One of the most affordable and effective ways to stay top of mind with clients and prospects is by creating and sending out regular newsletters. Newsletters are a great way to showcase your expertise with niche audiences and keep them informed about market trends and industry news. To execute your newsletters, I’ve compiled a list of the 20 best real estate newsletter templates to help you get started.
1. Color-blocked Two-page Newsletter
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Best for: General marketing or updates (customizable for your audience)
This real estate agent newsletter template takes a modern approach to a simple, classic newsletter design. It includes space for three short paragraphs, three statistics, one featured property, detailed contact information, and plenty of images. Its distinct color blocks differentiate sections, helping build brand recognition. This visually impactful and well-organized template will reinforce your professionalism and expertise.
2. Visual Newsletter With One Focus
Source: Flipsnack
Price: $14 per month
Format: PNG, JPG, PDF
Editor: Flipbooks
Best for: Staying top of mind with current homeowners or previous buyer clients
This real estate newsletter template is unique because of its simplicity. Instead of covering multiple topics, it includes multiple pages for one topic—home renovation ideas. This is a highly visual real estate newsletter template with a simple, powerful, and eye-catching design and format. However, it also includes plenty of space to describe your ideas and even mentions how the home improvement tips have helped your clients in the past.
Keep in mind that the nature of newsletter templates for real estate agents is that they are customizable. When you find a template that fits your brand, don’t hesitate to change the content or theme to fit your needs for your specific audience. Although finding the right newsletter template will save you time and effort, you can ultimately make any template fit your marketing strategy.
For example, this template could be customized to provide ideas for:
- Selling a home
- Saving money for a down payment
- Deciding whether to downsize
- Preventing foreclosure
- Solutions for expired listings
- Purchasing a rental property
- Curb appeal ideas
- Improving property value
- Local neighborhoods to move into
3. Multipage Real Estate Newsletter Template
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Best for: New and specialized listings or general real estate market updates
Sending multipage newsletters allows agents to provide clients with more in-depth content. This real estate newsletter sample has two pages and is formatted similarly to a magazine or newspaper. It provides plenty of space to showcase various content, like market updates, featured properties, local news, or real estate tips. Its customizable design makes it easy for agents to add their own branding and content tailored to a specific audience.
4. Brand-building Real Estate Newsletters for Agents
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Best for: New or growing agents who want to establish their reputation and brand
Many newsletter templates for real estate agents are ideal for building your real estate brand and establishing yourself as an industry expert. With a large agent headshot, logo, and a large heading, this template is strategically designed to grab the viewer’s attention and make a lasting impression.
Choosing an attention-grabbing design and layout that fits your brand is just as important as your newsletter content. Eye-catching design elements like graphics, images, and color schemes make your newsletter visually appealing. Make sure you also choose a layout that is easy to read and navigate, which will help recipients read all the content, whether it is delivered online or as direct mail.
5. Traditional Newspaper Layout
Source: Adobe
Price: Starts $2.99 per asset
Format: AI/EPS and JPEG
Editor: Adobe applications
Best for: Newsletters focused on data like market reports, real estate updates, local news, or events
Real estate newsletter templates resembling a traditional newspaper are perfect for agents who want to provide their audience with a mix of information. The template has several columns and a classic layout to accommodate market updates, featured properties, local news, etc. The traditional newspaper-style newsletter layout is familiar and can resonate with a demographic that formerly enjoyed physical newspapers.
6. Bundle of Seasonal Real Estate Newsletter Topics
Source: Etsy
Price: $35 for bundle
Format: PNG, JPG, PDF
Editor: Canva
Best for: Residential real estate leads and clients
The most effective real estate newsletters will contain information that is highly relevant and interesting to their clientele. One way to consistently create newsletters with relevant information is by including seasonal content like winter decorating ideas in January or spring home maintenance tasks in April. This newsletter template bundle includes 12 months of newsletters with multiple pages, consistent and customizable branding, and seasonal topics.
7. Interactive Real Estate Newsletter Template
Source: Unlayer
Price: Free
Format: HTML, PDF
Editor: Unlayer
Best for: Driving traffic to a real estate website and for targeting multiple audiences, including buyers, sellers, and a real estate niche
One of the benefits of using newsletters in your repertoire of marketing materials is their versatility. While many real estate newsletter examples are physical papers sent in the mail, you can also send digital newsletters through email or text. In fact, email newsletter templates for real estate agents are ideal for generating leads since readers can simply click buttons or links to visit specific listings, landing pages, and contact forms.
