12 Best Email Signature Generators [+ Downloadable Template] | Fit Small Business

12 Best Email Signature Generators [+ Downloadable Template]

Using a custom signature for business emails boosts your branding and credibility, and an email signature generator (ESG) can help you create one easily. The best email signature generators are easy to use, have advanced design features, and integrate seamlessly with most email apps and providers. To help you choose, we compared dozens of signature…

Jun 15, 2023
17 minute read

Using a custom signature for business emails boosts your branding and credibility, and an email signature generator (ESG) can help you create one easily. The best email signature generators are easy to use, have advanced design features, and integrate seamlessly with most email apps and providers. To help you choose, we compared dozens of signature generators based on features, pricing, design, and more.

Best Email Signature Generators at a Glance

Email Signature GeneratorFree TemplatesPaid TemplatesLearn More
WiseStamp logo212Visit WiseStamp
Hubspot logo.6N/AVisit HubSpot
Canva logo.300+1,000+Visit Canva
Designhill logo88Visit DesignHill
Branded Emails LogoN/A

(Custom services)

N/A

(Custom services)

Visit Branded Emails
Mail Signatures logo40+N/AVisit Mail Signatures
MySignature logo50+50+Visit MySignature
Signature.email logo620Visit Signature.email
Smartlead.ai logo7N/AVisit Smartlead.AI
Gimmio logo5555Visit Gimmio
LogoAI Logo12N/AVisit Logo AI
BrandCrowd logoN/A396Visit BrandCrowd

WiseStamp: Overall Best Email Signature Generator for Small Businesses

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Email Signature Design on WiseStamp

Example of an email created on the free WiseStamp email signature generator

Create a unique signature with WiseStamp’s email signature generator.

WiseStamp’s email signatures look and feel more premium than the other options in this list, although you only get limited templates on the free plan, and a WiseStamp ad. Also, you won’t be able to customize your signature with fonts, colors, buttons, and sizes until you upgrade.

Despite these limitations on the free plan, WiseStamp’s paid plans have some of the best email signature tools we’ve seen. You can customize almost anything on your signature, down to how your line breaks and social icons look, and add elements like disclaimers and call-to-action buttons.

Our Expert Opinion

WiseStamp is a dedicated email signature generator platform that lets anyone create beautiful, personalized email signatures easily. Its generator has all the email signature elements you need, from basic information fields to helpful elements like CTA buttons and image galleries. While its free plan has limited features, its paid plans are relatively affordable, with tons of standout features, making it one of the best email signatures for any business or freelancer.

Visit WiseStamp

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HubSpot: Best Free Email Signature Generator

Email Signature Design on HubSpot

An example of an email signature created with the free Hubspot email signature generator.

HubSpot lets you create simple, professional email signatures in minutes.

On HubSpot, you have six template layouts to choose from, plus the ability to choose different colors for your text, font, links, and CTA. The color picker uses a dropper tool, and you can get the exact color you want using a hex code.

You can also choose your email signature’s font and text size; however, the choices are very basic (think Arial and Times New Roman), unlike others like Canva or Signature.email. Finally, you can add a profile photo, company logo, social media icons, and a call-to-action button.

Our Expert Opinion

HubSpot is well known for its robust marketing and CRM tools, including an email signature generator free of charge as part of its email marketing features that even complete beginners can use. The resulting signature can then be copied and added to your email account.

HubSpot works well if you need to create a clean, professional signature in minutes at no cost for your business emails, or if you’re still figuring out your overall branding. However, it isn’t the best pick if your business places high value on brand design (for example, creative agencies or graphic designers). For a more design-forward email signature, go for Canva or WiseStamp instead.

Visit HubSpot

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Canva: Best for Creative & Visual Email Signatures

Email Signature Design on Canva

Example of an email signature image created on Canva.

Canva offers thousands of templates and design elements—but none of them are clickable.

Canva undoubtedly has some of the most powerful design tools around, with a drag-and-drop editor and thousands of templates and elements. Customizing an email signature design is as simple as choosing a template and clicking and dragging elements around. You can also add as many information fields, design elements, and social icons as you like, or even create a design completely from scratch.

