Top 14 Real Estate Newsletter Templates & Tips in 2023
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Aloun Khountham is a contributor to Fit Small Business. Her real estate experience stems from over five years as a New York City real estate operations executive focused on implementing processes, procedures, and new technology solutions designed to help agents succeed.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
One of the most affordable and effective ways to stay top of mind with clients and prospects is by creating and sending out regular newsletters. Newsletters are a great way to showcase your expertise, highlight new listings, and keep your audience informed about market trends and industry news. To execute your newsletters, we’ve compiled a list of the 14 best real estate newsletter templates to help you get started.
Agents can leverage platforms like Canva to create professional-looking real estate newsletters. With Canva, real estate agents can choose from a wide range of templates, customize them with their own branding and content, and create eye-catching newsletters that will grab the audience’s attention.
1. Multi-page Real Estate Newsletter Template
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Sending multi-page newsletters allows agents to provide clients with more in-depth content. With multiple pages and different articles, this template is formatted like a magazine or newspaper. Agents can use this template to showcase a variety of content, including market updates, featured properties, and local news. The customizable design allows agents to easily add their own branding and content—tailoring the newsletter to their specific audience.
2. Newsletter Templates for Building Your Brand
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Agents who want to build their brand and establish themselves as industry experts can leverage newsletter templates for real estate agents—containing a large heading, logo, and agent headshot. This template is designed to grab the viewer’s attention and make a lasting impression. By using eye-catching colors and design elements, newsletters will stand out in a crowded inbox and increase the likelihood of engagement.
3. Traditional Newspaper Layout
Source: Adobe
Price: Starts $2.99 per asset
Format: AI/EPS, JPEG
Editor: Adobe applications
A newsletter template resembling a traditional newspaper is perfect for agents who want to provide their audience with a mix of information. The template has several columns and a classic layout to allow for market updates, featured properties, local news, etc. The traditional newspaper-style newsletter layout is familiar and can resonate with a demographic that formerly enjoyed physical newspapers.
4. Engaging Interactive Real Estate Newsletter Template
Source: Unlayer
Price: Free
Format: HTML, PDF
Editor: Unlayer
Interactive newsletter templates for real estate agents are ideal for agents who want to create a dynamic and engaging newsletter that stands out from the competition. It’s a great format for lead generation, as you can drive the reader to specific listings, landing pages, and contact forms through clickable buttons and embedded videos. Additionally, agents can include contact information and clear calls to action to make it easy for readers to get in touch with them and learn more about their services.
To send and track newsletter engagements, IXACT Contact offers engaging monthly e-newsletters with advanced campaign reporting that will let you know who is opening and clicking on your emails. The platform offers various templates to choose from, and agents can customize the content and design to fit their brand. The IXACT Contact tracking tools help agents measure the effectiveness of their campaigns and adjust their strategy accordingly.
Read more about what our experts think of IXACT Contact in our IXACT Contact CRM review.
5. Contemporary Magazine-style Newsletter
Source: Flipsnack
Price: Starting at $14 per month
Format: PNG, JPG, PDF
Editor: Flipbooks
With a contemporary layout and design, this real estate newsletter template is designed to resemble a modern magazine. Agents can provide their clients with a virtually stunning newsletter, creating a sense of excitement and anticipation for each new issue to be released. By changing the layout and design of the newsletter, agents can use the magazine as a representation of their overall brand and capabilities.
6. Printable Real Estate Newsletter Templates for Agents
Source: DesigntoMail
Price: 50 newsletters for $61.70
Format: Print
Editor: DesigntoMail
Some agents may want to provide their clients with a physical copy of their newsletter. This printed copy will provide agents with tangible marketing material that their audience can hold onto and refer back to. By producing a printed copy of their newsletter, agents create a sense of professionalism and credibility with their audience. These can also be easily distributed to prospective clients you may not have in a database or electronic list.
Agents can order printed newsletters through VistaPrint. It’s a printing and design platform that offers a wide range of templates and printing options for real estate agents who want to send or hand out print newsletters. With VistaPrint, agents can choose from various design templates or create their own, and select from a variety of printing options. The platform offers competitive pricing and fast turnaround times, making it ideal for agents who want to send professional-looking print newsletters on a budget.
