ProspectsPLUS! is a direct mail marketing company that helps real estate agents find new real estate leads in a chosen location or demographic. It is our best real estate direct mail service, earning a 4.93 out of 5 rating. This score was based on factors essential to real estate marketing strategies. My evaluation includes ease of use, help, and support, ProspectsPLUS! reviews, and features like templates, custom designs, mailing options, and item tracking to determine the effectiveness of its products and services vs competitors. Our analysis found that its easy-to-use interface and highly targeted mailers make it an excellent marketing tool to generate leads for real estate professionals.
Pros
- Multiple mailing list data sources from demographics, sphere of influence (SOI), lifestyle, and MapMyMail
- Extensive list of marketing materials
- Easily execute real estate farming efforts with automation
Cons
- Limited cardstock options for business cards, door hangers, and notecards
- Added fees for carrier routes in full-service shipments
- Design interface is a bit dated and not as intuitive or user-friendly
Recommended For
- Agents without an established prospects contact list for farming
- Agents who want to process their own mailers
- Multiple price points for mailers accommodating a range of marketing budgets
Not Recommended For
- Agents without lead management software to handle incoming leads
- Agents who don’t have a thorough understanding of the markets they’re farming
- Agents without established websites and landing pages to drive leads from marketing materials to conversion opportunities
- Postcards: 95 cents per postcard mailed first class
- Flyers and Newsletters: 94 cents to $2.61 per piece mailed first class
- Brochures and Magazines: $1.53 to $2.72 per piece mailed first class
ProspectsPLUS! Reviews: What Users Think of ProspectsPLUS!
ProspectsPLUS! reviews highlight the ease of setting up recurring campaigns. Users appreciate the ready-made templates for quick sending without needing much customization. Personalized designs and customizable campaign schedules aid in lead flow prediction. Timely responsive customer service also has positive reviews, especially for troubleshooting assistance.
- Google Reviews: 4.9 out of 5 based on 1,062 reviews
- Facebook: 4.9 out of 5 based on 815 reviews
- Reseller Ratings: 4.58 out of 5 based on 3,594 reviews
Some users who provided ProspectsPLUS! reviews were disappointed in the quality of the mailers and samples received, while others felt their conversion rates using mailers were quite low compared to the quantity sent. One client specifically mentioned a delay in mailer lead time extending beyond the expected business days. For users who have not seen results from mailers, choosing online advertisements through SmartZip may produce more responses from targeted audiences.
Would Our Experts Use ProspectsPLUS!?
Our team finds ProspectsPLUS! real estate marketing materials are ideal for agents seeking quick access to diverse direct mail products using premade templates aligned with their marketing strategy. The platform offers additional resources, such as business plans, sphere of influence (SOI) and return on investment (ROI) calculators, and consumer reports, enhancing its varied product range. An outstanding feature I recommend is the capability to automate campaigns, enabling users to set them up and forget them, allowing real estate agents to concentrate on building successful careers.
We did not like that ProspectsPLUS! does not incorporate any online campaigns or advertising for lead generation. With 47% of homebuyers using the internet to first look for real estate listings, it’s important to have an all-encompassing solution that supports online and offline lead generation. If you’re looking for those features, we recommend PostcardMania as an alternative. PostcardMania also provides customized websites and landing page designs.
ProspectsPLUS! Alternatives
If you can’t find what you need from our ProspectsPLUS! review, check out these alternative direct mail marketing services. These resources are among the best:
Software | ||||
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Best For | Every Day Direct Mail (EDDM) services for agents | Broadest range of marketing materials | Large brokerages in need of custom, multi-location support | Real estate direct mail marketing materials with specialty finishes |
Key Features |
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Pricing | Starting at 3 cents per postcard | Starting at 4 cents per postcard | Starting at 47 cents per postcard | Starting at 3 cents per postcard |
Learn More |
ProspectsPLUS! Plans & Pricing
ProspectsPLUS! offers tiered pricing for real estate direct mailers, categorized based on service levels. Items can be sent via first-class postage, standard postage, Every Door Direct Mail (EDDM), or self-processing. Supported products include postcards, flyers, brochures, and magazines, with all shipments including addressing, postage, and mailer tracking. Each mailer category features various price points, offering discounts based on quantity. Agents can customize orders by selecting preferred product sizes, influencing overall mailer pricing.
