FreshBooks vs Xero: How They Compare

FreshBooks vs Xero: How They Compare

Jul 9, 2024
13 minute read

Both FreshBooks and Xero are cloud-based accounting software that operates under the software-as-a-service (SaaS) model. FreshBooks provides a software environment that blends accounting and project management, making it ideal for self-managed businesses and freelancers. In comparison, Xero has more accounting features, making it an excellent choice for growing businesses, especially product-based companies.

  • FreshBooks: Best for freelancers and DIY business owners
  • Xero: Best for businesses that require strong inventory accounting


FreshBooks logo.Xero logo.
Fit Small Business Rating 3.4 out of 54.1 out of 5
Monthly Pricing$23 to $70 $20 to $80
Users Included1 Unlimited
Free Trial30 days30 days
Send Estimates
Send Invoices & Track Collections
Track Sales Tax Collections & Payments
File Sales Tax Returns
Manage Unpaid Bills
Track Inventory Costs
Assign Time & Costs to Projects
Capture & Organize Receipts
Integrated Payroll
GPS Mileage Tracker
Track 1099 Payments
Multiple Currencies
Track Activity by Class & Location
Client Portal
Automated Workflows
Mobile AppiOS and AndroidiOS and Android

Use Cases and Pros & Cons

  • Customer service: Compared to Xero, FreshBooks’ customer support is commendable because it’s easy for users to contact the support team for assistance. You can call FreshBooks, have a rep call you, use a chatbot, or access the self-help information for a quick fix to common questions. Hence, we recommend choosing FreshBooks for customer support—if you’re willing to sacrifice some accounting features.
  • Mobile app usage: The mobile app of FreshBooks is one of its strong points over Xero. With FreshBooks, you can track mileage, create invoices, and communicate with clients directly through the app. These features aren’t present in Xero’s mobile app, so we highly recommend FreshBooks for users who are always on the road.
  • Individuals with little accounting experience: Although FreshBooks is “accounting” software, you won’t have a hard time understanding how it works because it’s designed for users without accounting knowledge. If you don’t want to manage the books yourself, you can invite an accountant to do the books for you. Xero has a steeper learning curve than FreshBooks, especially if you have little accounting knowledge.
  • Freelancers offering personal and professional services: FreshBooks offers a convenient accounting solution for freelancers because it has time-tracking features to keep track of billable hours, which can be added to invoices easily. Xero doesn’t have a built-in time tracker, but it allows integrations. We still prefer a built-in time tracker for convenience.

If you seek alternatives to either provider, check out our lists:

User Reviews: FreshBooks Wins


FreshBooksXero
Average Rating on Third-party Sites4.5[1][2]4.4[3][4]
Users Like
  • Excellent customer support
  • Intuitive interface
  • Easy to use
  • Affordable
  • Unlimited users
  • Robust integrations
Users Dislike
  • Additional cost per added user
  • Limited billable clients
  • Limited integrations
  • One organization per subscription
  • Limited customer support
  • Not intuitive

Pricing: Xero Wins


FreshBooksXero
Fit Small Business Score2.3 out of 53.5 out of 5
Monthly Pricing
  • $23 (Lite)
  • $43 (Plus)
  • $70 (Premium)
  • Custom (Select)
  • $20 (Early)
  • $47 (Growing)
  • $80 (Established)
Number of Users
  • 1 (Lite, Plus, and Premium)
  • 2 (Select)
  • $11 per additional user
Unlimited in all plans for no additional cost
Number of Billable Clients
  • 5 (Lite)
  • 50 (Plus)
  • Unlimited (Premium and Select)
  • 5 (Early)
  • Unlimited (Growing and Established)
Free Trial30 days30 days

Xero wins in pricing because it is priced affordably for unlimited seats. FreshBooks becomes more expensive as you add more seats.

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Features: Xero Wins


FreshBooksXero
Banking & Cash Management3★5★
Accounts Receivable5★5★
Accounts Payable4★5★
Project Accounting5★5★
Reporting3★5★
Mobile App3★3★
Rating Explanation: 5★: Excellent; 4★: Very good; 3★: Good; 2★: Fair; 1★: Poor

Xero takes the lead in accounting features. Given that it is a more comprehensive accounting software, we see it as a well-rounded solution. Whether you’re a service provider or retailer, it can adapt to your business needs. FreshBooks, in comparison, offers a simpler and more intuitive experience while sacrificing some advanced features. We recommend it to freelance service providers who only need to track income and expenses for projects.

