the best digital marketing firms for small businesses around. However, what sets them apart is their extensive SEO services dedicated to ecommerce platforms, such as Shopify, Walmart, Target, and Amazon. This makes them the best agency to reach out to if you’re in need of marketing services for your ecommerce business.
Thrive Features
Thrive offers a variety of digital marketing features for small businesses. You can find everything you need from a digital marketing agency with Thrive. They offer website design, SEO, PPC, link building, social media marketing, and reputation management. Like many other marketing agencies for small businesses, you’ll have to reach out directly to Thrive so that they can build a strategy to address your business needs.
As far as small business’ digital marketing goes, here’s what Thrive can do for you:
Website Design
Thrive works with you to build a custom website that reflects your business and ensures a seamless marketing experience for your customers. Whether you need a website to attract new clients or an ecommerce website complete with a store, Thrive can do it all for you. In case you need a website that you can maintain by yourself, Thrive also offers WordPress and Shopify design services.
A website designed by Thrive (Source: LiLash)
Search Engine Optimization
Thrive can help you drive traffic to your website by optimization. First, they perform keyword research and build a strategy for your site. Then, they create content or optimize your existing content with these keywords. Thrive also performs local SEO (alongside their reputation management services), and off-page optimization in conjunction with social media marketing.
Aside from general SEO services, Thrive also has extensive ecommerce optimization to lead your customers to make the purchasing decision seamlessly. They can optimize your website, but they do offer SEO for specific ecommerce marketplaces as well, like Walmart and Target.
Social Media Marketing
Reputation Management
In conjunction with managing your social media profiles, Thrive works to build a positive reputation for your brand through its reputation management services. As a client, you get access to an easy-to-use reputation management dashboard that lets you monitor and respond to your reviews on different platforms. They also perform reputation repair services, which work to erase any fake or malicious reviews.
Thrive Pricing
Thrive isn’t upfront about pricing, but clients on Clutch report spending a few thousand per service. The number of services you need will influence the final price, and to get a completely accurate price for your project, reach out to Thrive for free for a proposal.
Thrive Customer Support
Thrive assigns you a dedicated point of contact (case manager), but you can easily reach out, interact, and collaborate with all of the professionals working on your project. You can communicate with them through various channels, like phone, email, and Zoom during their business hours from Monday through Friday, 8:30 a.m. to 5:30 p.m. Central Time.
What Users Say in Thrive Reviews
Thrive Internet Marketing Agency currently has 4.9 out of 5 stars on Clutch. Customers love the quality of the work, and many report an increase in revenue and overall customer engagement while working with Thrive. Clients also love how transparent, communicative, and professional the whole team is, although there were a few times when the agency failed to hit expectations.
Fiverr Pro: Best for Affordable, One-off Digital Marketing Services
Fiverr Pro
What We Like
- Variety of highly-rated freelancers to work with
- Project-based pricing or work with a freelancer on an ongoing basis
- Very affordable for small businesses starting at $100 for services
- Has almost every type of digital marketing agency service available
What's Missing
- No proprietary tools, like WebFX’s ROI Dashboard or Hibu’s reputation management software
- Takes time to vet freelancers
- No dedicated account manager, so you’ll have to oversee your projects from start to finish
Key Digital Services
- Website design
- SEO
- Off-page marketing
- Advertising
- Analytics
Fiverr Pro is a freelance platform that stands out by offering one-time or on-going digital marketing services at affordable prices. It’s a step up from the standard Fiverr, as the freelancers on Fiverr Pro are all verified and highly rated.
In exchange, the prices aren’t as low as $5 (starting prices are closer to $100). It’s still affordable for many, and the platform is best for small businesses looking for help with digital marketing on a tight budget.
Fiverr Pro Features
Fiverr contractors offer every type of digital marketing service available. These include web design, search engine optimization, off-page marketing like email or social media, and digital advertising.
However, while prices start relatively low, you will need to take time sifting through providers to find those offering the specific services you are looking for. In addition, freelancers (especially those you hire for one-time projects) won’t have the same relationship with your business the way an agency would, and it will take time to build a rapport with them.
Here are some of the marketing professionals you can hire on Fiverr Pro:
Website Design
Fiverr Pro freelancers offering web design services often specialize in creating sites on the best website builders, like Squarespace, Wix, WordPress, and Shopify. Some specialize in designing certain types, like ecommerce sites, community forums, or blogs. Many have tiered plans with different features, including websites that include one or multiple pages, extension installment, branding, ecommerce functionality, or responsive design.
Search Engine Optimization
Fiverr search engine optimization (SEO) experts specialize in certain types of SEO tasks and campaigns, such as writing optimized content for your blog, product descriptions, or local SEO citations. Others can help to fix technical website SEO errors like website speed and responsive design errors, or perform SEO tasks specific to a content management system (like WordPress or Wix). Because SEO is so broad, look for a Fiverr provider who specifically offers the types of SEO projects you seek to complete.
Off-page Marketing
Fiverr contractors cover a range of services like social media, email, and Amazon marketing, as well as local SEO citation building and reviews management. To find the providers that offer a specific type of off-page marketing, use the search bar to input the platform you wish to market on plus “marketing.”
For example, search on “email marketing” or “social media marketing.” Then, peruse the providers to learn the specific tasks they handle (social media content creation or influencer marketing, for example).
