Professional email signatures can do a lot more than simply provide your name and basic contact information. A well-designed signature works as an effective marketing tool for businesses that can serve nearly any business goal, from building brand awareness to generating sales. With the help of signature tools, creating a great signature for your business email is easier (and more affordable) than ever.
Key takeaway: Catch the reader’s eye with an animated logo
Why it works: This signature does a good job of maintaining consistent branding in terms of color by matching the text and social buttons to the colors used within its logo, which is prominently displayed within the signature. While this signature appears fairly simple, the logo is animated, helping it to come to life and catch the eye.
Key takeaway: A banner image that reinforces what the business offers
Why it works: This is a business-forward signature that includes the user’s basic information (name and title) with the logo, business information, and a banner that reinforces what the business offers in a fun and simple way. In addition, the banner is clickable, serving as a built-in call to action (CTA) with the text “Click here to learn more” so that users can navigate from email to a specific webpage with the click of a button.
Key takeaway: Use testimonials and ratings to build trust through social proof
Why it works: Similar to the BeaseFox signature, this uses the same standard email signature format with the addition of a banner at the bottom. The banner in this case provides a good example of how the banner image can maintain the brand’s color scheme in a nondescript way. The banner includes a CTA button so users can shop the business’ online store as well as build social proof by highlighting its 5-star rating.
Key takeaway: Use your signature to highlight your expertise
Why it works: With the personal photo, this is a good signature for those who are the face of their business, such as a real estate agent or consultant. The vertical banner to the right of the signature takes advantage of what would otherwise be white space and helps reinforce the user’s expertise in their field.
Key takeaway: Share your portfolio within your signature
Why it works: This professional signature with a horizontal image gallery would be a good choice for any business with a portfolio, whether that be a photographer, a construction company, or an interior design business. The image gallery helps promote work, which can build trust in the services the business offers, and in return, can garner more customers and clients.
Key takeaway: Promote your work by embedding a YouTube video
Why it works: Bring your talents, abilities, and offerings to life by embedding a video into your signature. Whether you’re a videographer, an advertising agency, or a real estate agent looking to promote a listing with a video tour, including a video in your signature helps promote your video and your work.
Key takeaway: If you want to lead with your name, put the logo to the right
Why it works: This is a classic signature design, but with a twist where the logo is to the right instead of to the left of the text. This can help with readability, given that people read from left to right, and it also helps make the user’s name the focal point.
Key takeaway: Keep your signature simple if using multiple CTAs
Why it works: While this signature includes two call-to-action buttons (one for an app download and the other to get a home valuation), it doesn’t appear cluttered because the signature is otherwise very simple. This helps balance the multiple CTAs while also keeping the signature clean and making the CTAs stand out, which will help drive clicks.
Key takeaway: Add a personalized touch with your signature
Why it works: Email signatures are called signatures for a reason, though very few actually use a real, handwritten signature. By doing so, it adds a unique touch that feels more personal than a text-based signature. This can be a good choice for those who want to add a more human feel to their signature.
Key takeaway: Make a banner stand out by pairing it with a very basic signature
Why it works: The banner is the focal point here as the user information is strategically subdued above with a minimal design. The banner image includes the business logo, a brief callout line, and a bright call-to-action button that stands out in contrast to the rest of the banner.
Key takeaway: Include associations and awards in signature to build trust
Why it works: Your email signature provides a good opportunity to share any associations, accreditations, certifications, and awards your business has received. This signature is a good example of how you can include these in a clean way. By doing so, your signature will help your readers build trust in you and your business.
Key takeaway: Use a valuable offer for your CTA
Why it works: Many businesses offer a valuable call to action on their website but overlook the opportunity to also offer it in their email signature. In this example, the banner includes the CTA offer, as opposed to using a traditional button, which can help the offer stand out from the rest of the signature.
Key takeaway: Style your signature like the footer of a website
Why it works: As colorful as email signatures may be, it’s rare to see a signature without the classic white background. Instead, this signature stands out in an email as it uses a background color and is designed to look and feel similar to the footer of a website.
Key takeaway: Save time by including an email signoff in your signature
Why it works: Notice the email signoff in this signature, which looks as though it was texted out in the email body, as opposed to being part of the signature itself. This helps businesses save time by not having to write it every time they send an email.
Key takeaway: Sometimes less is more
Why it works: In some cases, less is more. Consider how you use business email and who your recipients are. Depending on who you’re using email to communicate with, and what you’re looking to communicate, you may not want to include extras such as a CTA. For example, CTAs may be good for those in sales who use email for lead nurturing, whereas a simple signature may be better for an attorney who uses email to speak to colleagues and clients.
How to Set Up a Professional Email Signature
Anyone can easily design a professional email signature that includes your logo or headshot, clickable links, a CTA, and even a banner with the help of an email signature tool. To do this, choose a signature tool or generator, such as WiseStamp. Next, navigate to that provider, select an email template, and input your information. Lastly, connect your signature to your email. Get the step-by-step instructions on how to create a professional email signature.
Best Tools for Business Email
Email signature generators are only the start of the wide array of email tools for business. The top tools do everything and anything, from helping you build and clean your contact list to increasing work productivity, tracking open rates, and sending email marketing campaigns automatically. It’s worth taking the time to discover which tools would serve you best and save you time and money in the long run.
Here are a few of the best email tools for business:
- Mailchimp (email marketing automation)
- HubSpot (marketing and sales CRM)
- Hunter (free contact list builder)
- Calendly (easily make appointments via email)
- Inbox When Ready (increase focus and productivity)
- Attach (get attachment data and insights)
- Mailtrack (know when your emails have been opened)
Interested in learning more? Get the full breakdown of the best professional email tools.
Frequently Asked Questions (FAQs)
What are the best email apps for business?
The best email apps for business are low cost (if not free), easy to use, and help you be more efficient. While there are dozens of top email apps, a few of the best include Edison Mail for artificial intelligence (AI)-powered email, Front for managing team inboxes, Boomerang to schedule emails, ProtonMail for email encryption, and YouMail for visual voicemail. Learn more about the best email apps.
Is Gmail good for business email?
Yes, Gmail offers high-quality and highly rated email for business through G Suite. There, you can create your own business email address that uses your own domain, as well as access the suite of productivity and collaboration tools for as little as $6 per user, per month. To learn more, check out our Gmail for business guide.
Which is better: Gmail or Outlook?
Gmail and Outlook are both quality email providers, and they’re rivals for good reason. Which is better for you will ultimately depend on your preferences. In general, Gmail tends to be the better choice for collaborative teams, whereas Outlook is generally better for traditional companies where some staff members manage other staff members’ inboxes. Check out the complete comparison on Gmail vs Outlook.
Your email signature provides a good opportunity to help your business reach its goals—no matter what they may be. Whether you’re looking to increase brand awareness, build trust, generate leads, or drive sales, signatures can help you. Based on your overarching goal, your primary audience (who you’re using email to communicate most with), and what you’re looking to communicate, you can determine what to include and what will lend itself to being an effective signature.