When you think of the phrase, “Just do it,” the Nike brand immediately comes to mind—no explanations needed. That’s an example of a successful tagline. When anyone asks what a tagline is in marketing, it’s the example I point them to. At its best, a tagline can be synonymous with your brand, even without mentioning…
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What Is Visual Voicemail? Key Features & Setup Guide
Visual voicemail empowers users to effortlessly manage their voicemails in a visual interface and convert them into readable text. It displays crucial information like caller ID, date, and time and provides options to replay and respond to voicemails through call, text, or email. Read on to find out what visual voicemail is, its key features,…
What Are Equipment Loans? A Beginner’s Guide
Equipment loans provide financing for the acquisition of a piece of equipment to be used for your business. Whether it be machinery, industrial equipment, vehicles, computers, furniture, or other specialized equipment, they can help facilitate the purchase and allow you to sustainably pay it off over time. They commonly have a fixed interest rate and…
What Is Waterfall Project Management? Everything You Need to Know
Waterfall project management is a linear approach that follows a clearly defined sequence of steps that must be executed and completed before advancing to the next step. This approach works well on projects with predictable and recurring processes because revisiting a previous step can be difficult and costly. In this article, we summarize the approach…
Free Excel Test for Interviewing Candidates
When hiring for certain positions, you must ensure job applicants are well-versed in the qualifications for the role. For bookkeepers, accountants, and any finance position, among others, Excel skills are vital. If you need a quick way to test applicants, use our free Excel test for interview candidates that mimics data that might be included…
Pros and Cons of Angel Investors Funding Your Business
Angel investors are qualified individuals or entities who provide seed money to invest in promising small and startup businesses. They are typically offered a stake in the business in exchange for their financial assistance and are a source of alternative financing for new businesses with limited resources. If you think that angel funding might be a…
What Is Nonemployee Compensation: A Small Business Guide
Nonemployee compensation is the payment you give to an independent contractor who performs contingent work or temporary jobs for your business. It also includes other fees, commissions, prizes, and awards that independent contractors get for services rendered. Unlike with employee wages and salaries, you’re generally not required to withhold taxes on nonemployee compensation. Independent contractors…
What Is a Social CRM? (Top Benefits & Examples)
Social customer relationship management (CRM) involves using strategies, workflows, and tools to oversee customer interactions on social media platforms. Using a CRM and social media solution, you can personalize your campaigns, track brand mentions, schedule posts, and generate valuable insights in one space. Learn more about what social CRM can do for your business and…