Zillow is the world’s most popular real estate listing site, but some agents want more targeted sites—such as those focused on apartments or foreclosure properties—to increase interest in their listings. We identified six of these options, ranked according to price, listing features, agent profile options, advertising opportunities, usability, and customer service.
Top 6 Real Estate Listing Sites 2019
Real Estate Listing Site
(Best Overall) Professionals seeking robust listing and ad options for multiple property types.
National Association of Realtors members wanting to gain exposure for listings.
Agents or property managers listing apartments and condos for rent/lease.
Real estate agents wanting to list foreclosure and short-sale properties.
Agents seeking a real estate listing site exclusively for commercial properties.
Agents wantings to build their own listing pages and advertise on Facebook/Google.
How We Evaluated Real Estate Listing Sites (Zillow Alternatives)
Many agents struggle to get exposure for listings outside of Zillow. However, listing properties on the right niche websites can increase interest and improve real estate lead generation. To help identify the best sites for this, we examined Zillow alternatives for features like listing information, agent profiles, and advertising options. We also considered ease of use, customer reviews, and customer support options.
These are the criteria used to find the best real estate listing sites:
- Price: While there is no set price benchmark for the inclusions on our list, we favored those that were free, especially as agents can claim properties on Zillow for free.
- Features: The minimum features required for each inclusion are the ability to list a property, create an agent or contact profile, and advertise to generate leads.
- Property listing: At a minimum, the sites on our list needed to allow agents to claim and update listings. Uploading images, adding video, and inputting information about the property were key considerations.
- Functionality: Functionality deals with an agent’s ability to use and control the data in the site dashboard or on the backend of the site. We specifically looked for the ability to interact with leads, get reporting details, and edit listing/profile information.
- Agent profile: Some types of properties do not need agent profiles because there are property managers or other types of real estate professionals in charge of the transaction. However, we preferred sites that offered some kind of contact profile, even if the contact is not an agent.
- Advertising: We favored sites that give agents the ability to drive traffic through ads integrated into the real estate listing site.
- Ease of use: The measurement for this criteria is that agents and brokers report in customer reviews that it is easy to claim/add a listing, set up a profile, and create ads.
- Customer reviews: We looked at reviews for each inclusion and gathered both positive and negative comments to give potential users a sense of the site’s quality.
Given these criteria, Homes.com is the best overall Zillow alternative because the listings are open to all types of realty professionals—including agents, brokers, builders, property managers, and lenders—and allow for extensive advertising. This dual approach to both listing management and advertising helps professionals get more buyers, sellers, and renters quickly.
Homes.com: Best Real Estate Listing Site Overall
Homes.com is the best overall real estate listing site—and best Zillow alternative—given its listing features for both sale and lease properties, and the ability to run on-site ads. Homes.com stands out by making it possible for any realty professional to create a listing and advertising account for free. Given these features, it is ideal for businesses and individuals with a diverse collection of property types and an interest in promotion via on-site advertising.
Homes.com property listings and professional profiles are free. There is a cost to promote your property listing via ads with a three-month minimum advertising commitment. As prices vary according to advertising needs, it is best to contact Homes.com directly for a quote.
Of all of the Zillow alternatives, Homes.com features the most inclusive search and listing features with professional profiles and advertising choices for all types of realty professionals, including commercial/residential agents, property managers, lenders, and contractors. The free profile includes stats about listing views and agent reviews. Plus, a contact management system includes tools for bulk emailing leads and task management.
These are the best features of Homes.com:
The listing feature on Homes.com includes the ability to claim a property by connecting your multiple listing service (MLS) and internet data exchange (IDX) numbers to your profile. The connection of these numbers are the basic way that agents—for Zillow and other real estate listing sites—show proof of claim to a property. If the property does not show up in the MLS, then the agent can create a listing with images, neighborhood information, and property data.
The functionality of Home.com’s backend stands apart from other options on our list because agents can quickly search through their contacts, listings, and to-do lists. Agents can also look through buyer/seller reviews and upgrade/downgrade them according to their preferences. Homes.com also allows agents to search through and select real estate specialties to highlight special interests for targeting a certain type of buyer.
