Claim your listings on Zillow to build brand awareness and generate leads for your real estate business with minimal effort. Zillow automatically syncs with the multiple listing service (MLS), so claiming your Zillow listings for free increases your return on investment exponentially. The process of how to claim a listing on Zillow is easy: Sign up for a free account on the Zillow website, create a profile, and submit a form to claim your listings. Keep reading to find out how to maximize your agent profile and generate leads using Zillow.
To take full advantage of Zillow’s potential for real estate lead generation, advertise as a Zillow Premier Agent (ZPA). The Zillow Premier Agent platform offers realty professionals a free profile, customer relationship management (CRM) tools, lead generation opportunities, and the ability to easily claim listings. What’s more, if you sign up for ZPA, you can also pay to have your contact information placed on listings that aren’t yours.
Here are the three steps outlining how to claim a listing on Zillow, and an optional fourth step you can take to ensure you have exclusive placement on your listings:
1. Sign Up for a Free Zillow Account
On the Zillow Premier Agent landing page, click on the “Join” button on the upper right-hand side of the screen. A window will pop up with a login screen for you to enter basic contact information and whether you are an agent or broker. Fill out these details and click “Submit.” You will see a confirmation screen and be invited to learn more.
You’ll have several options on the confirmation screen, including accessing the dashboard by clicking on “Tell home shoppers about yourself.” Additional tasks you can do include requesting reviews, adding data about your past sales, or checking out how advertising on ZPA can increase your visibility and help you generate more leads.
2. Create a Zillow Agent Profile
On the dashboard, you will be prompted to fill out your Zillow Premier Agent (ZPA) profile. This is an optional step, but it allows you to be the primary contact agent listed on the property. This increases your visibility and potential to generate real estate leads, especially among active buyers searching the platform.
To create your Zillow agent profile, click on the down arrow in the blue menu bar at the top of the screen. Fill out the form that appears with your name, profile photo, background, specialty services, and social media URLs. Click “Submit” to save your profile.
Add Your Photo
Every agent knows that a real estate agent headshot is vital for attracting buyers and developing a professional brand. To add your headshot to your ZPA profile, click on the “Upload Photo” button and find the photo on your computer using the dialog box that appears. Keep in mind that the file must be at least 180×180 pixels and in JPEG format. Read The Perfect Realtor Headshot with dozens of ideas and tips to make sure your headshot is top-notch.
Fill Out Contact Information
Input your name, your professional title (e.g., realtor, licensed real estate agent, or broker), the name of your brokerage, address, time zone, and phone number. These are the foundational details that enable a buyer to easily connect with you when they want to find out more information about you and your services as a real estate agent.
Input Real Estate Background Details
The next step is adding details about your real estate background to your profile. Input information like where and when you received your agent license, your license number, and any other relevant professional licenses, designations, and certifications. Add your location’s service areas (i.e., farm areas), languages spoken, and how many years of experience you have as a real estate agent. Several of these fields are optional, but all of them can help you attract leads and convert clients, so make sure you take the time to fill out every section of your profile.
Check Specialty Niche Services
Niche real estate services, such as foreclosures, short sales, property management, vacation homes, or appraisals, enable you to highlight additional services you want to promote to potential buyers and sellers. Click on up to four specialties you want to spotlight in your profile by checking the boxes next to them on your profile page.
Add Social Media Links
To help people learn more about and connect with you, add links to your YouTube profile video, your website and blog, and links to your social media profiles, such as your Facebook real estate page. While these are optional, they give potential clients numerous ways to find out more about your services and connect with you online. After you’re done adding links, click the blue “Submit” button at the bottom.
Add Past Sales (Optional)
Buyers (and sellers) want to work with an agent who has a strong record of closing deals successfully, so adding past sales can entice prospective buyers to contact you. To add your real estate sales history, click on the down arrow in the blue menu in the header and select the “Past sales” option. A screen will appear with a field to enter the address of a recent sale. Fill in the field, and then click “Add sale.”
If you have several past sales, then you can upload a spreadsheet with the complete addresses of past sales to make the process faster. To do so, click on the “Upload sales by sending us a spreadsheet” link above the input box; this will give you detailed upload instructions and guidelines.
3. Claim Zillow Listings
Listings on Zillow are automatically propagated from the multiple listing service, or MLS. To claim a Zillow listing, you’ll navigate to your listings on Zillow and complete the process for claiming each one. When you take the time to claim Zillow listings, you ensure your agent information appears on each listing you represent, which greatly increases the likelihood of securing new leads among interested homebuyers.