8. Contemporary Magazine-style Newsletter
Source: Flipsnack
Price: Starting at $14 per month
Format: PNG, JPG, PDF
Editor: Flipbooks
Best for: Real estate agents or teams wanting to display a high level of professionalism with detailed information; could be ideal for luxury audiences, previous clients, buyer leads, or seller leads
With a contemporary layout and design, this real estate newsletter template is designed to resemble a modern magazine. Agents can provide their clients with a virtually stunning newsletter, creating a sense of excitement for each new issue to be released. Plus, this template includes six pages with multiple formatting options to fit a variety of types of content.
9. Local Guide Newsletter
Source: Etsy
Price: $6.09
Format: PDF
Editor: Canva
Best for: Current residents in your farm area, clients relocating to your area, or new residents
If you want your newsletter to stand out from others, consider doing a “local guide” or “community newsletter” instead. Highlight local attractions, events, businesses, schools, and amenities, providing valuable insights into the lifestyle and culture of the area. By offering personalized recommendations, local events, and up-to-date community details, you can enhance your clients’ sense of belonging and loyalty. Becoming the go-to neighborhood resource is also a highly effective way to generate real estate referrals.
Customize this template as an evergreen resource for transplants and clients moving to your area from another location. Offer it as a free resource on your website to generate valuable real estate leads.
10. One-page Real Estate Newsletter Template
Source: Venngage
Price: Free or $10-$24 per month
Format: PNG, PDF, HTML
Editor: Venngage
Best for: More frequent newsletters, like weekly or bi-weekly; niche audiences with educational content
While there are many benefits to multipage, magazine-style newsletters, there are equally as many benefits to straightforward single-page newsletters. A smaller amount of text and information makes it easy for busy clients to read and digest. A one-page format lets agents focus on one important topic, which can build an authoritative presence on specific niches or topics. Agents can also spread out their marketing content through multiple newsletter mailings.
11. Renting vs Buying Newsletter
Source: Etsy
Price: $15
Format: PDF
Editor: Canva
Best for: Marketing to current renters and first-time home buyers
This newsletter template is specifically designed to educate potential buyers who are weighing their housing options. It is a magazine-style template with multiple pages and includes the pros and cons of both renting and buying. This template allows agents to provide a valuable resource to help potential clients make an educated decision about renting or buying. Although this isn’t a typical style of real estate newsletter, it is an ideal way to show individuals in the early stages of their home search that you can be their trusted adviser.
12. Seasonal Newsletter for Real Estate Seller Leads
Source: Etsy
Price: $6.82
Format: PDF
Editor: Canva
Best for: Real estate seller leads and current homeowners
Tailored specifically for homeowners considering listing their properties, this newsletter template bundle includes designs for all four seasons. It includes seasonal tips and strategies for enhancing curb appeal, staging homes, and maximizing selling potential during different times of the year. Potential sellers are particularly interested in local market data and how it impacts their decision about whether or not to sell their home, so that is an important element in a newsletter for listing clients.
13. Realtor Newsletter Template With Landing Page Design
Source: Venngage
Price: Free or $10-$24 per month
Format: PNG, PDF, HTML
Editor: Venngage
Best for: Agents wanting to build more brand recognition with landing pages
A unique idea for your real estate newsletter is to create a design that looks like a website landing page but can be delivered via mail, email, or even social media. This type of design will stand out against other real estate marketing materials and build brand recognition by mimicking your website. You can stand out even further by providing a link or QR code on this newsletter design to a matching landing page on your website.
14. Real Estate Newsletter Templates for Teams
Source: Breakthrough Broker
Price: Free design, printing starts at 74 cents
Format: PDF
Editor: Breakthrough Broker
Best for: Building brand recognition for a real estate team
If you’re part of a real estate team, choose a newsletter template with space to introduce the team members and showcase your team’s expertise and unique strengths. This allows you to build the team’s brand and differentiate themselves from competitors. These newsletters can include team photos, bios, and success stories so agents can humanize their team and create a sense of community and trust with their audience.
