7 Best Xero Competitors & Alternatives (Free & Paid) | Fit Small Business

6 Best Xero Competitors & Alternatives (Free & Paid)

Our best alternative to Xero is QuickBooks Online, but Wave is also a great free option with basic income and expense tracking. Other Xero competitors include FreshBooks for simplicity or QuickBooks Solopreneur for tracking Schedule C expenses. Here are the providers that we believe are worthy Xero alternatives: : Best overall Xero alternative : Best…

Jan 13, 2025
17 minute read

Our best alternative to Xero is QuickBooks Online, but Wave is also a great free option with basic income and expense tracking. Other Xero competitors include FreshBooks for simplicity or QuickBooks Solopreneur for tracking Schedule C expenses. Here are the providers that we believe are worthy Xero alternatives:

I compared the QuickBooks Online plans by looking at the features that most often affect small business accounting decisions: monthly pricing, number of users, core bookkeeping tools, invoicing, bill management, time tracking, inventory, project profitability, reporting, automation, and scalability.

I also considered which businesses each plan fits best. For example, I looked at whether a plan is better suited for a solo contractor, a small service business, a product-based business, a project-based company, or a more established business with multiple users and more complex workflows.

Finally, I reviewed plan limitations and upgrade triggers, such as when a business needs inventory tracking, more users, class and location tracking, batch workflows, advanced reporting, or stronger access controls. My recommendations are based on practical fit rather than a formal scoring rubric.

Quick Comparison of the Best Xero Competitors


Monthly PricingNumber of UsersNew Subscriber DiscountFree Trial
Xero logo.$20 to $80Unlimited90% off for 6 months30 days
Visit Xero
QuickBooks logo.

Online

$38 to $2751 to 2550% off for 3 months30 days
Visit QuickBooks Online
Wave logo.$0 or $161 or unlimited
Visit Wave
Zoho Books logo$0 to $2751 to 15$3 per user, per month14 days
Visit Zoho Books
FreshBooks logo.$23–$701$11 per user, per month30 days
Visit FreshBooks
QuickBooks logo.

Solopreneur

$20130 days
Visit QuickBooks Solopreneur
Quicken logo$5.99 to $10.99Quicken plans are billed annually.UnlimitedVaries by plan
Visit Quicken

QuickBooks Online: Best Overall Xero Alternative

Read our

Xero vs QuickBooks

comparison to learn more.

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Wave: Best Free for Basic Expense Tracking & Invoicing

Read our Xero vs Wave comparison for an in-depth discussion of the key differences between the two software.

Zoho Books: Best for Mobile App Accounting

Check out our comparison of

Zoho Books vs Xero

to see how they stack up.

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FreshBooks: Best for Very Small Service-based Businesses

QuickBooks Solopreneur: Best Alternative for Freelancers Needing Schedule C Tracking

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Quicken: Best for Individuals With a Few Rental Properties

How I Evaluated Xero Competitors

I evaluated Xero alternatives using Fit Small Business’ accounting software case study that objectively assesses the products we recommend.

Methodology weights
Pricing & value 15%
Core accounting features 30%
Automation & workflow 15%
Reporting & analytics 15%
Compliance & security 10%
Integrations & scalability 10%
Ease of use 5%

I evaluated pricing by looking at transparency, upgrade costs, and the overall value delivered at each tier. I reviewed vendor pricing pages to confirm whether full pricing, add-ons, and plan limitations are publicly disclosed or gated behind sales conversations. I also compared the cost of upgrading between tiers using a cost-per-feature formula that estimates how much additional functionality each upgrade unlocks relative to price increases. In addition to subscription costs, I assessed free trials, cancellation policies, and available discounts to understand how easy it is for businesses to test and exit a platform. These factors help determine whether the software delivers clear, predictable pricing and reasonable value as companies grow.

I analyzed how reliably each platform performs essential accounting tasks such as maintaining the general ledger, managing payables and receivables, reconciling bank transactions, tracking inventory, handling fixed assets, and calculating sales tax. I examined whether the system enforces true double-entry accounting, updates financial reports in real time, and provides audit trails for transaction changes. I also looked at how efficiently businesses can manage vendor bills, issue invoices, reconcile bank feeds, and generate tax or financial reports without manual workarounds. When possible, I reviewed product documentation and walkthroughs to understand how these workflows function in practice. Platforms scored higher when they automate core accounting tasks while maintaining reliable financial accuracy.

I evaluated how effectively each platform reduces manual accounting work through automation. This included reviewing approval workflows, recurring transactions, bulk processing tools, AI-powered features, and the ability to consolidate multiple entities. I looked for tools that automate routine processes such as recurring invoices, scheduled journal entries, or batch transaction imports. I also examined whether AI tools provide meaningful operational insights, predictive categorization, or anomaly detection rather than simple rule-based automation. Systems scored higher when automation reduced repetitive accounting tasks while maintaining transparency and user control.

