Website banners are digital remarketing ads displayed on third-party websites like ecommerce sites, blogs, and online news websites. The cost-per-click (CPC) is lower than Google search or Facebook ads, but the click-through rate (CTR) is also lower. The web banner overview and examples below show how you can use web banners for remarketing to increase…
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What Is a Chargeback? Small Business Guide
A chargeback is a reversal of a payment card transaction initiated by a card issuer because of a dispute filed by the payer or customer. Chargebacks can have a significant impact on a small business’ revenue and sustainability but are necessary to ensure consumer protection. Some of the usual reasons for chargebacks include unauthorized transactions,…
I-9 Form: Definition & Legal Requirements
The I-9 form is a Department of Homeland Security (DHS) document used to verify a person’s eligibility to work in the US. Workers provide identification such as a Social Security card and driver’s license or passport. The employer then physically verifies these documents to confirm the employee’s work eligibility. Both employer and employee complete and…
History of IVR & Its Evolution Through the Years
Interactive voice response (IVR) is an automated business phone system that answers incoming calls and offers options and information via a menu. The history of IVR began in the 1930s with Bell Lab’s invention of the Voder machine. Since then, IVR technology has improved—from early systems using touch-tone keypads to advanced speech processing. IVR solutions…
What Is a Payroll Register? Small Business Guide
Included as a standard report in most payroll software, a payroll register is a detailed record of all employees’ payment data. It’s the paycheck records of every employee in one report, including the total gross pay for each employee, each type of deduction and amount, and the total net amount that each employee receives. A…
Hiring Family Members: What You Need to Know
Hiring family members for your small business can be a strategic move or a potential pitfall. This comprehensive guide is designed to help you navigate the complexities that come with employing relatives. From understanding nepotism and its implications to exploring the pros and cons of family employment, we discuss various aspects that can impact your…
What Is Hot Desking? Benefits & Importance for Small Business
Hot desking is an organizational strategy used in office spaces to improve team collaboration, space utilization, and shared knowledge. It’s a workplace arrangement that lets users utilize the same desk at different times. Hot desking maximizes space and offers team members flexibility by minimizing redundancies in office spaces. A voice-over-internet-protocol (VoIP) system allows workers to…
Zone Skipping: A Money-saving Shipping Strategy
Tired of shipping fees eating into your profit margins? Consider adopting zone skipping to save.
Package shipments are priced based on both weight and distance. Carriers like USPS and FedEx use zones as a way of calculating the distance a package is traveling. These zones are organized by ZIP code and are dynamic depending on where the shipment is originating. Strategically grouping and shipping your packages by region with these…