7. Monthly Bundle of Real Estate Newsletter Templates
Source: Etsy
Price: $36.68
Format: PNG, JPG, PDF
Editor: Canva
Sending monthly real estate newsletter templates with a variety of designs and layouts is perfect for agents who want to consistently send out information to their clients on a set schedule. Agents can also use these monthly newsletters to provide different content each month to generate leads. By providing market updates, industry news, and helpful tips, agents can position themselves as knowledgeable and trustworthy sources of information in the real estate industry.
8. One-page Real Estate Newsletter Template
Source: Venngage
Price: Free or $10 to $24 per month
Format: PNG, PDF, HTML
Editor: Venngage
A simple and straightforward single-page newsletter makes it easy for busy clients to read and digest. A one-page format also lets agents focus on the most important information. By focusing on a single topic, agents can provide more in-depth information and engage readers on a specific issue. Agents can also spread out their marketing content through multiple newsletter mailings.
9. Realtor Newsletter Template With Landing Page Design
Source: Moosend
Price: Free or $9 per month
Format: HTML
Editor: Moosend
Sending a newsletter that looks like a website landing page can offer several benefits for real estate agents. First, it can mimic your own website, which will provide brand familiarity. It also will be more visually appealing and engaging than a traditional newsletter format. By using eye-catching design elements, images, and graphics, agents can create a more engaging newsletter that encourages readers to stay on your pages.
To create a website with the same design features as your landing page newsletter, agents can launch their site with Placester. It has a landing page builder that allows agents to create custom landing pages for their websites to generate leads by capturing contact information from potential clients. Agents can choose from a variety of designs to tailor their website to their brand and audience. Additionally, the landing pages on Placester are optimized to encourage visitors to take action, like buying, selling, or renting a home.
10. Commercial Property Newsletter Template
Source: Xara
Price: Free, or $12.99 to $29.99 per month
Format: JPG, PNG, SVG, PDF
Editor: Xara
Real estate newsletter templates designed for commercial properties vary slightly from those for residential properties. Not only do the details like terms, pricing, and price per square foot change dramatically from residential properties, but the images included will also differ. This specific newsletter style must be catered toward businesses, investors, property owners, etc., because commercial property leases typically require a lessee to disclose business information and financials.
To create newsletters geared toward a business-minded audience, agents can leverage the design services of freelancers on Fiverr. It’s a marketplace that offers access to designers, writers, and other professionals who can help real estate agents create custom content and designs for their newsletters. With Fiverr, agents can find and hire freelancers who specialize in newsletter design and content creation, allowing them to create professional-looking newsletters without investing a lot of time or money.
Read what our experts think about Fiverr in the article Fiverr review.
11. Real Estate Team Newsletter Templates
Source: 99designs
Price: Starts at $299
Format: PNG, JPG, PSD, PDF, XD
Editor: 99designs Design Contest
Sending a newsletter highlighting your real estate team can showcase your team’s expertise and unique strengths. Agents can demonstrate their team’s ability to provide exceptional service and deliver results for their clients by highlighting the skills and experience of each team member. Additionally, a real estate team newsletter can help agents establish their team’s brand and differentiate themselves from competitors. These newsletters can include team photos, bios, and success stories, so agents can humanize their team and create a sense of community and trust with their audience.
12. Time-sensitive Topics
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
This real estate newsletter template is designed to feature timely and relevant topics that are important to the local real estate market. By sharing timely and updated information with your clients, agents can demonstrate their expertise and position themselves as up to date on the latest trends and developments in the real estate industry. Additionally, a time-sensitive newsletter can create a sense of urgency and encourage readers to take action.
Real estate agents can easily create and distribute newsletters that are tailored to their specific audience with ProspectsPLUS!. It’s a platform that offers a wide range of marketing tools, including customizable real estate newsletter templates. The platform offers various templates to choose from, and agents can customize the content and design to fit their brand. Additionally, ProspectsPLUS! offers targeted mailing lists for direct mail, allowing agents to reach potential clients in their desired area.