The Homes.com free agent profile includes a bio, connections to social networks, your coverage area, and any special designations/certifications. Agents can turn their profile on or off in the Homes.com directory with an easy flip switch. Like Zillow and other real estate listing sites, buyer and seller reviews are displayed in the agent profile. Agents can also hide/display individual reviews depending on what they want to share with potential buyers.
Homes.com offers agents and other realty professional three types of advertising—placement ads, listing ads, and sponsored ads. Placement ads (which promote profiles) are available to any type of realty professional and appear on listing pages. Listing ads are for agents that represent a property and want to showcase their listings above others. Sponsored ads show up in searches on the Homes.com site and in property listing results.
What Homes.com is Missing
Some reviewers noted that Home.com leads needed to be screened before being passed on to the advertisers because the leads did not fully match the agent’s profile. A better system for qualifying leads by budget or home interest might help realty professionals get more qualified leads. As Homes.com allows profiles/listings from agents and non-agents like home builders, more information about the lead’s interests would help pre-qualify the lead.
What Users Think About Homes.com
Users on Best Company reported that the customer service representatives were easy to reach and well-informed about products and services. Other reviewers noted that the three-month minimum for advertising was hard to accept without a free trial to test features, but a free trial for advertising is not industry practice.
Realtor.com: Best Real Estate Listing Site for NAR Members
Realtor.com is a real estate listing site for National Association of Realtors (NAR) members because it is owned by the NAR. The unique feature of Realtor.com is its niche websites—like Top Producer, SeniorHousingNet.com, Move.com—filter traffic, segment audiences, and generate leads like Zillow does for non-NAR members. Given this exclusivity, Realtor.com is best for NAR members seeking buyer and seller leads.
If you are a NAR member, setting up a profile and claiming listings on Realtor.com are free. However, the cost for ads—priced per lead—can be significant. Some third-party sites indicate that Realtor.com charges $200/month for leads, but to get accurate pricing for your area, call them directly.
Realtor.com is the best real estate listing site for NAR members because it—like Zillow, LoopNet, and Apartments.com—is part of a larger real estate network of niche sites owned by one company for agents and buyers. Because Realtor.com is a NAR brand, agents who pay membership dues get access to extra networking and lead generation opportunities through connected sites like HouseLogic and Top Producer—both Realtor.com companies.
Here are the top features of Realtor.com:
The property listing features for Realtor.com are available through a portal called ListHub. ListHub is a real estate data agency connected to 750 publication sites like Homes.com, RealtyTrac, and Rent.com. When an agent claims or adds their property through ListHub, the listing is distributed to their network of sites, increasing exposure to potential buyers. Each listing comes with stats about views and leads collected for the agent.
Realtor.com gives agents the ability to manage their leads and listings through desktop or app. In fact, Realtor.com rivals Zillow for an agent-focused app. With the ability to manage everything from leads to follow up through the app, agents can spend time showing houses and not trying to stay on top of their sales funnel.
The agent profiles on Realtor.com are similar to Homes.com and Zillow. Multiple profile pictures, a bio, website, social links, and buyer reviews are standard inclusions. Realtors can add open house events, pictures, and links to virtual tours. A unique feature is that brokers can set up a team profile that links all agents in their brokerage together under a brand.
Realtor.com advertising options are very similar to Zillow. A unique feature of Realtor.com ads, however, is the ability for an agent to be highlighted as the local area expert. Agents can pay to have their listings show up in a featured positions to increase click-throughs and boost leads. In addition, sponsored ads highlight agents or properties throughout the website.
What Realtor.com is Missing
Realtor.com specifically addresses the needs of NAR members by supplying tools and a top-ranked real estate listing site to promote sales and networking. The missing element is the inclusion of non-member agents. To become a member, agents must pay annual dues of about $150.
What Users Think About Realtor.com
Most reviewers on G2 feel that the Realtor.com platform is easy to use with access to fresh homes on the market every day—which generates more leads. Some reviewers noted that the leads were not well matched to their sales goals or the leads were duplicated several times. Find out more about how to get the most out of Realtor.com leads.