Banking & Cash Management: Xero Wins


FreshBooksXero
Fit Small Business Score2.9 out of 54.6 out of 5
Connect to Bank Account
View Outstanding Transactions
Reconcile Bank Account With Bank Feeds
Reconcile Bank Accounts Without Bank Feed Connection
Print Checks
Upload Bank Statements

FreshBooks is a bit complicated and limited in its banking features, especially with bank reconciliation. What we noticed is that it deducts all entered expenses from the Petty Cash account manually.

The only way to assign expenses to the appropriate checking account is by matching transactions in the bank feed. Therefore, without a bank feed, you can’t designate which accounts for subtracting expenses, making FreshBooks unusable if you have more than one bank account and no live feed established.

Meanwhile, Xero’s banking and cash management system allows—but doesn’t require—a bank feed connection. You can set up different cash accounts, reconcile book and bank statements, and print checks.

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We’ve noticed several setbacks on Xero that aren’t material per se, and these mainly focus more on practical expediency. We saw that it’s impossible to combine payments received from customers into a single deposit entry, even if they’re all checks or all cash. The problem this creates is, your Xero check register will show multiple deposits while your bank statement will show the actual deposit amount, which has all the amounts combined. This will make it difficult to do your bank reconciliation.

Another minor drawback with Xero would be the inability to enter the ending balance of the checking account in the bank statement. For expediency, we’d prefer just to enter the bank statement balance and reconcile directly. Instead, Xero requires users to upload a bank statement before reconciliation.

Accounts Receivable: Xero Narrowly Wins


FreshBooksXero
Fit Small Business Score4.7 out of 54.8 out of 5
Create & Send Invoices
Customize Invoices
Email & Print Invoices
View Outstanding Invoices
Create Recurring Invoices
Issue Refunds to A/R Balances

Xero leads by only a few points. However, that doesn’t make FreshBooks an underperforming software in terms of A/R. We recommend Xero if you want all the necessary features in A/R, such as invoice customizing and full-scale A/R management. FreshBooks is ideal for simple invoicing and small-scale A/R management.

Accounts Payable: Xero Wins


FreshBooksXero
Fit Small Business Score3.7 out of 54.9 out of 5
Manage & Track Unpaid Bills
Capture Expense Receipts
Create Recurring Expenses
Record PO
Enter a Vendor Credit
Pay an Independent Contractor

Xero scored higher in A/P because it showcases basic and advanced features like recording vendor credits and independent contractor billings. As a complete accounting software, we’re not surprised to see these features in the platform because it covers everything from vendor creation to billing management.

FreshBooks didn’t fail miserably in A/P, but it does lack in some areas where Xero excels. For instance, it doesn’t have purchase orders (POs) and vendor credits, but these are forgivable since FreshBooks excludes inventory management as a feature.

Hence, Xero is the clear winner if you want all the essential A/P tools and features, including purchase order and vendor credit tracking. FreshBooks is more of a niche pick, specifically for businesses that don’t deal with inventory.

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Project Accounting: Xero Wins


FreshBooksXero
Fit Small Business Score4.5 out of 55 out of 5
Create an Estimate
Add Labor to Estimates
Add Inventory to Estimates
Add Sales Taxes to Estimates
Assign Actual Labor to Project
Compare Estimated vs Actual Project Costs
Record Actual Inventory Used in a Project

You’ll find both FreshBooks and Xero useful if you’re a service-based business that works on projects or bills clients by the hour. You’ll have the option to set up hourly or flat-rate projects and assign them to your employees or customers. Once you’re done with a project, you can convert it into an invoice easily.

When setting up a project estimate on both platforms, you have the option to add sales taxes, inventories, and labor. You can also compare cost estimates to actual costs, which is useful for contractors. The only project accounting feature lacking in FreshBooks is the ability to assign actual inventory costs to a project, which is expected since FreshBooks doesn’t provide inventory accounting.

Reporting: Xero Wins


FreshBooksXero
Fit Small Business Score3.4 out of 54.9 out of 5
Comparative Balance Sheet
Comparative P&L Statement
Statement of Cash Flows
A/R Aging
A/P Aging
Income/Loss by Month
Income/Loss by Customer
Income/Loss by Class
Income/Loss by Location
Income/Loss by Project
Unbilled Charges
Unbilled Time
Transaction List by Customer
Expenses by Vendor
General Ledger (GL)
Trial Balance

FreshBooks and Xero have 14 out of the 16 reports that we expect to see in an accounting software service. However, some of FreshBooks’ reports seem to lack expanded functionality. For example, its balance sheet only shows the parent accounts and omits important details like subaccounts. Viewing unbilled charges and time is possible on FreshBooks, but you can’t generate a report for it.