15. Commercial Property Newsletter Template
Source: Xara
Price: Free, or $12.99 to $29.99 per month
Format: JPG, PNG, SVG, PDF
Editor: Xara
Best for: Commercial real estate clients and real estate investors
For agents marketing to commercial real estate clients, look for real estate newsletter samples with a corporate-style design like this one. Keep in mind that the content should also be adjusted to cater to businesses, investors, or rental property owners. Not only do property details like terms, pricing, and price per square foot change dramatically with commercial properties and clients, but your marketing strategy will also differ.
16. Email Newsletter for Active Buyers
Source: Unlayer
Price: Free
Format: Zip, HTML, PDF
Editor: Unlayer
Best for: Potential or current real estate buyer leads
When you work with buyers, especially in competitive markets, being in constant communication with your clients is crucial. Listings can go on the market and sell quickly, so it is beneficial to use a real estate newsletter to show clients that you are always looking for their needs. This email newsletter template is simple and to the point. It includes eye-catching visuals, a small amount of text, and multiple new listings.
17. Infographic Newsletter Template
Source: Venngage
Price: Free or $10-$24 per month
Format: PNG, PDF, HTML
Editor: Venngage
Best for: Commercial real estate clients, investors, and property managers
Many real estate newsletters for agents include a limited amount of data because most residential real estate clients aren’t interested in detailed reports. However, this infographic with multiple charts, graphs, and statistics is ideal for clients focused on the financial side of properties, like real estate investors and commercial property owners. It organizes incredibly detailed information into visually appealing graphics and succinct data points to show the agent’s expertise and help data-driven clients make informed decisions.
18. News-focused Newsletter Template
Source: Canva
Price: Free or $12.99 per month
Format: PNG, JPG, PDF
Editor: Canva
Best for: Real estate agents, brokers, and teams wanting to communicate their expertise on the real estate market
Some real estate agent newsletter templates are designed to look like a newspaper, but this template is designed with a strategic focus on sharing news in the real estate industry. This template is ideal for updating your real estate farm area on real estate market changes, like interest rates, new laws, new developments, or upcoming events.
By sharing timely and updated information and educational resources, you’ll demonstrate your expertise in the real estate industry. Additionally, a time-sensitive newsletter can create a sense of urgency and encourage readers to take action.
19. Visual Real Estate Process Newsletter
Source: Venngage
Price: Free or $10-$24 per month
Format: PNG, PDF, HTML
Editor: Venngage
Best for: Corporate clients, real estate investors; could be customized for residential leads and clients
For people outside of the real estate industry, the processes involved can be extremely overwhelming. This template provides a visual step-by-step explanation of the process of investing in real estate. However, it could easily be customized for residential real estate clients seeking guidance and reassurance before, during, and after a real estate transaction. By demystifying the real estate journey and offering valuable insights about what to expect at every stage, agents can build trust with leads and help motivate clients to start the process.
20. Home Equity Report Newsletter
Source: Etsy
Price: $24
Format: PDF
Editor: Canva
Best for: Current homeowners and potential sellers
When homeowners start thinking about moving to another property or selling their home, they need important information about their current home’s value and the state of the real estate market. With this home equity report newsletter, you can provide valuable insights into a client’s financial health and the potential of their properties. It includes 10 pages with visually appealing charts, data points, and explanations of each one, making it a powerful strategy to get more listings.
Tools & Resources for Creating Real Estate Newsletters
Creating a professional-looking newsletter tailored to your audience’s needs and interests may seem daunting. Fortunately, there is a variety of tools and resources available to help you create effective newsletters. These tools provide customizable templates, software to perform email marketing, and forms to capture leads. All these tools and resources help agents streamline the creation of real estate newsletter templates and optimize their content engagement.
Tools | ||||
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Best For | Individuals and teams wanting a versatile and easy-to-use graphic design program | Small businesses wanting a user-friendly platform for email and marketing | Agents and teams seeking a direct mail program with customizable designs and mailing lists | Real estate professionals wanting an all-in-one CRM |
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Starting Price | Free | Free | $2.61 | $45 per user, per month |
Learn More | or | or |
Bottom Line
Creating and sending out regular newsletters is a great way to stay top of mind with your current clients and leads. By using newsletter templates for real estate agents, you can easily create professional and engaging newsletters to build your business and nurture relationships. Whether you specialize in luxury properties or market updates, or simply want to check in on your contacts, there’s a template that perfectly fits your needs.