Apartments.com: Best Real Estate Listing Site for Condos & Apartment Rentals
Apartments.com is a real estate listing site for agents and property managers who represent apartments, rentals, and condos; prices start at $69.95 per month. Apartments.com is unique because realty professionals can add features specifically for renters such as parking fees and commute calculators. Fittingly, Apartments.com is perfect for realty professionals who want to get more eyes on rentals.
Apartments.com is a LoopNet sister company including LoopNet, ForRent.com, and CityFeet. The basic apartment or condo property listing is free. Enhanced listings are $69.95 per month or $103 per quarter with a three-month contract. There are advertising packages available also; pricing is based on your market area.
Apartments.com is a real estate listing site built to help agents attract leads for condos and apartment rentals, leases, and sales. Like Zillow, the features in Apartments.com include the ability to add a property, create a profile, and run agent/listing advertising. The standout feature is the expanded search functionality agents can add, incorporating parameters like commute time, parking fees, handicapped attributes, and furnishing.
This is how Apartments.com stacks up:
Adding or claiming a property listing in Apartments.com is a free and easy process. Filling out the form allows agents to set requirements for rental and lease properties. Agents can upload high-resolution photos, HD videos, and 3D tours to promote leads. Apartments.com gives agents the ability to feature basic rental apartment properties and high-end condos for sale/lease.
While listing setup with Apartments.com is similar to other inclusions on our list, this Zillow alternative gives agents the ability to add extra “tags” to their listings that can be targeted in searches by buyers/renters. This ensures that search results are more aligned with the needs and interests of searchers.
Apartments.com does not have standard agent profiles like the other inclusions on our list. Since most rental and lease properties are tied to property management companies, Apartments.com does not have the option of a free agent profile. There is a property profile page that allows leads to connect with sales representatives, however. If a profile is important, then Homes.com is a better choice, though it does not specialize in exposure for rentals.
Apartments.com advertising—like Zillow—is based on the market in your area. Each ad includes images, property specs, and qualities like “pet-friendly” or “air-conditioned.” The Gold plan includes a short photoshoot. The Platinum plan includes a larger ad with photoshoot and 3D Matterport walkthrough video with highlighted placement on the website. The Diamond plan includes the largest ad size, photoshoot, and 3D Matterport video with website-wide placement.
What Apartments.com is Missing
While agents can list condos on Apartments.com, the site is largely tailored toward the renter’s market, so condo listings may not get much exposure. Also, given its niche, Apartments.com doesn’t focus on other residential and commercial properties like Zillow or Homes.com do.
What Users Think About Apartments.com
Reviews on Best Company are mixed about Apartments.com. Some reviewers state that they regularly get good-quality rental leads from Apartments.com and trust their services. Other reviewers felt that the star ratings on Apartments.com could not be trusted because bad reviews were buried and good reviews were written by rental agencies.
RealtyTrac: Best Real Estate Listing Site for Short Sales & Foreclosures
RealtyTrac is a real estate listing site for agents representing short-sale or foreclosure properties. The unique feature for RealtyTrac is exclusivity; they only allow one agent per ZIP code. Given these features, RealtyTrac is right for agents who want to boost their exposure and get more leads buying short sales or foreclosures for $49.95 per month.
RealtyTrac is $49.95 per month for access to their short sales and foreclosures database of properties. The cost for advertising on their website is additional and varies from location to location depending on competition and the number of buyers in that area. Connect with RealtyTrac to get pricing specific to your realty area.
RealtyTrac is the best Zillow alternative for short sales and foreclosures; users get agent profiles, the ability to claim listings, and advertising (at an extra cost). Agents also own their ZIP code, so there is exclusivity with RealtyTrac that does not exist with other real estate listing sites in our ranking.
