Zillow is a real estate website that allows buyers to search for properties and contact agents associated with listings that interest them. To increase the likelihood of buyer contact, agents should always claim their listings on Zillow. To do it, sign up for a free account, create an agent profile, and complete the claim form.
To take full advantage of your listings, consider advertising on Zillow Premier Agent (ZPA). The Zillow agent platform offers realty professionals a free profile, customer relationship management (CRM), and internet data exchange (IDX) website, along with the ability to easily claim their listings. What’s more, if you sign up for ZPA, you can also pay to have your contact information placed on listings that aren’t yours. Click here to learn more.
Here are the four steps to claim a listing on Zillow.
1. Sign Up for a Free Zillow Account
On the Zillow Premier Agent website, click on the “Sign Up“ button in the middle of the screen. A window will pop up that asks for your contact details—specifically, you name, email, phone—and if you are an agent or broker. Fill out these details and click “Get started.” You will then be forwarded automatically to your Zillow Premier Agent dashboard.
2. Create a Zillow Agent Profile
On the dashboard, you will be prompted to fill out your Zillow Premier Agent (ZPA) profile. This is an optional step, but it allows you to be the primary contact agent listed on the property, which ultimately increases your leads. To create your profile, click on the down arrow in the blue menu bar at the top of the screen. Fill out the form that appears with your name, profile photo, background, specialty services, and social media URLs. Click “Submit“ to save your profile.
Add a Photo
Every agent knows that their headshot is vital for attracting buyers and creating a professional brand. To add your headshot to your ZPA profile, click on the “Upload Photo” button and find the photo on your computer using the dialog box that appears. Keep in mind that the file must be 180×180 pixels and in JPEG format.
Fill Out Contact Details
Input your name, your professional title—Realtor, agent, or broker—the name of your brokerage, address, time zone, and phone number. These are the foundational details that allow a buyer to connect with you and find out more information about you as an agent.
Input Your Agent Background
The next step is adding your agent background to your profile. Input details like where and when you received your agent license, your license number, and any relevant professional licenses/certifications. Add specialty service areas (farm areas), languages, and years as an agent.
Check Specialty Niche Services
Special niche services—such as foreclosures, short sales, property management, vacation homes, or appraisals—allow you to highlight the services you want to promote to potential buyers. Click on four of the top specialties that you want to spotlight in your profile by checking the boxes next to them on your profile page.
Add Social Media Links
To help people learn more about and connect with you, add videos, website/blog links, and social media accounts—like your real estate Facebook page—to your profile and click the blue “Submit” button at the bottom when you are finished.
Add Past Sales (Optional)
Buyers like to see that an agent has a record of closing deals successfully, so adding past sales can entice buyers to contact you. To add a sales history, click on the down arrow in the blue menu in the header and select the “Past sales” option. A screen will appear with a field to enter the address of a recent sale. Fill in the field, and then click “Add sale.”
If you have several past sales, then you can upload a spreadsheet with the complete addresses of past sales. To do so, click on the “sending us a spreadsheet” link above the input box; this will give you upload instruction and guidelines.
Build Your Own Website (Optional)
ZPA offers a free IDX website with your agent profile. To set it up, click on the down arrow in the blue menu bar at the top of the screen. The drop-down box will give you the option to create a website. Click this option, and ZPA will create a website account for you. You will then be forwarded to your website dashboard, designed much like WordPress. Pick a template that you like from seven choices by clicking on “Appearance” and then on “Themes.”
Once you have picked a template, you will be able to type in information and text, upload images, and add a connection to your multiple listing service (MLS). There are short three- to five-minute videos available throughout the site-building process to guide you through each step of your website setup. You can also contact a Zillow Premier Agent representative for help by clicking “Zillow Help Center” at the top of the screen.
“I’ve had several clients call me over the years based solely off what they read on my profile. Always make sure to keep an updated profile. There is nothing worse than reading a profile that has info from three years ago.”
―Julie Groves, Broker & Owner, 903 Realty
3. Claim Your Listings
Claiming your listings on Zillow means ensuring your agent information appears on listings you represent; this increases the likelihood of securing a lead. To claim your listing, navigate to the listing on Zillow.com and click the three dots at the top right of the screen. Select “Claim Your Listing” from the drop-down menu and fill out the claim form.
