ProspectsPLUS! Review: Is It Right for Your Real Estate Business?
This article is part of a larger series on Real Estate Lead Generation and Marketing.
ProspectsPLUS! is our best real estate direct mail service earning a 4.89 out of 5 rating. Our research was based on 26 factors like templates, custom designs, mailing options, item tracking, and customer reviews to determine the effectiveness of their product versus competitors. ProspectsPLUS! reviews and our analysis found that its easy-to-use interface and highly targeted mailers make it an excellent marketing tool to generate leads for real estate professionals.
What We Like
- Helps easily execute real estate farming efforts with automation
- Offers an extensive list of marketing materials
- Multiple mailing list data sources from demographic, sphere of influence, lifestyle, and MapMyMail
- Design interface is a bit dated and not intuitive or user-friendly
- Added fees for carrier routes in full-service shipments
- Limited cardstock options for business cards, door hangers, and notecards
- Agents who don’t already have an established prospective contact list for farming
- Ideal for agents who want to process their own mailers
- Multiple price points for mailers accommodating a range of marketing budgets
Not Recommended For:
- Agents without lead management software to handle incoming leads
- Agents who don’t have a deep understanding of the markets they’re farming
- Agents without established websites and landing pages to drive leads from marketing materials to conversion opportunities
ProspectsPLUS! Starting Prices
Postcards: 93 cents per postcard mailed first class
Flyers and Newsletters: $2.45 per piece mailed first class
Brochures and Magazines: $.317 per piece mailed first class
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ProspectsPLUS! Reviews: What Users Think of ProspectsPLUS!
The convenience of setting up recurring campaigns has garnered positive ProspectsPLUS! postcard reviews from users. The premade templates made it easy to select a postcard and send it without any customization needed. However, creating personal designs also provided great results. One user mentioned that the ability to customize the marketing campaign schedule helped them predict the flow of incoming leads. Also, customer service received positive reviews regarding their timeliness and ability to help users troubleshoot.
- Google Reviews: 4.9 out of 5 based on 880 ProspectsPLUS! reviews
- Facebook: 4.9 out of 5 based on 780 ProspectsPLUS! reviews
- Reseller Ratings: 4.88 out of 5 based on 3,428 ProspectsPLUS! reviews
Some users who provided ProspectsPLUS! postcard reviews were disappointed in the quality of the mailers and samples received, while others felt their conversion rates using mailers were quite low compared to the quantity sent. One client specifically mentioned there was a delay in mailer lead time extending beyond the expected business days. For users who have not seen results from mailers, choosing to use online advertisements through SmartZip may produce more responses from targeted audiences.
Would Our Expert Use ProspectsPLUS!
We believe ProspectsPLUS! is ideal for agents who want quick access to a variety of direct mail products with premade templates to easily fit their marketing strategy. The additional resources provided through ProspectsPLUS!, including the business plans, your sphere of influence (SOI) and return on investment (ROI) calculators, and consumer reports, add to the diverse product offering through the online platform. One of the many features that stand out to us is the ability to automate campaigns, allowing users to set it up and forget it so real estate agents can focus on creating successful careers.
We did not like that ProspectsPLUS! does not incorporate any online campaigns or advertising for lead generation. With 97% of homebuyers using the internet to look for real estate listings, it’s important to have an all-encompassing solution that supports both online and offline lead generation. If you’re looking for those features, we recommendPostcardMania instead. On top of that, PostcardMania also provides customized websites and landing page designs starting at $795.
Targeted direct mailers with matching social media ads
Online lead generation powered by artificial intelligence
Real estate sales and marketing platform
Customizable marketing products
Starting at 13 cents per standard postcard
At a minimum, $500 per month
Starting at $299.00 per month
Starting at 10 cents per standard postcard
ProspectsPLUS! Pricing & Plans
ProspectsPLUS! pricing for real estate direct mailers is broken out into categories based on the level of service needed for each mailer. Items can be mailed using first-class postage, standard postage, Every Door Direct Mail (EDDM), or processing the mailers yourself. The products that can be shipped using the mailing services are postcards, flyers, brochures, and magazines. All shipped items include addressing, postage, and the ability to track mailers.
Each mailer has multiple price points depending on the quantity selected. The greater the quantity ordered, the larger the discount received per item. Within each mailer category, agents have the opportunity to select their preferred product size, which will also affect the overall pricing for the mailer.
