If you need a Facebook advertising agency to handle your Facebook ads for you, my best recommendations are Straight North, Lyfe Marketing, and WebFX. All are experienced with small businesses and offer full-service Facebook ad management services.
It all comes down to your business’s main priorities, whether it’s generating leads or growing brand awareness. Below are my seven best Facebook advertising companies and why I recommend them.
- Straight North: Best full-service Facebook advertising agency for small businesses
- WebFX: Best Facebook ads agency for generating leads
- Lyfe Marketing: Best for combined Instagram and Facebook ad management services
- One 10 Media: Best Facebook ads for ecommerce businesses
- Hibu: Best for long-term Facebook ad campaigns
- Fiverr Pro: Best for one-time Facebook ad campaigns
- HubSpot Ads: Best for self-managed Facebook ads
Why you can trust Fit Small Business
Best Facebook advertising services at a glance
Starting Cost | Full-service Facebook ads management | Minimum ad budget | My expert score | |
|---|---|---|---|---|
 | $1,500 or 15% of your monthly ad budget | ✓ | None | 4.77/5 |
 | ✓ | $1,000 | 4.75/5 | |
 | Custom, from $750 | ✓ | $500 | 4.70/5 |
 | Custom, from ~$10,000 | ✓ | None | 4.25/5 |
 | Custom, from ~$3,000 | ✓ | None | 4.19/5 |
 | Varies, from $100 | ✕ | None | 3.84/5 |
 | Free | ✕ | None | 3.81/5 |
Straight North: Best full-service Facebook advertising agency for small businesses
Pros
- Manages your entire Facebook ad campaign, from strategy to analysis to optimization
- Tailors ad campaigns to your business’s needs and priorities
- Plenty of experience doing digital marketing for small businesses
- No minimum ad campaign budget
Cons
- Has a one-time setup fee in addition to monthly management fees
- Doesn’t combine Instagram with Facebook ads like other agencies
My expert opinion
Straight North has always been one of my most reliable digital marketing agencies for small businesses, including for Facebook advertising. It provides comprehensive Facebook ad management services tailored to your small business, from strategizing your ad campaign based on your business’s priorities and goals to measuring your ROI and optimizing your ad for better effectiveness.
Straight North’s digital marketing experts will handle everything about your campaign and regularly report on your progress. Plus, your Facebook ads campaign strategy will be tailored to your exact needs, so you won’t get just any cookie-cutter services. Straight North’s team has a lot of experience with small businesses of every kind.
Overall, they’re a good fit if you’re starting a campaign from scratch, have zero experience, and want a reliable agency to take care of it for you.
- Ad campaign strategy & budgeting
- Ad asset creation (image and video)
- Ad bidding
- Audience targeting
- Ad retargeting
- Ongoing ad campaign optimization
- Monthly campaign reporting
$1,500 or 15% of your monthly ad budget, whichever is greater, plus a custom one-time setup fee depending on your campaign’s complexity.
WebFX: Best Facebook ads agency for generating leads
Pros
- Has a RevenueCloudFX platform that lets you track your campaign’s leads
- Tests your ad design and copy performance before launching your campaign
- Social media advertising plans include two platforms — choose from Facebook, Instagram, LinkedIn, and X
- Precise audience targeting for your campaign, including lookalike audiences
Cons
- Has a set allocation of 16 image ads and one TV ad on the Pro plan (24 and two for Enterprise), which isn’t adjustable
- Required ad spend range of $1,000 to $30,000
- Only does up to eight ad campaigns on Pro (10 on Enterprise)
- Additional cost for ongoing ad optimization
My expert opinion
WebFX’s biggest advantage over other digital marketing agencies has always been its in-house RevenueCloudFX platform, which lets clients track leads from their ad campaigns. This platform is included in all of WebFX’s digital marketing services, including Facebook ads. WebFX also stands out for creating data-driven ad campaigns, although its services aren’t fully custom to each business’s needs like Straight North’s.
