ProspectsPLUS! Review: Is It Right for Your Real Estate Business?

ProspectsPLUS! real estate postcards offer over 124 precreated themes with multiple designs within each themed series. Agents can upload their own artwork for custom-created postcards. However, they need to upload a series of designs to create their own custom campaign. Once a theme is selected, agents are able to select a front design, back design, size, shipping option, paper option, and mailing list.

Postcard themes categories and examples (Source: ProspectsPLUS!)

Contact lists can be uploaded, purchased, or used as an already existing list within the platform. Real estate agents who would like to use postcard artwork digitally can select the download option to purchase the digital content. Each postcard design will indicate what size postcards are available for the particular design.

Postcards can be purchased in the following sizes with double-sided, full-color printing:

• Standard: 5.5×4.25 inches
• Jumbo: 8.5×5.5 inches
• Mega: 11×8.5 inches
• Panoramic: 11×5.5 inches
• Super-Mega: 15×12 inches

Similar to creating postcards on ProspectsPLUS!, flyers and newsletters are available with premade templates with the option to upload your own designs and download digital artwork. If agents opt for downloading digital artwork, each download is a flat rate of $19.95. Each product has dedicated space for your headshot, logo, and contact information. However, unlike postcards, mailer tracking is unavailable for marketing materials letter-sized and larger.

Newsletter themes examples (Source: ProspectsPLUS!)

Newsletters come in a single standard size of 8.5×11 inches, similar to a standard flyer. They are printed on 100# cardstock; however, given the current material shortage, they will be printed on the best available paper option. Mailing options for newsletters are first class, standard class, ship to you, and download only.

There are a total of four themes within the flyer category:

ProspectsPLUS! offers a variety of themes for brochures and magazines. All magazines have the option of being shipped. For brochures, only one bi-fold and tri-fold themes have the shipping option. All other brochures must be shipped to you or downloaded. Similar to flyers and newsletters, mailer tracking is unavailable for marketing materials for letter size and larger.

ProspectsPLUS! bi-fold and tri-fold brochure template examples (Source: ProspectsPLUS!)

ProspectsPLUS! brochure size options:

• Mailed Bi-fold: 8.5×11 inches
• Mailed Tri-fold: 10.5×15 inches
• Mailed Bi-fold: 11×17 inches
• Bi-fold: 17×11 inches (100# Gloss Cover Double-sided)

Magazine themes fit into two different categories: featured property magazine and Homes & Life magazine. Each magazine contains only one design. The Homes & Life magazines allow real estate agents to select team content or individual agent content.

Agents are also able to select which fiscal quarter they will be mailing the magazine, which will change magazine content to reflect the changing seasons. The featured property magazine comes in four-page or eight-page options, depending on the size and content you have to market your listings.

ProspectsPLUS! offers both Market Dominator and Market Dominator Exclusive products. It’s a large 12×15-inch newsletter with new monthly content personalized with agent branding. Agents will receive personalized customer support with this product.

Market Dominator newsletter example (Source: ProspectsPLUS!)

The Market Dominator Exclusive add-on allows agents to purchase exclusive EDDM mailer routes, have the mailers sent automatically with mailer tracking, and get free copies of the Homes & Life magazines. However, the cost to have exclusivity is $250 a year with a one-year contract. Since this is such a specialty product, agents can leverage it to attract prospective clients who may be overlooking other, more common direct mailers.

Real estate agents who want to expand their market reach and leverage real estate farming can create a mailing list through ProspectsPLUS! for a highly targeted audience based on lifestyle, interest, demographic. The platform makes it easy to build a list by selecting an area on Google Maps.

Agents can filter their map selection by owner/occupants, absentee owners, unselect certain streets, and preview the list before purchasing. The lifestyle mailing lists are curated through many public records, surveys, product registration, and purchasing activity. Therefore, agents can be assured that they are purchasing credible data.

ProspectsPLUS! mailing list creator dashboard

For a fee of $395, agents can enlist the services of a dedicated marketing specialist to help you curate a sphere of influence (SOI) mailing list. The fee covers the design of your postcard and a month of mailers, along with enrolling you in their 3 Extra Closings a Year Guarantee. If you don’t receive the extra closings, then your SOI fee will be refunded. ProspectsPLUS! wants to ensure agents see results through their products, so the extra closings will surely cover the flat fee.