Here are the ways that RealtyTrac stacks up:
Property listings on RealtyTrac are rudimentary when compared to other Zillow alternatives like LoopNet or Apartments.com. Listings are displayed in a database with a Google Map, a primary image, property market information like estimated value, and the ability to save as a favorite or print a flyer. Agents can claim or add these easily by clicking a link. It’s worth noting, however, that RealtyTrac does not have the slick feel of other property real estate listing sites.
RealtyTrac is a membership site—which is unique in rankings. Agents are able to get warm leads from interested buyers because the lead has paid to view RealtyTrac’s foreclosure and short-sale properties. This means that agents have access through listing and advertising to motivated buyers who likely have knowledge of how foreclosures and short sales work. In other words, they get hyper-focused traffic—unlike Zillow or similar listing sites.
Agent profiles are on the basic side. Users can add a headshot, basic information, and contact details. RealtyTrac agent profiles are simply to connect the buyer with a seller’s representative to complete a property transaction quickly. As only one agent is listed for the property in each ZIP code, there is no need for glossy photos and reviews because there is no ZIP code competition.
RealtyTrac does excel in the advertising area with ads that show up in site search results and on property pages. Further, advertisers get access to search trends, new listing comps, and a widget listing feed they can use to show claimed properties on their website. In addition, advertisers get inclusion in email blasts to members searching in their location. The widget and email blast are extras not seen in any other inclusion.
What RealtyTrac is Missing
RealtyTrac is missing a free search feature without registration. Because RealtyTrac charges a subscription for members, many of the user features are blocked until joining. This means that people who find the listings through a search engine will not be able to get information until they sign up for a membership, so interested leads might not convert. However, there is a seven-day free trial that might ease the pain of sign-up for interested users.
What Users Think About RealtyTrac
Many reviews for RealtyTrac are not up-to-date. User reviews on G2 expressing customer service issues are dated with the most recent recorded in 2015. However, Fit Small Business has a more current review of the site; learn more about RealtyTrac reviews and pricing.
LoopNet: Best Real Estate Listing Site Exclusively for Commercial Properties
LoopNet is a real estate listing site for commercial properties offering free basic listings and premium paid listings starting at $69.95 per month. A big selling point of LoopNet is its extensive marketing materials, including a photoshoot, 3D Matterport video, and drone video—depending on your package. LoopNet is ideal for brokers with high-end commercial properties benefiting from video footage and professional photos.
LoopNet basic commercial property listings are free. Premium listings with higher placement are $69.95 per month or $103 per quarter with a three-month contract. There are three advertising packages—Gold, Platinum, and Diamond; the pricing is based on market area. Agents should call LoopNet directly for details about advertising pricing for their area.
LoopNet is a robust real estate listing site for the sale or lease of commercial property. The place LoopNet stands apart from many Zillow alternatives is in their property listing profiles and the inclusion of marketing tools to enhance the listings. LoopNet includes photoshoots, 3D tours, and drone video as part of advertising packages—depending on the package—to help agents make the most of the listings.
The LoopNet standout features include:
LoopNet commercial property listings are segmented into sales and leases. Once an agent picks the type of property (building/land/business) and type of listing (sell/lease), a search box appears to add an address or search via map for the property location. Once the property is claimed, agents can add video, images, listing information, a logo, and contact details.
LoopNet is set up for teams of agents with a backend designed around streamlining marketing for companies that manage or sell commercial properties. The backend manager allows for adding multiple agents, assigning admins, creating a listing plan, and searching/editing property listings. An added features is CDX mail that allows agents to create email campaigns around property listings and to share these with contacts. Zillow offers these marketing features as well.
LoopNet has robust agent profiles that match the offerings of other real estate listing sites in our ranking. Agents can add a headshot, logo, contact details, bio, social media connections, website, and location. The agent profile is added to the listing when it is claimed/added to allow leads to contact the agent directly through the platform.
LoopNet offers Premium, Gold, and Platinum advertising plans. Premium listing placement costs $69.95 per month. The Gold plan includes a photoshoot of the property. The Platinum plan includes photoshoot and 3D Matterport video with premium placement in the listing results. The Diamond plan includes the largest ad, a photoshoot with 3D Matterport and drone videos and website-wide placement. All packages have a three-month campaign minimum.