With WebFX, you have a set allocation of 16 image ads on the Pro plan (24 on the Enterprise plan) and one video commercial. These aren’t adjustable, meaning you can’t replace an image ad with a vertical video ad, for example. What you see is what you get. Aside from these restrictions, though, WebFX provides start-to-finish Facebook ad campaign management, specializing in generating and tracking leads.
- Facebook account audit
- Ad campaign strategy
- Ad asset creation
- Audience analysis and targeting (including lookalike audiences)
- Ad performance testing
- Leads tracking via RevenueCloudFX
- Tracking ad clicks, conversions, and comments
- Monthly reporting
- Ad retargeting
- Ongoing campaign management
Pro | Enterprise | |
|---|---|---|
One-time setup fee | $1,975 | $4,250 |
Monthly management fee | $975 or 15% of ad budget, whichever is greater | $4,500 or 12% of ad budget, whichever is greater |
Required ad budget | $1,000 to $30,000 | At least $30,000 |
Social media networks | 2 | 3 |
Ad campaigns | 8 | 10 |
Ad assets | 16 images & 1 CTV commercial | 24 images & 2 CTV commercials |
Monthly consultations | 2 | 4 |
Monitoring ad comments | Add $300/month | Add $600/month |
RevenueCloudFX access | ✓ | ✓ |
Comprehensive Facebook advertising services | ✓ | ✓ |
Lyfe Marketing: Best for combined Instagram & Facebook ad management services
Pros
- Plans automatically include both Facebook and Instagram ads
- Only a $500 minimum ad campaign budget
- Targets audiences by demographic, interest, behavior, or lookalike and custom audiences
Cons
- Doesn’t provide a fully custom ad campaign tailored to your business
- Having both image and video ads requires a more expensive plan
- No platform for tracking ad campaign leads or ROI
My expert opinion
Lyfe Marketing is always one of my top choices for social media marketing, and it offers a one-two punch of Facebook and Instagram advertising services in one plan — helpful if you want to grow your brand presence on both platforms. It’s also one of the most cost-efficient agencies: the first plan only requires a $500 minimum ad budget, and the $300 setup fee is waivable by a call.
Lyfe Marketing also has plenty of experience growing small businesses’ social media presence (including through organic marketing). It offers top-to-bottom Instagram and Facebook ad campaigns, from campaign strategy to ongoing optimization. You can also choose to have image or video ads only, or both.
The biggest drawback is it doesn’t have a platform for tracking leads, unlike the previous two, but if Facebook and Instagram are two of your top social media platforms and you have a less than $1,000 ad budget, Lyfe Marketing is worth looking into.
- Facebook ads account setup
- Ad campaign strategy
- Ad asset creation
- Ad A/B testing
- Ad audience targeting
- Ongoing ad optimization
- Monthly campaign reporting
- Ad retargeting
- Ad conversion tracking
Lyfe Marketing offers custom pricing for its packages depending on how many ads you need, starting from $750 a month.
Image ads | Video ads | Image + video ads | Custom | |
|---|---|---|---|---|
Image ads | ✓ | ✕ | ✓ | ✓ |
Vertical video ads | ✕ | ✓ | ✓ | ✓ |
Social media platforms | ||||
Required ad budget | $500-$1,000 | From $1,000 | From $1,000 | Unlimited |
Monthly consultations | ✓ | ✓ | ✓ | ✓ |
Monday to Friday ad monitoring | ✓ | ✓ | ✓ | ✓ |
Comprehensive Facebook ad services | ✓ | ✓ | ✓ | ✓ |
One 10 Media: Best Facebook ads for ecommerce businesses
Pros
- Specializes in ecommerce businesses — targets audiences where they are on the buyers’ journey
- Backs up Facebook ads with email and SMS marketing
- Fully custom Facebook ad strategy with continuous ad optimization for maximum ROI
- Smaller boutique agency that can really focus on your business
Cons
- No transparent prices — you’ll need to contact the team
- Specifically, services direct-to-consumer (DTC) businesses only
- No dashboard for monitoring your ad campaigns
- No ad retargeting services
My expert opinion
Facebook ads (and digital ads in general) are often most effective for end-of-funnel campaigns, aka driving sales and conversions. And One 10 Media is a Facebook ad agency specializing in ecommerce businesses. It runs ads with the specific intent of leading Facebook users to your online store. Then, it backs up ads with email and SMS marketing to encourage purchases.
