This article is part of a larger series on Business Email.
Email signatures are an opportunity to promote brand awareness and even market a business through creative, eye-catching designs. They can include call-to-action buttons, images, and videos. These elements can be added manually, but require tech skills. Email signature generators make the process simpler. We found the best email signature generators to give you an easy way of affordably creating great signatures that will help your business get noticed.
Here are the four best email signature generators we recommend in 2022:
- HubSpot Tools: Best free email signature generator
- DesignHill: Best for email signatures that look great on any platform
- WiseStamp: Best for freelancers who want to stand out with a unique email signature
- Growth Mail: Best for ecommerce businesses looking to market their products
Best Email Signature Generators at a Glance
Here are the four best email signature generators available:
HubSpot Tools: Best Free Email Signature Generator
HubSpot is well known in the small business space as a software with a robust set of tools for marketing and customer relationship management (CRM). Its email marketing features include a completely free email signature generator that anyone, even complete tech novices, can use in just a couple of minutes. The resulting signature can then be copied and added to your email account.
HubSpot Tools Email Signature Design
On HubSpot, you have six different templates you can choose from, plus the ability to customize your email signature generator by choosing different colors for your text, font, links, and call to action (CTA). The color picker uses a dropper tool, and you can get the exact color you want using a hex code, so it isn’t too limiting.
Aside from colors, you can also choose your email signature’s font and text size. Unfortunately, you only get eight very basic choices (think Arial and Times New Roman), so this tool definitely won’t give you a highly customized email signature design.
HubSpot Tools Email Signature Features
As this generator is completely free, don’t expect a lot of add-ons. You get 10 basic fields (e.g., name, company name, contact information), plus a custom field that you can use for your office hours or even a fun fact about you. You can link to four basic social media accounts and have the option to upload both a profile picture and a company logo. You can also add a custom CTA button or a custom image leading to a different URL, like a personal website or portfolio.
Our Expert Opinion
HubSpot’s email signature generator is very basic, but it gets the job done. Don’t expect anything fancy with the email signature that you can create on this tool, but it’s completely free and doesn’t have any HubSpot branding. It’s also very easy to create an email signature with HubSpot, so if you’re a tech novice looking for a very basic signature to increase your branding, then this is worth a shot.
DesignHill: Best for Marketing Your Social Media
DesignHill is a creative marketplace for graphic designers to sell their services. It offers branding plans that are very expensive for small businesses (think upward of $200), but they also have a free email signature generator tool and paid plans with tons of templates and design options. As a bonus, its email signatures look great on both web and mobile platforms.
DesignHill Email Signature Design
On DesignHill, you get eight email signature templates (with two “pro” templates that aren’t included in the free plan). Like HubSpot, you do get the ability to customize your signature by changing the colors of your text and your CTA. Aside from choosing a font (11 basic choices), you can also change your font size, CTA button size, and the size and shape of your avatar and social icons—something that HubSpot lacks.
It has some crucial design elements that are lacking as well, like the ability to add both a profile picture and a company logo. This docks a lot of design points, as both are important to your professional career and business’ branding.
DesignHill Email Signature Features
The email signature generator has both free and paid plans. On the free plan, you get the basic fields, plus the ability to add up to 87 different social icons for your accounts (HubSpot only has four icons available). You can actually add all 87 to your signature, but oddly enough, the biggest names are reserved for Pro plans (e.g., Facebook, LinkedIn, Shopify, and Etsy).
Like HubSpot, you have the choice of adding a custom CTA, although CTA images are reserved for the Pro plans as well. Another nifty Pro feature is the ability to add app badges, so that you can integrate your signature with Amazon, the Apple App Store, eBay, Google My Business, and Google Play. Keep in mind that you will get a small DesignHill ad below your signature unless you upgrade to a Pro plan.
DesignHill Email Signature Generator Pricing
Pricing (One-time Fees)
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Note that DesignHill also has individual pricing plans available on its website for those looking for 10 signatures or less.
Our Expert Opinion
We like how DesignHill gives you the option to pay for more premium email signatures with slightly better templates and features. On its free plan, we still strongly prefer HubSpot—especially because of the lack of branding and the two avatars. On the other hand, having almost a hundred social media icons is appealing, although you can’t link platforms like Facebook until you upgrade. Still, if this doesn’t bother you, then you can give DesignHill a try for free today.
WiseStamp: Best for Personalized Signatures That Stand Out
WiseStamp is a dedicated email signature generator software that allows both individuals and businesses to create beautiful and very personalized email signatures. It has a free plan available, but it’s extremely limited. Its paid plan, on the other hand, has some of the most unique features we’ve seen in an email signature generator.
WiseStamp Email Signature Design
WiseStamp’s email signatures definitely look and feel more premium than the other options in this list, although you only get two free templates with the option to unlock 10 more with its premium plan ($5.80 per month). You also can’t customize your signature with fonts, colors, buttons, and sizes until you upgrade.