Plans | Postcards | Flyers & Newsletters | Business Cards | Brochures & Magazines |
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Who Plan Is Best For | Affordable way for agents to build brand awareness and drive leads | Agents looking to promote new listings, provide a neighborhood update, or need a larger mailer for more content | Agents who want to upload a custom-designed business card or choose from 57 templates | Experienced agents looking to add on to current marketing strategy and provide value-added branded content to remain consistently in front of the target audience |
Price Range | 95 cents for one to $2.64 based on quantities and direct mail preference | $2.61 to $19.95, depending on quantity and mailing preference | $35 to $180 based on one- or two-sided with quantities of 250 to 2,000 | $1.53 to $4.25, depending on quantities, mailing type, and number of pages in magazines |
Mailed First Class Postage | 95 cents | $2.61 | ✕ | $1.53 |
Mailed Standard Class Postage | $1.06 | $2.18 | ✕ | $1.12 |
Every Door Direct Mail (EDDM) Full Service | 91 cents | N/A | ✕ | N/A |
EDDM Doesn’t Include Postage | 60 cents | N/A | ✕ | N/A |
Do-it-Yourself Mailers | ✓ | 67 cents | ✕ | 73 cents |
Market Dominator Magazine | ✓ | ✕ | ✕ | ✕ |
Ability to Download Digital Art | ✓ | ✓ | ✓ | ✓ |
ProspectsPLUS! Add-ons
In addition to the above products, agents have the opportunity through ProspectsPLUS! to create the following marketing materials to support direct mail marketing efforts:
- Door hangers: Includes a cutout for the doorknob, the option to have a tear-off portion at the bottom, and UV coating. Agents can select single-sided or double-sided door hangers.
- Presentation folders: Double-sided and single-sided folders are printed on 100# cardstock. All folders include a pocket on the inner right side.
- Notecards: Premium bifold note cards are printed on 100# paper with a blank white envelope for mailing.
General ProspectsPLUS! Features
- ProspectsPLUS! postcards
- Flyers and newsletters
- Brochures and magazines
Advanced ProspectsPLUS! Features
- Automated postcard campaigns
- MapMyMail list builder
- Premade mailer templates
- EDDM Shipping
- Live training
- ROI and SOI calculators
- Consumer reports
- Real estate marketing planner
Real estate agents can efficiently and economically initiate professionally designed postcards with ProspectsPLUS!. Despite the growing prevalence of online digital marketing, direct mail remains a valuable lead generation method in real estate. These advanced features are raved about in the ProspectsPLUS! review and enable agents to craft highly targeted, traceable, and personalized mailers, effectively capturing the interest of potential clients.
Read the details about each feature by clicking on the tabs below:
- Monthly automated mailings
- Created by industry experts
- 12”x15” newsletter
- Mailed with EDDM
ProspectsPLUS! offers both Market Dominator and Market Dominator Exclusive products. It’s a large 12”x15” newsletter with new monthly content personalized with agent branding. Agents will receive personalized customer support with this product.
The Market Dominator Exclusive add-on allows agents to purchase exclusive EDDM mailer routes, send the mailers automatically with mailer tracking, and get free copies of the Homes & Life magazines. However, the cost to have exclusivity is $250 a year with a one-year contract. Since this is a specialty product, agents can leverage it to attract prospective clients who may be overlooking other, more common direct mailers.
- Categorized by lifestyle, interest, and demographic
- Build list via Google Maps through MapMyMail
- More than 128 million deliverable addresses
- Ability to use your sphere of influence (SOI)
Real estate agents who want to expand their market reach and leverage real estate farming can create a mailing list through ProspectsPLUS! for a highly targeted audience based on lifestyle, interest, and demographic. The platform makes it easy to build a list by selecting an area on Google Maps.
Agents can filter their map selection by owner/occupants and absentee owners, unselect certain streets, and preview the list before purchasing. The lifestyle mailing lists are curated through many public records, surveys, product registration, and purchasing activities. Therefore, agents can be assured that they are purchasing credible data.
For a fee, agents can enlist the services of a dedicated marketing specialist to help curate a sphere of influence (SOI) mailing list. The fee covers the postcard design and a month of mailers, along with enrollment in 3 Extra Closings a Year Guarantee. Your SOI fee will be refunded if you don’t receive the extra closings. ProspectsPLUS! wants to ensure agents see results through their products, so the extra closings will cover the flat fee.