It’s unique in that respect, and while it’s not as well-known as others on this list, it’s worth looking into if you have a fully online business. The team audits your existing Facebook strategy and then crafts a campaign action plan tailored to your unique needs. After launching your ad, it’ll also keep optimizing it for maximum ROI.
- Facebook ad account audit
- Ad campaign strategy (combined with email and SMS marketing)
- Ad campaign setup
- Ad asset creation
- Audience targeting
- Ongoing ad optimization
- Ad campaign reporting
One 10 Media offers custom pricing for each business. Former clients on Clutch.co price it between $10,000 and $49,999 per project.
Hibu: Best for long-term Facebook ad campaigns
Pros
- Continually optimize your ad after it’s live to increase effectiveness
- Full-service ad campaigns — from setting up your Facebook Page to monitoring your ad
- Ad strategy is tailored to your business’s exact needs.
- Creates ads for Facebook, Messenger, and Instagram
Cons
- Doesn’t A/B test your ad before launching it
- No transparent pricing — you’ll need to contact the team for a quote
My expert opinion
Hibu also builds Facebook ad campaigns from scratch, but what I like most about it is its ongoing ad optimization services. It continues improving your ad even after it’s live to make it more effective.
These ongoing interactions are why I recommend it most for long-term Facebook ad campaigns, say if you’re building your long-term brand and not just doing a one-time promotion. Hibu’s services also include ad retargeting, aka bringing previous visitors back to your business.
It’s also a good option if you’re starting your campaign from scratch because the Hibu team can build your Facebook page and ad account for you and then take the reins. Your ad campaign will be tailored to your business’s exact needs and goals, whether you want more followers on Facebook or clicks to your website. It also has a dashboard to monitor how well your ads are performing.
- Facebook page & ad account creation
- Ad campaign strategy
- Ad audience targeting
- Ad asset creation
- Ongoing ad optimization
- Ad retargeting
- Ad analytics via the Hibu dashboard
Hibu provides custom pricing for each business. Previous clients on Clutch.co price it between $3,000 and $10,000 per project.
Fiverr Pro: Best for one-time Facebook ad campaigns
Pros
- Cost-effective way to hire one-time freelancers for Facebook ad projects
- No long-term contracts or minimum ad spends
- Fiverr Pro freelancers are all verified marketing experts (a step above the regular Fiverr platform)
Cons
- Not all freelancers do full-service Facebook ad campaigns — some only offer independent services (e.g., ad image creation)
- You’ll have to find the right freelancer and manage them yourself
- No dashboard for monitoring your campaign — you have to rely entirely on your freelancer’s reports
My expert opinion
Fiverr Pro isn’t a Facebook advertising agency per se, but it’s still one of the best places to find Facebook ad management services from experts. Because you’ll be working with independent freelancers, it’s the most suitable and cost-effective option if you only need a one-time Facebook ad campaign or extra support for an in-house marketing team.
The good and bad side of Fiverr Pro is there are so many freelancers to choose from, so you have the freedom and responsibility to choose the best fit for your needs. Conversely, this means you must handle everything yourself, including checking in with your campaign progress regularly, as you won’t have an account manager. Most freelancers will report your campaign results, however.
- Ad campaign strategy
- Ad account creation
- Ad campaign setup
- Ad asset creation
- Audience targeting
- Ongoing campaign optimization
- Ad retargeting
- Campaign results reporting
Pricing on Fiverr Pro varies with each freelancer. Most range from $100 to $500 per project. Some sample prices are as follows.
HubSpot Ads: Best for self-managed Facebook ads
Pros
- Easy-to-navigate DIY platform for managing ads
- Free to start setting up ads — you only need to pay to set up automations
- Also has a built-in CRM for tracking leads from your ads (and dozens of other sales and marketing tools)
Cons
- Not an agency — just a platform for managing ads
- You’ll need some prior Facebook ad know-how to use the platform
- Can’t set up Facebook Carousel, Collection, or Experience ads, only images and video
My expert opinion
HubSpot has always been one of the most reliable sales and marketing software, and its ads management platform is a super useful tool if you don’t need hands-on services but a platform where you can set up and manage your ads yourself.