Flyers & Newsletters
Brochures & Magazines
Affordable way for agents to build brand awareness and drive leads
Agents looking to promote new listings, provide a neighborhood update, or need a larger mailer for more content
Experienced agents looking to add on to current marketing strategy and provide value-added branded content to remain consistently in front of target audience
Mailed First Class Postage
Mailed Standard Class Postage
Every Door Direct Mail (EDDM) Full Service
EDDM Doesn’t Include Postage
Do It Yourself Mailers
Market Dominator Magazine
Full Mailer Tracking
Ability to Download Digital Art
In addition to the above products, agents have the opportunity through ProspectsPLUS! to create the following marketing materials to support direct mail marketing efforts:
- Business cards: Will be printed on 130# cover cardstock with options for one-sided or double-sided cards. The cost for business cards starts at $35 for 250 cards.
- Door hangers: Includes a cutout for the doorknob and the option to have a tear-off portion at the bottom and UV coating. Agents can select single-sided or double-sided door hangers. Prices start at 57 cents each.
- Presentation folders: Double-sided and single-sided folders are printed on 100# cardstock. All folders include a pocket on the inner right side. The cost starts at $3.69 per folder.
- Notecards: Premium bi-fold note cards are printed on 100# paper with a blank white envelope for mailing. Prices start at 94 cents each.
ProspectsPLUS! real estate postcards offer over 124 precreated themes with multiple designs within each themed series. Agents can upload their own artwork for custom-created postcards. However, they need to upload a series of designs to create their own custom campaign. Once a theme is selected, agents are able to select a front design, back design, size, shipping option, paper option, and mailing list.
Contact lists can be uploaded, purchased, or used as an already existing list within the platform. Real estate agents who would like to use postcard artwork digitally can select the download option to purchase the digital content. Each postcard design will indicate what size postcards are available for the particular design.
Postcards can be purchased in the following sizes with double-sided, full-color printing:
- Standard: 5.5×4.25 inches
- Jumbo: 8.5×5.5 inches
- Mega: 11×8.5 inches
- Panoramic: 11×5.5 inches
- Super-Mega: 15×12 inches
Flyers & Newsletters
Brochures & Magazines
ProspectsPLUS! offers a variety of themes for brochures and magazines. All magazines have the option of being shipped. For brochures, only one bi-fold and tri-fold themes have the shipping option. All other brochures must be shipped to you or downloaded. Similar to flyers and newsletters, mailer tracking is unavailable for marketing materials for letter size and larger.
ProspectsPLUS! brochure size options:
- Mailed Bi-fold: 8.5×11 inches
- Mailed Tri-fold: 10.5×15 inches
- Mailed Bi-fold: 11×17 inches
- Bi-fold: 17×11 inches (100# Gloss Cover Double-sided)
Magazine themes fit into two different categories: featured property magazine and Homes & Life magazine. Each magazine contains only one design. The Homes & Life magazines allow real estate agents to select team content or individual agent content.
Agents are also able to select which fiscal quarter they will be mailing the magazine, which will change magazine content to reflect the changing seasons. The featured property magazine comes in four-page or eight-page options, depending on the size and content you have to market your listings.
To get inspiration for your real estate brochure, take a look at the Top 23 Real Estate Brochure Templates to Impress Your Clients.
General ProspectsPLUS! Features
- Automated postcard campaigns
- MapMyMail list builder
- Premade mailer templates
- EDDM shipping
- Live training
- ROI and SOI calculators
- Consumer reports
- Real estate marketing planner
Real estate professionals can launch professionally designed postcards quickly and affordably through ProspectsPLUS!. The demand has significantly increased for online digital marketing. However, performing direct mail marketing in real estate can still be a valuable way to generate leads.
In fact, the average response rate of direct mail is around 2.7% to 4.4%, while email has around 0.6%. The features of ProspectsPLUS! allows agents to create extremely targeted, trackable, and personalized mailers that help grab the attention of prospective clients.
The following key features make ProspectsPLUS! an ideal platform to support real estate farming and lead generation:
The Market Dominator
- Monthly automated mailings
- Created by industry experts
- 12×15-inch newsletter
- Mailed with EDDM
ProspectsPLUS! offers both Market Dominator and Market Dominator Exclusive products. It’s a large 12×15-inch newsletter with new monthly content personalized with agent branding. Agents will receive personalized customer support with this product.
The Market Dominator Exclusive add-on allows agents to purchase exclusive EDDM mailer routes, have the mailers sent automatically with mailer tracking, and get free copies of the Homes & Life magazines. However, the cost to have exclusivity is $250 a year with a one-year contract. Since this is such a specialty product, agents can leverage it to attract prospective clients who may be overlooking other, more common direct mailers.