Our Expert Opinion

Creative design has always been Canva’s primary asset, which shows in its thousands of creative and well-designed templates for various marketing materials. It’s primarily a design platform, which gives you free rein over layout, but might require a bit of practice for those new to using drag-and-drop design tools.

However, a major drawback is that the individual elements you put into Canva email signature designs aren’t clickable. For this reason, its best use case might be for creating graphic elements to add on HubSpot or another email signature generator. Still, if your top priority is making a creative, visually impactful signature, you can’t go wrong with Canva.

Visit Canva

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DesignHill: Best Social Icons & Custom CTA Buttons

Email Signature Design on DesignHill

Example of an email signature created on the free DesignHill email signature generator.

With DesignHill, choose from 87 social icons and upload a custom CTA button.

On DesignHill, you get eight email signature templates, and you can customize your colors and fonts. But, its most unique feature is its menu of 87 social icons and the ability to upload a custom CTA button, which can significantly make your signature more appealing and generate more web traffic to your website or to a landing page.

However, on the flip side, DesignHill’s templates are on the basic side and have little variety, especially compared to Canva or WiseStamp.

Our Expert Opinion

DesignHill is a creative marketplace for graphic designers to sell their services, but they also have a free signature generator tool and paid plans with tons of templates and design options. Its email signatures stand out for their custom buttons and social icons, meaning they’re great for leading your recipients to a separate landing page, like a limited-time offer or a signup page. As a bonus, they look great on both desktop and mobile.

We like how DesignHill allows you to pay for more premium email signatures with slightly better templates and features. On its free plan, we still strongly prefer HubSpot—primarily because of the lack of branding and the two avatars. On the other hand, having almost a hundred social media icons is appealing, although you can’t link to platforms like Facebook until you upgrade.

Visit DesignHill

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Branded Emails: Best for Product Marketing Emails

Email Signature Design on Branded Emails

Branded Emails does more than create an email signature for your business. It also helps brand your entire email with dynamic, clickable banners designed specifically for your business by a professional team. Or, you can upload your own banner designs.

Our Expert Opinion

Branded Emails turns your emails into powerful marketing tools. On the platform, your emails double as interactive ads via your email signature and clickable banners. This feature, along with its easy-to-use dashboard to track and manage your campaigns, makes Branded Emails the perfect solution for larger businesses looking to dip their feet into email marketing. While it’s the most expensive option on our list, it also has the most powerful marketing features.

Visit Branded Emails

Mail Signatures: Best Free Templates

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Email Signature Design With Mail Signatures

Example of an email signature created using Mail Signatures free email signature generator

A sample email signature made through a Mail Signatures template

On Mail Signatures, you have over 40 different email signature templates to choose from, all for free. With its email signature generator, you can add up to 10 information fields and six social media icons, customize your fonts and colors, and even add a banner ad, depending on the template. However, none of their templates are customizable, which isn’t great if you have a specific design in mind, or even want to tweak your layout slightly.

Our Expert Opinion

Out of all the free email signature generators on this list, Mail Signatures has the edge in terms of template variety. With over 40 signature templates, any business owner would find one that suits their needs, and we like that templates support two photos and a banner ad, all for free. However, its main drawback is its very limited design customization. Still, it’s one of the best signature generators for any beginner needing to create an email signature from scratch.

Visit Mail Signatures

MySignature: Best Email Signature Generator for Lead Gen

Email Signature Design With MySignature

Example of an email signature made with MySignature's free email signature generator.

MySignature’s standout features are its appointment-booking and ecommerce CTAs.

On MySignature, you can create a signature from over 50 clean and well-designed templates, then customize it with your information inside the editor. While you can only upload one image (either your profile photo or company logo), you can add hundreds of social icons, and features like CTA buttons, appointment-booking features, and ecommerce badges.

Finally, another plus with MySignature is its different layouts for each template. You get 12 different layouts to choose from, or four on a free plan.