A real estate marketing plan will help set a strategic approach to obtaining results through consistent marketing efforts. Agents who set goals are typically 377% more successful than their peers. The ProspectsPLUS! Marketing Planner comes with a monthly color-coded calendar, weekly action items, holiday outreach reminders, and postcard examples that should be mailed in specific intervals. With so many moving parts in a real estate career, having your marketing activities preset for you makes executing them much easier.

ProspectsPLUS! free marketing planner

The beginning of the planner is the interactive business plan to help you identify your goals and have them in mind as you navigate the rest of the planner. Each month has suggested activities to help you interact with your SOI. Also, quick response (QR) codes are scattered throughout the planner to direct you to the appropriate campaigns that should be launched within a specific month.

Launching postcard campaigns is a simple way to stay consistently in front of prospective clients. Not only are postcards affordable, but they also provide a way of measuring effectiveness by simply understanding how many were sent and how many leads were generated from them. Select premade templates or create your own. By creating your own postcards, you can get creative with color and standout designs, and select the postcard size that will make the most impact on your messaging.

Postcard campaign example from ProspectsPLUS!

Postcards can be received by a variety of clients. They can be sent to new clients, former clients, preferred clientele, or sent to your SOI and have similar effectiveness across the board. ProspectsPLUS! has themed postcard campaigns in the following campaign categories:

• Sphere of Influence
• Just sold
• Holiday
• Geographic farming
• Absentee owner
• High-income renter
• Expired listings
• For sale by owner (FSBO)
• Investor
• Recruiting

Each category has at least one design option with the option for uploading your own designs. Agents can also skip specific mailing intervals if they choose. However you choose to build your book of business, postcards can be an integral part of your business development.

EDDM is a service provided by the U.S. Postal Service, allowing agents to reach every home and address within a selected targeted area. A Postal Service carrier will then deliver your direct mailer to them with their daily mail. With EDDM, the mailer does not have to have a name or address on the piece. You just need to address the piece to “Local Postal Customer.”

With ProspectsPLUS!, agents can have the platform mail your mailers on your behalf with EDDM, or you can do it yourself. They will provide you with the printed pieces to bring to the post office and pay the required postage of 19.2 cents.

Required indicia on EDDM materials (Source: ProspectsPLUS!)

Leveraging EDDM in your market strategy means you do not have to create your own mailing list. There is also no limitation to the postal ZIP code that you can reach; therefore, there is no limit to the clients you can reach through EDDM. EDDM is also an economical option costing less than a First Class Mail postal stamp.

Live training videos allow agents to connect with professionals well-versed in the ProspectsPLUS! platform. It’s a beneficial resource provided daily to help agents leverage their SOI. Using your SOI can account for approximately 64% of their annual deals for many agents.

Image of a live training classroom through Zoom (Source: ProspectsPLUS!)

Training is offered on weekdays at 1 p.m. Eastern Time. Topics covered within these sessions are the number of people you should have in your SOI, how to market to your SOI, and how to stay top of mind. Agents who are consistent in their messaging can create a level of predictability in the amount of business they can generate.

A real estate business plan is an opportunity to create a strong foundation for growing your real estate business. It takes deep dives into your vision, mission, and how you will go about achieving your goals. Real estate professionals who have a business plan can double their chances of success in real estate.

Downloadable business plan from ProspectsPLUS! (Source: ProspectsPLUS!)

The ProspectsPLUS! real estate interactive business plan is a simple, one-sheet interactive document. The business plan asks agents to identify their income goal for the upcoming year, average commission, closing rates, appointment setting rates, and the number of outreach per appointment. The document then takes that information and generates how many closings and listings you will need to reach your financial goal. Additionally, it shares how many sales contracts must be written and how many appointments you must book to meet your goals.

A real estate agent’s SOI consists of friends, family, colleagues, and other professionals they have contact with regularly and can be a foundation for their client base. In fact, 66% of an agent’s business are generated from their SOI. As agents continue to close deals, their clients also become part of their sphere as well. The ProspectsPLUS! SOI calculator takes into account your financial goals to calculate the number of people you will need in your SOI to achieve get there.

SOI calculator example from ProspectsPLUS!

The return on investment (ROI) calculator from ProspectsPLUS! will calculate the ROI on your direct mail activity. Agents submit their mailer results, like how many listings were received, closing percentage, response rate, conversion rate, and commission per listing. Then, it will predict how many mailers you mailed, the number of leads received, the cost of producing those mailers—along with the anticipated revenue you should expect.

ROI calculation example from ProspectsPLUS!

With direct mailers, consistency is required to not only attract interested clients but to appeal to hesitant or uncertain clientele. This calculator helps agents continuously measure and monitor the success of their mailer activity.