I compared reporting capabilities by analyzing how easily businesses can generate financial statements, analyze performance trends, and build custom reports. I reviewed the flexibility of standard financial reports such as the balance sheet, income statement, and cash flow statement, along with the ability to filter, segment, and export data. I also evaluated dashboard tools, KPI tracking, and the ability to drill down from summary reports into transaction-level details. For more advanced analytics, I looked for forecasting tools, profitability analysis, and integrations with external analytics platforms. Platforms scored higher when reporting tools supported both daily financial oversight and deeper business analysis.

I reviewed how each system protects financial data and maintains accountability within accounting workflows. This included evaluating audit trails, user permissions, period locks, and authentication methods such as two-factor authentication or single sign-on. I also looked at how clearly systems track user activity and prevent unauthorized changes to financial records. Platforms with stronger monitoring tools, access controls, and compliance readiness scored higher in this category. These features help ensure financial accuracy while protecting sensitive accounting data.

I evaluated how easily each accounting platform connects with other business tools and scales as operational complexity grows. This included reviewing integrations with payroll systems, expense tracking tools, banking providers, e-commerce platforms, and CRM software. I also examined whether the platform supports multi-currency transactions, APIs for custom integrations, and multi-entity accounting structures. Platforms that integrate easily with operational systems and support higher transaction volumes scored higher. These capabilities help ensure the software can continue supporting a business as it expands.

I assessed usability by examining how easily non-accountants can complete common accounting tasks. I looked at the number of steps required to create invoices, enter bills, reconcile bank accounts, and generate reports. I also reviewed interface design, navigation clarity, mobile capabilities, and the availability of prompts or error guidance during workflows. Platforms scored higher when they allowed users to complete common accounting tasks quickly with minimal training. These usability factors are important for small businesses that manage accounting internally.

Switching to a new accounting software platform can be a significant undertaking, but with careful planning and execution, it can be a smooth process.

  • Step 1: Prepare your transition. Evaluate your current accounting system to determine what data needs to be migrated and which features are essential in the new platform. Identify any customizations, integrations, or workflows that should be preserved. Additionally, define your objectives for switching software, whether it’s to improve efficiency, access new features, or reduce costs. Clear goals will guide the entire process.
  • Step 2: Choose the right software. Research options based on your evaluation and objectives, focusing on factors like scalability, user-friendliness, and integration capabilities. Select the platform that aligns best with your business needs and future growth plans to ensure a long-term solution.
  • Step 3: Secure your data. Create a complete backup of all your financial data to ensure it is safe and accessible throughout the transition. This precaution is essential to safeguard against any data loss or errors during migration.
  • Step 4: Plan and execute data migration. Work closely with the new software provider to map out the migration process. This typically includes importing financial data, customer information, vendor details, and other key records. Carefully review the data for accuracy and completeness before finalizing the migration.
  • Step 5: Train your team. Provide thorough training for your team to familiarize them with the features and functionality of the new platform. Ensuring everyone is comfortable with the system will minimize disruptions and improve adoption.
  • Step 6: Go live. Schedule the transition during a time that minimizes disruptions, such as on weekends or during off-peak business hours. Ensure all critical processes are operational and that your team is prepared to use the new system.
  • Step 7: Monitor and troubleshoot. Keep a close eye on the system after going live to identify and address any issues that arise. Be prepared to provide additional training or support as needed to ensure a smooth transition and ongoing success with the new platform.

Frequently Asked Questions (FAQs)

No, Xero is more popular in New Zealand, Australia, and the United Kingdom. QuickBooks is far more well-known and popular than Xero in the US.

Xero includes unlimited users in all of its plans. If you need to add many seats to the software but don’t want to pay per user, Xero is the most flexible option.

Xero’s biggest competitor is QuickBooks Online, which provides strong customer service, a comprehensive bank reconciliation feature, and an easy-to-use interface. Other competitors include Zoho Books, FreshBooks, and Wave.

Xero’s prices range from $20 to $80 per month, and the price depends on the number of bills and invoices you process per month. Each plan offers unlimited users.

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Bottom Line

In our Xero review, we highlighted its powerful features, such as inventory and project accounting. However, there are many other areas of accounting and business where Xero isn’t the best option. For instance, if customer service is important to you, choose FreshBooks. If you want a mobile app that’s better than Xero, pick Zoho Books.

If you want a free alternative, there’s Wave. If you have trouble finding a Xero Advisor, it might be time to switch to QuickBooks Online. Overall, the best alternative to Xero depends on your budget, the intricacies of your industry, and the specific features you need.

Eric Gerard Ruiz, CPA

Eric Gerard Ruiz, a licensed CPA in the Philippines, specializes in financial accounting and reporting (IFRS), managerial accounting, and cost accounting. He has tested and review accounting software like QuickBooks and Xero, along with other small business tools. Eric also creates free accounting resources, including manuals, spreadsheet trackers, and templates, to support small business owners.

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