Find Your Listing & Access the Claim Form
The listings on Zillow are automatically propagated from the MLS. Search Zillow.com for the address of your listing by going to the homepage and inputting the address of your listing. Once you find the listing, click on it to open the listing page. Then, look in the upper right side for a link with three dots and the word “More.” Click that link and select “Claim this listing” from the drop-down box. You will be forwarded to a form to claim the listing.
Complete Claim Form
Once you select “Claim this listing,” you will see a form that asks for your name and phone number. You will be asked to verify that this is your listing. Confirm this by inputting the requested details and then select “Continue.” Your contact details and agent profile will be added to that listing automatically.
4. Consider Advertising on ZPA
While any agent can set up a free profile on Zillow, create a website, and claim a listing, they will only be able to add their contact information to listings they own. Additionally, they won’t be the only agent listed; agents who pay to advertise on Zillow may appear on the listings as well, below the primary listing agent.
To avoid this, consider paying for Zillow advertising. At the cost of $20 to $60 per lead―depending on your location and agent competition in the market―you can retain exclusive placement on listings you claim and be placed on other agents’ listings for added exposure. This can greatly improve your real estate lead generation efforts, and, consequently, your overall revenue.
Why You Should Claim Your Zillow Listing
Zillow—the most used real estate website in the world with some 200 million monthly visitors—offers agents the ability to claim a listing and get their contact details displayed on the property page. The best reasons to claim your listing are to show up in property searches, promote your brand, enjoy free placement on listing pages, and ultimately, get leads.
Here are the top four reasons why you should claim your Zillow listing:
- You show up in searches: Claiming a Zillow listing gives you the opportunity to connect with property buyers while they are in the process of searching for properties. Your listings—and your name as the associated agent—will show up in Zillow results, increasing the likelihood of contact.
- Your profile increases brand awareness: Buyers who see your name on listings can click through to your profile page, giving them in-depth information about your strengths and specialties as an agent. If you position yourself well in your profile—and if past clients leave good reviews—a buyer may be more compelled to reach out and work with you.
- Your listings encourage direct contact: If your contact details are not connected to the property listing because you have not claimed it, then potential buyers will either skip the property or call another agent. Claiming your listing puts you contact details out in front of buyers in a prominent way, increasing the likelihood of securing leads.
- It is free & easy: Claiming a Zillow listing is free and takes four steps. You should take advantage of every listing to increase leads and boost sales—especially if it is free.
“One of the absolute best uses of Zillow is for reviews. For real estate, Zillow is a consumer-friendly website that people love to use to search for homes and for Zestimates. It’s so important to have lots of positive reviews on Zillow because that’s where lots of buyers and sellers are looking.”
―Heather Kinder Sims, Realtor, Ebby Halliday, Inc.
Frequently Asked Questions (FAQs)
Does Zillow charge for listings?
You can add your listing to Zillow for free. Zillow also does not charge for claiming a listing or creating an agent profile. However, you do have to pay for exclusive placement on your own listings and placement on other agents’ listings. Learn more about how Zillow Premier Agent works and if the leads are worth paying for.
Do I have to list a house on Zillow before claiming it?
Zillow syncs with the MLS and automatically adds a listing about 48 hours after the agent puts it into the MLS. If you are not putting a listing into the MLS because you are selling it yourself or you want to claim a listing that is not on Zillow yet, then this is how to list a house on Zillow. Once it is listed, you can claim it using the process above.
Can I unclaim a Zillow listing?
If you no longer want to claim a listing because you are not the agent or have another reason, then you can unclaim the listing by logging into your Zillow account and going to the property page. You will see a button that says, “Release ownership claim.” Click this button, and Zillow will ask you to confirm your release of ownership. After confirmation, Zillow will send you an email confirming your release of the listing.
Do I need a Zillow agent profile to claim a listing?
You have to have a Zillow account, but you do not need an agent profile to claim a listing. However, an agent profile is a free opportunity to start a conversation with a buyer/seller by telling them more about you and sharing past sales details, experience, and client reviews.
Bottom Line―How to Claim a Listing on Zillow
Claiming a listing on Zillow gives you valuable exposure on property pages as you are listed as an agent contact for interested buyers. While claiming a listing does not ensure you get the first spot on the contact sidebar, it does give you placement. To claim a listing on Zillow, find your property, fill out the claim form, and verify that you are the owner of the listing.
For even more exposure, however, consider advertising through Zillow Premier Agent. While you can get a profile, CRM, and website for free from Zillow, advertising gives you exclusive agent placement on your own listings and added exposure on other agents’ listings. You have to pay for leads—$20 to $60 each—depending on location and agent competition. Click here to learn more.