What LoopNet is Missing
LoopNet is missing a good filter for listing properties. The mission of LoopNet is to list commercial properties for sale and rent, but there are listings included that do not fit into these categories—such as apartment buildings trying to find renters/buyers. This mixture makes it difficult for commercial renters to find what they’re looking for.
What Users Think About LoopNet
The reviewers on G2 state that LoopNet’s customer service and searchability are its primary benefits. Some users noted that the prices were rather steep for individual agents and smaller brokerages. For listings in the commercial real estate area, users noted LoopNet was the best service on the market.
Real Geeks: Best for Building Listing Pages
Real Geeks is an IDX website builder for agents wanting to create their own listing pages for lead generation; prices start at $199 per month. Real Geeks is unique because agents can build listing pages and use Facebook or Google ads to attract leads—instead of relying on a third-party site to bring in leads. Real Geeks is perfect for agents who want control of their listing layout and want to gather leads through online advertising.
Real Geeks Pricing
Real Geeks pricing is $199 per month for an IDX website with CRM. There is also a one-time onboarding fee of $350. Agents can get managed Google and Facebook advertising to drive traffic to their pages for $300-$500 monthly, plus a minimum $250 ad spend.
Real Geeks Features
Real Geeks stands apart from other real estate listing sites because the agent has complete control over the design, images, text, and contact form presentation of their listing pages. In fact, Real Geeks is a complete IDX solution that allows agents to create property pages that suit their specific needs. Additionally, the agent can stay connected to leads using text or email drip campaign created with the built-in CRM.
Here are the ways that Real Geeks features stand out:
Agents are not limited to pictures, a video, or 3D walk-through for their property listings. Agents can put as much information as they want on each listing page, including images, videos, text, forms, buttons, and more. Also, Real Geeks uniquely allows agents to mix their property types—like condos, apartments, commercial, and residential units—according to the market and sales interests.
The biggest benefit of Real Geeks is that an agent can use the Real Geeks drag-and-drop templates and editor to create an IDX property listing page. Once the lead is in the Real Geeks CRM, agents can create email or text campaigns from templates for easy lead nurturing.
Like its IDX sites, Real Geeks opens the agent profile up to any type of media you want to use and any type of information you want to include. This means that your Real Geeks agent profile can represent you uniquely. You can add reviews, distinctions, certifications, and sales to round out your profile for use in social media or email campaigns.
Unlike those using the networked listing sites mentioned above, agents using Real Geeks need to generate traffic to their listing pages in order to capture leads. That’s why Real Geeks includes a Facebook advertising tool for agents who are comfortable with social media advertising. For agents that want managed lead generation, Real Geeks offers Google ads and Facebook advertising to target the traffic you want and push people to your property pages.
What Real Geeks is Missing
Real Geeks is missing search engine optimization (SEO) tools to help individual property listing pages rank well in search results. The ability to add keywords and tweak the descriptions would optimize your landing pages and turn each one into a listing result in a search engine like Google. As a Zillow alternative, Real Geeks users will need to replace the robust Zillow search platform with paid advertising for successful lead generation.
What Users Think About Real Geeks
The reviewers on G2 stated that Real Geeks was easy to use and affordable. As an IDX website builder, users felt that Real Geeks supplied the best features for the price point. Some reviewers noted that it was hard to get a response from customer service. Learn more about Real Geeks pricing and reviews.
Bottom Line – Real Estate Listing Sites (Zillow Alternatives)
The best real estate listing sites offer tools for creating free basic property listings and agent profiles with the option to advertise. Many listing sites that serve as alternatives to Zillow specialize in niche markets to help agents target more specific audiences. In many cases, these niche sites improve the quality of leads. To help find the best options for Zillow alternatives, we looked at sites that are affordable, easy to use, and have ample listing and profile features.
With these criteria as our baseline, we found Homes.com to be the best overall real estate listing site. Not only does it offer listings and profiles for all kinds of realty professionals, but it features extensive advertising options. Sign up for a free Homes.com profile and claim your real estate listing on its website.