Mailing Lists for Purchase
- Categorized by lifestyle, interest, and demographic
- Build list via Google Maps through MapMyMail
- More than 128 million deliverable addresses
- Ability to use your sphere of influence (SOI)
Real estate agents who want to expand their market reach and leverage real estate farming can create a mailing list through ProspectsPLUS! for a highly targeted audience based on lifestyle, interest, demographic. The platform makes it easy to build a list by selecting an area on Google Maps.
Agents can filter their map selection by owner/occupants, absentee owners, unselect certain streets, and preview the list before purchasing. The lifestyle mailing lists are curated through many public records, surveys, product registration, and purchasing activity. Therefore, agents can be assured that they are purchasing credible data.
For a fee of $395, agents can enlist the services of a dedicated marketing specialist to help you curate a sphere of influence (SOI) mailing list. The fee covers the design of your postcard and a month of mailers, along with enrolling you in their 3 Extra Closings a Year Guarantee. If you don’t receive the extra closings, then your SOI fee will be refunded. ProspectsPLUS! wants to ensure agents see results through their products, so the extra closings will surely cover the flat fee.
Real Estate Marketing Planner
- Created and mailed for you
- Easy-to-download planner
- 12-month marketing guide
- Includes monthly marketing action items
A real estate marketing plan will help set a strategic approach to obtaining results through consistent marketing efforts. Agents who set goals are typically 377% more successful than their peers. The ProspectsPLUS! Marketing Planner comes with a monthly color-coded calendar, weekly action items, holiday outreach reminders, and postcard examples that should be mailed in specific intervals. With so many moving parts in a real estate career, having your marketing activities preset for you makes executing them much easier.
The beginning of the planner is the interactive business plan to help you identify your goals and have them in mind as you navigate the rest of the planner. Each month has suggested activities to help you interact with your SOI. Also, quick response (QR) codes are scattered throughout the planner to direct you to the appropriate campaigns that should be launched within a specific month.
For more information on what to include in your marketing plan, visit our article Real Estate Marketing Plan Template & Strategy Guide and download your free template to get started.
Real Estate Postcard Campaigns
- 12 postcards per campaign
- Can be sent bi-weekly, monthly, or bi-monthly
- Multiple campaign themes available
- Can set up and send more than 1 campaign annually
- Completely automated based on mailing interval
Launching postcard campaigns is a simple way to stay consistently in front of prospective clients. Not only are postcards affordable, but they also provide a way of measuring effectiveness by simply understanding how many were sent and how many leads were generated from them. Select premade templates or create your own. By creating your own postcards, you can get creative with color and standout designs, and select the postcard size that will make the most impact on your messaging.
Postcards can be received by a variety of clients. They can be sent to new clients, former clients, preferred clientele, or sent to your SOI and have similar effectiveness across the board. ProspectsPLUS! has themed postcard campaigns in the following campaign categories:
- Sphere of Influence
- Just sold
- Geographic farming
- Absentee owner
- High-income renter
- Expired listings
- For sale by owner (FSBO)
Each category has at least one design option with the option for uploading your own designs. Agents can also skip specific mailing intervals if they choose. However you choose to build your book of business, postcards can be an integral part of your business development.
To get more ideas for your real estate postcards, check out the Top 27 Real Estate Postcard Templates & Examples.
Every Door Direct Mail (EDDM)
- Full service, assisted, or do-it-yourself mailings
- Available for postcards, flyers, EDDM newsletter, and Market Dominator
- EDDM indicia available for download
- Service through U.S. Postal Service
- Delivered to every home in a specified ZIP code
- Has size restriction to send standard Mail flats only
EDDM is a service provided by the U.S. Postal Service, allowing agents to reach every home and address within a selected targeted area. A Postal Service carrier will then deliver your direct mailer to them with their daily mail. With EDDM, the mailer does not have to have a name or address on the piece. You just need to address the piece to “Local Postal Customer.”
With ProspectsPLUS!, agents can have the platform mail your mailers on your behalf with EDDM, or you can do it yourself. They will provide you with the printed pieces to bring to the post office and pay the required postage of 19.2 cents.
Leveraging EDDM in your market strategy means you do not have to create your own mailing list. There is also no limitation to the postal ZIP code that you can reach; therefore, there is no limit to the clients you can reach through EDDM. EDDM is also an economical option costing less than a First Class Mail postal stamp.