Find Your Listing & Access the Zillow Listing Claim Form
Search Zillow for the address of your listing by going to the homepage and inputting the address of your listing. Once you find the listing, click on it to open the listing page. Then, look in the upper right side for a link with three dots and the word “More.” Click that link and select “Claim this listing” from the drop-down box. You will be forwarded to a form to claim the listing.
Complete the Claim Form
Once you select “Claim this listing,” you will see a form that asks for your name and phone number. You will be asked to verify that this is your listing. Confirm this by inputting the requested details and then selecting “Continue.” Your contact details and agent profile will be added to that listing automatically.
4. Advertise on ZPA to Make Your Listings Exclusive (Optional)
While any real estate agent can set up a free profile on Zillow and claim a listing, they can only add their contact information to listings they successfully claim. Additionally, they won’t be the only agent listed. Real estate agents who pay to advertise on Zillow may also appear on their listings along with that of the primary listing agent.
To avoid this, invest in advertising as a Zillow Premier Agent. While costs range from $20 to $60 per lead depending on your location and agent competition in the market, you will enjoy exclusive placement on the Zillow listings you claim and be placed on other agents’ listings for added exposure. This can greatly improve your real estate lead generation efforts, and, consequently, your overall revenue.
Top Reasons to Claim Zillow Listings
Zillow is far and away the most-visited real estate website in the world with some 200 million monthly visitors. It offers agents the ability to claim Zillow listings so their contact details are displayed on the property’s listing page. The best reasons to claim your listing are to show up in property searches, promote your brand, enjoy free placement on your listing pages, and ultimately, to get more leads to grow your real estate business.
Here are the top four benefits of claiming your Zillow listings:
- Showing up in searches: Claiming a Zillow listing gives you the opportunity to connect with property buyers while they are in the process of actively searching for properties, often before they’ve spoken to another agent. Your listings, and your name as the associated agent, are displayed in the buyer’s Zillow search results, increasing the likelihood of contact.
- Increased brand awareness: Buyers who see your name and your agency’s name on listings can click through to your profile page, giving them in-depth information about your strengths and specialties as an agent, as well as your brokerage or agency. If you position yourself well in your profile and past clients leave good reviews, buyers will be more compelled to reach out and work with you.
- Making direct contact with ready-to-buy leads: If your contact details aren’t connected to the property listing because you have not claimed it, potential buyers interested in your listing are very likely to call another agent. Claiming your listing puts your contact details out in front of buyers in a prominent way, increasing the likelihood of securing leads.
- It is free and easy: Claiming a Zillow listing is free and can be completed quickly and easily in just a few steps. You should take advantage of the platform’s traffic and claim every listing to increase leads and boost sales—especially since it’s free.
Heather Kinder Sims, Realtor, Ebby Halliday, Inc.
“One of the absolute best uses of Zillow is for reviews. For real estate, Zillow is a consumer-friendly website that people love to use to search for homes and for Zestimates. It’s so important to have lots of positive reviews on Zillow because that’s where lots of buyers and sellers are looking.”
Frequently Asked Questions (FAQs)
Does Zillow charge for listings?
You can add and claim a listing on Zillow for free. Zillow doesn’t charge for creating an agent profile or claiming a listing. However, you do have to pay for exclusive placement on your own listings and placement on other agents’ listings. Learn more about how Zillow Premier Agent works and if the leads are worth paying for.
Do I have to list a house on Zillow before claiming it?
Zillow syncs with the MLS and automatically adds listings about 48 hours after an agent puts it into the MLS. Once listed, you can claim it using the process above. Zillow’s ZPA advertising options give you exclusive placement on your claimed listings, as well as shared placement on other listings—but Zillow is only one advertising option that can generate leads. Find out more about how to use real estate ads effectively on all of your marketing channels.
Can I unclaim a Zillow listing?
If you no longer want to claim a Zillow listing because you are not the agent or for another reason, you can unclaim the listing by logging into your Zillow account and going to the property’s listing page. You will see a button that says, “Release ownership claim.” Click this button, and Zillow will ask you to confirm your release of ownership. After confirmation, Zillow will send you an email confirming your release of the listing.
Do I need a Zillow agent profile to claim a listing?
You have to have a Zillow account, but you do not need an agent profile to claim a listing. However, an agent profile is a free opportunity to start a conversation with a prospective homebuyer or seller by telling them more about you and sharing past sales details, experience, and client reviews.
The process of how to claim a listing on Zillow is easy―and free. Claiming your Zillow listings gives you valuable exposure on property listing pages by showcasing you as the agent interested buyers should contact. While claiming a listing does not ensure you get the first spot on the contact sidebar, it does give you placement and the opportunity to generate leads for your real estate business. Plus, you can become the exclusive agent on your listings when you advertise as a Zillow Premier Agent.