13. Newsletter Template With a Strong Call to Action
Source: Canva
Price: $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
A newsletter with a strong call to action can help agents move prospective clients down the sales funnel and ultimately convert them into clients. Clear and compelling calls to action, like scheduling a consultation or visiting the agent’s website, motivates readers to take action and engage with their business. A strong call to action can help agents track reader behavior and gather data about their audience.
By using analytics tools like SmartZip, agents can see which calls to action are most effective and adjust their content accordingly. It’s a real estate marketing platform that offers predictive analytics and targeted marketing tools, allowing agents to identify and reach potential clients with precision.
With SmartZip, agents can easily create and send newsletters to their contact list, using predictive analytics to target their campaigns. The platform offers various templates to choose from, and agents can customize the content and design to fit their brand.
14. Newsletter Template With Home Improvement Tips
Source: Flipsnack
Price: $14 per month
Format: PNG, JPG, PDF
Editor: Flipbooks
This real estate newsletter template is an excellent choice for agents who want to provide their audience with tips and advice on improving their homes. With sections dedicated to DIY projects, renovation ideas, and a Q&A with the agent, this template offers readers practical information they can use to enhance their living spaces. The home improvement newsletters have a lot of space for visuals, so agents can align their message with photos to have a bigger impact on their target audience.
Tools & Resources for Creating Real Estate Newsletters
Creating a professional-looking newsletter tailored to your audience’s needs and interests may seem daunting. Fortunately, various tools and resources are available to help real estate agents create effective newsletters. These tools provide customizable templates, software to perform email marketing, and lead capture forms. All these tools and resources can help agents streamline newsletter creation and optimize their content engagement.
Tools |  |  |  |  |
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Best For | Wide range of email marketing tools | Small businesses that want a user-friendly and affordable platform | Creating customizable and visually stunning newsletters | Landing pages that drive lead generation |
Key Features |
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Starting Price | $12 per month | Free | Free | Free |
Learn More |
Tips for Getting the Most Out of Your Real Estate Newsletters
Sending newsletters is a powerful way for real estate agents to stay top of mind with their audience, build brand recognition, and generate leads. However, it’s important to approach these real estate agent newsletters strategically to ensure they effectively achieve their intended goals. Here are five tips for real estate agents when sending newsletters:
- Define your audience and goals: Before sending a newsletter, it’s important to define your audience and goals. Who are you targeting with your newsletter, and what do you want them to do? If you are trying to generate first-time homebuyer leads or for sale by owner leads, use this target audience to tailor your content and approach to maximize your results.
- Keep it consistent and frequent: Consistency and frequency are key to the success of your newsletter. Choose a regular schedule and stick to it. Whether you send your newsletter monthly or quarterly, make sure you are consistent with your timing. This will help your audience anticipate your newsletter and make it a regular part of their routine.
- Provide valuable content: Your newsletter should provide valuable content that is relevant to your audience. This could include market updates, industry news, tips for buyers and sellers, and more. By providing valuable content, you can position yourself as an expert in your field and build trust with your audience.
- Use an eye-catching design and layout: The design and layout of your newsletter are just as important as the content. Use eye-catching design elements, such as graphics, images, and color schemes, to make your newsletter visually appealing. Use a layout that is easy to read and navigate, and make sure your branding is consistent throughout.
- Always include a clear call to action: If you want your audience to schedule a consultation, visit your website, or follow you on social media, clearly communicate what action you want them to take. A strong call to action will help you generate leads and move your audience further down the sales funnel.
For more inspiration for your newsletters, visit our article 11 Real Estate Newsletter Ideas to Stand Out From the Competition.
Bottom Line
Creating and sending out regular newsletters is a great way to stay top of mind with your current clients and prospective clients. Agents can easily create professional and engaging newsletters to build your business and maintain relationships. Whether you specialize in luxury properties, market updates, or simply want to check in on your contacts, there’s a template that perfectly fits your needs.
