Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales….
Intuit Payroll: QuickBooks Online Payroll Self Service vs Full Service
Intuit offers two options for adding payroll functionality to its QuickBooks Online accounting software. Self Service Payroll provides complete payroll functionality for businesses wanting to do payroll themselves. Full Service Payroll, by comparison, is an outsourced Intuit payroll online option in which accuracy is guaranteed. Both Intuit payroll online options fully integrate with QuickBooks Online….
Small Business Credit Cards vs Purchasing Cards
When comparing small business credit cards vs purchasing cards (P cards), the primary difference is that you don’t pay interest on P cards because the balance is paid in full monthly. Both are short term financing options for business-related purchase, but purchasing cards are meant specifically to streamline the business-to-business purchasing process. Small Business Credit…
ShopKeep by Lightspeed vs. Square: Price, Features, & What’s Best in 2019
In a ShopKeep by Lightspeed vs. Square POS review, both clearly deliver essential retail point-of-sale functionality, including barcode checkout, iPad registers, and inventory, staff, and customer tracking, plus both offer a free version. ShopKeep by Lightspeed offers impressive inventory tools and supports various payment providers while Square’s all-in-one product delivers convenient built-in payment processing, ecommerce,…
Freelance Bookkeeping Rates: Hourly Rate vs. Flat Rate
Most freelance bookkeepers still bill their clients at an hourly rate. However, the flat-rate method is becoming increasingly popular. In this guide, we will explain how flat-rate billing works, compare and contrast hourly rate vs. flat rate and discuss factors like geographical location that can influence the freelance bookkeeper rates you can charge your clients. If…
Cap Rate vs. ROI vs. Cash-on-Cash Returns: A Real Estate Investors Guide
Real estate investors frequently use three metrics to measure the performance of an income-producing property: capitalization (cap) rate, return on investment (ROI) and cash-on-cash returns. It’s recommended to use all three to get the best understanding of a property’s potential rate of return. The ROI formula is annual return divided by total investment. When to…
Best Shipping Software: ShippingEasy vs ShipStation vs Ordoro
Ecommerce shipping software lets you compare shipping rates among different carriers, select the best option for each parcel, and print shipping labels. We reviewed the best shipping software providers and found that , ShipStation, and cover a range of small business and ecommerce shipping needs in terms of price, ease of use, and key features….
ACP Test vs. ADP Test: What to Know About 401(k) Nondiscrimination Testing
The actual deferral percentage (ADP) test and actual contribution percentage (ACP) test are both required to be administered every year to ensure traditional 401(k) plans are in compliance. While ADP considers only employee deferrals, ACP also includes employer contributions. However, plan sponsors must conduct both tests regardless of whether or not they match. If you’re…
401(k) Vesting Schedule: Cliff vs Graded [+ Examples]
A 401(k) vesting schedule is used by employers to control when ownership of retirement contributions transfer to employees. While many 401(k)s vest contributions immediately and no schedule is needed, there are two other types of schedules, cliff and graded, that employers can use to vest retirement contributions over time or all at once. How a…
Who’s Best For Shipping Supplies? Uline vs. Alternatives
Shipping supplies come in all shapes, sizes, and materials, and a number of online shipping supply dealers carry a wide selection. We looked at the most popular options and rising stars and decided to review Uline, Packaging Supplies, Shipping Supply, and eSupplyStore. These cover the range of options in terms of selection, pricing, shipping, and…
Buying vs. Leasing Commercial Real Estate
A common question among small business owners is whether to buy or lease commercial property. The most important thing they want to know about are the costs. To help, we ran an analysis on a real commercial property for sale and created a detailed example of the costs and benefits of buying vs. leasing commercial…
Small Business Accounting: Accrual vs. Cash Methods
When it comes to managing the books of your business, one of the most important decisions you need to make is which accounting method to use. Luckily there are just two options: cash-basis accounting and accrual accounting. With cash-basis accounting, the moment that you pay a bill or receive a check from a customer, you…