- Created and mailed for you
- Easy-to-download planner
- 12-month marketing guide
- Includes monthly marketing action items
A real estate marketing plan will help set a strategic approach to obtaining results through consistent marketing efforts. The ProspectsPLUS! Marketing Planner has a monthly color-coded calendar, weekly action items, holiday outreach reminders, and postcard examples that should be mailed in specific intervals. With so many moving parts in a real estate career, having your marketing activities preset for you makes executing them much easier.
The beginning of the ProspectsPLUS! real estate marketing planner is an interactive business plan to help you identify your goals and keep them in mind as you navigate the rest of the planner. Each month has suggested activities to help you interact with your SOI. Also, quick response (QR) codes are scattered throughout the planner to direct you to the appropriate campaigns that should be launched within a specific month.
For more information on what to include in your marketing plan, visit our article Real Estate Marketing Plan Template & Strategy Guide and download your free template to get started.
- 12 postcards per campaign
- Can be sent bi-weekly, monthly, or bi-monthly
- Multiple campaign themes available
- Can set up and send more than one campaign annually
- Completely automated based on mailing interval
Launching postcard campaigns is a simple way to stay consistently in front of prospective clients. Not only are postcards affordable, but they also provide a way of measuring effectiveness by simply understanding how many were sent and how many leads were generated from them. Select premade templates or create your own. By creating your own postcards, you can get creative with color and standout designs and select the postcard size that will make the most impact on your messaging.
Postcards can be received by a variety of clients. They can be sent to new clients, former clients, and preferred clientele or sent to your SOI and have similar effectiveness across the board. ProspectsPLUS! has themed postcard campaigns in the following campaign categories:
- Sphere of Influence
- Just sold
- Holiday
- Geographic farming
- Absentee owner
- High-income renter
- Expired listings
- For sale by owner (FSBO)
- Real estate investing
- Recruiting
Each category has at least one design option with the option for uploading your own designs. Agents can also skip specific mailing intervals if they choose. However you choose to build your book of business, postcards can be an integral part of your business development.
To get more ideas for your real estate postcards, check out the Top 27 Real Estate Postcard Templates & Examples.
- Full service, assisted, or do-it-yourself mailings
- Available for postcards, flyers, EDDM newsletter, and Market Dominator
- EDDM indicia available for download
- Service through U.S. Postal Service
- Delivered to every home in a specified ZIP code
- Has size restriction to send standard Mail flats only
EDDM is a service provided by the U.S. Postal Service, allowing agents to reach every home and address within a selected targeted area. A Postal Service carrier will then deliver your direct mailer to them with their daily mail. With EDDM, the mailer does not have to have a name or address on the piece. You just need to address the piece to “Local Postal Customer.” Agents can have the platform send mailers on their behalf with EDDM, or they can do it themselves. ProspectsPLUS! will provide the printed pieces to bring to the post office.
Leveraging EDDM in your market strategy means you do not have to create your own mailing list. There is also no limitation to the postal ZIP code you can reach—therefore, there is no limit to the clients you can reach through EDDM. EDDM is also an economical option, costing less than a First Class Mail postal stamp.
- SOI live training daily between Monday to Friday at 1 p.m. Eastern Time
- Learn how to connect to the audience
- Leverage your SOI to stay on top of mind
- Easy-to-join Zoom videos
Live training videos allow agents to connect with professionals well-versed in the ProspectsPLUS! platform. It’s a beneficial resource provided daily to help agents leverage their SOI.
Training is offered on weekdays at 1 p.m. Eastern Time. Topics covered within these sessions are the number of people you should have in your SOI, how to market to your SOI, and how to stay top of mind. Agents who are consistent in their messaging can create a level of predictability in the amount of business they can generate.
- Free download
- Identifies agent’s income goals
- Outlines objectives to help real goals
- Simple and easy to use
A real estate business plan is an opportunity to create a strong foundation for growing your real estate business. It takes deep dives into your vision, mission, and how you will achieve your goals. ProspectsPLUS! reviews showed an appreciation for the business plan feature. Real estate professionals with a business plan can increase their chances of success in real estate.