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Our Expert Opinion

Overall, MySignature’s email signature maker and templates are well-designed and easy to use, even for beginners. We like that the free plan covers all the email signature essentials, but the paid plans offer many more features that can enhance your signature, such as banners and app download buttons. With its array of CTAs for ecommerce and appointment-booking, it’s a great choice if your focus is on lead generation.

While MySignature’s paid plans can be a bit steep for smaller businesses, they offer a more polished and modern look with great customization and add-ons, especially for booking appointments and connecting with ecommerce sites. While MySignature works great for anyone, we recommend it for businesses focusing on capturing new leads.

Visit MySignature

Signature.email: Best for Larger Teams Needing Custom Designs

Email Signature Design With Signature.email

An example of an email signature created for free using signature.email's fee email signature generator.

Signature.email offers 20 simple but well-designed templates and a drag-and-drop editor.

Signature.email’s generator has all the essential elements and six basic but well-designed templates on the free plan, or 20 on a paid plan. After choosing a template, you’ll enter its drag-and-drop editor, where you can further customize your template’s layout, design elements, fonts, colors, and more.

While its drag-and-drop editor allows easy design customization, it has a limited design library, unlike Canva, which means your final signature will still likely be on the basic side.

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Our Expert Opinion

While Signature.email’s drag-and-drop editor deserves some credit, its limited design library and templates mean that overall, its email signatures are simpler than others. For example, there are no creative elements or helpful add-ons like CTA buttons or custom sign-offs. Moreover, the editor might be difficult for some to use, especially if you need an automatically generated email signature in minutes.

However, it stands out for its plans that support larger teams, including plans for 10 and 25 unique signature designs. Because of this, it’s one of the best email signature generators for bigger companies needing multiple signatures with simple, straightforward designs.

Visit Signature.email

Smartlead.AI: Best for Creating Simple Signatures

Email Signature Design on Smartlead.AI

Sample email signature made with Smartlead AI

Smartlead.AI’s signature generator is great for simple and straightforward signatures.

Smartlead.AI offers seven simple email signature layouts, including one with pure text. Its design customization options are also standard. You can choose from five standard fonts (such as Arial and Times New Roman), and customize your text and links using a hex code or color picker. You can also choose from 10 font and icon sizes.

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Our Expert Opinion

Smartlead.AI’s email signatures stand out for their simplicity. On the signature generator, you get seven standard templates, plus fields for all the essential info, including your name and titles, contact information, and social media links. While the platform is limited design-wise, it’s a great option if you need a simple, fuss-free signature focusing on the most important details—nothing more, nothing less.

Visit Smartlead.AI

Gimmio: Best for Freelancers

Email Signature Design on Gimmio

Sample email signature made with Gimmio

Gimmio has over 50 email signature templates for nearly any industry.

Gimmio’s best feature by far is its selection of over 50 templates with designs for various professions and purposes, from real estate agents to graphic designers. However, a drawback is that you won’t be able to customize each template’s layout, so what you see is essentially what you get. You can, however, add more design elements like information fields and social icons, and customize colors and fonts on a paid plan.

Our Expert Opinion

Gimmio makes it easy to create a professionally designed, corporate-level email signature in minutes, even if you’re a complete beginner with zero design experience. Simply choose a template that best suits your industry, fill in the information fields, then instantly have a professional email signature that goes beyond the basics. This makes it a good match for freelancers looking to match with more clients.

Visit Gimmio

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Logo AI: Best for Banner Ads

Email Signature Design on Logo AI

Sample email signature designed with Logo AI

Logo AI’s email signature templates come with banner ads at no extra cost.

Logo AI offers fewer email signature templates than its competitors, but all its templates are clean, modern, and professional, and can suit nearly any type of business or profession. While you won’t be able to edit the specific elements of each template, you can choose from nine different fonts and customize your theme and social icons’ colors using a color picker or hex code.

Our Expert Opinion

Despite its limited templates and design customization, Logo AI’s banner ad feature still makes it one of the best email signature generators for small businesses. Its four banner ad layouts are all simple but effective, and you can customize them with your own marketing copy and links. Or, you can even upload your own custom banner ad at no additional cost. This makes it a great tool for any small business looking to promote a product, service, or offer.