Clearly, Xero outclassed FreshBooks in this criterion, as Xero’s reporting features are more comprehensive and customizable than FreshBooks’. Xero reports are also comparative, which means that reports show at least two reporting periods.

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Mobile App Functionality: FreshBooks Wins


FreshBooksXero
Fit Small Business Score3.4 out of 52.6 out of 5
Issue Invoices
Accept Payments
Enter Bills
Capture Expense Receipts
Assign Expenses to Customer or Projects
Enter Bill Payments
Categorize Expenses From the Bank Feed
Record Time Worked
Assign Time Worked to a Customer or Project
View Reports

Both FreshBooks and Xero have downloadable apps in the App Store and Google Play that you can use on your phone, tablet, or mobile device. An internet connection is needed to use the app, and users can add, edit, or remove data through the app.

The FreshBooks app is a more convenient solution than Xero’s. FreshBooks has an invoicing on-the-go feature, which speeds up collections from clients. Moreover, it lets you capture your receipts for easy organizing and documenting, and it features time tracking for billable hours and a mileage tracker via GPS for monitoring your automobile expenses.

The Xero app has the basic features found in the cloud version, such as invoicing, bank reconciliation, cash flows, profit, and loss. A useful feature is its contact management integration with invoicing. The app also lets you add contacts, and Xero gives you useful information about the person automatically, such as the average days to pay and billing activity.

Ease of Use: FreshBooks Wins


FreshBooksXero
Fit Small Business Score4.4 out of 53.8 out of 5
AccessibilityCloudCloud
Dashboard Readability5★3★
UI Design4★4★
New Account Setup4★3★
Rating Explanation: 5★: Excellent; 4★: Very good; 3★: Good; 2★: Fair; 1★: Poor

FreshBooks takes the lead in terms of ease of use. We believe that it is easier to use and more intuitive than Xero, especially for freelancers and users with limited accounting knowledge. Xero is a more capable accounting software, but it has a learning curve. If you have an experienced accountant in your business, pick Xero, but if you intend to DIY accounting, FreshBooks is better.

FreshBooks is much more straightforward, which is expected since the software caters primarily to users without accounting experience. Xero’s difficulty is average for someone who has been using accounting software programs for quite some time. However, first-time users might find a little bit of a learning curve.

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Assisted Bookkeeping: Tie


FreshBooksXero
Assisted Bookkeeping ServiceBenchBookkeeper360
Monthly PricingStarting at $299Starting at $399
Access to Experts
CommunicationPhone and in-app messagingPhone, email, or live chat
Account Reconciliation
Bookkeeping Advice
User-friendly Dashboard

We called a tie for this criterion because both software need third-party providers for assisted bookkeeping. The bookkeeping service isn’t included in the subscription price, so you’ll need to pay an additional fee to get it.

FreshBooks doesn’t offer assisted bookkeeping services directly. Instead, it partners with Bench, an online bookkeeping service that helps you find a bookkeeper. To learn more, read our review of Bench.

Meanwhile, Xero offers certification programs for bookkeepers and CPAs. You can hire independent Xero Advisors or integrate with Bookkeeper360 to get bookkeeping assistance. Check out our Bookkeeper360 review for more details.

Customer Service: FreshBooks Wins


FreshBooksXero
Fit Small Business Score3.32.8
Phone Support (Callback)
Phone Support (You Make the Call)
Live Chat Support
Chatbot
Email Support
Self-help Resources

FreshBooks is famous for its excellent customer support. You can call its customer service hotlines, ask a rep to call you, or contact the provider via email. There’s also self-help information for frequently asked questions (FAQs) about FreshBooks features and how-tos.

Xero, on the other hand, has limited customer support. You can only interact with a chatbot that’ll guide you through some common customer problems or redirect you to self-help articles on Xero’s support page. Also, the only way to contact the provider is via email.

