This article is part of a larger series on Real Estate Lead Generation and Marketing.
Claim your listings on Zillow to build brand awareness and generate leads for your real estate business with minimal effort. The process of how to claim a listing on Zillow is easy: Sign up for a free account on the Zillow website, create a profile, and submit a form to claim your listings. Zillow automatically syncs with the multiple listing service (MLS), so claiming your Zillow listings for free increases your return on investment exponentially. Keep reading to learn how to maximize your agent profile and generate leads using Zillow.
To take full advantage of Zillow’s potential for real estate lead generation, advertise as a Zillow Premier Agent (ZPA). The Zillow Premier Agent platform offers realty professionals a free profile, customer relationship management (CRM) tools, lead generation opportunities, and the ability to easily claim listings. What’s more, if you sign up for ZPA, you can also pay to have your contact information placed on listings that aren’t yours.
Here are the three steps outlining how to claim a listing on Zillow, and an optional fourth step you can take to ensure you have exclusive placement on your listings:
1. Sign Up for a Free Zillow Account & Create a Zillow Agent Profile
Signing up for an account on Zillow is not only free, but it’s easy to upload all the pertinent information you need to showcase your skills, value, and experience as a real estate professional. Think of your Zillow profile as a mini-resume for leads to learn more about you and your services, as well as a landing page that can lead prospective clients to your other platforms.
Here are a few of the items you want to make sure are included in your profile:
- Contact information
- Past sales transactions
- Link to websites and social media platforms
- Languages spoken
Read our guide on how to create a strong Zillow Agent profile for detailed instructions on setting up and optimizing your Zillow agent profile.
2. Find Your Listing & Access the Zillow Listing Claim Form
Listings on Zillow are automatically propagated from the multiple listing service (MLS). To claim a home on Zillow, navigate to your listings on Zillow and complete the process for claiming each one. When you take the time to claim Zillow listings, you ensure your agent information appears on each listing you represent, which greatly increases the likelihood of securing new leads among interested home buyers.
Search Zillow for the address of your listing by going to the homepage and inputting the address of your listing. Once you find the listing, click on it to open the listing page. Then, look in the upper right side for a link with three dots and the word “More.” Click that link and select “Claim this listing” from the drop-down box. You will be forwarded to a form to claim the listing.
3. Complete the Claim Form
Once you select “Claim this listing,” you will see a form that asks for your name and phone number. You will be asked to verify that this is your listing. Confirm this by inputting the requested details and then selecting “Continue.” Your contact details and agent profile will be added to that listing automatically.
4. Advertise on ZPA to Make Your Listings Exclusive (Optional)
While any real estate agent can set up a free profile and claim a home on Zillow, they can only add their contact information to listings they successfully claim. Additionally, they won’t be the only agent listed. Real estate agents who pay to advertise on Zillow may also appear on their listings along with that of the primary listing agent.
To avoid this, invest in advertising as a Zillow Premier Agent. While costs range from $20 to $60 per lead depending on your location and agent competition in the market, you will enjoy exclusive placement on the Zillow listings you claim. Moreover, you’ll be placed on other agents’ listings for added exposure. This can greatly improve your real estate lead generation efforts and, consequently, your overall revenue.
Top Reasons to Claim Zillow Listings
Zillow is far and away the most-visited real estate website in the world, with some 200 million monthly visitors. It offers agents the ability to claim Zillow listings to display their contact details on the property’s listing page. The best reasons to claim your listing are to show up in property searches, promote your brand, enjoy free placement on your listing pages, and ultimately, get more leads to grow your real estate business.
Here are the top four benefits of claiming your Zillow listings:
- Showing up in searches: Claiming a Zillow listing gives you the opportunity to connect with property buyers while they are in the process of actively searching for properties, often before they’ve spoken to another agent. Your listings, and your name as the associated agent, are displayed in the buyer’s Zillow search results, increasing the likelihood of contact.
- Increased brand awareness: Buyers who see your name and your agency’s name on listings can click through to your profile page, giving them in-depth information about your strengths and specialties as an agent, as well as your brokerage or agency. If you position yourself well in your profile and past clients leave good reviews, buyers will be more compelled to reach out and work with you.
- Making direct contact with ready-to-buy leads: If your contact details aren’t connected to the property listing because you have not claimed it, potential buyers interested in your listing are very likely to call another agent. Claiming your listing puts your contact details out in front of buyers in a prominent way, increasing the likelihood of securing leads.
- It is free and easy: Claiming a Zillow listing is free and can be completed quickly and easily in just a few steps. You should take advantage of the platform’s traffic and claim every listing to increase leads and boost sales—especially since it’s free.
Frequently Asked Questions (FAQs)
Does Zillow charge for listings?
You can add and claim a listing on Zillow for free. Zillow doesn’t charge for creating an agent profile or claiming a listing. However, you do have to pay for exclusive placement on your own listings and placement on other agents’ listings. Learn more about how Zillow Premier Agent works and if the leads are worth paying for.
Do I have to list a house on Zillow before claiming it?
Zillow syncs with the MLS and automatically adds listings about 48 hours after an agent puts them into the MLS. Once listed, you can claim it using the process above. Zillow’s ZPA advertising options give you exclusive placement on your claimed listings and shared placement on other listings—but Zillow is only one advertising option that can generate leads. Find out more about how to use real estate ads effectively on all of your marketing channels.
Can I ‘unclaim’ a Zillow listing?
If you no longer want to claim a Zillow listing because you are not the agent or for another reason, you can “unclaim” the listing by logging into your Zillow account and going to the property’s listing page. You will see a button that says, “Release ownership claim.” Click this button, and Zillow will ask you to confirm your release of ownership. After confirmation, Zillow will send you an email confirming your release of the listing.
Do I need a Zillow agent profile to claim a listing?
You have to have a Zillow account, but you do not need an agent profile to claim a listing. However, an agent profile is a free opportunity to start a conversation with a prospective home buyer or seller by telling them more about you and sharing past sales details, experience, and client reviews.
The process of how to claim a listing on Zillow is easy―and free. Claiming your Zillow listings gives you valuable exposure on property listing pages by showcasing you as the agent interested buyers should contact. While claiming a listing does not ensure you get the first spot on the contact sidebar, it does give you placement and the opportunity to generate leads for your real estate business. Plus, you can become the exclusive agent on your listings when you advertise as a Zillow Premier Agent.