- SOI live training daily between Monday to Friday at 1 p.m. Eastern Time
- Learn how to connect to the audience
- Leverage your SOI to stay on top of mind
- Easy to join Zoom videos
Live training videos allow agents to connect with professionals well-versed in the ProspectsPLUS! platform. It’s a beneficial resource provided daily to help agents leverage their SOI. Using your SOI can account for approximately 64% of their annual deals for many agents.
Training is offered on weekdays at 1 p.m. Eastern Time. Topics covered within these sessions are the number of people you should have in your SOI, how to market to your SOI, and how to stay top of mind. Agents who are consistent in their messaging can create a level of predictability in the amount of business they can generate.
Interactive Business Plan
- Free download
- Identifies agent’s income goals
- Outlines objectives to help real goals
- Simple and easy to use
A real estate business plan is an opportunity to create a strong foundation for growing your real estate business. It takes deep dives into your vision, mission, and how you will go about achieving your goals. Real estate professionals who have a business plan can double their chances of success in real estate.
The ProspectsPLUS! real estate interactive business plan is a simple, one-sheet interactive document. The business plan asks agents to identify their income goal for the upcoming year, average commission, closing rates, appointment setting rates, and the number of outreach per appointment. The document then takes that information and generates how many closings and listings you will need to reach your financial goal. Additionally, it shares how many sales contracts must be written and how many appointments you must book to meet your goals.
Sphere of Influence (SOI) Calculator
A real estate agent’s SOI consists of friends, family, colleagues, and other professionals they have contact with regularly and can be a foundation for their client base. In fact, 66% of an agent’s business are generated from their SOI. As agents continue to close deals, their clients also become part of their sphere as well. The ProspectsPLUS! SOI calculator takes into account your financial goals to calculate the number of people you will need in your SOI to achieve get there.
Return on Investment (ROI) Calculator
The return on investment (ROI) calculator from ProspectsPLUS! will calculate the ROI on your direct mail activity. Agents submit their mailer results, like how many listings were received, closing percentage, response rate, conversion rate, and commission per listing. Then, it will predict how many mailers you mailed, the number of leads received, the cost of producing those mailers—along with the anticipated revenue you should expect.
With direct mailers, consistency is required to not only attract interested clients but to appeal to hesitant or uncertain clientele. This calculator helps agents continuously measure and monitor the success of their mailer activity.
Ease of Use
Creating postcards, launching campaigns, and collecting mailing list addresses through ProspectsPLUS! is straightforward and simple to accomplish. The platform doesn’t require any extra technology or downloads to be able to produce their mailer products. Many of the free resources, like marketing and business plans and ROI and SOI calculators, support an agent’s business holistically. The ability to upload your own designs for the mailers allows an agent to stand out from other users who may just select a premade template for ease.
Due to the many product offerings, the platform can feel a bit crowded and cluttered on the screen. The geographic farming postcard campaign has 31 themed options, from calls to action to the joke series, but there really is no way to know what themes that category has except to scroll through each one.
For the individual postcard categories, you are able to filter slightly, but each category has so many different designs that you would need to look through them individually. This makes the multiple selections you need to make for each mailer feel a bit overwhelming with shipping method, frequency, paper quality, etc.
How We Evaluated ProspectPLUS!
The best direct mail services for realtors offer tools and features that will grow their clientbase and generate leads for their business. We examined direct mail services for real estate professionals based on the following criteria:
30% of Overall Score
We researched each provider to find those with customizable designs and templates to encourage real estate branding and message. Additionally, we looked for products with bulk purchasing, tracking options for mailers, and a satisfaction guarantee.
25% of Overall Score
For real estate agents who send direct mail regularly, a variety of shipping and mailing options are integral to making sure their message is delivered on time and to the correct address. We looked at companies that offer overnight, next day, first class postage, and standard postage as well as options for every door direct mail (EDDM) for sending targeted mailing lists.
15% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as popularity and the overall value for the cost.
15% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each direct mail service company.
15% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored providers known for stellar customer service on one or more channels.
Agents who are looking to take the next step in lead generation should consider some form of direct mail efforts. ProspectsPLUS! gets your brand and contact information consistently in front of prospective clients who would otherwise never have received it. If the mailing efforts are coupled with dedicated landing pages, a strong customer relationship manager (CRM), and a deep understanding of market knowledge, it’s a platform that can assist with significantly growing an agent’s business.