How We Evaluated FreshBooks vs Xero

We evaluated FreshBooks and Xero based on ease of use, pricing, and how well each one performed against the ideal features we’re seeking, including banking, A/R, A/P, project accounting, and reporting. We used our internal case study, which evaluates accounting software across 15 areas, as follows:
Methodology weights
Pricing 5%
General Features 7%
Banking 7%
A/P 7%
A/R 7%
Inventory 10%
Project Accounting 10%
Tax 4%
Reporting 4%
Ease of Use 30%
Mobile App 5%
User Reviews 4%
In evaluating pricing, we considered the billing cycle (monthly or annual) and number of users.
This section focuses more on first-time setup and software settings. The software must be quick and easy to set up for new users. Even after initial setup, the software must also let users modify information like company name, address, entity type, fiscal year-end, and other company information.
The banking section of this case study focuses on cash management, bank reconciliation, and bank feed connections. The software must have bank integrations to automatically feed bank or card transactions. The bank reconciliation module must also let users reconcile accounts with or without bank feeds for optimal ease of use. Lastly, the software must generate useful reports related to cash.
The A/P section focuses on vendor management, bill management, bill payments, and other payable-related transactions. A/P features include creating vendors and bills, recording purchase orders and converting them to bills, creating service items, and recording full or partial bill payments.
This takes into account customer management, revenue recognition, invoice management, and collections. The software must have A/R features that make it easy for users to collect payments from customers, remind customers of upcoming or overdue invoices, and manage customer obligations through analytic dashboards or reports.
Businesses with inventory items should choose accounting software that can track inventory costs, manage cost of goods sold (COGS), and monitor inventory units.
Service or project-based businesses should choose accounting software that can track project costs, revenues, and profits. The software must have tools to track time, record billable hours or expenses, send invoices for progress billings, or monitor project progress and performance.
In this section, we’re looking at sales tax features. The software must have features that allow users to set sales tax rates, apply them to invoices, and enable users to pay sales tax liability.
Reports are important for managers, owners, and decision-makers. The software must have enough reports that can be generated with a few clicks. Moreover, we’d also like to see customization options to enable users to generate reports based on what they want to see.
Ease of use gets the highest weight in this case study because we want to give more credit to easy accounting software. For this section, we considered customer service, support network, and a subjective expert opinion score. Users must have easy access to customer service channels in case of problems, questions, or assistance.Support network refers to a community of software users that can extend professional help to businesses. Having an independent software expert perform the bookkeeping is good for overall ease of use. Lastly, our expert opinion score is our subjective rating based on our experience in trying the software.
The software must also have a mobile app to enable users to perform accounting tasks even when away from their laptops or desktops.
We went to user review websites to read first-hand reviews from actual software users. This user review score helps us give more credit to software products that deliver a consistent service to their customers.

Frequently Asked Questions (FAQs)

Does FreshBooks allow you to upload and reconcile bank statements manually?

No, it isn’t possible to reconcile bank statements manually in FreshBooks because it doesn’t allow you to upload files of transactions unless you connect your bank account.

How much does Xero charge?

Xero offers a choice of three subscription plans, which range from $15 to $78 per month. Regardless of which tier you choose, you’ll have access to unlimited users.

Does FreshBooks offer a mobile app?

Yes, FreshBooks offers a robust mobile app for both iOS and Android devices. It lets you enter bills, accept payments, issue invoices, and capture expense receipts.

Bottom Line

FreshBooks and Xero have their strengths and uniqueness, but Xero takes the win in our comparison. Both have features that can help you and your business manage accounting transactions properly. FreshBooks is the better choice for freelancers and service providers. Its features combine project management and accounting with helping professionals self-manage their business. It also has flexible pricing, which is cheaper than Xero if you only need one or two users. If you intend to expand your business, it has a custom plan to match your needs.

Xero is a more popular name in this industry, and it’s the better choice if you deal with inventory. It has a more comprehensive set of features than FreshBooks, including financial reporting and analysis. Choose Xero if your specific accounting needs aren’t present in FreshBooks, such as more advanced A/P features.


User review sources:

[1]FreshBooks | GetApp
[2]FreshBooks | G2
[3]Xero | Software Advice
[4]Xero | G2

Eric Gerard Ruiz, CPA

Eric Gerard Ruiz, CPA

Accounting and Bookkeeping Expert at Fit Small Business

Eric Gerard Ruiz, a licensed CPA in the Philippines, specializes in financial accounting and reporting (IFRS), managerial accounting, and cost accounting. He has tested and review accounting software like QuickBooks and Xero, along with other small business tools. Eric also creates free accounting resources, including manuals, spreadsheet trackers, and templates, to support small business owners.

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