The ProspectsPLUS! real estate interactive business plan is a simple, one-sheet interactive document. The business plan asks agents to identify their income goal for the upcoming year, average commission, closing rates, appointment setting rates, and the number of outreach per appointment. The document then takes that information and generates how many closings and listings you will need to reach your financial goal. Additionally, it shares how many sales contracts must be written and how many appointments you must book to meet your goals.
- Uses predictive analysis based on financial goals
- Determines how many people are needed in your SOI
- Provides percentages of sales needed to reach desired income
A real estate agent’s SOI consists of friends, family, colleagues, and other professionals they have contact with regularly and can be a foundation for their client base. As agents continue to close deals, their clients also become part of their sphere as well. The ProspectsPLUS! SOI calculator considers your financial goals to calculate the number of people you will need in your SOI to get there.
- Calculates your potential net profit
- Predicts cost to produce mailers
- Predicts the number of leads
The return on investment (ROI) calculator from ProspectsPLUS! will calculate the ROI on your direct mail activity. Agents submit their mailer results, like how many listings were received, closing percentage, response rate, conversion rate, and commission per listing. Then, it will predict how many mailers you mailed, the number of leads received, and the cost of producing those mailers—along with the anticipated revenue you should expect.
With direct mailers, consistency is required to not only attract interested clients but to have the ability to appeal to hesitant or uncertain clientele. This calculator helps agents continuously measure and monitor the success of their mailer activity.
Ease of Use
Creating postcards, launching campaigns, and collecting mailing list addresses through ProspectsPLUS! is straightforward and simple to accomplish. The platform doesn’t require any extra technology or downloads to be able to produce their mailer products. Many free resources, like marketing and business plans and ROI and SOI calculators, holistically support an agent’s business. The ability to upload your own designs for the mailers allows an agent to stand out from other users who may just select a premade template for ease.
Due to the many product offerings, the platform can feel crowded and cluttered on the screen. The geographic farming postcard campaign has 31 themed options, from calls to action to the joke series, but there is no way to know what themes that category has except to scroll through each one.
You can filter the individual postcard categories slightly, but each category has so many designs that you must look through them individually. The multiple selections you must make for each mailer can feel overwhelming with shipping method, frequency, and paper quality.
How We Evaluated ProspectsPLUS!
We evaluated dozens of providers to determine the best real estate direct mail services. From this analysis, we found ProspectsPLUS! to be among the top options for real estate professionals. My team and I used the following factors as our guide:
30% of Overall Score
We looked for platforms that offered additional features like custom designs, tracking, bulk discounts, and satisfaction guarantees.
25% of Overall Score
We looked for the best real estate direct mail marketing solutions with a measurable tracking system to determine the return on investment (ROI) to help real estate agents gauge results.
20% of Overall Score
The ability to purchase and send direct mail fast is critical, as well as the option to have the company send your mail directly to your contacts. In addition, some agents need a mailing list for their direct mail campaigns, so we favored platforms with EDDM and options for creating mailing lists.
10% of Overall Score
Customer support should handle every question or concern, whether you need help uploading your mailing list or creating direct mail postcards. We sought companies offering support across various channels.
15% of Overall Score
Information from our analysis regarding stand-out features, value for money, and ease of use.
Frequently Asked Questions (FAQs)
Yes, direct mail marketing through physical mailers is legal. It must comply with postal regulations, such as mailer size and privacy laws. Adhering to these guidelines ensures that direct mail campaigns sent through traditional mail are conducted legally and respect recipients’ rights.
In real estate, a “prospect” typically refers to a potential buyer or seller who has expressed interest in buying or selling a property. These individuals are considered prospective clients or customers. Real estate professionals, such as agents or brokers, often use the term “prospect” to describe someone in the early stages of the buying or selling process who may develop into a client. The term is also commonly used in lead generation and cultivating relationships with potential clients in the real estate industry. The act of generating leads is referred to as “prospecting.”
Bottom Line
Agents who are looking to take the next step in real estate lead generation should consider some form of direct mail efforts. ProspectsPLUS! gets your brand and contact information consistently in front of prospective clients who would otherwise never have received it. If the mailing efforts are coupled with dedicated landing pages, a strong customer relationship manager (CRM), and a deep understanding of market knowledge, it’s a platform that can assist with significantly growing an agent’s business.