While there are limitations on the free plan, the paid plan has some of the most robust design features we’ve seen. You can customize almost anything on your signature with the premium plan, including how your line breaks and social icons look.
WiseStamp Email Signature Features
WiseStamp has more than just the basics that you see with both HubSpot and DesignHill. On WiseStamp, you can fill out 21 different information fields and a custom field just like HubSpot. Like HubSpot, you also get the option to add two images (ideally for your profile picture and your company’s logo). Still, WiseStamp goes a step further by letting you animate your images on the premium plan.
Although it doesn’t have as many social media icon options as DesignHill, you have no limitations on what you can link to your signature, even on the free plan. You can also upgrade to the paid plan and upload a custom social media button for more personalization. Finally, WiseStamp has a variety of free and paid apps you can link, like YouTube videos, banners, a payment button, and anything else through an HTML code.
WiseStamp Email Signature Generator Pricing
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48 and 1 custom
*On an annual billing cycle
Our Expert Opinion
WiseStamp has some of the best free features we’ve seen for an email signature generator. However, having only two templates and no customization options on the free plan (plus WiseApp branding) slightly brings down our rating. If you really want a unique signature without any qualms about ads, then WiseStamp’s email signatures may just be perfect for you.
Growth Mail: Best for Businesses Marketing Their Products
Growth Mail is a U.K.-based email signature business generator that helps you create a variety of professional signatures that have much more than just the basics. Growth Mail turns your emails into powerful marketing tools. With this tool, you’ll have the ability to use your email signatures as interactive ads, helping you market your products and services and track analytics.
Growth Mail Email Signature Design
Growth Mail does more than just create an email signature for your business. It also helps you brand your entire email with banners and a list of services that link directly to your website. Unlike the other email signature generators on our list, Growth Mail has a team that designs the templates for you, so if you want more than just a run-of-the-mill email signature, then Growth Mail is definitely the way to go.
Growth Mail Email Signature Features
Growth Mail is unique as it creates email signatures and offers full-suite email branding for your business. Your emails can include banner ads, special promotions, and even a list of your products. Because it’s completely custom-made for you, you can also include as many links and icons as you want.
As an email marketing tool, Growth Mail links with Google Analytics—a very useful feature that we don’t see with HubSpot or DesignHill (although WiseStamp does offer this). This makes Growth Mail a full email marketing tool and more than just an email signature generator.
Growth Mail Email Signature Generator Pricing
Pricing (Converted to USD)*
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*This doesn’t include a one-time setup fee of $136.45.
Growth Mail also has customized pricing for companies with over 100 employees.
Our Expert Opinion
Growth Mail is a completely unique product that does more for your branding than just basic email signatures. With completely customized templates, interactive banner ads, and email tracking and analytics, Growth Mail is the perfect solution for larger businesses looking to dip their feet into email marketing. It’s by far the most expensive option on our list, but if you need to advertise your products and your brand, we highly recommend Growth Mail.
Frequently Asked Questions (FAQs)
When should I use an email signature?
Using an email signature is a cheap and easy way to increase your brand awareness, so we recommend creating one as soon as possible (especially if you already have a proper business email set up). Using one of the many free email signature generators available, create a signature that reflects your brand and link it to your business email, so that your brand gains visibility whenever you conduct any professional correspondence.
How can I make my emails look more professional?
Before creating an email signature that reflects your brand, ensure that you have a proper business email. It doesn’t have to break the bank either—there are ways to get free business emails with your own custom domain name. Having an email address like this increases your professionalism and branding.
How We Evaluated the Best Email Signature Generators
The best email signature generators will make creating a professional email signature for any small business email easy and quick. We took into consideration email signature design and how many templates each generator offered (plus the customization you can do with it). Other criteria we looked at are pricing, useful features like the ability to include different services or animations in your signature, and finally, our own opinion from experience.
30% of Overall Score
Creating an email signature shouldn’t be expensive, and, in fact, there is software available that offers it for free. Some generators do have plans, though, and we took their prices and the features they offer into consideration to determine if they’re really worth the money.
25% of Overall Score
Aside from the basic fields offered by standard generators (e.g., name, business name, contact information, and address), some generators offer more advanced features like integrations and animations. We judged these generators to see if these features are worth it or if sticking with a basic signature can be enough.
40% of Overall Score
Design is the most important criteria in our list. Part of creating an email signature is getting your email to look unique and stand out from the sea of other emails. Having the option to choose different templates and customize them ranks highly in our list for the best email signature generator.
5% of Overall Score
From our years in the field, we know how various tools and software can help you grow and scale. Even something as small as generating email signatures can give a boost to your branding, and so it’s important that you get it right. We put our experience to the test and analyzed dozens of email generators to find the best ones for small businesses.
Having a professional email signature can improve brand awareness and set your business apart from the competition. There are a ton of email signature generators in the market, but the best will help you create a beautiful signature easily and quickly. Like WiseStamp, DesignHill, and Growth Mail, some have paid and free features that can help your business grow through email marketing. But for a completely free way to get an email signature, we highly recommend HubSpot.