A landing page is a dedicated web page people are directed to when they click on your ad or respond to a marketing campaign. The first step in how to create a landing page is identifying a single goal for the page and choosing a platform. Next, build a landing page with a compelling call…
How To
How to Post a Job on Monster in 6 Easy Steps
Monster is one of the biggest and oldest online job boards, attracting millions of job seekers every month in a wide variety of industries and across multiple countries. Before posting a job on Monster, you’ll need to create an account, fill out your company profile, and select a paid job ad. Monster doesn’t restrict the…
Setting Up an Employee Benefits Program in 5 Steps
A robust and dynamic employee benefits program can help you attract and retain top talent within your industry. To set up a strong program you need to establish your budget, identify the benefits you want to include, and consider how you want the benefits managed (i.e., through a professional employer organization) before finalizing and rolling…
9 Best Referral Lead Generation Sources by Industry
A lead referral source is anyone who helps you with lead generation by recommending your business to someone. Referral leads are optimal because their interest is based on a recommendation from a trusted source. This increases the chances of converting them into paying customers and statistically representing higher customer lifetime value. In this article, we…
How to Create a Wix Website in 7 Easy Steps [+ Video Tutorial]
Learning how to create a Wix website is simple. Set up an account and follow the prompts to choose your website elements. Then organize your website’s functions via your Wix dashboard, choose a template, or let Wix generate one for you. Using Wix’s website editor, customize your theme, pages, and content. Lastly, review and double-check…
Create an Employee Referral Program in 6 Steps [+ Template]
An employee referral program involves asking your employees to refer candidates who may not have otherwise applied to your open roles and rewarding them for their referral efforts. It gives you access to higher-quality applicants—and may reduce hiring costs and time to hire—as most employees will only refer individuals they believe could excel at the…
CRM Team Training in 7 Steps for Small Business
Maximizing the use of customer relationship management (CRM) software is only possible when team members know how to use its various functionalities. It is crucial they understand how the use of the tool fits into their day-to-day business processes. In this guide, we share seven steps for CRM training involving planning, utilizing various resources, and…
How to Pick a Website Color Scheme in 4 Steps (+ Examples)
The right website colors can improve legibility, site visitor experience, and brand recognition. Although choosing a website color scheme may seem intuitive, there is a strategy behind it that includes understanding color concepts, determining your brand’s identity, and exploring color palette tools. With this information, you can confidently choose the best color scheme for your…