Visit Logo AI

BrandCrowd: Best AI-generated Email Signature Mockups

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Email Signature Design on BrandCrowd

Sample email signature made with BrandCrowd

BrandCrowd uses AI to generate email signature templates based on your logo—like this one.

BrandCrowd’s biggest standout is its use of artificial intelligence (AI) to generate email signature mockups based on your logo and brand colors. Before entering the drag-and-drop editor, you’ll be prompted to upload your brand logo, type in your business name, and confirm your brand colors. Then, choose from the dozens of design mockups generated by BrandCrowd’s AI.

Inside the drag-and-drop editor, you can further customize your mockup’s design by clicking and dragging elements around. Upload a profile photo to accompany your logo, add shapes and images, and choose new fonts and background colors. Finally, you can add basic animations like fades and slides to all your elements.

Our Expert Opinion

While BrandCrowd offers no free plans, it’s one of the unique platforms on this list, thanks to its AI tool that generates mockups based on the logo you upload. This feature makes BrandCrowd function similarly to a mini design agency at a fraction of the cost, although you will likely need to make further edits—which you can do via its drag-and-drop editor.

Since it offers all these features and more at an affordable price, we think Logo AI is a worthy investment for any small business needing the services of a design agency but without breaking the bank.

Visit BrandCrowd

How We Evaluated the Best Email Signature Generators

The best email signature generators make creating a professional email signature easy and quick, and most can be used for free. We considered each platform’s design tools, ease of use, the number of templates provided, as well as general characteristics like pricing and overall features. In addition, we put each platform to the test to give an expert opinion as to which is the best for small businesses.

  • Design tools and capabilities: Design is the most important criterion in our list. Part of creating an email signature is getting your email to look unique and stand out from the sea of other emails. Having the option to choose different templates and customize them ranks highly in our list of the best email signature creators to choose from.
  • Cost: Creating an email signature shouldn’t be expensive, and some signature-generating tools can even be used for free. When evaluating costs, we considered both prices and features offered to determine if they were worth the money.
  • Features: Aside from expected features offered by email signature creators (e.g., name, business name, contact information, and address), some offer advanced features like integrations and animations. We considered email signature makers that can help you build an interactive and engaging signature.
  • Hands-on experience & expertise: Even something as small as generating email signatures can boost your branding, and so it’s important you get it right. We personally tested each of these email generators to determine which are the best for small businesses looking to build a strong brand presence.
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Email Signature Template

While your final email signature will depend on your business’ specific priorities, needs, and branding, use the email signature template below to help you get started on your signature’s basic structure.

Frequently Asked Questions (FAQs)

The best free email signature generator is HubSpot, according to our research. This is thanks to its ease of use and professional design with all the essential email signature elements with no ads. For a more premium platform, the best email signature maker is WiseStamp, which stands out for its clean, modern templates, and helpful add-ons like CTA buttons, videos, avatar animations, and more.

The best way to create a professional email signature is to use one of the best email signature generators, such as those listed above. Simply choose a template, input your information, then add helpful features like CTA buttons and copy and paste your signature onto your email platform. Otherwise, you can create a professional email signature manually by laying out your design using any design tool or platform, then copying it onto your email platform.

Nearly all email signature generators work with Gmail. After creating your signature, copy and paste it into your Gmail account under the “Signature” section in the Settings tab.

Bottom Line

A professional email signature improves brand awareness and sets your business apart from the competition. While there are many email signature generator software in the market, the best ones help you create a professional and branded design quickly and easily. For the best email signature generator with all these features and more, we recommend WiseStamp as the best email signature generator for small businesses.

Visit WiseStamp

Audrey Rawnie Rico

Audrey has over six years of marketing experience for startups and small businesses, handling roles from website building to social media management. She also worked in agencies growing online brand presence and holds a BA in Broadcasting from Mapua Malayan Colleges Laguna (summa cum laude). Audrey has been writing about marketing for Fit Small Business for nearly three years and has also contributed to Marketing Interactive, Noissue, and SnippetMedia, focusing on small business, marketing, and lifestyle news.

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