Plus, it’s completely free to start and simple to navigate. There are forms you’ll only need to fill in with your ad copy and images, and dashboards to monitor your campaigns’ performance later on.
Because this is a DIY tool, I don’t recommend it if you’re a complete beginner to Facebook ads or digital advertising in general because it does require some know-how. But if you already have a marketing team or a campaign ready to go and just need tools to help run it, definitely check out HubSpot Ads.
- Facebook ad campaign setup (also for Instagram, Linkedin, Google, and YouTube)
- Ad audience targeting
- Lead generation forms
- Customer relationship management (CRM) tool for monitoring leads
- Ad retargeting
- Ad automation
- Ad campaign analytics
Free | Marketing Hub Starter | Marketing Hub Professional | Marketing Hub Enterprise | |
|---|---|---|---|---|
Monthly cost | $0 | $15 | $800 | $3,600 |
Facebook ads setup | ✓ | ✓ | ✓ | ✓ |
Forms & CRM platform for leads | ✓ | ✓ | ✓ | ✓ |
Ad retargeting | ✓ | ✓ | ✓ | ✓ |
Ad campaign analytics | ✓ | ✓ | ✓ | ✓ |
Ad automation | ✕ | ✓ | ✓ | ✓ |
How I evaluated the best Facebook advertising agencies
Any good Facebook advertising agency can give you a good campaign strategy that fulfills your business goals. But not all agencies are the same. Some offer full campaign management, while others specialize in certain services. Some also offer clear pricing plans, while others are custom for every business. I considered all these factors in my choices for this guide.
25% of Overall Score
Agencies aren’t free, but I gave higher points to those with transparent pricing, month-to-month contracts, a lower starting ad budget, and no additional setup fees.
30% of Overall Score
This criteria covers all the basic Facebook ads management services, including full campaign management, ad asset creation, and audience targeting by location, demographic, and interest.
20% of Overall Score
I also gave extra credit to agencies that offer additional services such as ad retargeting, ongoing optimization, lead and conversion tracking, and the ability to manage Facebook Carousel and Collection ads.
15% of Overall Score
Good customer support is key to a good agency partnership. I gave higher points to agencies with longer customer support hours, a dedicated account representative, monthly consultations, and an account dashboard.
10% of Overall Score
I also evaluated the agencies in this guide based on my research and experience with other marketing agencies. These criteria include the overall quality of their services, value for money, and review score on third-party review sites like Clutch.co and Capterra.
Frequently asked questions (FAQs)
A full-service Facebook advertising agency like Straight North and Lyfe Marketing can cost anywhere from $500 to $3,000 a month, depending on the comprehensiveness of their services. This doesn’t include the ad budget for your campaigns; some have a minimum ad budget of $500 or $1,000. Some cheaper options are Fiverr Pro for hiring freelance Facebook ad services or HubSpot’s Ads platform for self-managed campaigns.
A Facebook advertising company plans and executes a full campaign for your business, depending on your goals, such as gaining more followers, website traffic, or sales on your online store. Services usually include ad campaign strategy, account setup and targeting, asset creation, and monitoring and optimizing your campaign once it’s live to be more effective. Some agencies also offer ad retargeting to recapture former audiences.
The minimum budget for a Facebook ad campaign is $1 a day for impressions. But if you use the “cost per result” bid strategy, your minimum daily budget should be five times your result goal — so if your result goal is $2, your minimum budget should be $10. Facebook ads work on an auction system, so the higher your ad budget, the better your ad’s chances of getting a good ad placement in your category.
Bottom line
A good Facebook advertising agency can help you meet your marketing goals through sound strategy, expertise, and a well-rounded understanding of your business. With so many agencies to choose from, outline your biggest priorities first and set up initial calls with each agency to get a clear action plan for how they can help your business. Research their past work with clients before finalizing your decision. The agencies above are some of the best places to start.