Advertising
Fiverr advertising specialists offer a long list of ad-related services, including pay-per-click ads, animated video ads, hand-drawn advertisements for digital assets, banner ad design, Facebook ad campaigns, and display ads. To find a provider who offers the specific types of ads you seek, simply search for that ad type using the Fiverr search bar. For example, you could search “Facebook ads,” “Google ads,” or “display ads.”
Analytics
There are two types of analytics offered via Fiverr providers, including analytics specific to the type of campaign the provider created for you and general website analytics. If you are looking for analytics reporting for a campaign a Fiverr pro created for you, be sure to ask what types of reporting and what tools they used when creating your campaign.
If you need someone to install analytics on your website or help you track analytics around your existing campaign (like social media analytics, for example), simply search the platform you’d like to track, then “analytics.” For example, you can search “Facebook analytics” or “Google analytics” to find relevant providers.
Fiverr Pro Pricing
Fiverr Pro freelancers offer digital marketing agency services ranging from $100 to $1,000-plus per task, depending on the provider and their specialty. To learn more about the pricing around your digital marketing needs, sign up for a Fiverr account, head over to the Pro section, search for the service of interest, and then click on various profiles to learn about the pricing and services each Fiverr freelancer offers.
Fiverr Pro Customer Support
The amount of customer support and communication channels available will depend on the Fiverr freelancer you choose. For example, some will provide regular analytical reports and discuss your campaign performance via video conferencing, while others offer a hands-off approach to digital marketing. Be sure to ask your chosen provider how they can be contacted and if they provide regular campaign reporting and reviews.
What Users Say in Fiverr Pro Reviews
Individual Fiverr Pro providers all have their own client reviews and ratings. However, Fiverr Pro experts are the best of the best: each has 4.8 to 5-star ratings. Simply find one that fits the criteria you’re looking for. Then, click on the provider’s profile and scroll down to the bottom to view past clients’ star ratings and written reviews.
How We Evaluated the Best Digital Marketing Agencies for Small Businesses
Small businesses often need outside expert help to build a positive online presence and reach their marketing goals. They may be seeking solutions for web design, search engine optimization, off-page marketing (like email or social media management), and digital advertising—at an affordable price. The small business marketing agencies on this list can become the marketing department your company needs to grow.
Here is how we evaluated the best digital marketing agencies for small businesses:
- Price: We preferred agencies offering comprehensive digital marketing services at small business-friendly prices. We also considered how transparent the pricing is, rating agencies with upfront prices a higher ranking.
- SEO-specific features: The best digital marketing agency for small businesses will offer various services to develop your brand’s online presence. Web design with user experience (UX) in mind and SEO for local or international audiences should be a priority, as well as agencies that provide services tailored to ecommerce, like Amazon or website stores.
- Digital marketing agency features: Judging wouldn’t be complete without testing an agency’s marketing services. Both digital and off-page marketing were taken into consideration. At a minimum, we searched for agencies that offer social media marketing and pay-per-click (PPC) advertising. We also included providers that offer more advanced digital campaigns, like video ads.
- Customer support: Small businesses often hire digital marketing agencies as an extension of the marketing department. So we looked for providers that assign a dedicated project manager to each client’s account who are available during regular business hours to answer questions, consult, and manage plan-pivot requests.
- Reviews: As we evaluated each provider, we prioritized the small business marketing companies reputed to offer superior solutions and customer support, as reflected in their online reviews and ratings on key industry review sites like Clutch and Trustpilot.
Frequently Asked Questions (FAQs)
How do I choose a digital marketing agency for my business?
First, analyze your business and see where you’re lacking. For example, many small businesses need help with social media marketing and management. Then, look around for providers that can help fill your digital marketing gaps, and take a look at their portfolio and track record. Finally, schedule a consultation to see if they’re a good fit for your business and your budget—and if you can see your business pursuing a partnership with them.
How much does it cost to hire a digital marketer?
Costs vary widely depending on the company you choose and the complexity of the services you’re looking for. Most small business marketing agencies will cost a couple of hundred dollars per month but may go well into the thousands. If this is outside your budget, there are ways to cut costs. Fiverr Pro, for example, enables small businesses to hire digital marketing experts for as low as $100 per project.
Which digital marketing is best for beginners?
The most basic digital marketing tool is to have a website optimized for online search. A website acts as the hub for your brand’s online presence, able to attract leads and produce sales when people find your site directly through online searches or from links on social media, emails, or ads. Start by building a website for your business using one of the best site builders for SEO. These builders will walk you through the basics of building and optimizing your site.
Bottom Line
The best digital marketing agency for small businesses needs to be affordable and offer enough services to build your business a well-rounded digital marketing strategy. Based on our criteria, WebFX is the best small business marketing agency. Pricing is transparent, and they can create and manage your website, SEO, social media marketing, email marketing, link building, public relations, and digital advertising campaigns.
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Lyfe Marketing tops our list of the best social media marketing agencies for small businesses. Its team of expert social media marketers develop, create, and manage social media accounts on Facebook and Instagram. This service includes monitoring pages and responding to comments and queries, building brand awareness, and increasing followers. It also directs traffic to your website for conversions.
Although a team works with you to effectively create and run your social media strategy, your point of contact is a dedicated account manager. They will first help you develop a brand strategy based on your business objectives, industry, and competitors.
From there, they will create a content calendar with posts unique to your brand. Finally, they monitor your social media channels to tweak and optimize your campaign.
Social media graphics created by Lyfe Marketing for various clients (Source: LYFE Marketing)