Customer relationship management (CRM) software offers tools for sales teams to store contact data, track sales deals, and engage leads from one system. They also help businesses design and deploy marketing campaigns and manage customer service activity—allowing them to improve customer acquisition and retention. To get the most value out of your CRM system, users…
Tip List
20 Retail Customer Service Tips & Examples
Retail customer service (CS) should enhance shoppers’ experience by simplifying in-store procedures, proactively answering concerns, and giving customers attention and care. It is an invaluable tool for building customer loyalty and ultimately driving the bottom line of your retail business. Positive experiences with your store and associates will make your customers (and their buying power)…
18 Press Release Best Practices to Boost Small Business PR
Following press release best practices makes your story more likely to get additional coverage. The process starts before you sit down to write your announcement and extends to writing it, following best practices for press release search engine optimization (SEO), sending it out, and what happens after it’s gone live. Learn how to boost your…
Top 27 Real Estate Postcard Templates & Examples
Real estate postcards effectively grow real estate business by generating leads and building brand recognition. The most successful postcards target a specific audience, showcase expertise, and use eye-catching design to create an impactful direct mail marketing strategy. Draw inspiration for your direct mail campaigns using the real estate marketing postcards below to attract, nurture, and…
18 Tips on How to Get Bookkeeping Clients
There are many creative ways for your bookkeeping business to stand out from competitors. By enhancing your credibility, creating a professional image both virtually and in person, and actively seeking referrals, you will increase your chances of retaining your current clients and gaining new ones greatly. If you’re wondering how to find bookkeeping clients, read…
Creating a Coffee Shop Floor Plan: Examples + Tips
A good coffee shop floor plan accounts for your shop’s electrical, plumbing, and sanitation needs and uses furnishings and barriers to guide customers through the ordering process. The best coffee shop floor plans are easy to navigate and adhere to the accessibility standards set by the Americans with Disabilities Act (ADA). Designing your coffee shop…
16 Small Business Mission Statement Examples & Why They Inspire
A mission statement is a short, meaningful summary of the primary purpose of your business; in other words, why you do what you do. The best examples showcase a brand’s identity, resonate with the target audience, and can even be used to guide business decisions. We rounded up over a dozen of the best small…
10 Proven Ways to Improve Average Handle Time (AHT)
Average handle time (AHT) is a call center metric that measures the time needed to address a customer’s concern. To create a positive customer experience, businesses strive to reduce AHT and speed up request resolution. The best ways to reduce AHT include creating an efficient call routing strategy, offering proper training to agents, and equipping…